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今年第一季度，苹果公司在中国智能手机市场的份额跌至第五位，从一年前的15.6%萎缩至13.7%。

今天你练听力了吗？

🤔️小作业：

1. Based on the statistics and trends mentioned, which of the following best represents a potential challenge for Apple in upcoming quarters?

A. Falling behind in smartwatch innovation compared to OPPO

B. A drop in electric vehicle (EV) production tied to smartphone sales

C. Increasing production costs and cautious spending due to trade tensions

D. Overdependence on tablets and other non-smartphone products in China

无注释原文：

Apple Loses Ground in China's Smartphone Market as Local Rivals Gain

From: The Wall Street Journal

Apple lost its top spot in China's smartphone market, dethroned by local rival Xiaomi as Beijing's consumption-boosting subsidies help buoy demand for cheaper products.

The U.S. tech giant's share of China's highly lucrative phone market shrank to 13.7% during the first quarter from 15.6% a year earlier, dropping Apple to fifth place in the ranking, according to preliminary data from research firm International Data Corporation.

Apple has been facing increasing competition in China in recent years. Despite claiming the top spot in the final quarter of 2024 with a marginal lead, the iPhone maker lost out to local rivals vivo and Huawei on annual shipments that year.

In the first three months of 2025, Apple's iPhone shipments in China dropped 9% to 9.8 million units, IDC said Thursday. That said, it was the only non-Chinese brand to make it to the top 5, the data showed.

Chinese tech giant Xiaomi, whose products range from smartphones and home appliances to electric vehicles, usurped Apple to take the lead during the first quarter, with shipments up nearly 40% on the year.

Huawei, which like Xiaomi also makes smartphones and is involved in EVs, took second place in IDC's ranking while consumer electronics firm OPPO came third. The two Chinese companies shipped 12.9 million and 11.2 million units during the first quarter, respectively.

Xiaomi's return to the top spot after nearly a decade was largely due to “government subsidies that resonated with its value-conscious customer base,” said Will Wong, senior research manager for Client Devices at IDC Asia/Pacific.

China's continued expansion of subsidies to get consumers spending again has been a boon for less-expensive brands.

In January, policymakers widened consumer subsidies to include smartphones, tablets and smartwatches. The price of products eligible for the subsidy is capped at 6,000 yuan, equivalent to $821.92, meaning that consumers can't use the benefit to buy products with bigger price tags.

Citi analysts reckon that the handset subsidy could spur some Chinese consumers to replace their phones with products that cost less than 3,000 yuan, a segment that makes up 75% of the country's smartphone user base.

Headwinds from the trade conflict could dampen demand in the next quarters, as tit-for-tat tariffs raise business costs and hurt consumer sentiment.

“Looking ahead, the market is expected to face challenges as the trade tensions may lead to cost increases and tighter consumer budgets,” said Arthur Guo, senior research analyst for IDC China.

- ◆ -

注：完整题目见本文开头；中文文本为华尔街日报官方译文，仅供参考

含注释全文：

Apple Loses Ground in China's Smartphone Market as Local Rivals Gain

From: The Wall Street Journal

Apple lost its top spot in China's smartphone market, dethroned by local rival Xiaomi as Beijing's consumption-boosting subsidies help buoy demand for cheaper products.

苹果公司（Apple）失去了在中国智能手机市场的头把交椅，老大地位被本土竞争对手小米集团（Xiaomi）取代，原因是北京方面提振消费的补贴措施助推了对平价产品的需求。

dethrone /diˈθrəʊn/ 1）表示“（尤指在体育比赛中）打败，击败（顶尖好手）”，英文解释为“to beat someone who is the best at something, especially a sport, and become the best yourself”举个🌰：The world champion was dethroned by a young Swedish challenger. 那位世界冠军被一名年轻的瑞典挑战者击败。

2）dethrone /diˈθrəʊn/ 表示“废黜，推翻（国王或女王）”，英文解释为“to remove a king or queen from their position of power”

rival /ˈraɪ.vəl/ 作名词，表示“竞争对手；敌手”，英文解释为“a person, group, etc. competing with others for the same thing or in the same area”

作动词，表示“可与…相媲美，比得上”，英文解释为“to be as good, clever, beautiful, etc. as someone or something else”举个🌰：No computer can rival a human brain for/in complexity. 没有任何计算机比得上人脑复杂。

subsidy /ˈsʌb.sɪ.di/ 表示“补助金；津贴，补贴”，英文解释为“money given as part of the cost of something, to help or encourage it to happen”举个🌰：The company received a substantial government subsidy. 公司得到了大笔的政府津贴。

buoy /bɔɪ/ 1）表示“鼓舞；鼓励，使…更自信”，英文解释为“to make someone feel happier or more confident about a situation”举个🌰：She was buoyed (up) by the warm reception her audience gave her. 观众们热烈的欢迎使她倍受鼓舞。

2）表示“支持；使更成功”，英文解释为“to support something and make it more successful”举个🌰：House prices have been buoyed (up) in the area by the possibility of a new factory opening. 因为可能有一家新工厂在此开设，所以该地区的房价一直居高不下。

The U.S. tech giant's share of China's highly lucrative phone market shrank to 13.7% during the first quarter from 15.6% a year earlier, dropping Apple to fifth place in the ranking, according to preliminary data from research firm International Data Corporation.

根据研究公司国际数据公司（IDC）的初步数据，在中国利润丰厚的手机市场，苹果公司的份额已从一年前的15.6%萎缩至第一季度的13.7%，在该排名中跌至第五位。

lucrative /ˈluːkrətɪv/ 表示“（尤指生意、职位或活动）赚钱的，盈利的”，英文解释为“(especially of a business, job, or activity) producing a lot of money”举个🌰：The merger proved to be very lucrative for both companies. 事实证明，这次兼并使两家公司都获利丰厚。

shrink /ʃrɪŋk/ 表示“（使）缩小，（使）变小”，英文解释为“to become smaller, or to make something smaller”举个🌰：Your sweater will shrink if you wash it at too high a temperature. 用温度过高的水洗毛衣，毛衣会缩水。

preliminary表示“预备性的；初步的；开始的”，英文解释为“happening before a more important action or event”如：preliminary results/findings/enquiries 初步结果/发现/调查，举个🌰：After a few preliminary remarks he announced the winners. 说了几句开场白之后，他即宣布优胜者名单。

Apple has been facing increasing competition in China in recent years. Despite claiming the top spot in the final quarter of 2024 with a marginal lead, the iPhone maker lost out to local rivals vivo and Huawei on annual shipments that year.

近年来，苹果公司在中国面临的竞争日益激烈。尽管这家iPhone制造商在2024年最后一个季度以微弱优势占据榜首，但当年全年的出货量不敌本土竞争对手vivo和华为（Huawei）。

1）表示“微小的；少量的”，英文解释为“very small in amount or effect”举个🌰：The report suggests that there has only been a marginal improvement in women's pay over the past few years. 报告显示，过去几年女性的工资只有小幅增长。

短语：

📍of marginal interest 表示“只有少数人感兴趣的”，英文解释为“of interest to only a few people”如：articles about subjects of marginal interest 话题只有寥寥数人感兴趣的节目。

2）表示“非主体的；边缘的”，英文解释为“not part of a main or important group or situation”如：marginal groups in society 社会中的非主流群体。

shipment /ˈʃɪp.mənt/ 表示“运输的货物；运输；;装运”，英文解释为“a large amount of goods sent together to a place, or the act of sending them”举个🌰：A shipment of urgent medical supplies is expected to arrive very soon. 一批急需的药品预计很快就到。

在这个上下文中，shipment指的是发货量或出货量。这是指制造商将产品发出以满足订单的数量，通常用于计算和预测产品的销售量或市场表现。

In the first three months of 2025, Apple's iPhone shipments in China dropped 9% to 9.8 million units, IDC said Thursday. That said, it was the only non-Chinese brand to make it to the top 5, the data showed.

IDC周四表示，在2025年的前三个月，苹果公司在中国的iPhone出货量下降了9%，至980万部。该数据显示，苹果公司是唯一进入前五名的非中国品牌。

Chinese tech giant Xiaomi, whose products range from smartphones and home appliances to electric vehicles, usurped Apple to take the lead during the first quarter, with shipments up nearly 40% on the year.

中国科技巨头小米集团在第一季度取代苹果公司占据了领先地位，出货量同比增长近40%。小米集团的产品范围涵盖智能手机、家用电器和电动汽车。

appliance /əˈplaɪ.əns/ 表示“装置，器械；（尤指）家用电器”，英文解释为“a device, machine, or piece of equipment, especially an electrical one that is used in the house, such as a cooker or washing machine”如：electric/domestic/household appliances 电器/家用电器/家电。

Huawei, which like Xiaomi also makes smartphones and is involved in EVs, took second place in IDC's ranking while consumer electronics firm OPPO came third. The two Chinese companies shipped 12.9 million and 11.2 million units during the first quarter, respectively.

华为与小米集团一样也生产智能手机并涉足电动汽车领域。华为在IDC的排名中位列第二，消费电子公司OPPO位列第三。两家公司在第一季度的出货量分别为1,290万部和1,120万部。

Xiaomi's return to the top spot after nearly a decade was largely due to “government subsidies that resonated with its value-conscious customer base,” said Will Wong, senior research manager for Client Devices at IDC Asia/Pacific.

IDC亚太区客户端设备高级研究经理Will Wong表示，小米时隔近十年重返榜首在很大程度上得益于国补，国补对该公司注重性价比的客户群很有吸引力。

resonate /ˈrez.ən.eɪt/ 1）表示“使产生联想；引起共鸣”，英文解释为“If an experience or memory resonates, it makes you think of another similar one.”举个🌰：Her experiences resonate powerfully with me, living, as I do, in a similar family situation. 她的家庭生活环境和我相似，所以她的经历在我心中引起强烈共鸣。

2）表示“流传；产生深远影响；继续发挥重要性”，英文解释为“to continue to have a powerful effect or value”举个🌰：The significance of those great stories resonates down the centuries. 这些著名故事的深远意义将世代流传。

-conscious /ˈkɒn.ʃəs/ 表示“（用于名词或副词后）有…意识的，看重…的”，英文解释为“determined and intentional”如：fashion-conscious teenagers 注重时尚的青少年，the health-conscious consumer 注重健康的消费者。

China's continued expansion of subsidies to get consumers spending again has been a boon for less-expensive brands.

中国持续扩大补贴范围以刺激消费者重新打开钱包，这对没那么昂贵的品牌来说是个利好。

boon /buːn/ 表示“提高生活质量的东西；有用之物；福音”，英文解释为“something that is very helpful and improves the quality of life”举个🌰：Guide dogs are a great boon to the partially sighted. 导盲犬对视力有障碍的人来说是非常有用的。

In January, policymakers widened consumer subsidies to include smartphones, tablets and smartwatches. The price of products eligible for the subsidy is capped at 6,000 yuan, equivalent to $821.92, meaning that consumers can't use the benefit to buy products with bigger price tags.

今年1月，决策者扩大了消费补贴范围，把智能手机、平板电脑和智能手表纳入其中。购买单件销售价格不超过人民币6,000元（约合821.92美元）的产品时可享受补贴，这意味着消费者不能用这项福利购买价格更高的产品。

eligible /ˈel.ɪ.dʒə.bəl/ 1）表示“有资格的；合格的；具备条件的”，英文解释为“a person who is eligible for sth or to do sth, is able to have or do it because they have the right qualifications, are the right age, etc.”举个🌰：Only those over 70 are eligible for the special payment. 只有70岁以上的人才有资格领取这项专款。

2）还有一个好玩的意思，表示“（指结婚对象）令人中意的；合意的，合适的”，英文解释为“An eligible man or woman is not yet married and is thought by many people to be a suitable partner.”举个🌰：He's the most eligible bachelor in Japan. 他是日本最令人中意的单身汉。

🎬电影《我要当警察》（Observe And Report）中的台词提到：There are several tests to complete in order to be eligible for police academy 想要进警校 得通过几项测试。

cap /kæp/ 可以作名词，也可以作动词，1）表示“对（收费或花费）定限额，限制；限额收取（或支出）”，英文解释为“to limit the amount of money that can be charged for sth or spent on sth”如：a capped mortgage 限额按揭，举个🌰：Our mortgage is capped at 8.75 percent for five years. 我们的按揭贷款5年期的利率上限为8.75%。

2）表示“成为…的结尾；使达到高潮；结束”，英文解释为“If someone says that a good or bad event caps a series of events, they mean it is the final event in the series, and the other events were also good or bad.” 举个🌰：He capped a memorable season by becoming champion of champions. 他以成为冠军中的冠军的方式结束了这个难忘的赛季。

3）作名词，表示“（有帽舌的）帽子，制服帽；（防水的）帽”，英文解释为“a soft flat hat that has a curved part sticking out at the front, often worn as part of a uniform”

equivalent /ɪˈkwɪv.əl.ənt/ 1）作形容词，表示“（价值、数量、意义、重要性等）相等的，相同的”，英文解释为“equal in value, amount, meaning, importance, etc.”举个🌰：Eight kilometres is roughly equivalent to five miles. 八公里约等于五英里。

2）作名词，表示“相等的东西；等量；对应词”，英文解释为“a thing, amount, word, etc. that is equivalent to sth else”

Citi analysts reckon that the handset subsidy could spur some Chinese consumers to replace their phones with products that cost less than 3,000 yuan, a segment that makes up 75% of the country's smartphone user base.

花旗（Citi）分析师估计，相关手机补贴可能刺激一些中国消费者换机时选择价格低于人民币3,000元的手机，该细分领域占到中国智能手机用户群的75%。

reckon /ˈrek.ən/ 表示“想；认为”，英文解释为“to think sth or have an opinion about sth”举个🌰：I reckon (that) I'm going to get that job. 我认为我会得到那份工作。

spur /spɜːr/ 表示“鼓动；激励；鞭策；刺激；鼓舞”，英文解释为“If one thing spurs you to do another, it encourages you to do it.”举个🌰：It's the money that spurs these fishermen to risk a long ocean journey in their flimsy boats. 是金钱驱使这些渔民驾驶单薄的小船冒险出海远航。Spurred (on) by her early success, she went on to write four more novels in rapid succession. 受到之前成功的鼓励，她紧接着又连续写了4部小说。

segment /ˈseɡ.mənt/ 1）作名词，可以表示“（群体或事物的）部分，片，段；（柑橘、柠檬的）瓣；（圆的一部分）弓形”，举个🌰：She cleaned a small segment of the painting. 她擦干净了这幅画的一小部分。

2）表示“分割；划分”，英文解释为“to divide sth into different parts”举个🌰：Market researchers often segment the population on the basis of age and social class. 市场研究人员常常按年龄和社会阶层划分人口。

3）表示“（电视、广播或互联网节目的）节，段”，英文解释为“a short piece of film that forms part of a television or radio programme, or that is broadcast on the internet”举个🌰：CNN last week broadcast a segment on homicides in the city. CNN上周播出了有关这座城市凶杀状况节目的一段。

Headwinds from the trade conflict could dampen demand in the next quarters, as tit-for-tat tariffs raise business costs and hurt consumer sentiment.

贸易冲突带来的阻力可能抑制未来几个季度的需求，针锋相对的关税措施会提高企业成本、损害消费者信心。

headwind /ˈhed.wɪnd/ 表示“顶风，逆风”，英文解释为“a wind blowing in the opposite direction to the one you are moving in”举个🌰：The runners had to battle against a stiff/strong headwind. 跑步者只能顶着劲风前行。

dampen /ˈdæmpən/ 表示“抑制，控制，减弱（感情、反应等）”，英文解释为“to make sth such as a feeling or a reaction less strong”举个🌰：None of the setbacks could dampen his enthusiasm for the project. 任何挫折都不能减弱他对这个项目的热情。

tit for tat /ˌtɪt fə ˈtæt/ 表示“以牙还牙的，针锋相对的”，英文解释为“done intentionally to punish other people because they have done something unpleasant to you”举个🌰：Recent months have seen a pattern of tit-for-tat killings between the two sides. 最近几个月，双方开始了以牙还牙式的杀戮。

tariff /ˈtærɪf/ 表示“关税”，英文解释为“A tariff is a tax that a government collects on goods coming into a country.”

“Looking ahead, the market is expected to face challenges as the trade tensions may lead to cost increases and tighter consumer budgets,” said Arthur Guo, senior research analyst for IDC China.

IDC中国高级研究分析师Arthur Guo表示，展望未来，市场料将面临挑战，贸易紧张局势可能导致成本增加和消费者预算收紧。

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