通关《黑神话》可免费游玩景区！各地文旅卷起来了

人总是会在不同年纪反复爱上“猴哥”，最近中国首款3A游戏《黑神话：悟空》连日霸榜热搜，受到全球玩家的追捧。游戏高度还原了气势宏伟的中国古建，不少取景地随之声名鹊起，迎来“泼天富贵”，中国文化再一次惊艳世界。

The Chinese mythological hero Wukong, whose popularity has surged worldwide thanks to a new video game, has also sparked a tourism boom as travelers seek out certain destinations with ancient architecture and heavy Chinese vibes.

《黑神话：悟空》取材自中国神话小说《西游记》，于今年8月20号正式在全球上线。游戏制作方在国内36个取景地通过高清扫描取景，将古典恢弘且底蕴深厚的中国古建筑巧妙地融入游戏场景中，让玩家犹如身临其境，感受千年壁画、佛像、古塔和石窟等带来的视觉震撼。

Lively discussion of Black Myth: Wukong has circulated on the internet after the Chinese-developed video game was released on Tuesday. The game is based on the classic Chinese novel Journey to the West, in which Wukong, also known as the Monkey King, is one of the main characters.

The game's stunning visuals and re-creation of ancient Chinese architecture have quickly turned some of the country's provinces and cities into in-vogue travel destinations.

图源：视觉志

这些取景地也因游戏的爆火旅游热度不断攀升，其中拥有27个取景地的山西省独占鳌头，跃升为目前国内最火旅行打卡地之一。途牛数据显示，《黑神话：悟空》上线当天（8月20日），山西目的地搜索热度环比前一日增长超20%。山西目的地8月热度较7月增幅翻倍，出游人数增幅超50%，酒店预订量增幅超120%，跟团游订单增幅49%。

North China's Shanxi province is among the travel spots benefiting from the game's popularity and the new tourism boom. The province contributed 27 game scenes out of the game's total of 36, and most of the scenes are closely related to Buddhist culture and Taoism.

Travel portal Tuniu said on Tuesday that soon after the game's official release, searches for Shanxi on the platform were up 20 percent compared with the number on Monday. In addition, so far this month, travel bookings to Shanxi have doubled from July's figure, with the number of visits to the province growing 50 percent and hotel bookings surging 120 percent on the platform.

去哪儿平台上，在游戏上线仅一天后，山西太原的搜索指数环比上一周增长10%，环比前1小时增长40%，且其热度还在持续攀升中。去哪儿表示，目前热度最高的山西景点有：云冈石窟、五台山、平遥古城、应县木塔、山西晋祠博物馆、壶口瀑布、雁门关、太原植物园、悬空寺、乔家大院，这其中不乏历史文化底蕴悠久的世界非物质文化遗产。

Qunar, another online travel agency, said that as of Wednesday morning, searches for Taiyuan, Shanxi's capital, increased 10 percent from the previous week, with searches continuing to grow. The most sought-after spots in Shanxi, according to Qunar, are the Yungang Grottoes in Datong, which feature Buddhist cave temples made during the Northern Wei Dynasty (386-534); Mount Wutai, a sacred Buddhist mountain; and the ancient city of Pingyao. All three destinations are UNESCO World Heritage sites.

图源：视觉志

山西省文化和旅游厅副厅长陈少卿接受《中国日报》记者专访时说：“山西旅游资源丰富，特别是古建数量多、品位高，但是知名度还不够高，这款游戏取景对山西文物的展示，将扩大山西文化的影响，对山西文化旅游的发展起到积极的宣传作用。”

陈少卿表示，山西省将把当前游戏带来的巨大“流量”转化为“留量”。他强调，山西会从游客需求出发，因地制宜拿出有力举措，如延时开放、讲解导引、交通疏畅、车辆续航停放、酒店出租价格管控等方面，用心、用情、用力做好迎接客流的准备，让大家乘兴而来、满意而归。

“希望借此机会把山西旅游的口碑树立起来，让优秀传统文化发扬光大，走向世界。”他说。

Chen Shaoqing, deputy director of Shanxi's Culture and Tourism Department, said: "Shanxi has rich tourism resources, like numerous places that feature ancient Chinese architecture of profound cultural heritage but have lower domestic or world recognition. The game has demonstrated Shanxi's cultural relics in a pleasing and effective way, arousing people's interest in the province's culture and travel."

Chen said the province is making efforts to turn the craze inspired by the game into long-term tourism prosperity.

"Travelers' needs are a priority, so we will optimize the services in tourism spots and public transportation, and tighten the supervision of taxis and hotel pricing to let travelers have a good experience," he said.

"We hope to take the opportunity to build up a good reputation and let China's long-standing and profound culture be known by more people in the world," Chen added.

图源：央视网

来自江西的吴洋是个资深的游戏发烧友，他最近和妻子正在山西旅行，并特意赶到山西临汾的“千佛庵”小西天游玩。“一定要亲眼实地看看，感受中华优秀传统文化魅力，”他说。

Wu Yang, 35, a video game enthusiast from Jiangxi province, who was visiting Xiaoxitian, a temple complex in the Shanxi city of Linfen, said that he and his wife have been traveling in the province in recent days and stopped at the tourism site to feel the charm of traditional Chinese culture.

山西隰县小西天大雄宝殿内景。图源：央视网

除山西外，重庆的大足石刻和杭州灵隐寺等不少文化旅游景点在游戏中出镜，而各地文旅也纷纷发力，集体攀亲“悟空”，翘首期盼“天命人”打卡景区。

图源：果壳

“悟空”的老家——江苏连云港花果山景区近日也发布公告，称所有通关《黑神话：悟空》的玩家凭个人身份证、游戏通关截图和游戏购买记录，可免费游玩景区。该“邀请函”于8月22日起生效，一直持续到12月31日。

Shanxi is not alone in benefiting from the travel boom, as many other provinces and cities have joined the race to attract travelers by riding the video game's wave of popularity. The game has not only re-created Shanxi's architecture, but also ancient buildings and Buddha statues from places across the nation, including Chongqing and Sichuan province in Southwest China, and Zhejiang province in East China.

Lianyungang in East China's Jiangsu province, where Huaguo Mountain — known as the "hometown of Wukong" in Journey to the West — is located, has also been a destination of great interest. The Huaguo Mountain tourism site announced on Thursday that game players who complete all missions of Black Myth: Wukong are invited to visit the site free of charge. The special offer started on Thursday and will continue through Dec 31.

江苏连云港花果山。图源：VCG

劲旅网创始人魏长仁表示：“大家对《黑神话：悟空》的追捧和随之而来的‘取景地旅游’的爆火，都表明国人越来越强的文化自信。毫无疑问，游戏掀起的热潮将为山西以及其他取景地带来巨大的旅游经济收益，并让世界了解中国文化的魅力所在。” （“取景地旅游”指的是前往自己喜爱的电影、电视或电子游戏的取景地旅游。）

Wei Changren, founder of btiii.com, a tourism-related financial news portal, said: "People's passion for the video game, and the 'set-jetting' tourism that the game has brought about, show people's growing confidence in Chinese culture. There's no doubt that the game's popularity will generate great tourism benefits for Shanxi and other places that have contributed to the game's scenery re-creation, letting the world know the essence of Chinese culture.”

"Set-jetting" refers to the practice of traveling to one's favorite movie, television or, in this case, video game locations.

“但要想留住游戏带来的巨大游客量，目的地还需要进一步提升旅游产品和服务质量，改善基础设施。“国潮”旅游并不是昙花一现，而会成为长期趋势，因为中国的历史文化博大精深，其中很多尚未被现代技术和理念充分挖掘。”

上为游戏场景，下为大同悬空寺。图源：山西文化和旅游厅

他表示，《黑神话：悟空》的成功和“取景地旅游”的流行，为国内相关企业打了一针强心剂，大家更有信心和动力去打造更多集文化、社会和经济效益于一体的产品。

However, Wei added, "these destinations need to increase their supply of tourism products and services and improve their infrastructure to keep the large number of travelers."

He said that culture-driven tourism won't be just a fad, but rather a long-term trend.

"China has a profound history, and has culture yet to be fully tapped by modern technologies and ideas," Wei said. "The success of Black Myth and the popularity of 'set-jetting' tourism will boost the confidence of domestic companies and create more products with cultural, social and economic benefits."

记者：程思 朱兴鑫

实习生：金奕竺