网友称花100多元买了件“骆驼”冲锋衣，收到货商标竟是一头咧嘴笑的驴，多方回应
双语君约 3 分钟近日，多名网友反映，原以为图便宜花一百多元购买的是“骆驼”的冲锋衣，没想到收货后发现，衣服上的logo竟然是一头“驴”。
Several Chinese consumers who paid just over 100 yuan for what they believed were "Camel" outdoor jackets were surprised to find the logo on their purchases was a donkey, not a camel — sparking debate over lookalike branding.
网友们晒出的图片及视频显示，该品牌衣服的胸口处有一个显著的动物形态logo，下方还有“CZMWA”英文字母。订单截图显示，这是一家名为“骆驼骑师”品牌网店售卖的商品。
有买到骆驼骑师冲锋衣的网友认为，商家此举存在擦边蹭名嫌疑，在直播间画面中，服装logo并不能看出具体形态，给消费者带来很大误解。
Photos and videos posted online show a prominent animal logo on the chest with the letters "CZMWA" beneath it. Order screenshots identify the seller as "Luotuo Qishi", or "Camel Rider". Buyers said the logo was hard to make out in livestream footage, leading them to mistake the brand for Camel, a well-known outdoor label.
The Camel Rider brand has stores on several major social platforms, and its jackets have sold more than 10,000 units. Responding to accusations that it is riding on Camel's reputation, the brand said it is the genuine "Camel Rider", has registered its trademark and is not the same as Camel.
The Camel brand also issued a reminder that the two are unrelated and urged consumers to check the full brand name rather than judging by product images.
10月21日，记者看到骆驼骑师店铺仍在直播售卖服饰，从直播间里看，标识分不太清是“骆驼”还是“驴”。
企查查显示，“骆驼骑师”商标属于河南平顶山天权商贸有限公司，该公司还注册了CZMWA 、CZELWL等商标，其中一个形似单驼峰骆驼的商标也在注册申请中。该公司还登记有“骆驼骑师CZMWA”的著作权。
河南平顶山天权商贸有限公司申请的商标
那么已注册自有商标的“骆驼骑师”是否属于侵权？
浙江铁券律师事务所高级合伙人张永辉认为，商标局注册只是行政确权，不能对抗民事侵权判断。本事件有比较大的争议点：近看是驴、没有驼峰，图形本身有差别，能不能构成商标侵权，最终看混淆可能性。
Zhang Yonghui, a senior partner at Zhejiang Tiequan Law Firm, said trademark registration is only administrative confirmation and does not settle civil infringement questions. The case is highly debatable, he said: up close the logo is a donkey without a hump, and the graphic itself differs. Ultimately, whether infringement occurred depends on the likelihood of confusion.
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