建议把315变成365

又是一年“315”……

今天你练听力了吗？

🤔️小作业：

1. What can be inferred about business executives based on the survey results?

A) They tend to overestimate the level of trust consumers have in their companies.

B) They are actively working on strategies to close the trust gap.

C) They do not believe that consumer trust is essential for business success.

D) They are unaware of how trust impacts their company's reputation.

无注释原文：

The Trust Consumers Have In Businesses Continues To Decline, PwC Survey Shows

From: Forbes

The degree to which consumers trust what companies say or will do about a crisis can be critical in the efforts of executives to manage and recover from disasters, scandals, and other emergencies.

But business leaders who assume that consumers trust their organizations may be in for a rude awakening when a crisis strikes. Indeed, a new survey by PwC found the gap in the trust that consumers have in companies continues to grow.

According to the poll's results: 90% of business executives think customers highly trust their companies, while only 30% of consumers actually do. That differences of 60 percentage points is greater than the 57 points PwC surveys found in 2023 and 2022.

“One reason companies may be overly optimistic about trust levels is that they don't have internal structures in place to consistently identify where the trust expectation gap exists,” according to an analysis of the survey by PwC.

A Journey That Demands Empathy

There are steps businesses can take to help increase the trust that consumers have in them.

“Restoring consumer trust in a company is a journey that demands genuine empathy and proactive engagement from corporate executives,” Courtney Haywood, CEO of Courtney Haywood Partners, said via email.

“It begins with a humble acknowledgment of past mistakes, showing consumers that their concerns are heard and taken seriously. Transparent communication is very essential, as executives must openly share what went wrong and the effective plans that are in place [to] make things right.

Transparency

“The best way to restore consumer trust is to be completely transparent and honest about whatever crisis or mishap has happened. Don't skirt around it or give typical corporate speak, because people see right through that. Be willing to share some insights and vulnerability,” Jeannie Assimov, head of content and communications at Way, a car ownership platform, said via email.

Speed And Honesty

“In a crisis, speed and honesty are not just allies of corporate executives; they're the very bedrock of leadership,”Lakesha Cole, founder and principal publicist at she PR.

“A leader's fast call [and ] transparent response makes an army of doubters into an ocean of advocates. When executives own up to what happened or what they failed to do, when they reach out in a personal manner to those who were damaged, when they commit to building back better, they not only prove they can be trusted, but they also foster more profound, enduring connections within the organization,” Cole concluded.

- ◆ -

注：完整题目见本文开头；中文文本为机器翻译并非一一对应，仅供参考

含注释全文：

The Trust Consumers Have In Businesses Continues To Decline, PwC Survey Shows

From: Forbes

The degree to which consumers trust what companies say or will do about a crisis can be critical in the efforts of executives to manage and recover from disasters, scandals, and other emergencies.

消费者对公司在危机中的言行是否信任，直接决定了企业高管能否有效应对灾难、丑闻等突发事件。

But business leaders who assume that consumers trust their organizations may be in for a rude awakening when a crisis strikes. Indeed, a new survey by PwC found the gap in the trust that consumers have in companies continues to grow.

然而，危机来临时，许多高估消费者信任的企业领导者往往会措手不及。事实上，普华永道（PwC）最新调查显示，消费者与企业之间的信任鸿沟正在持续扩大。

assume /əˈsjuːm/ 1）表示“假定；假设；认为”，英文解释为“to think or accept that sth is true but without having proof of it”举个🌰：It is generally assumed that stress is caused by too much work. 普遍认为，紧张是工作过重所致。

2）表示“承担，担任；僭取，夺取；呈现，具有”，英文解释为“to take or begin to have responsibility or control, sometimes without the right to do so, or to begin to have a characteristic”举个🌰：The new president assumes office at midnight tonight. 新总统在今晚午夜就职。

表示“当头一棒”或“残酷的现实”，指某人原本抱有错误或过于乐观的期望，但最终因突如其来的现实打击而清醒过来，英文解释为“a sudden and often unpleasant realization of the truth about a situation”

strike /straɪk/ 作名词，1）表示“罢工”，英文解释为“a period of time when workers refuse to work because of an argument with an employer about working conditions, pay levels, or job losses”

2）表示“（珍贵东西的）意外发现；（地下贵重物质的）发现”，英文解释为“the discovery underground of a valuable substance”举个🌰：The population and settlement of Colorado expanded after the gold strike of 1858. 1858年发现黄金后，科罗拉多的人口和定居户数大幅增长。

作动词，1）表示“摆出（姿态）”，英文解释为“If you strike a pose or attitude, you put yourself in a particular position, for example when someone is taking your photograph.”举个🌰：He struck a pose, one hand on his hip and the other waving an imaginary cigarette. 他摆出一个姿势，一只手叉腰，另一只手挥动着一支假想的香烟。

2）表示“（时钟）敲，鸣，报时”，英文解释为“When a clock strikes, its bells ring to show what the time is.”举个🌰：The clock was striking ten as we went into the church. 我们走进教堂时响起了10点的报时钟声。

3）表示“突然侵袭；使受折磨；使遭受重创”，英文解释为“to cause a person or place to suffer severely from the effects of something very unpleasant that happens suddenly”举个🌰：The disease has struck the whole community, sometimes wiping out whole families. 疾病袭击了整个社区，有时整个家庭都无一生还。

4）表示“达成，制定（协议）”，英文解释为“to reach or make an agreement”

📍strike a bargain/deal 表示“达成协议/交易，制定协议”，英文解释为“to agree to do something for someone if they do something for you”举个🌰：There are rumors that the president struck a private deal with the corporation's chairman. 有传言称总裁和公司董事长已经私下里达成协议。

According to the poll's results: 90% of business executives think customers highly trust their companies, while only 30% of consumers actually do. That differences of 60 percentage points is greater than the 57 points PwC surveys found in 2023 and 2022.

调查结果显示：90%的企业高管认为客户高度信任其公司，而真正持此看法的消费者仅有30%。这60个百分点的差距较普华永道2023年和2022年调查的57个百分点进一步扩大。

poll /pəʊl/ 1）作名词，表示“民意测验；民意调查”，英文解释为“A poll is a survey in which people are asked their opinions about something, usually in order to find out how popular something is or what people intend to do in the future.”复数形式polls可以特指“选举投票；计票”（the process of voting at an election; the process of counting the votes）举个🌰：Polls show that the European treaty has gained support in Denmark. 民意测验显示，欧洲条约已经在丹麦获得支持。

2）作动词，表示“对…进行民意调查”，英文解释为“If you are polled on something, you are asked what you think about it as part of a survey.”举个🌰：More than 2,000 people were polled. 2000多人接受了民意调查。

3）作动词，表示“获得…选票”，英文解释为“If a political party or a candidate polls a particular number or percentage of votes, they get that number or percentage of votes in an election.”举个🌰：The result showed he had polled enough votes to force a second ballot. 结果显示他获得了足够的选票来促使第二轮选举。

“One reason companies may be overly optimistic about trust levels is that they don't have internal structures in place to consistently identify where the trust expectation gap exists,” according to an analysis of the survey by PwC.

普华永道对调查的分析指出：“企业对消费者信任度过于乐观的一个原因是，缺乏持续识别信任差距（Trust Gap）的内部机制。”

optimistic /ˌɒp.tɪˈmɪs.tɪk/ 表示“乐观的”，英文解释为“hoping or believing that good things will happen in the future”举个🌰：She is optimistic about her chances of winning a gold medal. 她对赢得金牌很乐观。

📍pessimistic /ˌpes.ɪˈmɪs.tɪk/ 表示“悲观的”，英文解释为“thinking that bad things are more likely to happen or emphasizing the bad part of a situation”举个🌰：The tone of the meeting was very pessimistic. 会议的气氛非常悲观。

A Journey That Demands Empathy 信任重建之路：同理心不可或缺

There are steps businesses can take to help increase the trust that consumers have in them.

企业可通过以下措施提升消费者信任。

“Restoring consumer trust in a company is a journey that demands genuine empathy and proactive engagement from corporate executives,” Courtney Haywood, CEO of Courtney Haywood Partners, said via email.

考特尼·海伍德合伙人公司（Courtney Haywood Partners）首席执行官考特尼·海伍德（Courtney Haywood）通过电子邮件表示：“恢复消费者对公司的信任是一个需要企业高管真正换位思考和主动参与的过程。”

genuine /ˈdʒen.ju.ɪn/ 1）表示“真正的；非伪造的；名副其实的”，英文解释为“If something is genuine, it is real and exactly what it appears to be.”举个🌰：If it is a genuine Michelangelo drawing, it will sell for millions. 如果这幅画是米开朗琪罗的真迹，它的售价将会达数百万。

2）表示“真诚的；诚实的；真心的”，英文解释为“If people or emotions are genuine, they are honest and sincere.”举个🌰：She looked at me with genuine surprise - "Are you really going?" she said. 她真的很惊讶，看着我问道：“你果真要走吗？”

empathy /ˈem.pə.θi/ 表示“同情；同感，共鸣”，英文解释为“the ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation”

🎬电影《谍影重重4》（The Bourne Legacy）中的台词提到：Amped mission fidelity, minimized empathy 增强了任务忠诚度，降低了情感因素。

🎬电影《爸爸的好儿子》（That's My Boy）中的台词提到：with unending empathy, encouragement and honesty, 永恒的爱 鼓励和忠诚。

对比：

📍sympathy /ˈsɪmpəθɪ/ 表示“同情（心），理解”，英文解释为“(an expression of) understanding and care for someone else's suffering”举个🌰：He don't have much sympathy for her. 他不太同情她。

proactive /ˌprəʊˈæk.tɪv/ 表示“主动的，积极的”，英文解释为“taking action by causing change and not only reacting to change when it happens”举个🌰：Companies are going to have to be more proactive about environmental management. 公司将对环境管理采取更为积极主动的态度。

“It begins with a humble acknowledgment of past mistakes, showing consumers that their concerns are heard and taken seriously. Transparent communication is very essential, as executives must openly share what went wrong and the effective plans that are in place [to] make things right.

“首先要诚恳承认过去的错误，让消费者感受到他们的诉求被倾听和重视。透明沟通至关重要——必须开诚布公说明问题根源，并展示切实可行的整改方案。”

Transparency 透明度

“The best way to restore consumer trust is to be completely transparent and honest about whatever crisis or mishap has happened. Don't skirt around it or give typical corporate speak, because people see right through that. Be willing to share some insights and vulnerability,” Jeannie Assimov, head of content and communications at Way, a car ownership platform, said via email.

“重建消费者信任的最佳方式是彻底公开和诚实地面对任何危机或失误。不要回避，也不要说官方套话，消费者一眼就能识破。要勇于展现企业的脆弱面，分享深层反思，”汽车服务平台Way内容与传播总监珍妮·阿西莫夫（Jeannie Assimov）通过电子邮件表示。

transparency /trænˈspær.ən.si/ 1）表示“透明性，透明”，英文解释为“the characteristic of being easy to see through”举个🌰：The old-fashioned type of plastic lacked transparency. 老式塑料透明性不好。

2）表示“透明度；显而易见；一目了然”，英文解释为“the quality of being done in an open way without secrets”

skirt = skirt around，英式 skirt round 1）表示“避开，绕开（某话题或问题）”，英文解释为“to avoid discussing a subject or problem, usually because there are difficulties that you do not want to deal with”举个🌰：The government has been accused of skirting round the issue of torture. 政府受到指责，称其避而不谈虐待疑犯的问题。

2）表示“位于…的边缘；环绕…的四周；沿…的边缘走”，英文解释为“to go around the edge of something”举个🌰：Take the road which skirts (round) the town, not the one which goes through it. 沿镇边的那条路走，不要走穿过镇子的那条路。

vulnerability /ˌvʌlnərəˈbɪləti/ 表示“易受伤害；有弱点；脆弱”，英文解释为“the quality of being vulnerable (= able to be easily hurt, influenced, or attacked), or something that is vulnerable”

Speed And Honesty 速度与诚实

“In a crisis, speed and honesty are not just allies of corporate executives; they're the very bedrock of leadership,”Lakesha Cole, founder and principal publicist at she PR.

“危机时刻，快速反应和真诚沟通不仅是企业高管的制胜法宝，更是领导力的根基所在，”she PR公司创始人兼首席公关莱克莎·科尔（Lakesha Cole）指出。

ally /ˈæl.aɪ/ 表示“（尤指战时的）同盟国，盟友”，英文解释为“a country that has agreed officially to give help and support to another one, especially during a war”举个🌰：The US is one of Britain's staunchest allies. 美国是英国最忠实的盟友之一。

📍the Allies 特指“（第二次世界大战期间的）同盟国”，英文解释为“the countries, including the US, the UK, the USSR, and France, that fought against the Axis countries in the Second World War”

bedrock /ˈbed.rɒk/ 表示“基础”，英文解释为“the main principles on which something is based”举个🌰：Some people believe that the family is the bedrock of society. 一些人认为家庭是社会的基础。

“A leader's fast call [and ] transparent response makes an army of doubters into an ocean of advocates. When executives own up to what happened or what they failed to do, when they reach out in a personal manner to those who were damaged, when they commit to building back better, they not only prove they can be trusted, but they also foster more profound, enduring connections within the organization,” Cole concluded.

科尔说：“领导者的及时发声、透明应对会让质疑者大军变成拥护者的海洋。当高管勇于担责、以人性化方式抚慰受影响者、承诺重建更完善体系时，他们不仅重塑了公信力，更在组织内部构建起更深厚、持久的凝聚力。”

foster /ˈfɒs.tər/ 作动词，表示“鼓励；促进；培养”，英文解释为“to encourage the development or growth of ideas or feelings”举个🌰：I'm trying to foster an interest in classical music in my children. 我正努力培养我的孩子们对古典音乐的兴趣。

作形容词，表示“（在有限的一段时间内）（所）收养的，（所）代养的”，英文解释为“used to refer to someone or something connected with the care of children, usually for a limited time, by someone who is not the child's legal parent”如：a foster care/home/child/mother 非亲代养/寄养家庭/代养的孩子/养母。

advocate /ˈæd.və.keɪt/ 作动词，表示“主张；拥护；支持；提倡”，英文解释为“to publicly support or suggest an idea, development, or way of doing something”举个🌰：She advocates taking a more long-term view. 她主张把目光放得更长远一些。

作名词，1）表示“拥护者；支持者；提倡者；主张人”，英文解释为“An advocate of a particular action or plan is someone who recommends it publicly.”如：an advocate for hospital workers 医院工作人员的支持者。

2）表示“为 (某团体) 谋利益者”，英文解释为“An advocate for a particular group is a person who works for the interests of that group.”如：advocates for the homeless 为无家可归者谋利益的人。

3）表示“辩护律师”，英文解释为“An advocate is a lawyer who speaks in favour of someone or defends them in a court of law.”

A leader's fast call and transparent response makes an army of doubters into an ocean of advocates.

比喻（Metaphor）和对比（Contrast）：表达了由对立到支持的巨大转变。句中an army of doubters 怀疑者大军和an ocean of advocates 支持者的海洋，都是形象化的表达。army强调了数量庞大且具有对抗性，而ocean则象征支持者的广泛性和包容性，形成鲜明对比，表达了由对立到支持的巨大转变，增强了句子的力量。

仿写：

- A teacher's patience and encouragement can turn a classroom of restless students into a team of eager learners. 一位老师的耐心和鼓励，可以让一群焦躁的学生变成一支充满求知欲的学习团队。

- A company's commitment to sustainability can transform a skeptical market into a loyal customer base. 一家公司的可持续发展承诺，能够将怀疑的市场转化为忠实的客户群。

改写：

- Her swift and honest actions can change a crowd of skeptics into a wave of enthusiastic supporters. 她迅速且诚实的行动可以让一群质疑者变成热情支持者的浪潮。

- The transparency and responsibility can turn widespread criticism into lasting trust. 公开和负责，能够让普遍的批评转化为持久的信任。

- 词汇盘点 -

- 词汇助记 By DeepSeek -

LearnAndRecord

2015年2月8日

2025年3月16日

第3690天

每天持续行动学外语