小红书通报：永久禁言
双语君约 4 分钟Chinese social media platform Xiaohongshu has removed 574 posts and 205 comments and penalized 18 accounts in a two-month campaign targeting health-related rumors, the platform announced.
编造民生健康谣言，误导公众认知。账号“小*9”编造“净水器中阻垢剂会导致骨质疏松”，账号“绍*伽”编造“孕期摸肚子会导致脐带绕颈”，此类内容传播缺乏科学依据的健康风险信息，误导公众认知。平台已下架相关内容，并对违规账号予以永久禁言。
冒用专业身份，传播伪科学观点。账号“小*2”借张宏冰教授身份进行商业背书，夸大产品疗效，账号“新*肤”，冒用张伯礼院士身份为商品带货，此类内容未经授权使用专家学者身份进行虚假商业背书，误导消费判断。平台已下架相关内容，并对违规账号予以永久禁言。
滥用人工智能技术，生成健康科普谣言。账号“小*3”利用AI仿冒名人及亲属进行虚假营销带货，平台已下架相关内容，并对该账号予以封禁；账号“同*买”利用AI技术造谣名人患病，并进行带货，平台已下架相关内容，并对该账号予以永久禁言。
虚构康复案例、夸大疗效，诱骗私域消费。账号“冥*0”夸大冥想疗效，编造“半年冥想癌细胞消失了”，账号“小*”虚构康复案例，引流到群聊，此类内容通过夸大疗效、编造康复经历等方式，影响用户对正规诊疗的判断。平台已下架相关内容，并对违规账号予以永久禁言。
The campaign, launched on Nov 4 under the guidance of the Shanghai cyberspace regulator, targets four types of violations: fabricated health claims that mislead the public, misuse of expert identities to promote products, AI-generated health misinformation, and exaggerated recovery stories used to lure users into private transactions.
Among the cases cited, accounts were banned for falsely claiming that water purifier scale inhibitors cause osteoporosis and that touching the belly during pregnancy causes the umbilical cord to wrap around the baby's neck.
Others used the identities of professors Zhang Hongbing and Zhang Boli without authorization to endorse products, or used AI to impersonate celebrities and their relatives for marketing. One account falsely claimed that "half a year of meditation made cancer cells disappear", while another fabricated recovery stories to lure users into group chats.
The platform said it will strengthen screening, especially for health and supplement livestreams and products, verify the credentials of medical content creators, and improve detection of AI-generated health content.
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