刚刚，董宇辉离职

东方甄选在港交所发布公告，董宇辉已决定不再担任公司雇员及公司一个合并联属实体的高级管理层，该离任乃由于董宇辉的职业抱负、对彼其他事业的投入及个人时间安排，并于2024年7月25日生效。

今天你练听力了吗？

🤔️小作业：

1. What was a significant factor in Dong Yuhui's rise to fame during his livestreams on Douyin?

A) His eight years of teaching experience

B) His ability to offer large discounts on products

C) His partnerships with international brands

D) His humorous approach to selling products

A) A partnership with international brands.

B) Over 100 million RMB in product sales during the first livestream.

C) The introduction of a new product line.

D) Winning an award for best educational content.

无注释原文：

An ELT phenomenon – who is Dong Yuhui? 

From: The PIE News

This is the story of the ultimate pivot: a former English language teacher who became one of China's biggest celebrities.

Dong Yuhui was an online tutor at Koolearn, a subsidiary of New Oriental, the giant Chinese education company that offers online exam preparation courses and overseas counselling products.

Like many teachers he faced an uncertain future and attempted to reinvent himself by selling products during livestreams on China's version of TikTok, called Douyin.

While he wasn't much of a salesman, his eight years of teaching experience shone through. He found himself explaining products to his audience as he might explain English vocabulary to his pupils.

One clip of Yuhui introducing steaks in both Chinese and English went viral on social media. While talking about the quality of the steak, Dong also taught the viewers how to order steak in English at a restaurant.

The pent-up demand for online English language tuition was huge and word spread through social media about this new source of information.

Yuhui's early delivery included taking the time to write the different variations of English words for produce on a whiteboard, or to explain the cultural meaning or uses of Western products, even referencing literary greats like Shakespeare in the process.

His employer New Oriental, was watching intently and seized the opportunity. They launched the livestream channel Dongfang Zhenxuan, or 'Oriental Select', on Douyin and Yuhui became the star presenter.

The channel was an immediate success. According to the Economic View, Oriental Select's Douyin account gained 1.57 million new followers and sold $2.64 million worth of products in the first three days of operation.

New Oriental switched the digital assets at Koolearn to create new subsidiary East Buy and stock spiked 25% on the Hong Kong Stock Exchange.

In a further twist to the story, Yuhui was catapulted into mainstream stardom. 

In December 2023, senior executives at East Buy claimed credit for writing the educational content that had become Oriental Select's signature style of reverse-sales marketing. 

Yuhui's legions of fans were infuriated that others were taking credit for his work and internet forums went into meltdown in his defence. CEO Sun Dongxu publicly criticised the culture of fandom around his presenters, resulting in a 13% drop in share value. 

Again, New Oriental were closely monitoring the situation and saw the opportunity in the adversity. It sacked East Buy's CEO and installed Dong Yuhui in his place. 

The Chinese mainstream media were fascinated as to how an experienced businessman could be replaced by a social media influencer as the leader of a company. TV interviews and long-reads in the newspapers followed and Yuhui's celebrity was complete.

The PIE's China correspondent Rongrong Walker put it simply, saying “everyone knows him [Dong Yuhui] in China.” 

2024 has been marked by the launch of Yuhui's own channel 'Walking with Hui' with a total of 54.31 million people tuning into the first four hour livestream and taking over 100 million RMB in product sales.

Necessity is the mother of invention – ironic given Yuhui's fans call themselves the 'mother-in-laws'.

The collapse of the digital English teaching market in China spawned a whole new category of e-commerce with playful English tuition as the hook.

- ◆ -

注：完整题目见本文开头；中文文本为机器翻译并非一一对应，仅供参考

含注释全文：

An ELT phenomenon – who is Dong Yuhui?

From: The PIE News

This is the story of the ultimate pivot: a former English language teacher who became one of China's biggest celebrities.

这是一个关于“华丽转身”的故事：一位曾经的英语教师成为了中国最知名的名人之一。

pivot /ˈpɪvət/ 可以作名词，也可作动词，表示“（使）在枢轴上旋转（或转动）；转动；扭曲”，英文解释为“to turn or balance on a central point (= a pivot ) ; to make sth do this”举个🌰：Windows that pivot from a central point are easy to clean. 沿中轴转动的窗子容易擦洗。

🎬电影《奎迪》（Creed）中的台词提到：I can't pivot fast enough. 我转得还不够快。

Dong Yuhui was an online tutor at Koolearn, a subsidiary of New Oriental, the giant Chinese education company that offers online exam preparation courses and overseas counselling products.

董宇辉是新东方（New Oriental）旗下新东方在线（Koolearn）的一名老师。新东方是一家提供在线备考课程和海外辅导产品的中国教育巨头。

subsidiary /səbˈsɪd.i.ə.ri/ 表示“子公司；附属公司”，英文解释为“A subsidiary or a subsidiary company is a company which is part of a larger and more important company.”

oriental /ˌɔː.riˈen.təl/ 通常作形容词，表示“东方（尤指中国和日本）的，东方人的；东亚的；东南亚的”，英文解释为“relating to the countries of East and Southeast Asia”如：oriental cuisine/fruits/plants 东方美食/水果/植物。

giant /ˈdʒaɪ.ənt/表示“巨头，大公司”，英文解释为“Giant is often used to refer to any large, successful business organization or country.”如：Japanese electronics giant, Sony 日本的电子业巨头——索尼公司。

📍这个词来自希腊神话中的“巨人”（Gigantes），表示在某个领域或行业内非常强大或巨大的实体。

类似的还有：

📍mogul /ˈməʊɡəl/表示“（尤指新闻、影视界的）大人物；大亨”，英文解释为“A mogul is an important, rich, and powerful businessman, especially one in the news, film, or television industry.”如：an international media mogul一位国际传媒大亨。

📍magnate /ˈmæɡneɪt, -nɪt/ 表示“大亨，巨头”，英文解释为“a rich and powerful person in industry or business”。

📍tycoon /taɪˈkuːn/ 表示“巨头，大亨（工商界）”，英文解释为“someone who is successful in business or industry and has a lot of money and power”如：property tycoon 房地产大亨。

📍conglomerate /kənˈglɒmərɪt/ 表示“联合大公司；企业集团”，英文解释为“A conglomerate is a large business firm consisting of several different companies.”如：the world's second-largest media conglomerate 世界第二大传媒集团。

📍behemoth /ˈbiːhɪmɒθ/ 表示“巨头（指规模庞大、实力雄厚的公司或机构）”，英文解释为“a very big and powerful company or organization”。

📍titan /ˈtaɪ.tən/表示“巨人；巨头”，英文解释为“If you describe someone as a titan of a particular field, you mean that they are very important and powerful or successful in that field.”

counselling /ˈkaʊn.səl.ɪŋ/ 表示“咨询；辅导；咨询服务”，英文解释为“the job or process of listening to someone and giving that person advice about their problems”如：a counselling service 咨询服务。

counsel /ˈkaʊnsəl/ 可以作名词也可以作动词，表示“建议；提议；劝告，忠告”，英文解释为“If you counsel someone to take a course of action, or if you counsel a course of action, you advise that course of action.”举个🌰：My advisers counselled me to do nothing. 我的顾问建议我不要做任何事情。

📍《经济学人》（The Economist）一篇讲述疫情期间送货上门服务的文章中提到：During the epidemic the firm has offered free online counselling to riders. 疫情期间这家公司为骑手提供了免费在线咨询。

counsel 作名词还可以表示“（参与案件的）律师”，英文解释为“one or more of the lawyers taking part in a legal case”举个🌰：The judge addressed counsel. 法官向律师问了话。

Like many teachers he faced an uncertain future and attempted to reinvent himself by selling products during livestreams on China's version of TikTok, called Douyin.

和许多老师一样，他面临着不确定的未来，于是他尝试通过在中国版TikTok抖音（Douyin）上进行直播带货来转型。

表示“（通过改换工作或形象、行为方式而）改造自己，洗心革面，换个活法”，英文解释为“to change your job and/or the way you look and behave so that you seem very different”举个🌰：He's one of those sportsmen who reinvent themselves as TV presenters. 他是那些半路出家做电视节目主持人的运动员之一。

livestream/live-stream /ˈlaɪv.striːm/ 表示“互联网直播，线上直播，流直播”，英文解释为“to broadcast video and sound of an event over the internet as it happens, or to be broadcast in this way”

While he wasn't much of a salesman, his eight years of teaching experience shone through. He found himself explaining products to his audience as he might explain English vocabulary to his pupils.

虽然他并不擅长销售，但他八年的教学经验却让他在直播中脱颖而出。他发现自己向观众介绍产品时，就像在给学生讲解英语词汇一样。

shine /ʃaɪn/ through 表示“（品质）显而易见”，英文解释为“If a quality shines through, it is strong and easy to see, usually in a particular situation.”举个🌰：Take off your make-up and let your natural beauty shine through. 抹掉你的化妆，显现你自然的美丽。

One clip of Yuhui introducing steaks in both Chinese and English went viral on social media. While talking about the quality of the steak, Dong also taught the viewers how to order steak in English at a restaurant.

董宇辉用中英文介绍牛排的一段视频在社交媒体上疯传。在介绍牛排品质的同时，董宇辉还教观众如何在餐厅用英语点牛排。

clip /klɪp/ 1）表示“（电影或电视节目的）剪辑，片断”，英文解释为“a short part of a film or television programme”举个🌰：I've seen a clip from the movie. 我看过这部电影的一个片断。

2）表示“夹子；别针；回形针”，英文解释为“a small object usually made of metal or plastic, used for fastening things together or holding them in position”如：a paper/hair/tie clip 回形针/发夹/领带夹。

steak /steɪk/ 表示“肉排；肉块；鱼排；鱼块；（尤指）牛排”，英文解释为“a thick, flat piece of meat or fish, especially meat from a cow”如：T-bone/sirloin steaks Ｔ骨/里脊牛排。

viral /ˈvaɪ.rəl/ 表示“（通过网络在个体之间迅速）病毒式的（传播）”，英文解释为“used to describe something that quickly becomes very popular or well known by being published on the internet or sent from person to person by email, phone, etc.”举个🌰：Here's a list of the top ten viral videos this week. 以下是本周十大病毒式传播的视频。

📍常用短语 go viral，字面意思就是“像病毒一样传播、扩散”，引申为“走红，十分流行，疯狂传播”，比如朋友圈xxx刷屏了，也可以说go viral.

📍名词形式virality.

The pent-up demand for online English language tuition was huge and word spread through social media about this new source of information.

人们对于在线英语教学的需求一直很大，而这一新信息来源也通过社交媒体传播开来。

pent-up /ˌpentˈʌp/ 表示“（感情）被压抑的，被抑制的”，英文解释为“Pent-up feelings are not allowed to be expressed or released.”举个🌰：Screaming at the top of your voice is a good way of venting pent-up frustration. 放开嗓子尖叫是发泄内心压抑的挫败感的一种好方法。

tuition /tʃuːˈɪʃ.ən/ /tuːˈɪʃ.ən/ 1）表示“学费”，英文解释为“the money paid for this type of teaching”

2）表示“（尤指一对一或小班进行的）教学，讲授，指导”，英文解释为“teaching, especially when given to a small group or one person, such as in a college or university”举个🌰：All students receive tuition in logic and metaphysics. 所有学生都学习逻辑学和玄学。

Yuhui's early delivery included taking the time to write the different variations of English words for produce on a whiteboard, or to explain the cultural meaning or uses of Western products, even referencing literary greats like Shakespeare in the process.

董宇辉在早期的直播中，会在白板上写下农产品英语单词的不同变体，或解释西方产品的文化含义或用途，甚至引用莎士比亚等文学巨匠的名言。

delivery /dɪˈlɪv.ər.i/ 1）表示“运送，递送，投递”，英文解释为“the act of taking goods, letters, parcels, etc. to people's houses or places of work”举个🌰：We get two deliveries of mail (= it is delivered twice) a day. 我们每天会接收到两次邮件。

2）表示“演讲风格（或方式）；表演风格（或方式）”，英文解释为“the way in which someone speaks in public”举个🌰：The beautiful poetry was ruined by her poor delivery.这优美的诗被她拙劣的朗诵给糟蹋了。

3）表示“分娩”，英文解释为“the process of giving birth to a baby”如：an easy/difficult delivery 顺/难产。

熟词僻义，不可数名词，表示“产品，（尤指）农产品”，英文解释为“Produce is fruit and vegetables that are grown in large quantities to be sold.”举个🌰：We manage to get most of our produce in farmers' markets. 我们设法在农贸市场弄到大部分我们需要的农产品。

reference /ˈref.ər.əns/ 可作动词，也可作名词，1）表示“提到；谈到；论及”，英文解释为“a mention of something”举个🌰：Knowing what had happened, I avoided making any reference to (= mentioning) weddings. 因为我知道发生了什么，所以就避开不谈婚礼的事儿。

2）表示“引文出处；参考书目；参考文献”，英文解释为“a writer or a book, article, etc. that is mentioned in a piece of writing, showing you where particular information was found”

literary /ˈlɪt.ər.ər.i/ 表示“文学的，与文学相关的”，英文解释为“connected with literature”如：a literary critic 文学评论家。

His employer New Oriental, was watching intently and seized the opportunity. They launched the livestream channel Dongfang Zhenxuan, or 'Oriental Select', on Douyin and Yuhui became the star presenter.

他的雇主新东方密切关注这一现象，并迅速抓住机会，在抖音上推出了直播频道“东方甄选（Dongfang Zhenxuan）”，董宇辉成为了明星主播。

intently /ɪnˈtent.li/ 表示“专心致志地，专注地”，英文解释为“in a way that gives all your attention to something”举个🌰：She was listening intently to everything he said. 她全神贯注地听着他说的每一句话。

seize /siːz/ 1）表示“没收；查获”，英文解释为“If the police or other officials seize something, they take possession of it with legal authority.”举个🌰：Customs officers have seized 10 kilos of heroin. 海关官员查获了10公斤海洛因。

2）表示“抓住；夺过；夺取；攫取；抓获”，英文解释为“to take something quickly and keep or hold it”举个🌰：I seized his arm and made him turn to look at me. 我抓住他的胳膊，让他转身看着我。

channel /ˈtʃæn.əl/ 大家应该都比较熟悉，表示“渠道，方式，方法”，此处表示“频道”，可以指“电视频道，电视台”，如：to change/switch channels 换台； Youtube中注册了账号就相当于开设了个人频道，也可以开设多个频道。A personal YouTube channel is available to everyone who joins YouTube as a member. The channel serves as the home page for the user's account, and you can have more than one YouTube channel. 所以看Youtube视频时，你可能会经常听到视频末尾中说到，Please subscribe to my channel. 请订阅我的频道，就是我们所谓的关注（follow）我的频道，“关注我”的意思。

📍subscribe表示“订购，订阅”，英文解释为“to pay an amount of money regularly in order to receive or use sth”举个🌰：We subscribe to several sports channels. 我们付费收看好几个体育频道。

📍再补充一下，微信里的“视频号”，你猜微信官方将它译为什么了？

没错，把微信设置为英文版后你会发现，视频号那里变成了“Channels”。所以上面提到的抖音、快手等短视频的账号都可以叫channel. 扫描下方二维码来看关注我的channel吧（Scan QR code to view my channel）

The channel was an immediate success. According to the Economic View, Oriental Select's Douyin account gained 1.57 million new followers and sold $2.64 million worth of products in the first three days of operation.

该频道在短时间内迅速取得了成功。据《中新经纬》（Economic View）报道，“东方甄选”的抖音账号在运营的前三天就获得了157万新粉丝，销售额达264万美元。

New Oriental switched the digital assets at Koolearn to create new subsidiary East Buy and stock spiked 25% on the Hong Kong Stock Exchange.

新东方将新东方在线的数字资产转移到新成立的子公司“东方甄选”，其股价在香港股市上涨25%。

作动词，stock /stɒk/ 1）表示“（商店或工厂）储备，贮存”，英文解释为“If a shop or factory stocks something, it keeps a supply of it.”举个🌰：Most supermarkets stock a wide range of wines. 大多数超级市场备有许多种类的葡萄酒。

2）表示“为…备货；把…填满”，英文解释为“to fill something such as a cupboard or shelves with food or goods”举个🌰：He has a part-time job stocking shelves in the local supermarket. 他有一份兼职工作，在当地超市摆货架。

作名词，1）表示“（商店的）库存，存货”，英文解释为“the total amount of goods or the amount of a particular type of goods available in a shop”

2）表示“股份；股票”，英文解释为“part of the ownership of a company that can be bought by members of the public”举个🌰：Stock prices fell yesterday in heavy trading. 股价昨日放量下跌。

类似的：

📍share作名词，表示“股份，股票”，英文解释为“any of the units of equal value into which a company is divided and sold to raise money. People who own shares receive part of the company's profits.”

spike /spaɪk/ 在年度词汇盘点文章中基本都会出现这个词，1）作名词，可以理解为“峰值”或者“激增；猛增；急升”，英文解释为“a sharp increase in the magnitude or concentration of something”如：a spike in oil prices 油价的急剧上涨。

2）也可以作动词，同样表示“激增”，英文解释为“if the number or rate of something spikes, it increases quickly and by a large amount ”举个🌰：New orders have spiked in the last two years. 新订单在过去两年里激增。

3）作名词，表示“尖头，尖刺；（尤指金属的）尖状物”，英文解释为“a narrow, thin shape with a sharp point at one end, or something, especially a piece of metal, with this shape”

4）spikes表示“（某些运动鞋上的）防滑鞋钉；钉鞋”，英文解释为“a set of short, pointed pieces of metal or plastic, attached to the bottom of shoes worn for particular sports, that stop the person wearing the shoes from sliding on the ground, or shoes with these pointed pieces”

In a further twist to the story, Yuhui was catapulted into mainstream stardom.

故事还有进一步的转折：董宇辉一举成为主流明星。

twist /twɪst/ 作动词，表示“转动，旋转;缠绕，盘绕”，英文解释为“to turn something, especially repeatedly, or to turn or wrap one thing around another”举个🌰：The path twists and turns for over a mile. 这条小路弯弯曲曲，长达1英里多。

作名词，1）表示“扭动，转动”，英文解释为“an act of twisting something”举个🌰：She gave the cap another twist to make sure it was tight. 她又拧了一下盖子，以确保盖紧了。

2）表示“（故事或情况的）转折，转变，突然变化”，英文解释为“an unexpected change or development in a story or situation”举个🌰：The story has taken another twist. 故事情节再一次变化。

catapult /ˈkætəˌpʌlt/ 1）作动词，原意表示“把…射出，把…弹出；（被）猛掷，猛扔；弹射”，英文解释为“to throw sb/sth or be thrown suddenly and violently through the air”举个🌰：She was catapulted out of the car as it hit the wall. 汽车撞墙时，她被甩出车外。

📍霉霉《Red》重录专辑上线了文中提到，be catapulted into sth表示“突然经历；一跃而成”，英文解释为“to suddenly experience a particular state, such as being famous”举个🌰：The award for best actress meant that almost overnight she was catapulted into the limelight. 获得最佳女演员奖意味着她几乎一夜之间成了公众关注的焦点。

2）作名词，表示“投射器；石弩；弹射器”，英文解释为“a device that can throw objects at a high speed”举个🌰：In the past, armies used catapults to hurl heavy stones at enemy fortifications. 古代军队使用石弩将重石投向敌人的防御工事。

stardom /ˈstɑːr.dəm/表示“名声，声誉”，英文解释为“the quality of being famous, especially for being a singer, actor, etc”举个🌰：From childhood, he seemed destined for stardom. 从童年起，他似乎就注定了会大红大紫。

📍shoot/rise/zoom to stardom 表示「一举成名，一炮而红」 =become famous very quickly.

类似的：

📍rise to fame 表示“成名，出名”，英文解释为“to become famous”举个🌰：He rose to fame in the 90s as a TV presenter. 他在90年代作为电视节目主持人成名。

In December 2023, senior executives at East Buy claimed credit for writing the educational content that had become Oriental Select's signature style of reverse-sales marketing.

2023年12月，东方甄选的高管声称是他们撰写了那些成为东方甄选特色的反向营销风格文案。

credit /ˈkred.ɪt/ 作名词，1）表示“赞扬；赞许；荣誉”，英文解释为“praise, approval, or honour”举个🌰：She got no credit for solving the problem. 她没有因为解决了这一问题而得到任何赞许。

2）可数名词，表示“学分”，英文解释为“a unit that represents a successfully finished part of an educational course”举个🌰：Each of these classes is worth three credits. 这些课程每门3个学分。

3）表示“赊购，赊账，信用贷款”，英文解释为“a method of paying for goods or services at a later time, usually paying interest as well as the original money”举个🌰：They decided to buy the car on credit. 他们决定用赊购的方法买那辆汽车。

4）credits可以表示某人在电影、电视或其他媒体作品中的参与或贡献，通常指的是某人的角色或工作。当提到一个演员的credits时，它通常指的是该演员参与过的电影或电视作品。

作动词，credit A with B 或者 credit B to A，表示“认为是…的功劳；把…归于”，英文解释为“to believe or say that sb is responsible for doing sth, especially sth good”举个🌰：The company is credited with inventing the industrial robot. 发明工业机器人是那家公司的功劳。

signature /ˈsɪɡ.nə.tʃər/ 作名词，常见意思是“签名，署名”，也有“明显特征；鲜明特色；识别标志”的含义，英文解释为“a particular quality that makes sth different from other similar things and makes it easy to recognize”作形容词，解释为“标志性的，惯有的”，如：signature product 招牌产品，举个🌰：Bright colours are his signature. 他总爱用亮丽的色彩。

📍特朗普金色头发变得花白文中提到：During the update on coronavirus vaccine development in the White House Rose Garden, many viewers were quick to notice one significant change in the president's signature appearance: his hair. 在白宫玫瑰园汇报冠状病毒疫苗研发进展情况时，许多观众很快就注意到总统标志性的外观有一个显著的变化：他的头发。

Yuhui's legions of fans were infuriated that others were taking credit for his work and internet forums went into meltdown in his defence. CEO Sun Dongxu publicly criticised the culture of fandom around his presenters, resulting in a 13% drop in share value.

董宇辉的众多粉丝对他人抢走其功劳感到愤怒，网络论坛上一片哗然，纷纷为其辩护。首席执行官（CEO）孙东旭公开批评围绕其主播的饭圈文化，导致股价下跌13%。

legions of sb表示“大批的（人）”，英文解释为“large numbers of people”举个🌰：He failed to turn up for the concert, disappointing the legions of fans waiting outside. 他没有在音乐会上露面，这让等在场外的众多歌迷感到非常失望。

infuriate /ɪnˈfjʊə.ri.eɪt/ 表示“激怒，使（某人）大怒”，英文解释为“If something or someone infuriates you, they make you extremely angry.”举个🌰：His manner infuriated her. 他的举止激怒了她。

meltdown /ˈmelt.daʊn/ 1）表示“（核反应堆的）堆芯熔毁”，英文解释为“If there is meltdown in a nuclear reactor, the fuel rods start melting because of a failure in the system, and radiation starts to escape.”

2）表示“崩溃（指一个人极度悲伤而不能应对生活）”，英文解释为“an occasion when a person becomes extremely upset and is not able to deal with a problem or situation”

fandom /ˈfæn.dəm/ 1）表示“狂热喜爱，痴迷状态”，英文解释为“the state of being a fan of someone or something, especially a very enthusiastic one”如：the world of martial arts movie fandom 功夫片的痴迷世界。

2）表示“…迷，狂热爱好者；热烈崇拜者”，英文解释为“a group of fans of someone or something, especially very enthusiastic ones”举个🌰：Harry Potter fans have joined with members of fandoms from other popular books. 哈利·波特迷们跟其他流行书籍爱好者会合在一起。

Again, New Oriental were closely monitoring the situation and saw the opportunity in the adversity. It sacked East Buy's CEO and installed Dong Yuhui in his place.

新东方再次密切关注事态发展，并从逆境中看到了机会。新东方免去了孙东旭的东方甄选CEO职务，并任命董宇辉为董事长文化助理。

monitor /ˈmɒn.ɪ.tər/ 表示“监视；检查；跟踪调查”，英文解释为“to watch and check sth over a period of time in order to see how it develops, so that you can make any necessary changes”举个🌰：Each student's progress is closely monitored. 每一位同学的学习情况都受到密切的关注。

adversity /ədˈvɜː.sə.ti/ 表示“逆境；不幸；厄运”，英文解释为“a difficult or unlucky situation or event”举个🌰：She was always cheerful in adversity. 身处逆境时，她也从不垂头丧气。

解雇除了常见的fire一词，sack /sæk/ 也表示“解雇，开除”，英文解释为“to remove someone from a job, usually because they have done something wrong or badly, or sometimes as a way of saving the cost of employing them”举个🌰：They sacked her for being late. 因为迟到，他们把她开除了。 类似的还有：

📍dismiss表示“解雇；免职；开除”，英文解释为“to officially remove sb from their job”举个🌰：She claims she was unfairly dismissed from her post. 她声称自己被无理免职。

install /ɪnˈstɔːl/ 1）表示“安装；安顿，安置；把…安装到计算机上，安装（软件）”，英文解释为“to put furniture, a machine, or a piece of equipment into position and make it ready to use”举个🌰：The plumber is coming tomorrow to install the new washing machine. 水管工明天来安装新的洗衣机。

2）还可以表示“正式任命，使正式就职”，英文解释为“to put someone in an important job or position”举个🌰：She has installed a couple of young academics as her advisers. 她任用几名年轻的大学教师作为顾问。

The Chinese mainstream media were fascinated as to how an experienced businessman could be replaced by a social media influencer as the leader of a company. TV interviews and long-reads in the newspapers followed and Yuhui's celebrity was complete.

中国主流媒体对一个有经验的企业家被一个社交媒体网红取代公司领导职位感到非常好奇，纷纷报道。电视采访和报纸长篇报道接踵而至，董玉辉的知名度也随之大增。

fascinated /ˈfæsɪneɪtɪd/ 表示“极感兴趣的；入迷的”，英文解释为“extremely interested”举个🌰：I was fascinated to hear about his travels in Japan. 我着迷地听他讲他的日本之旅。

🎬电影《哈利·波特与死亡圣器》（Harry Potter and the Deathly Hallows）中的台词提到：Well, Neville, I'm sure we'd all be fascinated to hear what you have to say. 纳威，我可以肯定大家都很想听听你要说的事。

influencer /ˈɪn.flu.ən.sər/ 字面上的意思就是影响者，有影响力的人，柯林斯词典中的解释分为两种，一个就是字面上的意思：any person or thing that exerts an influence；另一种解释为：a person who uses social media to promote lifestyle choices, commercial products, etc to his or her followers. 利用社交媒体向自己的粉丝推广或推荐产品和服务的人，就是类似于现在网络中的“网红、博主”，或者说关键意见领袖，Key Opinion Leader，KOL.

The PIE's China correspondent Rongrong Walker put it simply, saying “everyone knows him [Dong Yuhui] in China.”

PIE驻华记者荣荣·沃克（Rongrong Walker）简明扼要地说，“在中国，人人认识他（董玉辉）”。

2024 has been marked by the launch of Yuhui's own channel 'Walking with Hui' with a total of 54.31 million people tuning into the first four hour livestream and taking over 100 million RMB in product sales.

2024年，董玉辉推出了自己的频道“与辉同行”，首次直播的四小时里共有5431万人观看，销售额超过1亿元人民币。

tune into 等同于 tune in to 表示“收看；收听”，英文解释为“to watch or listen to a particular television or radio programme or station”举个🌰：Be sure to tune in to next week's show. 一定要收看下周的节目。

📍tune作动词，本身有“（给收音机、电视等）调谐，调频道”的意思（to adjust the controls on a radio or television so that you can receive a particular programme or channel）

📍有个说法叫stay tuned，就是“敬请期待，拭目以待，别换台”的意思，举个🌰：Stay tuned for the news coming up next. 别转台，下面的新闻马上就来。

Necessity is the mother of invention – ironic given Yuhui's fans call themselves the 'mother-in-laws'.

“需求是发明之母”——颇具讽刺意味的是，董宇辉的粉丝称自己为“丈母娘”。

ironic /aɪˈrɒn.ɪk/ 表示“具有讽刺意味的；出乎意料的；令人啼笑皆非的”，英文解释为“interesting, strange, or funny because of being very different from what you would usually expect”举个🌰：It is ironic that although many items are now cheaper to make, fewer people can afford to buy them. 具有讽刺意味的是，虽然如今很多物品的制作成本下降了，但能买得起的人却少了。

mother-in-law /ˈmʌð.ə.rɪn.lɔː/ 表示“岳母；丈母娘”，英文解释为“the mother of your husband or wife”

The collapse of the digital English teaching market in China spawned a whole new category of e-commerce with playful English tuition as the hook.

中国在线英语教学市场的崩溃催生了一个以趣味英语教学为卖点的全新电商模式。

spawn /spɔːn/ 1）作动词，表示“使大量出现，使大量产生；酿成”，英文解释为“to make a series of things happen or start to exist”举个🌰：New technology has spawned new business opportunities. 新技术创造了大量新的商机。

2）表示“（鱼或蛙）大量产卵”，英文解释为“if a fish or frog spawns, it produces eggs in large quantities at the same time”

hook /hʊk/ 作名词，表示“钩子，挂钩”，英文解释为“a curved device used for catching or holding things, especially one attached to a surface for hanging things on”如：a coat/picture hook 挂衣钩/挂画的钩子。

也可引申为“吸引人之物，噱头”，英文解释为“a thing designed to catch people's attention”

作动词，表示“（用钩子）固定，挂，钩住”，英文解释为“to fasten something with a hook, hang something on a hook, or catch something with a hook”举个🌰：He hooked the trailer (= joined it with a hook) to his car. 他把拖车挂在自己的汽车上。

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LearnAndRecord

2015年2月8日

2024年7月25日

第3456天

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