“荷兰弟”意外带火森马

近日，汤姆·赫兰德（Tom Holland）“荷兰弟”与赞达亚在上海宣传《蜘蛛侠：崭新之日》期间，因太热前往森马‌门店购买短裤引发热议。

今天你练听力了吗？

🤔️小作业：

1. According to the passage, which of the following is TRUE about Semir's Yuyuan flagship store?

A. It generated the highest sales among all Semir stores in 2025.

B. It is located in a residential area away from tourist attractions.

C. Its second floor renovation will increase the store's total area by over 16,000 square feet.

D. It was opened in 2024 as part of Semir's rebranding strategy.

无注释原文：

Tom Holland Accidentally Endorses Chinese Apparel Brand Semir During ‘Spider-Man’ Press Tour

From: WWD

Shanghai's scorching summer heat has sent Tom Holland searching for a new pair of shorts — a day before the “Spider-Man” star's press tour appearance on Friday, Holland was seen sightseeing and carrying a Semir shopping bag, wearing a pair of the brand's denim shorts he had just bought at the local apparel company's Yuyuan Garden flagship.

Semir, moving quickly to harness the moment, began pushing the Holland-worn item on its social media accounts and even initiated a “Spider-Man” fan screening event.

The item, a pair of black capri jeans, now known as “Holland brother style,” that retail for 149 renminbi, or $22, quickly sold out on Semir's online stores, but the brand also launched a product edit called “Shanghai is simply too hot” to cater to market frenzy, which includes items that emulate Holland's Shanghai off-duty look.

Semir's Yuyuan flagship is located within the tourist-heavy Yuyuan Garden district, where Holland, Zendaya and the crew were spotted sightseeing and enjoying some bubble tea. They later headed downtown to visit an Undefeated store, where an official “Spider-Man” apparel collaboration was on display.

“Spider-Man: Brand New Day,” the latest in the Marvel franchise starring Holland and Zendaya, is set to be released on July 31 in China. The costars will make an official appearance at Shanghai Film Art Center on Friday night. According to Maoyan, China's largest movie ticketing platform, box office sales from advance screenings and presales have already surpassed 30 million renminbi, or $4.4 million.

Semir, founded in 1996 in the manufacturing hub of Wenzhou, began to rebrand itself as a “China qualitywear” label in 2024. The Yuyuan flagship, opened the same year, is central to Semir's attempt to move back into prime locations and embrace larger-format stores.

Positioned as a “Future City Flagship,” the Yuyuan Semir store is currently renovating its second floor; once complete, it will span more than 16,000 square feet.

According to Semir's 2025 annual financial report, the store generated 24.34 million renminbi, or $3.4 million, in sales, ranking third among Semir's directly operated stores.

The brand's flagship push is also a part of a broader channel reset. The company plans to gradually relocate around 1,000 stores into shopping malls, with directly operated stores expected to expand more quickly this year.

To test more conceptual projects geared toward the “urban youth” market segment, Semir collaborated with the British designer Marcus Clayton, formerly of Maison Kitsuné, on a “Master Series” capsule pop-up on Shanghai's Wukang Road this April. The capsule will expand into a long-term project where guest designers can explore new fabrics, cuts and craftsmanship within the collection before popular styles are retooled for its main collection, according to Semir.

- ◆ -

注：完整题目见本文开头；中文文本为AI翻译，仅供参考

含注释全文：

Tom Holland Accidentally Endorses Chinese Apparel Brand Semir During ‘Spider-Man’ Press Tour

From: WWD

Shanghai's scorching summer heat has sent Tom Holland searching for a new pair of shorts — a day before the “Spider-Man” star's press tour appearance on Friday, Holland was seen sightseeing and carrying a Semir shopping bag, wearing a pair of the brand's denim shorts he had just bought at the local apparel company's Yuyuan Garden flagship.

上海的盛夏热浪滚滚，连汤姆·赫兰德（Tom Holland）也忍不住想添一条短裤。就在这位“蜘蛛侠”（Spider-Man）明星周五出席媒体巡演的前一天，有人看到他一边游览观光，一边拎着森马（Semir）的购物袋，身上穿的正是他刚从这家中国本土服装品牌豫园旗舰店买来的牛仔短裤。

scorching /ˈskɔː.tʃɪŋ/ 表示“灼热的（地）；极热的（地）”，英文解释为“very hot”如：a scorching summer day 炎热的夏日。

denim /ˈden.ɪm/ 表示“（尤指用来做牛仔裤的蓝色）厚棉布，牛仔布”，英文解释为“a thick, strong cotton cloth, often blue in colour, used especially for making jeans”如：a denim jacket and jeans 牛仔外套和牛仔裤。

apparel /əˈpærəl/ 表示“服装；尤指礼服”，英文解释为“Apparel means clothes, especially formal clothes worn on an important occasion.”举个🌰：Women's apparel is offered in petite, regular, and tall sizes. 女士礼服分为小号、中号和大号。

对比：

📍attire /əˈtaɪə/ 表示“服装；衣服”（clothes），如：dressed in formal evening attire 穿着晚礼服。

📍garment 表示“（一件）衣服，尤用于衣服生产和销售的领域”（A garment is a piece of clothing; used especially in contexts where you are talking about the manufacture or sale of clothes.）如：woollen garments 毛衣，winter / outer garments 冬装 / 外衣，举个🌰：Many of the garments have the customers' name tags sewn into the linings. 这些衣服中很多都把顾客的姓名牌缝进衬里中。

Semir, moving quickly to harness the moment, began pushing the Holland-worn item on its social media accounts and even initiated a “Spider-Man” fan screening event.

森马反应神速，立刻抓住这一契机，在社交媒体上大力推广赫兰德穿过的同款商品，甚至还专门组织了一场“蜘蛛侠”粉丝观影活动。

harness /ˈhɑː.nəs/ 表示“挽具；系带”，英文解释为“a piece of equipment with straps and belts, used to control or hold in place a person, animal, or object”如：a safety harness 安全带。

作动词，表示“控制，利用（以产生能量等）”，英文解释为“to control and use the force or strength of sth to produce power or to achieve sth”举个🌰：We must harness the skill and creativity of our workforce. 我们必须尽量发挥全体职工的技能和创造力。

🎬《复仇者联盟2：奥创纪元》（Avengers: Age of Ultron）中提到的：If we can harness this power, ...如果我们能够驾驭这种能量，

🎬《奇异博士》（Doctor Strange）中提到的：We harness energy...我们收集/汲取能量，

The item, a pair of black capri jeans, now known as “Holland brother style,” that retail for 149 renminbi, or $22, quickly sold out on Semir's online stores, but the brand also launched a product edit called “Shanghai is simply too hot” to cater to market frenzy, which includes items that emulate Holland's Shanghai off-duty look.

这款黑色七分牛仔裤，如今被冠以“荷兰弟风”的名号，售价仅149元人民币（约合22美元），在森马线上商店一经上架便迅速售罄。不仅如此，该品牌还顺势推出了一个名为“上海太热”的产品系列，专门模仿赫兰德在上海的休闲穿搭，以迎合这股市场热潮。

capri表示 “七分裤”（或“及膝裤”），英文解释为“calf-length pants”或“knee-length trousers”。

英式 cater for sb/sth 美式 cater to 表示“迎合；满足；满足或提供（个人或团体的）愿望或需求”，英文解释为“to provide what is wanted or needed by someone or something”举个🌰：The club caters for children between the ages of four and twelve. 该俱乐部适合4至12岁的儿童。

emulate /ˈem.jə.leɪt/ 表示“效仿，模仿;同…竞争，努力赶上”，英文解释为“to copy something achieved by someone else and try to do it as well as they have”举个🌰：They hope to emulate the success of other software companies. 他们希望能够效仿其他软件公司的成功先例。

区分：

enumerate /ɪˈnjuː.mə.reɪt/ 表示“列举，枚举”，英文解释为“to name things separately, one by one”举个🌰：He enumerated the benefits of the insurance scheme. 他列出了这项保险方案的种种益处。

off-duty /ˌɒfˈdʒuː.ti/ 表示“（警察、医生、哨兵等）不当班的，下了班的”，英文解释为“When police officers, doctors, guards, etc. are off-duty, they are not working.”举个🌰：He looks completely different when he's off-duty and in his normal clothes. 他下了班穿上自己平日的衣服后完全变了个样。

Semir's Yuyuan flagship is located within the tourist-heavy Yuyuan Garden district, where Holland, Zendaya and the crew were spotted sightseeing and enjoying some bubble tea. They later headed downtown to visit an Undefeated store, where an official “Spider-Man” apparel collaboration was on display.

森马豫园旗舰店坐落在游客如织的豫园景区内，赫兰德、赞达亚（Zendaya）和剧组人员被拍到在那里观光游览，还悠闲地喝了杯珍珠奶茶。随后，他们又前往市中心，逛了一家Undefeated门店，店内正展示着官方“蜘蛛侠”联名服装。

“Spider-Man: Brand New Day,” the latest in the Marvel franchise starring Holland and Zendaya, is set to be released on July 31 in China. The costars will make an official appearance at Shanghai Film Art Center on Friday night. According to Maoyan, China's largest movie ticketing platform, box office sales from advance screenings and presales have already surpassed 30 million renminbi, or $4.4 million.

《蜘蛛侠：崭新之日》（Spider-Man: Brand New Day）是漫威系列的最新力作，由赫兰德和赞达亚联袂主演，定于7月31日在中国上映。两位主演将于周五晚在上海电影艺术中心正式亮相。据中国最大的电影票务平台猫眼（Maoyan）的数据，点映和预售的票房收入已突破3000万元人民币（约合440万美元）。

franchise /ˈfræntʃaɪz/ 最常见的意思与“特许经营权”有关，既可以作可数名词，又可以做及物动词。作可数名词时具体表示“（公司授予某人的）特许经营权”，英文解释为“A franchise is an authority that is given by an organization to someone, allowing them to sell its goods or services or to take part in an activity which the organization controls.”比如“建造、运营隧道的特许权”就可以用“the franchise to build and operate the tunnel”表示。

📍可以理解为「一部电影的所有系列，系列电影」A film series is also called a film “franchise” which consists of a number of films based on the same characters. 或者“franchise”可以指一个商业品牌或者产品系列，它由相同主题或品牌下的多个作品组成，这些作品可以是电影、电视剧、漫画、视频游戏等。

📍作及物动词时具体表示“出售…的特许经营权”，英文解释为“If a company franchises its business, it sells franchises to other companies, allowing them to sell its goods or services.”举个🌰：She has recently franchised her business. 她最近已出售了其公司的特许经营权。

📍它还有另外一个意思，表示“选举权”，用作不可数名词，英文解释为“Franchise is the right to vote in an election.”

📍而在体育运动领域，指的是“球队，职业运动队”（a professional sports team），如在“湖人总冠军！”文中出现过：Second, Pelinka lived up to Bryant's prediction that Pelinka would help turn the franchise around within two to three years after the Lakers hired him in 2017. 第二，佩林卡不负布莱恩特的预言，在2017年湖人队聘请他之后，佩林卡将在两到三年内帮助球队扭转局面。

1）表示“售票处；票房”，英文解释为“the place at a theatre, cinema/movie theater, etc. where the tickets are sold”举个🌰：The movie has been a huge box-office success (= many people have been to see it). 那部电影十分卖座。

2）表示“（电影或演员的）受欢迎，卖座”，英文解释为“a measure of how popular and financially successful a film or actor is”举个🌰：Her last movie was a surprise box-office hit. 她上一部电影出人意料地叫座。

surpass /səˈpɑːs/ 表示“超过，优于，胜过”，英文解释为“to do or be better than”举个🌰：His time for the 100 metres surpassed the previous world record by one hundredth of a second. 他以0.01秒的优势打破了100米短跑的前世界纪录。

Semir, founded in 1996 in the manufacturing hub of Wenzhou, began to rebrand itself as a “China qualitywear” label in 2024. The Yuyuan flagship, opened the same year, is central to Semir's attempt to move back into prime locations and embrace larger-format stores.

森马于1996年在制造业重镇温州成立，2024年开始转型，将自己重新定位为“中国品质服装”品牌。同年开业的豫园旗舰店，正是森马重返黄金地段、拥抱大店模式的核心举措。

hub /hʌb/ 一词可以理解为“（某地/活动）中心，枢纽，核心”，如：the commercial hub of the city 城市的商业中心，a hub airport 大型中转机场，举个🌰：The kitchen was the hub of family life. 厨房是家庭生活的中心。

📍郑州挺住，河南加油！文中，路透社（Reuters）介绍河南就说的是：a major logistics hub in central China 中国中部的主要物流中枢，原句：Many train services across Henan, a major logistics hub in central China, have been suspended. Many highways have also been closed and flights delayed or cancelled. 河南是中国中部的一个主要物流中枢，整个河南的许多火车服务已经暂停。许多公路也被关闭，航班被推迟或取消。

📍《经济学人》（The Economist）2018年8月一篇提到B站的文章是这么表达的，Bilibili, an online hub for fans of comics and games.

Positioned as a “Future City Flagship,” the Yuyuan Semir store is currently renovating its second floor; once complete, it will span more than 16,000 square feet.

这家定位为“未来城市旗舰店”的森马豫园店，目前正在装修二楼；完工后，店面总面积将超过16000平方英尺。

renovate /ˈren.ə.veɪt/ 表示“修复，翻新，整修（尤指建筑物）”，英文解释为“to repair and improve something, especially a building”举个🌰：He renovates old houses and sells them at a profit. 他靠翻修老房子再出售赚钱。

According to Semir's 2025 annual financial report, the store generated 24.34 million renminbi, or $3.4 million, in sales, ranking third among Semir's directly operated stores.

根据森马2025年年度财务报告，这家店实现了2434万元人民币（约合340万美元）的销售额，在森马所有直营店中排名第三。

The brand's flagship push is also a part of a broader channel reset. The company plans to gradually relocate around 1,000 stores into shopping malls, with directly operated stores expected to expand more quickly this year.

该品牌大力布局旗舰店，也是其更广泛渠道调整的一部分。公司计划逐步将约1000家门店迁入购物中心，直营店预计今年将加速扩张。

To test more conceptual projects geared toward the “urban youth” market segment, Semir collaborated with the British designer Marcus Clayton, formerly of Maison Kitsuné, on a “Master Series” capsule pop-up on Shanghai's Wukang Road this April. The capsule will expand into a long-term project where guest designers can explore new fabrics, cuts and craftsmanship within the collection before popular styles are retooled for its main collection, according to Semir.

为了试水更多面向“都市青年”细分市场的概念性项目，森马今年四月与曾任职于Maison Kitsuné的英国设计师马库斯·克莱顿（Marcus Clayton）合作，在上海武康路推出了一个“大师系列”胶囊快闪店。据森马介绍，该胶囊系列将扩展为一个长期项目，客座设计师可以在该系列中探索新面料、剪裁和工艺，之后受欢迎的款式将被重新调整，融入其主系列。

conceptual /kənˈsep.tʃu.əl/ 表示“观念上的；构思的；概念上的”，英文解释为“based on ideas or principles”举个🌰：The main weakness of the proposal is conceptual. 这项提议的主要不足是在构想方面。

gear sth to/towards sb/sth表示“使适合于…；使与…相适应”，英文解释为“to design or organize something so that it is suitable for a particular purpose, situation, or group of people”举个🌰：Most public places are simply not geared to the needs of people with disabilities. 大多数公共场所根本不能适应残疾人的需要。

capsule /ˈkæp.sjuːl/ 1）表示“（装药物的）胶囊”，英文解释为“a small container which has a measured amount of a medicine inside and which dissolves when you swallow it”

2）表示“（装物或装液体的）小塑料容器”，英文解释为“a small plastic container with a substance or liquid inside”

3）表示“太空舱；航天舱”，英文解释为“the part of a spacecraft in which people travel and that often separates from the main rocket”

📍the return capsule / re-entry capsule 返回舱。

pop up表示“（尤指突然地）出现，发生”，英文解释为“to appear or happen, especially suddenly or unexpectedly”举个🌰： She's one of those movie stars who pops up everywhere, on TV, in magazines, on Broadway. 她是那种四处露脸的影星，在电视上、杂志上、百老汇，到处可见她的身影。

在《英雄联盟手游》来了文中提到，pop-up指的是App或者电脑上的弹出式窗口（弹窗），英文解释为“a window , often containing an advertisement, that suddenly appears on a computer screen, especially when you are looking at a website”

这里的pop-up指的是“只在顾客较多时短时间内营业的商店（或餐馆等）”（a shop, restaurant, etc. that operates only temporarily for a short period when it is likely to get a lot of customers），可以理解为快闪店。

fabric /ˈfæb.rɪk/ 表示“布；织物”，英文解释为“cloth or material for making clothes, covering furniture, etc.”如：dress fabric 裙装衣料。

the fabric of sth表示“（尤指社会或建筑物的）结构，构造”，英文解释为“the structure or parts of something”如：the fabric of society 社会结构，举个🌰：Unhappiness was woven into the natural fabric of people's lives. 苦恼忧愁原是人们日常生活的一部分。

craftsmanship /ˈkrɑːfts.mən.ʃɪp/ 表示“工艺；手艺；技艺”，英文解释为“skill at making things”举个🌰：The jewellery showed exquisite craftsmanship. 这些珠宝展示了精美的制作工艺。

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