春晚总导演回应“机器人浓度超高”
双语君约 2 分钟Robots became one of the biggest talking points online after the 2026 CCTV Spring Festival Gala aired on Monday, with multiple robot-related topics trending on social media and driving a surge in consumer interest.
Several robotics companies, including Unitree Robotics, MagicLab, Galbot and Noetix Robotics, showcased their technologies on the national stage.
春晚带动机器人搜索量环比增长超300%
记者获悉、马年春晚开播两小时（2月16日20:00-22:00），京东机器人搜索量环比增长超300%，客服问询量增长460%，订单量增长150%。新增订单覆盖全国100多座城市，从一线城市到大小县域均有分布。
Within two hours of the broadcast, e-commerce giant JD.com reported a 300 percent surge in searches for "robots", a 460 percent spike in customer inquiries, and a 150 percent jump in orders compared to the previous period, according to The Paper.
The buying frenzy spanned over 100 cities, from first-tier metropolises to smaller counties, signaling a nationwide appetite for intelligent machines.
春晚总导演：希望春晚让观众看到机器人发展
总台马年春晚总导演于蕾说，春晚直播结束，主创团队就像考试结束，接下来就是等待观众“阅卷”。大家很享受筹备和直播的过程，会为零点准时倒计时欢呼，也会为了虚拟团队呈现欢呼。今年的春晚机器人“浓度”超高，希望通过节目让观众看到中国机器人产业立体化的状态。
Yu Lei, chief director of this year's Spring Festival Gala, said the team felt relieved after the live broadcast, likening the experience to finishing an important exam and waiting for audience feedback.
She added that the strong presence of robots in this year's gala was intended to showcase the diverse development of China's robotics industry through the performances.
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