西藏文旅兑现50万元奖励承诺！网红博主回应

双语君2026年07月06日约 3 分钟

7月5日，西藏自治区文化和旅游厅、西藏自治区财政厅发布《关于自媒体创作者“李要得”文旅宣传作品奖励事宜的公告》。

Authorities in Southwest China's Xizang autonomous region have announced plans to reward a social media influencer whose viral video documenting an extraordinary 2,200-kilometer taxi journey to Lhasa captured the imagination of millions online.

公告称，近期，自媒体创作者“李要得”创作发布的“搭乘巡游出租车跨越2200余公里抵达拉萨”短视频短时间内在抖音平台广泛传播，相关奖励事宜受到社会各界高度关注。现结合《西藏自治区新媒体平台宣传推介西藏文旅资源奖励实施细则（试行）》等有关规定，就相关情况回应如下：

该作品以G318川藏线行程为载体，多角度展现西藏自然风光与人文特色，流量自然有效，内容导向正确，符合西藏文旅宣传定位，具备良好的社会效益与传播价值。满足实施细则中“单个账号的单个原创作品点赞量达到500万（含）以上，并形成类似‘淄博烧烤’等现象级热点的，一次性奖励50万元”的奖励条件，我们将及时兑现奖励资金。

In a statement issued on Sunday, the Department of Culture and Tourism of the Xizang autonomous region, together with the regional finance bureau, said the content creator, who goes by the online handle "Li Yaode", would receive a 500,000 yuan ($73,684) prize for the video.

The video documents the long-distance taxi journey along the iconic G318 Sichuan-Xizang Highway, highlighting Xizang's spectacular natural scenery and rich cultural heritage. Officials said the work "aligns with the region's tourism promotion goals, delivers positive social impact, and has generated significant public engagement".

据此前报道，6月7日，西藏文旅放了个“大招”，拍视频宣传西藏，点赞500万以上、形成现象级热点的，一次性奖励50万。

7月4日，重庆网红“李要得”发布打出租车到拉萨的视频，截至7月5日14:45，点赞量已高达1901.9万。

Under the department's incentive program, an original work published by an individual account that receives more than 5 million likes and becomes a nationwide trending topic is eligible for the program's top award of 500,000 yuan. As of Sunday afternoon, the video had amassed more than 19 million likes on Douyin, China's leading short-video platform.

“李要得”发视频回应被奖励

目前，“李要得”的抖音粉丝已达402.9万，IP仍显示在西藏。

5日，“李要得”在最新发布的视频中说，他决定在这笔奖金到账以后，先给两位出租车司机师傅一人一万元，并“代表所有网友把剩下的钱捐了”。

In a follow-up post, Li Yaode said that once he receives the prize, he will give 10,000 yuan ($1,474) each to the two taxi drivers who drove him throughout the journey and donate the remainder to charity "on behalf of all netizens".