知名品牌称“中国结为韩国工艺”？网友怒了！

近日，意大利奢侈品牌FENDI与韩国手工艺人推出的联名包款陷入舆论漩涡。

Italian fashion brand Fendi is caught up in a dispute after having been accused of erroneously describing the Chinese cultural roots of one of its recent products' design as Korean.

该产品采用类似中国结的编织工艺，品牌在宣传中却将其标注为“韩国传统结”，暗示其源自韩国传统文化，引发热议。

The dispute centers on a handbag featuring woven designs apparently resembling the Chinese Knot, a traditional decorative Chinese handicraft with a history spanning thousands of years, which Fendi's promotional materials attributed to Korean craftsmanship, implying ties to Korean heritage.

事件发酵后，“FENDI文化挪用”话题迅速登上微博热搜榜。大量网友指责该品牌涉嫌“文化剽窃”。

After it is reposted on Chinese social media platforms, numerous net users suspected the brand of appropriating Chinese cultural elements, pushing this topic onto the trending topics chart on Sina Weibo on Thursday afternoon, with one related hashtag becoming the second trendy topic on this platform.

Fendi客户服务中心的工作人员表示，他们收到了大量关于该问题的询问，并表示已注意到这一情况，已将其转交公司相关部门进一步调查核实。

In response to the controversy, Fendi's China customer service said on Thursday afternoon that they had received numerous phone calls regarding the issue, adding that they have taken note of the situation and have already referred it to the company's relevant departments for further investigation and verification.

舆论风波后，FENDI已经在海外社交网站上删除或隐藏了相关内容。

Later on Thursday afternoon, the relevant promotional content by Fendi was no longer visible on Instagram. The system indicated that the content may have been deleted by its owner or hidden according to privacy settings.

中国结是一种起源于唐宋时期的民间艺术，明清时期流行的装饰手工艺品。它独特之处在于其复杂的图案是由一根线编织而成的。

Chinese Knot is a decorative handicraft that began as a folk art in Tang and Song dynasties and became popular in Ming and Qing dynasties. It is distinctive as its complicated pattern is woven from one piece of thread.

据观察者网此前报道，在韩国文化遗产厅官方网站的介绍中，他们把这种编织工艺品称为“绳结”，而非“韩国结”。1968年，“绳结”就已经被韩国政府批准为国家级第22号“重要无形文化遗产”予以保护。

在介绍中也提到了“绳结的编织方法和染色方法是三国时代从中国传入韩国”的。

尽管韩国官方承认他们的绳结源自中国，但一些来自韩国传统文化大学的学生们在制作推广韩国传统文化的宣传物料中，却对此只字不提。

对此，网友纷纷表示抵制“文化挪用”。

文化挪用通常是指不理解、不尊重地运用异域文化元素，如不交代来源、错误展现原文化等。

中华上下五千年的历史，留下了许多经典文化遗产。近些年来，“中国风”风靡全球，巴黎时装周也经常出现中国元素，很多使用中国元素的设计师都会坦言设计灵感来自中国传统文化中的经典之作。中华文化是中国的，也是世界的，我们对于借鉴中华文化丰富人类美好生活是支持的。