宜家、霸王茶姬等品牌开始试点“消费入座”

双语君2026年10月30日约 3 分钟

近日，星巴克全国门店启动“消费入座”的倡议，商家消费空间与座位资源该如何管理引发关注。目前，多个品牌门店出现了类似“消费入座”的提示。

Several businesses in China are introducing "purchase required for seating" policies, prompting debate over how stores should manage their seating resources.

10月28日，有网友发帖称，在山东某家霸王茶姬门店看到桌上立着“消费入座”提示标语。

据经视直播，该门店工作人员表示，该门店执行消费入座的规则，此前的提示牌被顾客弄掉了，目前正在重新制作。门店工作人员称，提示主要针对长期占位、自带外卖占座的情况，弹性执行，短暂进店歇脚的消费者不会被劝离。

On Wednesday, a social media user posted a photo of a "Purchase required for seating" notice at a Chagee store in Shandong province.

A store employee said that the policy mainly targets customers who occupy seats for long periods or bring in outside food, adding that it is enforced flexibly and customers stopping briefly to rest are not asked to leave.

据澎湃新闻10月29日报道，有网友反映，上海徐汇宜家餐厅开始实行“消费入座”，周二、周四还有保安劝离占座的消费者。

对此，宜家上海徐汇商场表示，餐厅内出现了长时间占座、喧哗、食用自带食物等非用餐行为，一定程度上影响了部分顾客的正常就餐，采取每周二和周四“用餐就座”引导，是希望确保座位资源能更好地服务于有实际用餐需求的顾客。据悉，国内其余宜家商场餐厅还没有同步出现同类措施。

According to The Paper, the restaurant at IKEA's Xuhui store in Shanghai has also introduced the policy on Tuesdays and Thursdays, with security guards asking non-dining customers to give up their seats.

The store said the measure aims to ensure seating is available for diners, as prolonged seat occupation and consumption of outside food had affected other customers.

另外，还有成都的消费者在网上晒出自己10月24日拍到的一家奈雪的茶门店“消费入座”提示牌，但自己在店内停留约30分钟，有未消费顾客就座，店员并未提醒或劝离。

A customer also reported seeing a similar notice at a Nayuki store in Chengdu, Sichuan province, though staff did not ask non-paying customers to leave.

上海汉盛律师事务所高级合伙人李旻表示，从法律法规层面分析，“入座消费”的规定本身具备一定的合法性基础。经营者依据《中华人民共和国民法典》对经营场所享有合法的占有、使用和经营管理的权利，在不违反法律强制性规定及公序良俗的前提下，有权设定合理的经营条件和服务规则。

Li Min, a senior partner at Hansheng Law Offices, said such rules have a legal basis, as China's Civil Code allows businesses to establish reasonable operating conditions and service rules for their premises.