蜜雪冰城被曝黑料网友凭啥护短
LearnAndRecord约 12 分钟近日，蜜雪冰城3·15被曝光“隔夜柠檬”一事持续发酵。
🤔️小作业：
1. What can be inferred about Mixue's strategy in Southeast Asia?
A. It relies on premium pricing to attract customers.
B. It focuses on affordability to build popularity.
C. It prioritizes expanding in markets with no existing competition.
D. It avoids markets with significant Chinese-speaking populations.
无注释原文：
Make room Starbucks and McDonald's. China's Mixue and other brands win fans in Southeast Asia
From: AP NEWS
Chinese food and beverage brands are gaining ground across Southeast Asia, offering alternatives to big name American chains.
The Chinese beverage giant Mixue Group has become the world's largest F&B chain by number of outlets, overtaking Starbucks and McDonald's.
The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble tea drinks.
“Even on social media like TikTok and others, there is a joke that any empty shophouse would soon turn into a Mixue store,” Rahma Yuliana said, referring to a popular saying in Indonesia, where Mixue has more than 2,600 outlets.
The single mother, who runs an online business, takes her daughter for afterschool treats that won't drain her wallet, such as a cup of brown sugar milk tea that costs $1.10. An ice cream sells for as little as 50 cents, undercutting McDonald's.
As of September, Mixue Group had over 45,000 stores carrying its Mixue tea drinks, ice creams and Lucky Cup coffee products, more than the store numbers of Starbucks and McDonald's, industry analysts reported. About 40,000 of those are in China.
More broadly, by December, Chinese F&B brands had opened over 6,100 outlets in Southeast Asia, Singapore-headquartered research firm Momentum Works reported. India and Vietnam account for roughly two-thirds, while there are relatively more Chinese brands in Singapore and Malaysia, which have sizable Chinese-speaking populations.
Apart from Mixue, other market stars include hotpot giant Haidilao, Fish With You sauerkraut fish restaurants, and well-known beverage brands such as Luckin Coffee, Heytea and Chagee.
Mixue's shares have doubled from their IPO price since their March 3 trading debut.
Momentum Works CEO Jianggan Li said Chinese businesses are actively seeking new growth in Southeast Asia after facing fierce competition in their home market.
The push by food and drink retailers has raised awareness that China has more to offer than just cheap electronics.
Vietnamese student Nguyen Thu Hoài in Hanoi initially was skeptical about Mixue as a Chinese brand but has become a regular customer, she said, won over by its affordability and better-than-expected quality.
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注：完整题目见本文开头；中文文本为机器翻译并非一一对应，仅供参考
含注释全文：
Make room Starbucks and McDonald's. China's Mixue and other brands win fans in Southeast Asia
From: AP NEWS
Chinese food and beverage brands are gaining ground across Southeast Asia, offering alternatives to big name American chains.
中国餐饮品牌正在东南亚市场快速扩张，逐步取代美国知名连锁品牌的优势地位。
beverage
beverage /ˈbev.ər.ɪdʒ/ 表示“饮料”，英文解释为“a drink of any type”举个🌰：Hot beverages include tea, coffee, and hot chocolate. 热饮包括茶、咖啡和热巧克力饮料。
alternative
alternative本身可以作名词也可以作形容词，表示“可替代的，供选择的（事物）”英文解释为“An alternative plan or method is one that you can use if you do not want to use another one.”举个🌰：An alternative venue for the concert is being sought. 正在寻找其他可举办音乐会的地方。
big name
big name /ˌbɪɡ ˈneɪm/ 表示“名人；重要人物”，英文解释为“a famous or important person”举个🌰：Are there any big names in the movie? 这部电影里有大明星吗？
chain
chain /tʃeɪn/ 1）表示“链条，链子；锁链；项链”，英文解释为“(a length of) rings usually made of metal that are connected together and used for fastening, pulling, supporting, or limiting freedom, or as jewellery”举个🌰：The gates were locked with a padlock and a heavy steel chain. 大门被一把挂锁和一根沉重的钢链锁着。
2）表示“一连串，一系列（的事物）”，英文解释为“a set of connected or related things”举个🌰：She has built up a chain of 180 bookshops across the country. 她在全国各地开了180家连锁书店。
The Chinese beverage giant Mixue Group has become the world's largest F&B chain by number of outlets, overtaking Starbucks and McDonald's.
中国饮品巨头蜜雪冰城集团（Mixue Group）已超越星巴克（Starbucks）和麦当劳（McDonald's），成为全球门店数量最多的餐饮连锁企业。
outlet
outlet /ˈaʊt.let/ 或者outlets一词经常出现，media outlet / news outlets 都可以表示媒体/新闻机构；outlet本身表示“商店，商行；销售公司；专卖店；直销店”，英文解释为“An outlet is a shop or organization which sells the goods made by a particular manufacturer or at a discount price, often direct from the manufacturer.”如：a fast-food outlet 快餐店，a retail outlet 零售店，举个🌰：At the factory outlet you'll find discounted items at up to 75% off regular prices. 在工厂的直销店里，你会找到比常规价低75%的打折商品。
📍而我们日常生活中常见的“奥特莱斯”商场就是outlets的音译，指的就是品牌直销购物中心。
此外，也可以指“（情绪或精力的）发泄方式，发泄途径，施展的机会”，英文解释为“a way in which emotion or energy can be expressed or made use of”举个🌰：Her work provided no outlet for her energies and talents. 她的工作没有给她提供发泄精力及施展才华的机会。
📍美式英语里还可以表示“电源插座（同 power point）”
overtake
overtake /ˌəʊ.vəˈteɪk/ 1）表示“（数量或程度上）大于，超过”，英文解释为“to go past something by being a greater amount or degree”，举个🌰：Our US sales have now overtaken our sales in Europe. 我们在美国的销售额现已超过了我们在欧洲的销售额。
2）表示“超过，赶上，追上（人或车辆）”，英文解释为“to come from behind another vehicle or a person and move in front of them”举个🌰：Always check your rear view mirror before you overtake (another car). 超车前一定要先看一下后视镜。
🎬电影《巫山历险记》（Race to Witch Mountain）中的台词提到：They will overtake our vehicle in less than one minute. 不到一分钟就能追上我们。
The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble tea drinks.
品牌中文名“蜜雪冰城”寓意“甜蜜冰雪之城”，凭借价格实惠的冰淇淋、咖啡和珍珠奶茶饮品，成功抓住了东南亚消费者对甜食的偏好。
capitalize on
表示“利用…获益；从…中获利；充分利用；从…中获得更多的好处”，英文解释为“to use a situation to your own advantage”举个🌰：She capitalized on her knowledge and experience to get a better job. 她凭借自己的学识和经验谋求了一份收入更高的新工作。
sweet tooth
表示“嗜甜，对甜食（尤指糖果和巧克力）的喜爱”，英文解释为“If you have a sweet tooth, you like eating sweet foods, especially sweets and chocolate.”
offering
1）表示“用品；剧作；作品；供消遣的产品”，英文解释为“something that is produced for other people to use, watch, enjoy etc.”如：the latest offering from the writer 那位作家的最新作品。
2）表示“祭品；供品”，英文解释为“An offering is a gift that people offer to their God or gods as a form of worship.”
📺美剧《康斯坦丁》（Constantine）中的台词提到：we present you offerings from life into death 吾等向汝供奉由生入死的祭品。
“Even on social media like TikTok and others, there is a joke that any empty shophouse would soon turn into a Mixue store,” Rahma Yuliana said, referring to a popular saying in Indonesia, where Mixue has more than 2,600 outlets.
“在TikTok等社交平台流传着一个梗：任何空置店铺最终都会变成蜜雪冰城门店，”印尼居民拉赫玛·尤利安娜（Rahma Yuliana）说道。目前蜜雪冰城在印尼已开设超2600家门店。
The single mother, who runs an online business, takes her daughter for afterschool treats that won't drain her wallet, such as a cup of brown sugar milk tea that costs $1.10. An ice cream sells for as little as 50 cents, undercutting McDonald's.
这位经营网店的单亲妈妈常带女儿光顾，比如1.1美元（约合人民币8元）的黑糖奶茶，冰淇淋最低仅售0.5美元（约合人民币3.5元），价格明显低于麦当劳同类产品。
drain
drain /dreɪn/ 1）表示“（使）排出，（使）排放，放干（液体）”，英文解释为“If you drain something, you remove the liquid from it, usually by pouring it away or allowing it to flow away, and if something drains, liquid flows away or out of it.”举个🌰：Drain the pasta thoroughly. 把意大利面条中的水完全沥干。
2）表示“使减少；使降低；消耗”，英文解释为“to reduce or cause something to reduce”举个🌰：The long war had drained the resources of both countries. 那场旷日持久的战争使两国元气大伤。
3）表示“喝光，喝完”，英文解释为“If you drain a glass or cup, you drink all the liquid in it.”
undercut
undercut /ˌʌn.dəˈkʌt/ 1）表示“要价低于（竞争对手）”，英文解释为“to charge less than a competitor”举个🌰：Big supermarkets can undercut all rivals, especially small family-owned shops. 大型超市售价可以低于所有竞争对手，尤其是那些商业街上的小店铺。
2）表示“削弱；损害；使失败”，英文解释为“to damage something or to make it fail”举个🌰：He suspected it was an attempt to undercut his authority. 他怀疑这是企图削弱他的权力。
As of September, Mixue Group had over 45,000 stores carrying its Mixue tea drinks, ice creams and Lucky Cup coffee products, more than the store numbers of Starbucks and McDonald's, industry analysts reported. About 40,000 of those are in China.
行业分析师报告显示，截至9月，蜜雪冰城全球门店突破4.5万家，涵盖茶饮、冰淇淋及咖啡品牌Lucky Cup，远超星巴克和麦当劳的门店数。其中，约4万家门店位于中国市场。
More broadly, by December, Chinese F&B brands had opened over 6,100 outlets in Southeast Asia, Singapore-headquartered research firm Momentum Works reported. India and Vietnam account for roughly two-thirds, while there are relatively more Chinese brands in Singapore and Malaysia, which have sizable Chinese-speaking populations.
总部位于新加坡的调研机构Momentum Works报告称，截至12月，中国餐饮品牌在东南亚已开设超过6100家门店。越南和印度占据近三分之二市场，而新加坡和马来西亚因华人较多，中国品牌分布更为密集。
account for
account for sth 表示“（在数量上）占”，英文解释为“to form the total of something”举个🌰：Students account for the vast majority of our customers. 我们的顾客绝大多数是学生。
sizable
sizeable/sizable 表示“相当大的”，英文解释为“fairly large”如：a sizeable amount of money 数目可观的一笔钱，举个🌰：Part-time students make up a sizeable proportion of the college population. 非全日制学生在大学生总人数中占了很大的比例。
Apart from Mixue, other market stars include hotpot giant Haidilao, Fish With You sauerkraut fish restaurants, and well-known beverage brands such as Luckin Coffee, Heytea and Chagee.
除蜜雪冰城外，其他出海明星品牌包括火锅巨头海底捞（Haidilao）、酸菜鱼连锁品牌鱼你在一起（Fish With You），以及瑞幸咖啡（Luckin Coffee）、喜茶（Heytea）和霸王茶姬（Chagee）等知名饮品品牌。
sauerkraut
sauerkraut /ˈsaʊr.kraʊt/ 表示“泡菜”，英文解释为“cabbage that has been cut into small pieces and preserved in salt”
Mixue's shares have doubled from their IPO price since their March 3 trading debut.
自3月3日首次公开募股（IPO）以来，蜜雪冰城股价已实现翻倍增长。
IPO
首次公开募股（Initial Public Offering, IPO）是指一家企业第一次将它的股份向公众出售。一旦首次公开上市完成后，这家公司就可以申请到证券交易所或报价系统挂牌交易。（百度百科）
debut
debut /ˈdeɪ.bju/ 作动词，表示“首演，首次登台；首次亮相”，英文解释为“to perform or be introduced to the public for the first time”举个🌰：The Broadway show debuted last year to great acclaim. 这个百老汇节目去年首次演出就受到了广泛赞扬。
作名词，表示“（演员、运动员等的）首次登台，初次亮相；新事物的问世”，英文解释为“The debut of a performer or sports player is their first public performance, appearance, or recording.”举个🌰：She made her debut in a 1937 production of "Hamlet." 她在1937年《哈姆雷特》的演出中首次登台。
Momentum Works CEO Jianggan Li said Chinese businesses are actively seeking new growth in Southeast Asia after facing fierce competition in their home market.
Momentum Works首席执行官Jianggan Li表示，中国企业在面临国内市场激烈竞争后，正积极在东南亚寻求新增长点。
The push by food and drink retailers has raised awareness that China has more to offer than just cheap electronics.
这股餐饮品牌出海浪潮改变了外界认知——中国输出的已不仅仅是廉价电子产品。
retailer
retailer /ˈriː.teɪ.lər/ 表示“零售商；零售店”，英文解释为“a person, shop, or business that sells goods to the public”如：a big electronics retailer 大型电子产品零售店。
Vietnamese student Nguyen Thu Hoài in Hanoi initially was skeptical about Mixue as a Chinese brand but has become a regular customer, she said, won over by its affordability and better-than-expected quality.
越南河内学生阮秋怀（Nguyen Thu Hoài）坦言，最初对中国品牌蜜雪冰城持保留态度，但现已成常客。她表示，该品牌的实惠价格和超预期的品质最终赢得了她的青睐。
skeptical
skeptical /ˈskep.tɪ.kəl/ 表示“怀疑的，持怀疑态度的”，英文解释为“doubting that something is true or useful”举个🌰：Many experts remain skeptical about/of her claims. 很多专家对她的主张仍然持怀疑态度。
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