蜜雪冰城成全球最大餐饮连锁企业

今天，蜜雪冰城在香港交易所上市。上市首日股价涨逾43%。

今天你练听力了吗？

🤔️小作业：

1. In the phrase “stores relentlessly blare a jingle,” the word “blare” most nearly means:

A. Play softly  B. Emit loudly

C. Silence  D. Harmonize

无注释原文：

Forget McDonald's. This Chinese Fast-Food Chain Is Now the World's Biggest.

From: The Wall Street Journal

It sells ice cream and sugary drinks for under $1. Its mascot looks like the love child of Frosty the Snowman and the Michelin Man. And its stores relentlessly blare a jingle set to the tune of “Oh! Susanna.”

This recipe helped Mixue Ice Cream and Tea become the world's biggest food-and-beverage chain by number of locations, topping McDonald's and Starbucks.

Pronounced ME-schway, the Chinese company is found across Asia and Australia. It ended last year with 45,000 stores, according to research firm Technomic, after more than doubling its locations in three years.

The company is seeking to raise up to $510 million in an initial public offering valuing it at about $10 billion. Its stock is expected to begin trading in Hong Kong on Monday.

It isn't done expanding. Mixue said in its IPO filing that it planned to keep growing—while acknowledging the risk that its existing stores could be cannibalized by new ones.

Mixue features ice cream and drinks priced at 6 Chinese yuan, about 83 cents.

 “People are chasing more cost-efficient products,” said Ernan Cui, a Beijing-based analyst for research firm Gavekal Dragonomics. She said Mixue is popular in smaller cities, where the company has focused its expansion.

Mixue was founded in 1997 by Zhang Hongchao, who opened a store selling shaved ice in Henan, a Chinese heartland province.

Its blistering expansion can be explained by the simplicity of its bright red stores, often stalls wedged next to phone-repair kiosks or dumpling shops.

The menu is short and very sweet. It includes the signature ice-cream cone, variations on bubble tea and a lemonade that made Mixue China's biggest purchaser of lemons.

It helps that Mixue charges below-average franchising fees. It generates most of its revenue by selling supplies to franchisees.

Low prices alone don't explain how Mixue embedded itself in Chinese pop culture. Credit the Snow King—and the jingle.

A roly-poly mascot, Snow King has become a national icon on par with Ronald McDonald and Colonel Sanders. Just as ubiquitous is Mixue's theme song, which plays in stores. The lyrics to the English version: “I love you. You love me. Mixue Ice Cream and Tea.”

Mixue said in its IPO filing that it intended to become more global, but didn't mention plans to enter the U.S. Roughly 90% of its stores are in China, with the rest in 10 other Asian countries and Australia.

On a recent afternoon in Singapore, a Mixue store drew in Julian Eymann, an American who visits the country often.

He skipped the rival shop across the street. “This ice cream is better than McDonald's,” Eymann said. But he had one complaint: “The song's gotta go. It's got to torture the employees.”

- ◆ -

注：完整题目见本文开头；中文文本为华尔街日报官方译文，仅供参考

含注释全文：

Forget McDonald's. This Chinese Fast-Food Chain Is Now the World's Biggest.

From: The Wall Street Journal

It sells ice cream and sugary drinks for under $1. Its mascot looks like the love child of Frosty the Snowman and the Michelin Man. And its stores relentlessly blare a jingle set to the tune of “Oh! Susanna.”

蜜雪冰城(Mixue Ice Cream and Tea)的冰淇淋和含糖饮料售价不到1美元，它的品牌形象看起来像是雪人弗罗斯蒂(Frosty the Snowman)和米其林先生(Michelin Man)的爱情结晶，它的门店不停地播放着一首用《哦！苏珊娜》(Oh! Susanna)的曲调改编的广告歌。

mascot /ˈmæs.kɑːt/ 表示“吉祥物”，英文解释为“a person, animal, or object that is believed to bring good luck, or one that represents an organization”如：a team mascot 球队的吉祥物。

blare /bleər/ 表示“发出（刺耳的声音）”，英文解释为“to make an unpleasantly loud noise”举个🌰：The loudspeakers blared across the square. 广场上充斥着扬声器刺耳的声音。

jingle /ˈdʒɪŋɡəl/ 表示“（广播或电视广告中容易记住的）短歌，短曲”，英文解释为“a short simple tune, often with words, that is easy to remember and is used to advertise a product on the radio or television”

This recipe helped Mixue Ice Cream and Tea become the world's biggest food-and-beverage chain by number of locations, topping McDonald's and Starbucks.

正是凭借这个秘诀，蜜雪冰城成为了全球门店数量最多的餐饮连锁企业，超过了麦当劳(McDonald's)和星巴克(Starbucks)。

recipe /ˈres.ɪ.pi/除了表示“食谱”，还可以指“方法；秘诀；诀窍”，英文解释为“a method or an idea that seems likely to have a particular result”举个🌰：What's her recipe for success? 她成功的秘诀是什么？

Pronounced ME-schway, the Chinese company is found across Asia and Australia. It ended last year with 45,000 stores, according to research firm Technomic, after more than doubling its locations in three years.

这家中国公司的业务遍布亚洲和澳大利亚。根据研究公司Technomic的数据，截至去年年底，蜜雪冰城门店数量已达4.5万家，在三年内增加了一倍多。

The company is seeking to raise up to $510 million in an initial public offering valuing it at about $10 billion. Its stock is expected to begin trading in Hong Kong on Monday.

蜜雪冰城周一在香港首次公开募股(IPO)，筹资逾4亿美元。该股在早盘交易中上涨近30%，公司估值超过100亿美元。

首次公开募股（Initial Public Offering, IPO）是指一家企业第一次将它的股份向公众出售。一旦首次公开上市完成后，这家公司就可以申请到证券交易所或报价系统挂牌交易。（百度百科）

It isn't done expanding. Mixue said in its IPO filing that it planned to keep growing—while acknowledging the risk that its existing stores could be cannibalized by new ones.

该公司的扩张还没有结束。蜜雪冰城在其IPO文件中表示计划继续扩张，但也承认现有门店可能会被新店挤占的风险。

Mixue features ice cream and drinks priced at 6 Chinese yuan, about 83 cents.

蜜雪冰城的冰淇淋和饮料售价为人民币6元（约合83美分）。

 “People are chasing more cost-efficient products,” said Ernan Cui, a Beijing-based analyst for research firm Gavekal Dragonomics. She said Mixue is popular in smaller cities, where the company has focused its expansion.

研究公司龙洲经讯(Gavekal Dragonomics)驻北京分析师Ernan Cui表示，人们正在追逐性价比更高的产品。她说，蜜雪冰城在中小城市很受欢迎，这是该公司拓展业务的重点区域。

表示“有成本效益的，值得花钱的，合算的，划算的”，英文解释为“providing good value for the amount of money something costs”

Mixue was founded in 1997 by Zhang Hongchao, who opened a store selling shaved ice in Henan, a Chinese heartland province.

蜜雪冰城由张红超于1997年创立，当时他在河南省开了一家刨冰店。

heartland /ˈhɑːt.lænd/ 1）表示“（国家或地区的）腹地”，英文解释为“the central part of a country or area”如：the heartland of America 美国腹地。

2）表示“中心地区，重要地区”，英文解释为“the part of a country that is most important for a particular activity, or where a political party has the most support”如：the old industrial heartlands 旧时的工业重地。

Its blistering expansion can be explained by the simplicity of its bright red stores, often stalls wedged next to phone-repair kiosks or dumpling shops.

蜜雪冰城门店是简约亮红色装修风格，通常开在手机维修铺或饺子馆旁边，这也是该公司能够迅猛扩张的原因所在。

blistering /ˈblɪs.tər.ɪŋ/ 1）表示“极热的”，英文解释为“extremely hot”举个🌰：We went out in the blistering heat. 我们冒着酷暑外出了。

2）表示“极快的”，英文解释为“extremely fast”举个🌰：The runners set off at a blistering pace. 运动员起跑速度极快。

stall /stɔːl/ 作名词 1）表示“（房间内的）小隔间，淋浴室，洗手间”，英文解释为“a small area in a room, surrounded by glass, walls, etc., that contains a shower or toilet”

2）表示“（农场建筑中圈养单只牲畜的）隔栏，分隔间”，英文解释为“a small closed area within a farm building in which there is space for one animal to be kept”

3）表示“货摊，摊位；售货亭”，英文解释为“a large table or a small shop with an open front from which goods are sold in a public place”

作动词，1）表示“（使）（发动机）熄火”，英文解释为“If an engine stalls, or if you stall it, it stops working suddenly and without you intending it to happen.”举个🌰：A car may stall due to the driver braking too suddenly. 司机踩刹车过猛可能会导致汽车熄火。

2）表示“拖住（某人）”，英文解释为“If you stall a person, you delay them or prevent them from doing something for a period of time.”举个🌰：I managed to stall him for a few days. 我设法拖住了他几天。

3）表示“推迟，暂缓；搁置”，英文解释为“If you stall an event, you delay it or prevent it from making progress.”

wedge /wedʒ/ 表示“将…挤入（或塞进、插入）”，英文解释为“to put or squeeze sth tightly into a narrow space, so that it cannot move easily”举个🌰：The boat was now wedged between the rocks. 船卡在了岩石之间。

kiosk /ˈkiː.ɒsk/ 表示“（售糖果、饮料、报纸等的）小亭；售货亭”，英文解释为“a small building where things such as chocolate, drinks, or newspapers are sold through an open window”如：a station kiosk 车站售货亭。

📍这个词来自土耳其语“köşk”，意味着“凉亭”，用来形容公共场所的小型售货或服务亭。联想宫殿：在宫殿的花园中，你看到一个装饰精美的“小亭子”，游客可以在那里买到饮料和小吃。近义词：booth（摊位），常用短语：information kiosk（信息亭）

The menu is short and very sweet. It includes the signature ice-cream cone, variations on bubble tea and a lemonade that made Mixue China's biggest purchaser of lemons.

菜单很简单，而且甜度很高，包括招牌甜筒、各种口味的珍珠奶茶，以及一种让蜜雪冰城成为中国最大柠檬采购商的柠檬水。

signature /ˈsɪɡ.nə.tʃər/ 作名词，常见意思是“签名，署名”，也有“明显特征；鲜明特色；识别标志”的含义，英文解释为“a particular quality that makes sth different from other similar things and makes it easy to recognize”作形容词，解释为“标志性的，惯有的”如：signature product 招牌产品，举个🌰：Bright colours are his signature. 他总爱用亮丽的色彩。

📍特朗普金色头发变得花白文中提到：During the update on coronavirus vaccine development in the White House Rose Garden, many viewers were quick to notice one significant change in the president's signature appearance: his hair. 在白宫玫瑰园汇报冠状病毒疫苗研发进展情况时，许多观众很快就注意到总统标志性的外观有一个显著的变化：他的头发。

cone /kəʊn/ 表示“（盛冰激凌的）锥形蛋筒”，英文解释为“a container made of very light thin biscuit, or one of these containing ice cream”如：an ice cream cone 冰激凌蛋筒。

variation /ˌveə.riˈeɪ.ʃən/ /ˌver.iˈeɪ.ʃən/ 表示“变种，变体；变化了的东西”，英文解释为“something that is slightly different from the usual form or arrangement”举个🌰：There are wide variations in the way pensioners have benefited from the system. 养老金领取者从这个体制中受益的情况有很大差别。

lemonade /ˌlem.əˈneɪd/ 表示“柠檬水”，英文解释为“a drink made with the juice of lemons, water, and sugar”

It helps that Mixue charges below-average franchising fees. It generates most of its revenue by selling supplies to franchisees.

蜜雪冰城收取的加盟费低于行业平均水平，这对其发展很有帮助。该公司的大部分收入来自向加盟商销售原料。

franchise /ˈfræntʃaɪz/ 最常见的意思与“特许经营权”有关，既可以作可数名词，又可以做及物动词。作可数名词时具体表示“（公司授予某人的）特许经营权”，英文解释为“A franchise is an authority that is given by an organization to someone, allowing them to sell its goods or services or to take part in an activity which the organization controls.”比如“建造、运营隧道的特许权”就可以用“the franchise to build and operate the tunnel.”表示。

📍可以理解为「一部电影的所有系列，系列电影」A film series is also called a film “franchise” which consists of a number of films based on the same characters. 或者“franchise”可以指一个商业品牌或者产品系列，它由相同主题或品牌下的多个作品组成，这些作品可以是电影、电视剧、漫画、视频游戏等。

📍作及物动词时具体表示“出售…的特许经营权”，英文解释为“If a company franchises its business, it sells franchises to other companies, allowing them to sell its goods or services.”举个🌰：She has recently franchised her business. 她最近已出售了其公司的特许经营权。

📍它还有另外一个意思，表示“选举权”，用作不可数名词，英文解释为“Franchise is the right to vote in an election.”

📍而在体育运动领域，指的是“球队，职业运动队”（a professional sports team），如在“湖人总冠军！”文中出现过：Second, Pelinka lived up to Bryant's prediction that Pelinka would help turn the franchise around within two to three years after the Lakers hired him in 2017. 第二，佩林卡不负布莱恩特的预言，在2017年湖人队聘请他之后，佩林卡将在两到三年内帮助球队扭转局面。

Low prices alone don't explain how Mixue embedded itself in Chinese pop culture. Credit the Snow King—and the jingle.

单是低价并不能解释蜜雪冰城是如何融入中国流行文化的。这要归功于雪王和那首广告歌。

embed /ɪmˈbed/ 表示“把…牢牢嵌入（或插入、埋入）”，英文解释为“to fix something firmly into a substance”

A roly-poly mascot, Snow King has become a national icon on par with Ronald McDonald and Colonel Sanders. Just as ubiquitous is Mixue's theme song, which plays in stores. The lyrics to the English version: “I love you. You love me. Mixue Ice Cream and Tea.”

圆滚滚的品牌形象雪王已成为与麦当劳叔叔(Ronald McDonald)和桑德斯上校(Colonel Sanders)齐名的国民偶像。同样无处不在的是蜜雪冰城的主题曲，这首歌在门店里循环播放。歌词是：“你爱我，我爱你，蜜雪冰城甜蜜蜜。”

roly-poly /ˌrəʊ.liˈpəʊ.li/ 表示“（人）圆圆胖胖的，胖墩墩的，矮胖的”，英文解释为“(of a person) short and round”举个🌰：He was a roly-poly little man. 他是个胖墩墩的小个子男人。

on (a) par with sb/sth 表示“和…同样，不相上下，不分伯仲”，英文解释为“the same as or equal to someone or something”

ubiquitous /juːˈbɪk.wɪ.təs/表示“无所不在的”，英文解释为“If you describe something or someone as ubiquitous, you mean that they seem to be everywhere.”举个🌰：Coffee shops are ubiquitous these days. 如今好像到处都是咖啡馆。

意思相近的形容词：

📍pervasive表示“到处存在的，到处弥漫着的，遍布的”，英文解释为“Something, especially something bad, that is pervasive is present or felt throughout a place or thing.”如：the pervasive influence of mobile phones in daily life 手机在日常生活中无处不在的影响。

📍omnipresent /ˌɒm.nɪˈprez.ənt/ 表示“无所不在的，遍及各处的”，英文解释为“present or having an effect everywhere at the same time”举个🌰：The singer became an omnipresent icon of style and beauty. 这位歌手成了一个时尚与美丽的符号，无所不在。

lyric /ˈlɪrɪk/ 通常复数，表示“歌词”，英文解释为“the words of a song, especially a pop song”

Mixue said in its IPO filing that it intended to become more global, but didn't mention plans to enter the U.S. Roughly 90% of its stores are in China, with the rest in 10 other Asian countries and Australia.

蜜雪冰城在其IPO文件中表示，该公司打算更加全球化，但没有提及进军美国市场的计划。该公司约90%的门店都位于中国，其余门店分布在其他10个亚洲国家和澳大利亚。

On a recent afternoon in Singapore, a Mixue store drew in Julian Eymann, an American who visits the country often.

最近一个下午，在新加坡的一家蜜雪冰城门店，经常来新加坡的美国人Julian Eymann被吸引住了。

He skipped the rival shop across the street. “This ice cream is better than McDonald's,” Eymann said. But he had one complaint: “The song's gotta go. It's got to torture the employees.”

他没有选择去街对面的竞争对手那里。Eymann说：“这里的冰淇淋比麦当劳的好吃。”但他也抱怨道：“那首歌得停了。它会折磨店员的。”

rival /ˈraɪ.vəl/ 作名词，表示“竞争对手；敌手”，英文解释为“a person, group, etc. competing with others for the same thing or in the same area”

作动词，表示“可与…相媲美，比得上”，英文解释为“to be as good, clever, beautiful, etc. as someone or something else”举个🌰：No computer can rival a human brain for/in complexity. 没有任何计算机比得上人脑复杂。

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