“新春战袍”马面裙卖爆了！商家：还欠3万件没发货
双语君约 5 分钟Following the tradition of wearing new clothes for the Chinese New Year, hanfu, or traditional Chinese clothing, has experienced substantial growth during the festive season. The horse face skirt is particularly popular for its combination of traditional and modern elements, especially among young Chinese.
During the Spring Festival, many performers and tourists in Luoyang, Henan province, showcased the horse face skirts. Gorgeous hanfu shows in Caoxian county, Shandong province, one of the major hanfu production bases in China, highlighted the elegance of the long tradition of Chinese clothing.
Consumers expressed their desire to promote traditional Chinese culture as hanfu styles become more common.
The sales of horse face skirts are booming, leading production enterprises to optimize processes to meet demand. With annual sales surpassing 7 billion yuan, the sales of new year's clothes for the Year of the Dragon, primarily horse face skirts, exceeded 300 million yuan in Caoxian county.
Data from e-commerce platforms indicate a significant surge in the search volume for hanfu since January. Among the various hanfu styles, the horse face skirt has become the most popular item, with sales of many hot-selling items surpassing one million yuan.
Zhang Mingqiang, the general manager of Haining Xucun Mingji Fabric Factory, expressed both happiness and concern due to the steady stream of daily orders. He currently faces a backlog of more than 30,000 orders for horse face skirts.
The production process for the horse face skirt, from fabric to ready-to-wear, takes less than 2 hours. Despite the efficiency, the company's current production capacity cannot meet the high demand.
Expanding production capacity is a top priority for many local enterprises. Newly purchased fabric production equipment is being installed and commissioned by the fabric manufacturer and will be put into use after the Spring Festival holiday.
A textile town in Jiaxing, Zhejiang province, is also welcoming new opportunities in this Chinese style trend. Initially producing curtain and sofa fabrics in the first half of 2023, Xucun town has become a crucial production source for horse face skirt fabrics with its weaving technology.
Additionally, local companies are dedicating efforts to the production and development of more Chinese-style clothing fabrics. The new trend of Chinese-style fashion, led by horse face skirts, is gaining popularity among overseas consumers as well.
推 荐 阅 读