一年新增数万家咖啡店能赚到钱吗

《2024年连锁咖啡门店发展蓝皮书》显示，2024年，18家典型连锁咖啡品牌新开店16058家。

今天你练听力了吗？

🤔️小作业：

1. What can be inferred about Starbucks employees' reactions to the changes?

A) Most employees are enthusiastic about the new policies.

B) Employees have not been significantly affected by the changes.

C) Some employees are unsettled by the rapid restructuring.

D) Employees have widely protested against the layoffs.

无注释原文：

The Latest Overhaul of Starbucks—by the Numbers

From: The New York Times

In the six months since Chief Executive Brian Niccol took the helm of Starbucks, he has slimmed down menus, reduced discounts and restricted bathrooms to paying customers. At the coffee chain's Seattle headquarters, he has revamped the marketing strategy and launched one of the biggest reorganizations in the company's history.

Niccol, who previously helped turn around Chipotle Mexican Grill, says a shake-up is needed—fast. Starbucks's same-store sales have fallen for four straight quarters. Investors back him, though the rapid changes have spooked some employees.

One fan: former longtime Starbucks leader Howard Schultz. “He has my respect and complete support,” Schultz told The Wall Street Journal.

13: Drinks cut from Starbucks's U.S. menu

Starbucks this month discontinued the Royal English Breakfast Latte, its White Hot Chocolate and nine Frappuccinos—among 13 beverages that didn't make Niccol's slimmed-down menu.

Niccol's goal is to free up baristas to focus on the bestselling items and drop rarely requested ones. Starbucks intends to cut 30% of food and drink options from its U.S. menus by the fall.

Some customers have noticed, airing complaints on social media. Starbucks said the moves make way for new beverage and food innovations.

4: The goal in minutes for delivery of most drinks

About half of in-store orders currently take longer than four minutes, while mobile orders average about six minutes to complete. Niccol wants most drinks delivered to cafe customers in four minutes, a new goal.

Baristas now hand off brewed coffee orders near the cash registers, rather than parking them on the counter alongside other orders. Niccol says the change helps speed up in-store service. The chain is also counting on a new order sequencing algorithm to improve speed.

1,100: Starbucks corporate jobs eliminated

Niccol's overhaul of Starbucks's structure has included layoffs, which he says are needed to make for a more accountable, agile company. About half of the 1,100 total jobs being cut are employees based in the company's Seattle office or remote workers who reported there, including dozens of technology roles, according to a letter filed last month to the state of Washington.

Niccol told employees at headquarters last week that the layoffs weren't about cutting costs. They were necessary for Starbucks to be more nimble, he said, and for leaders to take more responsibility for the company's financial and operational health.

- ◆ -

注：完整题目见本文开头；中文文本为华尔街日报官方译文，仅供参考

含注释全文：

The Latest Overhaul of Starbucks—by the Numbers

From: The New York Times

In the six months since Chief Executive Brian Niccol took the helm of Starbucks, he has slimmed down menus, reduced discounts and restricted bathrooms to paying customers. At the coffee chain's Seattle headquarters, he has revamped the marketing strategy and launched one of the biggest reorganizations in the company's history.

自六个月前执掌星巴克（Starbucks）以来，首席执行官Brian Niccol对菜单进行了精简、降低了折扣力度，并将洗手间限制为仅供付费顾客使用。在西雅图总部，他还重新调整了营销策略，并启动了公司历史上规模最大的重整活动之一。

helm /hɛlm/ 原意表示“舵柄；舵轮”，英文解释为“the handle or wheel which controls the direction in which a ship or boat travels”

📍at the helm 表示“领导位置；掌管，负责”，英文解释为“You can say that someone is at the helm when they are leading or running a country or organization.”举个🌰：After more than a decade at the helm of the university, he today announced his retirement. 在掌管大学10多年后，他于今天宣布退休。

📍 take the helm短语可以表示“开始负责，开始掌管；担任领导”（to start to officially control an organization or company）

slim /slɪm/ sth down表示“减少，缩小”，英文解释为“to reduce the size of something”举个🌰：It is not our intention to slim down the workforce. 裁减工人并不是我们的本意。

revamp /ˌriːˈvæmp/ 表示“改变；修改；（通常指）改进外观，翻新”，英文解释为“to make changes to the form of sth, usually to improve its appearance”举个🌰：We revamped the management system, but the business is doing no better than it was before. 我们对管理制度作了彻底改进，但是经营业绩并不比从前好。

🎬电影《鬼寓143》（Apartment 143）中的台词提到：We revamped the entire electrical system. 我们改造了整个电气系统。

Niccol, who previously helped turn around Chipotle Mexican Grill, says a shake-up is needed—fast. Starbucks's same-store sales have fallen for four straight quarters. Investors back him, though the rapid changes have spooked some employees.

曾帮助Chipotle Mexican Grill扭转颓势的Niccol表示，星巴克需要快速改革。星巴克的同店销售额已连续四个季度下降。投资者表示支持他的工作，但这些快速的变化让一些员工感到不安。

shake /ʃeɪk/ 表示“调整，改组”，英文解释为“a large change in the way something is organized”举个🌰：The company is undergoing a radical shake-up. 公司正在进行彻底改组。

straight作形容词，除了表示“直的”（without a bend or curve; going in one direction only），表示“连续的，不间断的”，英文解释为“following one after another without an interruption”举个🌰：They had been working for 16 hours straight. 他们已经一连工作了16个小时。

类似的：

📍in a row表示“接连地；连续地”，英文解释为“one after another without a break”举个🌰：She's been voted Best Actress three years in a row. 她已经连续3年当选为最佳女演员。

spook /spuːk/ 表示“惊吓；吓唬”，英文解释为“to frighten a person or animal”举个🌰：Seeing the police car outside the house really spooked them. 看到房子外面的警车，真把他们下了一大跳。

One fan: former longtime Starbucks leader Howard Schultz. “He has my respect and complete support,” Schultz told The Wall Street Journal.

星巴克前长期领导者霍华德·舒尔茨（Howard Schultz）就是Niccol的拥趸之一。舒尔茨告诉《华尔街日报》（The Wall Street Journal）称：“我尊重他，完全支持他。”

13: Drinks cut from Starbucks's U.S. menu 13：星巴克美国菜单上减少的饮品数量

Starbucks this month discontinued the Royal English Breakfast Latte, its White Hot Chocolate and nine Frappuccinos—among 13 beverages that didn't make Niccol's slimmed-down menu.

星巴克本月停售了皇家英式早餐拿铁(Royal English Breakfast Latte)、白热巧(White Hot Chocolate)和九款星冰乐(Frappuccino)，这13款饮品都没有出现在Niccol精简后的菜单上。

latte /ˈlæteɪ/ 表示“热牛奶咖啡；拿铁咖啡”，英文解释为“a hot drink made from espresso (= strong coffee) and warm milk”

beverage /ˈbev.ər.ɪdʒ/ 表示“饮料”，英文解释为“a drink of any type”举个🌰：Hot beverages include tea, coffee, and hot chocolate. 热饮包括茶、咖啡和热巧克力饮料。

Niccol's goal is to free up baristas to focus on the bestselling items and drop rarely requested ones. Starbucks intends to cut 30% of food and drink options from its U.S. menus by the fall.

Niccol的目标是让咖啡师能够专注于最畅销的饮品，放弃那些很少有人点单的饮品。星巴克计划到秋季将其美国菜单上的食品和饮料选项减少30%。

barista /bɑːrˈiːs.tə/ 表示“咖啡厅服务员”，英文解释为“a person who serves customers in a coffee shop (= a small restaurant that serves coffee)”

option /ˈɒp.ʃən/ 1）表示“选择，选项；选择权”，英文解释为“one thing that can be chosen from a set of possibilities, or the freedom to make a choice”举个🌰：The best option would be to cancel the trip altogether. 最好的选择是彻底取消这次行程。

2）表示“期权；未来购买权”，英文解释为“the right to buy something in the future”如：a share/stock option 股票期权。

Some customers have noticed, airing complaints on social media. Starbucks said the moves make way for new beverage and food innovations.

一些顾客已经注意到了这一点，并在社交媒体上表达了不满。星巴克表示，这些举措是为了给新饮料和食品创新腾出空间。

air /eər/作动词，1）表示“播放”，英文解释为“If a broadcasting company airs a television or radio programme, they show it on television or broadcast it on the radio.”举个🌰：Tonight CGTN will air a documentary called "LearnAndRecord". 今晚CGTN将播放一部名为《LearnAndRecord》的纪录片。

2）表示“说出，公开，亮出（观点等）”，英文解释为“to make opinions or complaints known to other people”举个🌰：Putting a complaint in the suggestions box is one way of airing your grievances. 有什么怨言写出来放在意见箱里，这是一种发泄不满的方式。

对比：

📍broadcast表示“播送（电视或无线电节目）；广播”，英文解释为“to send out a programme on television or radio”举个🌰：The tennis championship is broadcast live to several different countries. 网球锦标赛向几个国家现场直播。

📍注：broadcast的过去式：broadcasted (美式) / broadcast 都可以。

4: The goal in minutes for delivery of most drinks 4：大多数饮品交付的目标时间（分钟）

About half of in-store orders currently take longer than four minutes, while mobile orders average about six minutes to complete. Niccol wants most drinks delivered to cafe customers in four minutes, a new goal.

目前，大约一半的店内订单完成时间超过四分钟，手机端订单的平均完成时间约为六分钟。Niccol希望大多数饮品能在四分钟内送到咖啡馆顾客手中，这是一个新的目标。

Baristas now hand off brewed coffee orders near the cash registers, rather than parking them on the counter alongside other orders. Niccol says the change helps speed up in-store service. The chain is also counting on a new order sequencing algorithm to improve speed.

咖啡师现在将已煮好的咖啡订单放在收银台附近，而不是把它们与其他订单一道放在柜台上。Niccol说，这一变化有助于加快店内服务速度。该连锁店还想用一种新的订单排序算法来提高速度。

brew /bruː/ 1）表示“泡（茶）；煮（咖啡）；（茶）冲泡；（咖啡）煮”，英文解释为“If you brew tea or coffee, you add boiling water to it to make a hot drink, and if it brews, it gradually develops flavour in the container in which it was made.”举个🌰：He brewed us some coffee./He brewed some coffee for us. 他给我们煮了些咖啡。

2）表示“（坏事或暴风雨）即将来临，酝酿”，英文解释为“If an unpleasant situation or a storm is brewing, you feel that it is about to happen.”举个🌰：It was too quiet - I felt that trouble was brewing. 太安静了——我觉得要出事了。At home a crisis was brewing. 家里一场危机正在酝酿着。

sequence /ˈsiː.kwəns/ 作名词，表示“一连串；一系列；顺序，次序”，英文解释为“a series of related things or events, or the order in which they follow each other”举个🌰：The tasks had to be performed in a particular sequence. 这些任务必须按一定次序去执行。

作动词，表示“排序，定序”，英文解释为“the process of combining things in a particular order, or discovering the order in which they are combined”或者表示“测定DNA的序列”，英文解释为“to discover the order in which nucleotides (= chemical substances) are combined within DNA”举个🌰：Researchers sequenced the full genome of a rat. 研究者们测定了大鼠基因组的全部序列。

algorithm /ˈælɡəˌrɪðəm/ 表示“算法；计算程序”，英文解释为“a set of rules that must be followed when solving a particular problem”

1,100: Starbucks corporate jobs eliminated 1,100：星巴克裁减人员的规模

Niccol's overhaul of Starbucks's structure has included layoffs, which he says are needed to make for a more accountable, agile company. About half of the 1,100 total jobs being cut are employees based in the company's Seattle office or remote workers who reported there, including dozens of technology roles, according to a letter filed last month to the state of Washington.

Niccol对星巴克架构的改革包括裁员，他表示，裁员是让一家公司更负责任、更灵活的必要措施。根据上个月提交给华盛顿州的一封信显示，在总计1,100个被裁减的岗位中，约有一半是在该公司西雅图办公室工作的员工或向该办公室汇报工作的远程员工，其中包括数十个技术岗位。

overhaul /ˈəʊ.və.hɔːl/ 可以作动词也可以作名词，表示“彻底检修，大修；改造；改进”，英文解释为“to repair or improve something so that every part of it works as it should”举个🌰：I got the engine overhauled. 我彻底检修了发动机。

layoff /ˈleɪ.ɒf/ 表示“解雇，解聘，下岗”，英文解释为“an occasion when a company stops employing someone, sometimes temporarily, because the company does not have enough money or enough work”

agile /ˈædʒ.aɪl/ 1）表示“机敏的，机灵的，敏锐的”，英文解释为“able to think quickly and clearly”举个🌰：For a man of 80, he has a remarkably agile mind. 对于一个80岁的老人来说，他才思惊人地敏捷。

2）表示“（工作中）见机行事的，反应快速的”，英文解释为“used for describing ways of planning and doing work in which it is understood that making changes as they are needed is an important part of the job”

Niccol told employees at headquarters last week that the layoffs weren't about cutting costs. They were necessary for Starbucks to be more nimble, he said, and for leaders to take more responsibility for the company's financial and operational health.

Niccol上周在总部告诉员工，裁员不是为了削减成本。他表示，裁员是必要的，这样星巴克才能更加灵活，领导层才能对公司的财务和运营状况承担更多责任。

nimble /ˈnɪm.bəl/ 表示“（行动）灵活的，敏捷的；（头脑）机敏的，敏锐的”，英文解释为“quick and exact either in movement or thoughts”如：nimble fingers/feet 灵巧的手指/双脚。

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