“95后”女生买了3条“次抛衣”，总花费不到80元，国庆假期回程时直接舍弃，专家提醒......

从新疆草原到云南古城，从沙漠到海边，年轻人的行李箱里塞满了“一次性出片”穿搭：去新疆，牛仔帽配长筒靴；去云南，披肩长裙是标配；去沙漠，红裙和牛仔穿搭最抢镜；到海岛，白裙加编织草帽几乎人手一套。

网友在社交平台转卖“次抛衣”

这些价格低廉的衣服被称为“次抛衣”，穿完后可能被直接丢弃，或在二手平台转卖。封面新闻记者发现，这些衣服专为旅游拍照购买，单价低至十余元，最贵也不过几十元。

这类衣服通常款式时髦、颜色亮眼，很适合拍照或在特定场合穿着。对年轻人来说，它们既能满足追逐潮流的心态，又不会带来太重的经济负担。

During China's National Day holiday, young travelers packed their suitcases with a new kind of travel essential. Known in Chinese as "cipaoyi", it is cheap, photo-ready clothing designed to be worn once. They sell for as little as 10 yuan and rarely exceed a few dozen yuan.

Usually stylish and brightly colored, they are especially suited to photos and special occasions. For young consumers, they offer a way to follow trends without adding much financial pressure.

国庆期间去云南大理旅游的95后女生林晓向记者坦言，自己出发前一周就在电商平台下单了三条度假裙，总花费不到八十元。“去洱海边拍照，白裙和亮色长裙最出片，但平时上班根本穿不到，买贵的就是浪费。”她表示，这几条裙子拍完照后就被塞进行李箱角落，回程时直接留在了民宿的衣柜里。

Lin Xiao, a woman in her 20s, bought three vacation dresses for under 80 yuan before a trip to Dali, Yunnan province. "White and bright-colored dresses look best by Erhai Lake, but I'd never wear them to work," she said. "Buying expensive ones would be a waste." 

记者在社交平台搜索发现，“均价30的旅行次抛衣链接合集”“19元就能拿下的1688度假出片长裙”“国庆出游次抛衣穿搭”等帖子屡见不鲜。不少人会在电商平台、尾货清仓平台、低价线下店铺等渠道购买，或者在闲鱼等平台低价收别人穿过的“次抛衣”。

Social media has accelerated the trend. The most typical use of these clothes is travel. Shoppers buy from e-commerce platforms, clearance sellers, low-price stores, and secondhand platforms such as Xianyu, an Alibaba-backed secondhand marketplace.

网友在社交平台收“次抛衣”

据电商平台的商品信息和网友分享显示，“次抛衣”面料主要是涤纶（学名聚酯纤维）、雪纺、牛仔、蕾丝等。价格低廉，大多在50元以下。此类衣物缝制工艺大多较为粗糙，容易存在不规整、易破损、洗涤后变形等问题，甚至有的打开包装后可能散发刺鼻的气味。

Most of these clothes are made from polyester, chiffon, denim or lace, and usually cost under 50 yuan. Stitching is often rough, and garments can tear easily, lose shape after washing, or give off a pungent smell when unpacked. 

周明表示，核心购买群体为18至30岁的年轻女性，既有来自三四线城市的学生党，也有一线城市的职场新人。国庆这种长假前两周，订单量会明显上涨，不少买家会一次性下单多件，拍完再决定留哪件退哪件。

The core buyers are mostly women aged 18 to 30, including students in smaller cities and young office workers in major cities. Before long holidays, orders rise about two weeks in advance. Some customers buy several pieces at once, and then decide which to keep or return.

与高销量相伴的是不低的退货率。周明透露，行业普遍退货率在30%到50%之间，主要问题集中在尺码不准、实物色差大以及面料质感差。

为控制成本，商家往往采取几种策略：一是以极低定价走量，即使退货率高仍有利润；二是在商品页标注“不支持七天无理由退货”或仅支持换货，减少售后纠纷。

Zhou said the industry's return rate generally runs between 30 and 50 percent, driven by inaccurate sizing, obvious color differences, and poor fabric quality. 

To control costs, sellers often adopt several tactics. One is to price items extremely low and rely on volume. Another is to state on product pages that items are not eligible for seven-day no-reason returns or that only exchanges are allowed.

网友在社交平台转卖“次抛衣”

Cai Shangwei, director of Sichuan University's Cultural Industry Research Center, described cipaoyi as a disposable consumer product in the apparel sector. It appeals to short-term needs with a promise of new, clean, and low-cost clothing. But one-time beauty should not come at the expense of skin health.

为何会出现“次抛衣”？蔡尚伟表示，传统社会制衣工序繁杂、成衣成本偏高，衣物生产始终以结实耐穿为导向，一次性成衣难以形成规模化业态。现代产业链日趋完善，旅拍、聚会、社交打卡催生大量特色穿搭需求，“次抛衣”顺势发展。

此外，蔡尚伟认为，大众关心的各类负面隐患，大多属于纺织行业共性问题，不能片面归责“次抛衣”。但他特别提醒，衣物直接接触皮肤，如果面料含有超标染料、甲醛残留或pH值不合格，容易引发接触性皮炎、过敏等皮肤问题，“一次性美丽”背后可能藏着健康代价。

Modern supply chains and social media culture have created demand for such clothing. Many of the negative issues associated with it are common problems in the textile industry, he noted, rather than unique to throwaway outfits.

Still, because the clothes touch the skin directly, safety matters. Substandard dyes, formaldehyde residue, or improper pH levels can trigger contact dermatitis and allergies, Cai warned. 

他建议，要严查商家翻新残次服饰、以旧充新冒充新品，完善二手衣物消杀标注规范。杜绝商家借用次抛属性规避质检，所有在售服饰统一遵照国家纺织品安全标准，尤其要加强对直接接触皮肤类衣物的安全抽查。

He called for stronger enforcement against merchants who sell refurbished or defective clothes as new, better sanitation labeling for secondhand clothing, and an end to using "disposable" labels to evade quality inspections. All clothing sold in China should follow national textile safety standards, with particular scrutiny on garments that come into direct contact with skin.

来源：封面新闻 中国新闻网