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任天堂Switch 2正式发布

近日,任天堂在直面会上正式公布了备受期待的Switch 2游戏机。

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🤔️小作业:

1. According to the article, what is one reason analysts remain optimistic about Nintendo's financial future?

A) The company has successfully diversified into other industries beyond gaming.

B) The Switch 2 has been confirmed to have the most powerful gaming hardware on the market.

C) Nintendo owns exclusive intellectual property, which provides a competitive edge.

D) The company has reduced production costs by relocating manufacturing outside of China.

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无注释原文:

Nintendo Ups Its Game With Launch of the New Switch 2

From: The Wall Street Journal

Can a Japanese company sell an expensive videogame console with a potential recession looming? Much is riding on Nintendo pulling that off.

Nintendo will launch the Switch 2 on June 5 for a starting price of $450 in the U.S., according to plans announced by the company Wednesday. The price is a sizable bump up from the $300 that the original Switch launched for in 2017. But that device has also become Nintendo's most popular home console ever—selling nearly 151 million units to date. 

Nintendo has also never gone eight years between new console launches; a gap of five to six years has been the company's norm, stretching back to the mid-1980s. That should mean plenty of pent-up demand for a machine that is also the only way for gamers to experience iconic franchises such as Mario, Donkey Kong and Zelda that are exclusive to Nintendo's platforms.

The Switch 2 includes several new features and capabilities such as in-game chat. It will launch with a new iteration of the “Mario Kart” series whose predecessor game sold more than 67 million units on the original Switch. 

Still, home runs are never a guarantee in the videogame business. Nintendo knows this all too well—the company has often followed popular consoles with less popular ones.

Still, Wall Street isn't betting on a miss. Analysts expect Nintendo's revenue to surge 62% in the current fiscal year ending in March on the strength of the new console, according to consensus estimates from Visible Alpha. Double-digit-percentage growth is expected to remain for the next two years, with fiscal 2027 revenue expected to exceed previous peaks from past console cycles. 

That has propelled Nintendo's share price 12% higher so far this year—a period in which most other game stocks and broad market indexes have slumped. “Good [intellectual property], preferably owned and controlled, is the antidote to low-end supply disruption,” MoffettNathanson analyst Clay Griffin wrote in a note to clients last month. “Nintendo has it in spades, has clear cost superiority, and Switch 2 will cement its ability to capture more 'platform' economics than ever before.”

The new Switch should easily keep Nintendo in the game.

- ◆ -

注:完整题目见本文开头;中文文本为华尔街日报官方译文,仅供参考

含注释全文:

Nintendo Ups Its Game With Launch of the New Switch 2

From: The Wall Street Journal

Can a Japanese company sell an expensive videogame console with a potential recession looming? Much is riding on Nintendo pulling that off.

潜在衰退迫近之际, 一家日本公司能够卖出一款昂贵的游戏机吗?任天堂(Nintendo)能否做到这一点事关重大。

console

console /kənˈsəʊl/ 表示“安慰,安抚,抚慰,慰藉”,英文解释为“to make someone who is sad or disappointed feel better, usually by giving them comfort or sympathy”举个🌰:She put a consoling arm around his shoulders.她搂住他肩膀以示安慰。

作名词,表示“控制台,操纵台”,英文解释为“A console is a panel with a number of switches or knobs that is used to operate a machine.”举个🌰:Several nurses sat before a console of flickering lights and bleeping monitors. 几名护士坐在灯光闪烁、监听器嘟嘟作响的控制台前。

🎮或者表示「手柄;掌机;游戏机」。

recession

recession /rɪˈseʃ.ən/ 表示“(经济)衰退期”,英文解释为“a period when the economy of a country is not successful and conditions for business are bad”

📍这个词来自拉丁语“recessio”,意味着“后退”。在经济学中,表示经济活动减缓,通常伴随着生产下降、就业减少。近义词:downturn(下降),同根词:recede(后退),常用短语:enter a recession(进入衰退期)

loom

表示“(令人担忧的或危险的情形或事件)可能发生;逐渐逼近”,英文解释为“If a worrying or threatening situation or event is looming, it seems likely to happen soon.”举个🌰:The threat of renewed civil war looms ahead. 新一轮内战的威胁在逼近。

Nintendo will launch the Switch 2 on June 5 for a starting price of $450 in the U.S., according to plans announced by the company Wednesday. The price is a sizable bump up from the $300 that the original Switch launched for in 2017. But that device has also become Nintendo's most popular home console ever—selling nearly 151 million units to date. 

据任天堂周三宣布的计划,该公司将于6月5日推出Switch 2游戏机,在美国的起售价为450美元。这一价格远高于2017年初代Switch游戏机300美元的首发价。但初代Switch也成为了任天堂有史以来最受欢迎的家用游戏机,迄今已售出近1.51亿台。

bump

bump /bʌmp/ 1)表示“隆起;凸块;肿块”,英文解释为“a round, raised area on a surface or on the body”,a bump in the road 路面上的凸块,举个🌰:Her bicycle hit a bump in the road and threw her off. 自行车撞上了路上的一个鼓包,她摔了下来。

2)表示“增加”,英文解释为“an increase in something”举个🌰:There had been a bump in the number of students with learning disorders. 有学习障碍的学生数量增加了。

📍hit a bump in the road,可以指遇到问题,挫折(A temporary problem, a small setback)

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Nintendo has also never gone eight years between new console launches; a gap of five to six years has been the company's norm, stretching back to the mid-1980s. That should mean plenty of pent-up demand for a machine that is also the only way for gamers to experience iconic franchises such as Mario, Donkey Kong and Zelda that are exclusive to Nintendo's platforms.

任天堂也从未在两代游戏机发布之间间隔八年之久;自20世纪80年代中期以来,该公司的惯例是间隔五到六年就推出新一代游戏机。这应该意味着,市场对这款游戏机已积累了大量被压抑的需求,而且该游戏机也是玩家体验任天堂平台独有的《马里奥》(Mario)、《大金刚》(Donkey Kong)和《塞尔达传说》(Zelda)等标志性系列游戏的唯一途径。

stretch

stretch /stretʃ/ 作名词,1)表示“(连续的)一段时间”,英文解释为“a continuous period of time”举个🌰:The elderly generally need far less rest than the young, and tend to sleep in several short stretches. 年长者一般需要的休息时间比年轻人要少得多,而且往往会分成几个小段时间睡觉。

2)表示“(土地或水域的)一片,一段”,英文解释为“a continuous area of land or water”举个🌰:This particular stretch of coast is especially popular with hikers. 在这一段海岸散步的人特别多。

作动词,1)表示“到…的限度;超过…的限度;竭尽”,英文解释为“to go as far as or past the usual limit of something”举个🌰:Many families' budgets are already stretched to breaking point. 许多家庭的预算已经撑到了极限。

2)表示“伸出;伸长;拉伸”,英文解释为“to cause something to reach, often as far as possible, in a particular direction”举个🌰:She stretched out her hand and helped him from his chair. 她伸手将他从椅子上扶起来。

3)表示“展开,铺开;延伸”,英文解释为“to spread over a large area or distance”举个🌰:A huge cloud of dense smoke stretched across the horizon. 一大团浓烟在地平线上蔓延开来。

4)表示“延续”,英文解释为“to spread over a long period of time”举个🌰:The dispute stretches back over many years. 这场争论可追溯到许多年以前。

pent-up

pent-up /ˌpentˈʌp/ 表示“(感情)被压抑的,被抑制的”,英文解释为“Pent-up feelings are not allowed to be expressed or released.”举个🌰:Screaming at the top of your voice is a good way of venting pent-up frustration. 放开嗓子尖叫是发泄内心压抑的挫败感的一种好方法。

iconic

iconic /aɪˈkɒn.ɪk/ 表示“偶像的;图符的;象征性的;非常出名的,受欢迎的”,英文解释为“An iconic image or thing is important or impressive because it seems to be a symbol of something.”举个🌰:He gained iconic status following his death. 他死后成了偶像级人物。

franchise

franchise /ˈfræntʃaɪz/ 最常见的意思与“特许经营权”有关,既可以作可数名词,又可以做及物动词。作可数名词时具体表示“(公司授予某人的)特许经营权”,英文解释为“A franchise is an authority that is given by an organization to someone, allowing them to sell its goods or services or to take part in an activity which the organization controls.”比如“建造、运营隧道的特许权”就可以用“the franchise to build and operate the tunnel.”表示。

📍可以理解为「一部电影的所有系列,系列电影」A film series is also called a film “franchise” which consists of a number of films based on the same characters. 或者“franchise”可以指一个商业品牌或者产品系列,它由相同主题或品牌下的多个作品组成,这些作品可以是电影、电视剧、漫画、视频游戏等。

📍作及物动词时具体表示“出售…的特许经营权”,英文解释为“If a company franchises its business, it sells franchises to other companies, allowing them to sell its goods or services.”举个🌰:She has recently franchised her business. 她最近已出售了其公司的特许经营权。

📍它还有另外一个意思,表示“选举权”,用作不可数名词,英文解释为“Franchise is the right to vote in an election.”

📍而在体育运动领域,指的是“球队,职业运动队”(a professional sports team),如在“湖人总冠军!”文中出现过:Second, Pelinka lived up to Bryant's prediction that Pelinka would help turn the franchise around within two to three years after the Lakers hired him in 2017. 第二,佩林卡不负布莱恩特的预言,在2017年湖人队聘请他之后,佩林卡将在两到三年内帮助球队扭转局面。

The Switch 2 includes several new features and capabilities such as in-game chat. It will launch with a new iteration of the “Mario Kart” series whose predecessor game sold more than 67 million units on the original Switch. 

Switch 2包含游戏内聊天等多项新功能和特性。该游戏机将与一款新的《马里奥卡丁车》(Mario Kart)系列游戏一同发布,该系列游戏的前作在初代Switch上销量超过了6,700万份。

iteration

1)表示“反复(通常为了作出改善而重复做某事)”,英文解释为“the process of doing something again and again, usually to improve it, or one of the times you do it”如:the repetition and iteration that goes on in designing something 在设计某物时的重复与反复修改。

2)表示“迭代,叠代(数学里若干次使用一个数学法则得出的量)”,英文解释为“an amount that you get when you use a mathematical rule several times”

predecessor

predecessor /ˈpriː.dɪˌses.ər/ 表示“前任,前辈;原有事物,前身”,英文解释为“someone who had a job or a position before someone else, or something that comes before another thing in time or in a series”

📍successor表示“继任者,接替者;继承人;接替的事物”,英文解释为“someone or something that comes after another person or thing”举个🌰:This range of computers is very fast, but their successors will be even faster. 这个系列的电脑速度很快,但它的换代产品速度会更快。

Still, home runs are never a guarantee in the videogame business. Nintendo knows this all too well—the company has often followed popular consoles with less popular ones.

尽管如此,在游戏行业,大获全胜从来都不是板上钉钉的事。任天堂对此深有体会,该公司在推出热门游戏机后,往往接下来推出的游戏机都不太受欢迎。

home run

home run 表示“(棒球运动中的)本垒打”,英文解释为“a point scored in baseball when you hit the ball, usually out of the playing field, and are able to run around all the bases at one time to the starting base”

home run在这里是棒球术语的引申义,表示巨大成功、爆款产品。在游戏行业,这指某款游戏或游戏机在市场上取得了极大的成功。

Still, Wall Street isn't betting on a miss. Analysts expect Nintendo's revenue to surge 62% in the current fiscal year ending in March on the strength of the new console, according to consensus estimates from Visible Alpha. Double-digit-percentage growth is expected to remain for the next two years, with fiscal 2027 revenue expected to exceed previous peaks from past console cycles. 

不过,华尔街并没有押注任天堂会失利。根据Visible Alpha汇编的平均预期,分析师预计,受益于新游戏机的强劲表现,任天堂截至明年3月的当前财年收入将飙升62%。预计未来两年任天堂的收入将继续保持两位数百分比增长,2027财年收入料将超过以往游戏机周期的峰值。

revenue

revenue /ˈrev.ən.juː/ 表示“税收,岁入;(公司的)收益”,英文解释为“the income that a government or company receives regularly”

surge

surge /sɜːdʒ/ 1)作动词,表示“急剧上升;飞涨;剧增”,英文解释为“If something surges, it increases suddenly and greatly, after being steady or developing only slowly.”举个🌰:The company's profits have surged. 公司的利润激增。

2)表示“涌动,蜂拥向前”,英文解释为“to move quickly and powerfully”举个🌰:An angry crowd surged through the gates of the president's palace. 愤怒的人群涌进了总统府的大门。

3)作名词,表示“剧增”,英文解释为“A surge is a sudden large increase in something that has previously been steady, or has only increased or developed slowly.”举个🌰:An unexpected surge in electrical power caused the computer to crash. 突然出现的电压剧增导致电脑死机。

🎬电影《雷神2:黑暗世界》(Thor: The Dark World)中的台词提到:But she will not survive the amount of energy surging within her. 但她体内涌动的能量太大 她撑不住的。

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consensus

consensus /kənˈsen.səs/ 表示“一致的意见;共识”,英文解释为“a generally accepted opinion or decision among a group of people”举个🌰:The general consensus in the office is that he can't do his job. 办公室成员一致认为他无法胜任工作。

📍这个词来自拉丁语“consensus”,意味着“共同感觉”或“一致同意”。近义词:agreement(协议),同根词:consent(同意),常用短语:build consensus(建立共识)

exceed

exceed /ɪkˈsiːd/ 表示“超过,超出(数量);超越(规定的范围)”,英文解释为“to be greater than a number or amount, or to go past an allowed limit”举个🌰:The final cost should not exceed ¥100. 最终的花费不应超出100元。

📍词根“-ceed”表示"走,去",前缀“ex-”表示"出,超出"。近义词:surpass(超过),同根词:proceed(进行),succeed(成功)

That has propelled Nintendo's share price 12% higher so far this year—a period in which most other game stocks and broad market indexes have slumped. “Good [intellectual property], preferably owned and controlled, is the antidote to low-end supply disruption,” MoffettNathanson analyst Clay Griffin wrote in a note to clients last month. “Nintendo has it in spades, has clear cost superiority, and Switch 2 will cement its ability to capture more 'platform' economics than ever before.”

这推动任天堂股价今年迄今上涨了12%,而同期大多数其他游戏股和大盘指数都出现下跌。“优质的知识产权,最好是自己拥有和控制的知识产权,是应对低端供应干扰的良方,”MoffettNathanson分析师Clay Griffin在上个月给客户的一份报告中写道。“任天堂拥有丰富的知识产权,而且成本优势明显,Switch 2将使任天堂更有能力获取比以往任何时候都更多的‘平台’经济效益。”

propel

propel /prəˈpel/ 表示“推动;驱动;推进”,英文解释为“To propel something in a particular direction means to cause it to move in that direction.”举个🌰:The tiny rocket is attached to the spacecraft and is designed to propel it toward Mars. 微型火箭附在宇宙飞船上,用来推进飞船飞向火星。The film propelled him to international stardom. 这部电影使他成为了国际巨星。

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antidote

1)表示“解毒剂;(尤指)解毒药”,英文解释为“a chemical, especially a drug, that limits the effects of a poison”

2)表示“矫正方法;缓解办法;对抗手段”,英文解释为“a way of preventing or acting against something bad”举个🌰:Regular exercise is the best antidote to tiredness and depression. 经常锻炼是消除疲劳和抑郁的最好方法。

cement

cement /sɪˈment/ 作名词,表示“水泥”,英文解释为“a grey powder that is mixed with water and sand to make mortar or with water, sand, and small stones to make concrete”如:a bag of cement 一袋水泥,也可以指表示“胶合剂;黏固剂”,英文解释为“a substance that sticks things together”

作动词,表示“加强,巩固(协议或友谊)”,英文解释为“to make something such as an agreement or friendship stronger”举个🌰:The university's exchange scheme has cemented its links with many other academic institutions. 这所大学的交流计划加强了与许多其他学术机构的联系。

The new Switch should easily keep Nintendo in the game.

新款Switch应该能让任天堂在竞争中轻松保持领先。

- 词汇盘点 -

console、recession、loom、bump、stretch、pent-up、iconic、franchise、iteration、predecessor、home run、revenue、surge、consensus、exceed、propel、antidote、cement

- 词汇助记 By DeepSeek -

As recession loomed, the iconic gaming franchise launched its latest iteration, exceeding its predecessor. The home run propelled revenue, a surge that bumped stocks. Pent-up demand proved the antidote, cementing industry consensus: creativity could stretch beyond economic consoles.
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