总台回应姆巴佩道歉：听其言观其行

Sources at China Media Group, CCTV's parent organization, said that the group had taken note of Kylian Mbappé's public apology over his China-related remarks. The group will listen to his words but watch his actions, and hopes LaLiga, Real Madrid, and Mbappé will truly learn from the incident, offer a sincere apology, and make genuine changes.

北京时间10月27日傍晚，皇家马德里球员基利安·姆巴佩发表公开声明，就此前在采访中涉及中国的言论，向中国人民道歉。

姆巴佩在声明中表示，自己此前对一张以自己为主角的网络图片作出的回应考虑不周，意识到相关言论伤害了中国以及世界各地华人社区的许多人。他向所有因此受到伤害的人致歉，并表示自己无意冒犯任何人，对中国人民及其历史怀有深深的敬意。

The apology came on Tuesday, when Mbappé issued a public statement to the Chinese people over remarks made in an earlier interview.

道歉之后，更需深思

10月28日，“人民锐评”微信公众号发布评论文章《姆巴佩的“翻车”，公众人物的镜鉴》并指出，尽管姆巴佩本人已发布声明致歉，这场风波抛出的问题仍值得外籍公众人物深思：一名备受追捧的球星，为何突然成为各方切割的对象？

On Wednesday, a commentary WeChat account affiliated with People's Daily published an opinion article, which noted the question of why a highly sought-after football star had suddenly become someone from whom all sides sought to distance themselves.

姆巴佩的价值毋庸置疑。然而，一旦公众人物的言行越过底线、踩了红线，这种价值就会迅速转向，成为品牌的负资产。

没有哪个品牌愿意与负资产同伍。姆巴佩此次“翻车”，中国平台和企业采取果断行动与之切割，既是原则使然，也是基于商业逻辑的必然。

Mbappé's value is beyond doubt, but for public figures, value can rapidly turn into a liability when they fail to respect the markets and audiences that sustain their popularity. 

No brand wants to be associated with a liability. Chinese platforms and companies moved decisively to cut ties with Mbappé, a choice driven by both principle and commercial logic.

liability /ˌlaɪəˈbɪləti/ 负债

经济全球化时代，越来越多的明星走向世界舞台，拥有来自不同文化背景的粉丝和商业伙伴。如何尊重不同国家、不同文化背景，是门必修课。

尊重他人的历史文化、社会习俗和民族感情，是跨越国界开展交往的基本准绳，也是国际社会普遍遵循的行为准则。

In a globalized economy, more stars are reaching audiences and business partners across different cultural backgrounds. Respecting different countries and cultures has become a required course. 

Respect for others' history, culture, social customs, and national sentiments is a basic norm for cross-border exchanges and a widely accepted code of conduct. 

这还是基本的人情常理。无论在哪个国家，一边享受当地市场的丰厚回报，一边轻慢甚至冒犯当地所珍视的历史文化、社会习俗和民族感情，这种“吃饭砸锅”的言行都不会被接受。

尤其对那些高度依赖公众好感度的明星而言，倘若不懂得尊重，迟早会把自己的好人缘变成坏口碑，砸了苦心经营多年的招牌。

It is also common decency. In any country, benefiting from a lucrative market while slighting or offending the history, culture, customs, and national sentiments cherished by its people will not be accepted. 

For stars who depend heavily on public goodwill, a lack of respect can eventually turn popularity into a bad reputation and damage a carefully built brand.

中国人推崇“海纳百川，有容乃大”，也讲求“敬人者，人恒敬之”。我们欣赏世界各地的优秀人才，也欢迎不同文化的交流碰撞，但基本前提是知尊重、懂敬畏、守分寸。

正是这份开放包容的胸怀和坚守原则的底气，让中国不断吸引世界的目光，也赢得世界越来越多的理解与尊重。

来源：央视新闻客户端 人民锐评 新京报

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