东方甄选“小作文”风波持续发酵

近日，东方甄选“小作文”风波持续发酵。此前，东方甄选小编称董宇辉“小作文”文案部分出自团队之手，引发董宇辉粉丝不满，于是，粉丝们纷纷涌入东方甄选竞品——高途旗下直播间高途佳品，导致东方甄选股价和粉丝数量暴跌。

🤔️小作业：

1. Despite recent gains, how does Gaotu's current trading status compare to its peak in 2021?

A) It has almost completely recovered.

B) It remains significantly below the peak.

C) It has shown fluctuating trends but is close to the peak.

D) It has stabilized at a level slightly lower than the peak.

A) As a promising sign of long-term growth.

B) As an unstable and temporary spike.

C) As a reflection of successful business restructuring.

D) As an indicator of market dominance over competitors.

无注释原文：

China Edtech Firm Gaotu Rallies After Rush for Shopping Channel

From: Bloomberg

The beaten-down shares of a Chinese education company are staging an unlikely comeback after its pivot to livestream shopping saw a sudden influx.

The US-listed depositary receipts of Gaotu Techedu Inc., a provider of online teaching in China, rose 7.6% in premarket trading on Thursday after surging 34% this week. The gains followed an inrush of subscribers for the company's shopping channel on Douyin, a TikTok-like video platform.

Despite the week's gains, Gaotu is still trading 97% below a 2021 peak when China banned companies that teach school curriculums from making profits.

The rally came at a cost of East Buy Holding Ltd., a subsidiary of New Oriental Education & Technology Group Inc., another education firm that ventured into livestream e-commerce. A drop in subscribers pushed East Buy's Hong Kong-traded shares to a 17% decline for the week so far.

What caused fans of East Buy's channel to leave was a dispute about the authorship of a screenplay. Dong Yuhui, a celebrated livestream host, was in focus after a channel editor claimed that the screenplay's script was a collaborative effort.

The comment sparked an outcry among Dong's fans, who maintained that he was the sole author, leaving for rival Gaotu's channel to voice their support for the teacher-turned influencer, according to Citigroup analyst Alice Cai.

Cai cautioned that Gaotu's rally would be short-lived.

The spike is “primarily reflecting the loyalty of Dong Yuhui's fanbase rather than a sustainable increase in Gaotu's e-commerce business prospects,” she said, rating Gaotu as a sell.

Bloomberg News has reached out to Gaotu and East Buy for comments.

Once a major provider of online courses from elementary to high school levels, Gaotu remains a shadow of its former self. Its third-quarter sales were almost 60% below 2020 levels, while its market value is less than $1 billion, down from a peak of $34 billion.

- ◆ -

注：完整题目见本文开头；中文文本为机器翻译并非一一对应，仅供参考

含注释全文：

China Edtech Firm Gaotu Rallies After Rush for Shopping Channel

From: Bloomberg

The beaten-down shares of a Chinese education company are staging an unlikely comeback after its pivot to livestream shopping saw a sudden influx.

一家中国教育公司的股价在经历低迷之后，由于转型做直播电商并突然吸引了大量流量，其股价正出现意外的反弹。

在这个上下文中，“beaten-down”用来形容股票或市场的状态，意指那些之前表现不佳、股价大幅下跌的股票。它通常用于描述那些经历了长期跌势或重大损失的股票，其市值远低于之前的高点。

share熟词僻义，作动词，表示“有同样的感觉（或性质、经历）”，英文解释为“If two or more people or things share a feeling, quality, or experience, they both or all have the same feeling, quality, or experience.”举个🌰：All hospitals share some common characteristics. 所有的医院都有一些共同的特征。

share作名词，表示“股份，股票”，英文解释为“any of the units of equal value into which a company is divided and sold to raise money. People who own shares receive part of the company's profits.”

类似的：

📍stock表示“股份；股票”，英文解释为“part of the ownership of a company that can be bought by members of the public”举个🌰：Stock prices fell yesterday in heavy trading. 股价昨日放量下跌。

stage /steɪdʒ/ 1）表示“上演；举办；举行”，英文解释为“to organize and present a play or an event for people to see”，如：to stage a ceremony/an event/an exhibition 举行仪式/活动/展览，举个🌰：The local theatre group is staging a production of ‘Hamlet’. 当地剧团在上演《哈姆雷特》。

2）表示“组织；筹划”，英文解释为“to organize and take part in action that needs careful planning, especially as a public protest”如：to stage a ceremony/an event/an exhibition 举行仪式/活动/展览。

3）表示“使发生；使出现”，英文解释为“to make sth happen”举个🌰：After five years in retirement, he staged a comeback to international tennis. 退役五年之后，他又复出国际网坛。

🎬电影《无罪的罪人》（Presumed Innocent）中的台词提到：Your opinion is that this was... a staged rape? 你的看法是这是…有预谋的强奸？

区分：

📍wage 作名词，表示“工资，工钱，报酬”，作动词，表示“发动（战争）；组织，筹备（活动）”，英文解释为“to fight a war or organize a series of activities in order to achieve something”举个🌰：They've been waging a long campaign. 他们已组织发起了一场持久的运动。

📍《经济学人》（The Economist）一篇介绍拉美电商平台美卡多的文章中提到：The biggest is Amazon, against which his firm has waged a costly battle in Mexico. 最大的威胁来自亚马逊，美卡多与它在墨西哥展开了一场较量，代价高昂。

1）表示“复辟；复出；东山再起；再度流行并变得时髦；再度获得成功”，英文解释为“an attempt to become famous, powerful, or important again after a period of being much less famous, etc.”举个🌰：She's trying to make a comeback with her first album for 20 years. 她想凭借自己20年来的第一张专辑东山再起。

2）表示“（对批评迅速作出的）反驳，回应”，英文解释为“a quick reply to a critical remark”。

📍《经济学人》（The Economist）一篇讲述经济学观点的文章中提到：But an interest in culture remained—and indeed is now making a comeback. 但对文化的兴趣并未消失，实际上如今它又东山再起了。

pivot /ˈpɪvət/ 表示“（使）在枢轴上旋转（或转动）；转动；扭曲”，英文解释为“to turn or balance on a central point (= a pivot ) ; to make sth do this”举个🌰：Windows that pivot from a central point are easy to clean. 沿中轴转动的窗子容易擦洗。

🎬电影《奎迪》（Creed）中的台词提到：I can't pivot fast enough. 我转得还不够快。

livestream/live-stream 表示“互联网直播，线上直播，流直播”，英文解释为“to broadcast video and sound of an event over the internet as it happens, or to be broadcast in this way”。

influx /ˈɪnˌflʌks/ 表示“涌进；汇集”，英文解释为“the fact of a large number of people or things arriving at the same time”，如：a massive/sudden influx of visitors 游客的大量/突然涌入，举个🌰：Turkey is expecting an influx of several thousand refugees over the next few days. 未来几天涌入土耳其的难民预计会达几千人。

The US-listed depositary receipts of Gaotu Techedu Inc., a provider of online teaching in China, rose 7.6% in premarket trading on Thursday after surging 34% this week. The gains followed an inrush of subscribers for the company's shopping channel on Douyin, a TikTok-like video platform.

在美国上市的中国在线教育提供商高途集团在本周大涨34%后，周四盘前交易上涨了7.6%。此次股价飙升是因为该公司在抖音（类似于TikTok的视频平台）上带货直播间（高途佳品）的粉丝数激增。

list作动词，表示“使（公司）上市；（公司）上市”（If a company is listed, or if it lists, on a stock exchange, it obtains an official quotation for its shares so that people can buy and sell them.）举个🌰：Last month, thirty new companies were listed. 上个月有30家公司上市。

📍relist 重新上市。

📍listing作名词，除了表示“（表册上的）位置，项目”，也有“上市”的含义，英文解释为“a position or an item on a list”举个🌰：The company is seeking a stock exchange listing (= for trading shares). 这家公司正在争取上市。

表示“存托凭证”，英文解释为“a document that represents a particular number of shares, bonds, etc. that have been bought from a stock market in another country, paid for in the currency of the buyer's country”

存托凭证（Depositary Receipt，简称DR）是一种代表持有外国公司股份的金融工具，使得投资者可以在本国的股票交易所购买和交易外国公司的股份。

在这个上下文中，它指的是高途在美国交易所上市的股票。

surge /sɜːdʒ/ 1）作动词，表示“急剧上升；飞涨；剧增”，英文解释为“If something surges, it increases suddenly and greatly, after being steady or developing only slowly.”举个🌰：The company's profits have surged. 公司的利润激增。

2）作名词，表示“剧增”，英文解释为“A surge is a sudden large increase in something that has previously been steady, or has only increased or developed slowly.”举个🌰：An unexpected surge in electrical power caused the computer to crash. 突然出现的电压剧增导致电脑死机。

🎬电影《雷神2：黑暗世界》（Thor: The Dark World）中的台词提到：But she will not survive the amount of energy surging within her. 但她体内涌动的能量太大 她撑不住的。

Inrush指的是突然而大量的流入或涌入。这个词常用于描述人群、水流，强调流入的数量和速度。

subscriber /səbˈskraɪ.bər/ 表示“订购者，订阅人；用户；定期捐款者”，英文解释为“someone who subscribes to a product, service, or organization”举个🌰：Cable television companies have launched major campaigns to increase their number of subscribers. 有线电视公司已开展大型促销活动以增加用户数。

channel /ˈtʃæn.əl/ 大家应该都比较熟悉，表示“渠道，方式，方法”，此处表示“频道”，可以指“电视频道，电视台”，如：to change/switch channels 换台；

Youtube中注册了账号就相当于开设了个人频道，也可以开设多个频道。A personal YouTube channel is available to everyone who joins YouTube as a member. The channel serves as the home page for the user's account, and you can have more than one YouTube channel. 所以看Youtube视频时，你可能会经常听到视频末尾中说到，Please subscribe to my channel. 请订阅我的频道，就是我们所谓的关注（follow）我的频道，“关注我”的意思。

📍subscribe表示“订购，订阅”，英文解释为“to pay an amount of money regularly in order to receive or use sth”举个🌰：We subscribe to several sports channels. 我们付费收看好几个体育频道。

📍再补充一下，微信里的“视频号”，你猜微信官方将它译为什么了？

没错，把微信设置为英文版后你会发现，视频号那里变成了“Channels”。所以上面提到的抖音、快手等短视频的账号都可以叫channel. 扫描下方二维码来看关注我的channel吧（Scan QR code to view my channel）

Despite the week's gains, Gaotu is still trading 97% below a 2021 peak when China banned companies that teach school curriculums from making profits.

尽管本周股价有所上涨，但高途集团的股价仍比2021年峰值低97%，当时中国禁止学科类校外培训机构盈利。

peak /piːk/ 可以作名词，也可以作动词，表示“（达到）峰值”，英文解释为“When something peaks, it reaches its highest value or its highest level.”举个🌰：Temperatures have peaked at over 90 degrees. 温度已达到峰值，超过了90度。

curriculum /kəˈrɪkjʊləm/ 表示“课程”，英文解释为“the subjects studied in a school, college, etc. and what each subject includes”如：the school curriculum 学校课程。

补充：

📍我们常说的简历，CV，就是curriculum vitae /ˈviːtaɪ/的缩写。

The rally came at a cost of East Buy Holding Ltd., a subsidiary of New Oriental Education & Technology Group Inc., another education firm that ventured into livestream e-commerce. A drop in subscribers pushed East Buy's Hong Kong-traded shares to a 17% decline for the week so far.

高途集团的这波涨势是由新东方教育科技集团旗下的东方甄选控股有限公司造成的。新东方教育科技集团是另一家进军直播电商的教育公司。粉丝数的减少导致东方甄选控股有限公司在香港上市的股票本周迄今下跌了17%。

rally /ˈræl.i/ 1）表示“召集；集合”，英文解释为“to come together or bring people together in order to help or support sb/sth”举个🌰：Many national newspapers rallied to his support. 许多全国性报纸一致对他表示支持。

2）表示“恢复；复原；重新振作；好转”，英文解释为“to return to a better condition; an improvement”举个🌰：The team played badly in the first half of the game but rallied in the second. 球队在上半场比赛中表现很糟糕，但在下半场重整旗鼓，表现很好。Share prices fell again today after yesterday's rally. 股票价格在昨天回升后再次下跌。

📍在体育比赛中，它通常用来描述一个队伍或运动员在落后或遭受打击后，通过集中精力和努力，反击或反超对手的情况。

subsidiary /səbˈsɪd.i.ə.ri/ 表示“子公司；附属公司”，英文解释为“A subsidiary or a subsidiary company is a company which is part of a larger and more important company.”

oriental /ˌɔː.riˈen.təl/ 表示“东方（尤指中国和日本）的，东方人的；东亚的；东南亚的”，英文解释为“relating to the countries of East and Southeast Asia”如：oriental cuisine/fruits/plants 东方美食/水果/植物。

1）作名词，表示“（尤指有风险的）企业，商业，投机活动，经营项目”，英文解释为“a business project or activity, especially one that involves taking risks”举个🌰：A disastrous business venture lost him thousands of dollars. 一个彻底失败的经营项目使他损失严重。

2）作动词，表示“敢于去；冒险去（或做）；冒昧地说”，英文解释为“to risk going somewhere or doing something that might be dangerous or unpleasant, or to risk saying something that might be criticized”举个🌰：As we set off into the forest, we felt as though we were venturing (forth) into the unknown. 当我们动身进入那片森林时，感觉自己似乎正在冒险进入一个未知的世界。

📺美剧《复仇》（Revenge）中的台词提到：This is brave new territory we're venturing into here. 这是我们华丽冒险的新地域。

📺美剧《宋飞正传》（Seinfeld）中的台词提到：You realize you're venturing into uncharted waters? 你意识到你在冒险进入未知水域吗？

What caused fans of East Buy's channel to leave was a dispute about the authorship of a screenplay. Dong Yuhui, a celebrated livestream host, was in focus after a channel editor claimed that the screenplay's script was a collaborative effort.

导致东方甄选直播间粉丝流失的，是一场关于文案作者的争议。东方甄选小编声称文案是团队创作的成果后，知名带货主播董宇辉成为了焦点。

screenplay /ˈskriːn.pleɪ/ 表示“电影剧本”，英文解释为“the text for a film, including the words to be spoken by the actors and instructions for the cameras”

celebrated /ˈsel.ə.breɪ.tɪd/ 表示“著名的，闻名的，驰名的”，英文解释为“famous for some special quality or ability”如：a celebrated opera singer/city/novel 著名歌剧演唱家/名城/著名小说。

script /skrɪpt/ 表示“剧本；电影剧本；广播（或讲话等）稿”，英文解释为“a written text of a play, film/movie, broadcast, talk, etc.”举个🌰：That line isn't in the original script. 原剧本中没有那句台词。

collaborative /kəˈlæb.ər.ə.tɪv/ 表示“合作的；协作的”，英文解释为“involving two or more people working together for a special purpose”举个🌰：The presentation was a collaborative effort by all the children in the class. 演出是全班孩子共同努力的结果。

The comment sparked an outcry among Dong's fans, who maintained that he was the sole author, leaving for rival Gaotu's channel to voice their support for the teacher-turned influencer, according to Citigroup analyst Alice Cai.

花旗集团分析师蔡女士表示，这一言论引发了董宇辉粉丝的强烈不满，他们坚称董宇辉是唯一的作者，并转向竞争对手高途佳品直播间表达对这位教师出身的网红的支持。

spark /spɑːk/表示“引发”，英文解释为“If one thing sparks another, the first thing causes the second thing to start happening.”举个🌰：My teacher organized a unit on computer science that really sparked my interest. 我的老师编排了一个关于计算机科学的单元，它真正激发了我的兴趣。

此前，《后浪》和「青年」文中标题中就用到：Bilibili's May 4th Youth Day video sparks discussion on social media 引发热议。

类似的还有：

📍stir表示“激发，激起（强烈的感情）；引起（强烈的反应）”，英文解释为“to make someone have a strong feeling or reaction”举个🌰：The poem succeeds in stirring the imagination. 这首诗能够激发起想象力。

📍provoke也表示“激起，引起”，英文解释为“to cause a reaction or feeling, especially a sudden one”，如：provoke debate/discussion 激起辩论/讨论。

📍spur 鼓动；激励；鞭策；刺激；鼓舞”，英文解释为“If one thing spurs you to do another, it encourages you to do it.”举个🌰：It's the money that spurs these fishermen to risk a long ocean journey in their flimsy boats. 是金钱驱使这些渔民驾驶单薄的小船冒险出海远航。

🎬电影《龙之心3：巫师的诅咒》（Dragonheart 3: The Sorcerer's Curse）中的台词提到：To spur the clans to war. 激励部族发起战争。

📍trigger表示“发动；引起；触发”，英文解释为“to make sth happen suddenly”举个🌰：Nuts can trigger off a violent allergic reaction. 坚果可以引起严重的过敏反应。

outcry /ˈaʊt.kraɪ/表示“呐喊；大声疾呼；强烈抗议”，英文解释为“An outcry is a reaction of strong disapproval and anger shown by the public or media about a recent event.”举个🌰：The killing caused an international outcry. 该起谋杀引起了国际上强烈的不满。

rival /ˈraɪ.vəl/ 作名词，表示“竞争对手；敌手”，英文解释为“a person, group, etc. competing with others for the same thing or in the same area”；

作动词，表示“可与…相媲美，比得上”，英文解释为“to be as good, clever, beautiful, etc. as someone or something else”举个🌰：No computer can rival a human brain for/in complexity. 没有任何计算机比得上人脑复杂。

...-turned-...，字面意思也是很好理解，xxx转变为xxx的，turned可以解释为“...出身的”（someone who has done one job and then does something completely different），比如，English-teacher-turned-founder of ...英语老师出身的xxx公司创始人，an actor turned politician 演员出身的政治家，a housewife turned author 家庭主妇出身的作家。

influencer /ˈɪn.flu.ən.sər/ 字面上的意思就是影响者，有影响力的人，柯林斯词典中的解释分为两种，一个就是字面上的意思：any person or thing that exerts an influence；另一种解释为：a person who uses social media to promote lifestyle choices, commercial products, etc to his or her followers. 利用社交媒体向自己的粉丝推广或推荐产品和服务的人，就是类似于现在网络中的“网红、博主”，或者说关键意见领袖，Key Opinion Leader，KOL.

Cai cautioned that Gaotu's rally would be short-lived.

蔡女士警告称，高途集团股价上涨可能只是昙花一现。

caution /ˈkɔː.ʃən/ 作名词，表示“谨慎，小心，慎重”，英文解释为“great care and attention”举个🌰：We need to proceed with/exercise caution (= be careful in taking action, making decisions, etc.) 我们必须谨慎行事。

作动词，表示“告诫，提醒”，英文解释为“to warn someone”举个🌰：The newspaper cautioned its readers against buying shares without getting good advice first. 报纸告诫读者事先没有获得好的建议，不要购买股票。

short-lived /ˌʃɔːtˈlɪvd/ 表示“短暂的;短命的”，英文解释为“If a feeling or experience is short-lived, it only lasts for a short time.”举个🌰：I had a few relationships at college, most of which were fairly short-lived. 我在大学时谈过几次恋爱，但大多都十分短暂。

The spike is “primarily reflecting the loyalty of Dong Yuhui's fanbase rather than a sustainable increase in Gaotu's e-commerce business prospects,” she said, rating Gaotu as a sell.

她说，这次股价飙升“主要反映了董宇辉粉丝群体的忠诚度，而不是高途集团电商业务前景的可持续增长”，并将高途集团评级为“卖出”（sell）。

在年度词汇盘点文章中基本都会出现这个词，1）作名词，可以理解为“峰值”或者“激增；猛增；急升”，英文解释为“a sharp increase in the magnitude or concentration of something”如：a spike in oil prices 油价的急剧上涨。

2）也可以作动词，同样表示“激增”，英文解释为“if the number or rate of something spikes, it increases quickly and by a large amount ”举个🌰：New orders have spiked in the last two years. 新订单在过去两年里激增。

3）作名词，表示“尖头，尖刺；（尤指金属的）尖状物”，英文解释为“a narrow, thin shape with a sharp point at one end, or something, especially a piece of metal, with this shape”

4）spikes表示“（某些运动鞋上的）防滑鞋钉；钉鞋”，英文解释为“a set of short, pointed pieces of metal or plastic, attached to the bottom of shoes worn for particular sports, that stop the person wearing the shoes from sliding on the ground, or shoes with these pointed pieces”

loyalty /ˈlɔɪ.əl.ti/ 表示“忠诚，忠实”，英文解释为“the quality of being loyal”举个🌰：His loyalty was never in question. 他的忠诚从未受到怀疑。

sustainable /səˈsteɪ.nə.bəl/ 表示“（对环境没有损害或损害很小因而）可持续的，能长期维持的”，英文解释为“causing little or no damage to the environment and therefore able to continue for a long time”举个🌰：A large international meeting was held with the aim of promoting sustainable development in all countries. 召开了一个旨在推进所有国家可持续发展的大型国际会议。

prospect /ˈprɒs.pekt/ 1）表示“（发生好事情的）可能，可能性，机会”，英文解释为“the possibility that something good might happen in the future”举个🌰：Is there any prospect of the weather improving? 天气有可能好转吗？

2）表示“前景；展望；设想”，英文解释为“the idea of something that will or might happen in the future”

Bloomberg News has reached out to Gaotu and East Buy for comments.

彭博新闻社已联系高途集团和东方甄选寻求置评。

Once a major provider of online courses from elementary to high school levels, Gaotu remains a shadow of its former self. Its third-quarter sales were almost 60% below 2020 levels, while its market value is less than $1 billion, down from a peak of $34 billion.

高途集团曾是K12在线课程服务主要提供商，但现在已今非昔比。其第三季度的销售额比2020年的水平低了近60%，市值也从340亿美元的峰值跌至不足10亿美元。

elementary /ˌel.ɪˈmen.tər.i/ 1）表示“基本的”，英文解释为“basic”举个🌰：I have an elementary knowledge of physics. 我懂一些基本的物理知识。

2）表示“初级的；基础的”，英文解释为“relating to the early stages of studying a subject”举个🌰：This book contains a series of elementary exercises for learners. 本书含有为学习者设计的一系列基础练习。

“a shadow of its former self”表示“大不如前，今非昔比”，用来描述某人或某物已经不再具有过去的力量、影响力或品质，只剩下一部分原来的样子。这个短语通常用于表达某事物已经大不如前，失去了它曾经的重要特征或能力。

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