“这家馅饼很一般，沈腾就是太饿了”！三亚馅饼店走红，老板贴告示提醒

近日，艺人沈腾在一档综艺节目中大力推荐海南三亚的一家东北馅饼店，直言“东北都很难吃到那么好吃的馅饼”。这番评价迅速让这家名为“馅饼王”的街边小店走红。

流量来袭，店主并未顺势营销造势，反而主动“降温”：“这家馅饼（味道）很一般，沈腾就是太饿了。”朴实真诚的态度收获众多网友点赞热议。

A pie shop owner in Sanya, Hainan province, has won praise online for downplaying actor Shen Teng's glowing review of his food and vowing not to raise prices despite a surge in customers.

10月26日，封面新闻记者联系上店主王立民，他表示，自己就是想谦虚一点，馅饼也是普通家常吃食，怕大家抱着过高的期待来打卡。

王立民介绍，他是黑龙江牡丹江人，今年48岁，在三亚经营着馅饼店已有15年。地道的家常口味，让小店积累了稳定客源，而他与沈腾的缘分，始于2020年3月的一次深夜邂逅。

Wang Limin, 48, who is originally from Heilongjiang province, has run the shop for 15 years. He said he wanted to keep customers' expectations realistic.

王立民回忆，当晚9点多店铺已经打烊，一位熟客突然致电，告诉他沈腾想吃他家的馅饼。“我一开始说请他吃点别的，对方说先问问沈腾的想法。”挂断电话后，王立民和妻子商量，不能让专程而来的客人失望，当即决定折返门店重新开工。

夫妻俩赶回店里现擀、现烙，将近晚上10点，热腾腾的馅饼新鲜出炉。

这份深夜诚意满满的家常味道，让沈腾十分认可。“他当时就夸馅饼很好吃，隔了两三个月第二次来店里，他还说我家馅饼的味道，和他妈妈做的很像。”

王立民介绍，六年以来，沈腾每年都会到店一两次，累计到访已有十余次。他坦言，自己完全没想到，自家的家常馅饼，会让沈腾在综艺节目里夸赞不已。

Shen first visited the shop in March 2020, after Wang and his wife returned to the closed store late at night to make him fresh pies. The actor praised the food and later said it tasted like his mother's cooking. Shen has since visited more than 10 times.

在老王看来，自家馅饼只是朴实的东北家常味道，并无特别过人之处。“真没那么夸张，吃的就是普通柴米油盐的踏实感。”

为避免慕名打卡的游客期待过高、产生心理落差，三天前，王立民特意张贴暖心提示牌，真诚提醒食客理性消费：“这家馅饼很一般，沈腾就是太饿了。请大家谨慎理性购买。他为啥觉得好吃呢，他就守在锅边等，出锅就开造。所以大家要少买趁热吃，凉了失香，复热走样！”

谈及贴牌初衷，王立民表示：“我就是遵从本心，想谦虚一点。怕大家期望过高反而失望。”

沈腾的“安利”（推荐），让馅饼店的客流实现爆发式增长，“每天还没到营业时间，就有食客提前等候，全天几乎都在排队。”

王立民透露，目前自己的两家门店，日营业额已经实现翻倍。

After Shen recommended the shop on a variety show, daily revenue at Wang's two outlets doubled, with customers lining up before opening time.

To moderate the hype, Wang put up a sign saying, "The pies here are pretty ordinary. Shen Teng was just too hungry." He also urged customers to eat the pies while hot.

而面对突如其来的流量红利，王立民表示坚决不涨价。“我们的价格已经六七年没动过了，就算现在生意爆火，也绝对不会涨价。踏踏实实做生意，守住家常味道、守住良心价格，才是我们开店的根本。”

Wang said prices have remained unchanged for six or seven years and would stay that way despite the boom in business. "Running an honest business, preserving the familiar taste of home and keeping prices fair are the foundations of our shop," he said.

来源：封面新闻

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