中国卖家涌向海外社媒卖货

近日，中国制造商们正在TikTok和其他社交媒体应用上向美国消费者发起宣传攻势，呼吁人们直接从它们的工厂购买奢侈品。

今天你练听力了吗？

🤔️小作业：

1. In the context of the article, what does the word "hawking" most likely mean?

A. Stealing  B. Advertising

C. Manufacturing  D. Distributing

无注释原文：

On TikTok, Chinese Manufacturers Open a New Line in the Trade War

From: The New York Times

Chinese manufacturers are flooding TikTok and other social media apps with direct appeals to American shoppers, urging people to buy luxury items straight from their factories. And amid the threats of sky-high tariffs on Chinese exports, Americans seem to be all in.

The pitch in the videos is that people can buy leggings and handbags exactly like those from brands like Lululemon, Hermes and Birkenstock, but for a fraction of the price. They claim, often falsely, that the products are made in the same factories that produce items for those brands.

American influencers have embraced the videos, promoting the factories and driving downloads of Chinese shopping apps like DHGate and Taobao. DHGate was among the 10 most downloaded apps in Apple's and Google's app stores last week.

The videos are surging in popularity on TikTok and Instagram, racking up millions of views and thousands of likes.

The videos offer a rare outlet for Chinese factory owners and workers to speak directly to American consumers. And their popularity in America highlights increasingly vocal support for China on social media.

The volume of TikTok videos urging users to source products directly from Chinese factories soared almost 250 percent during the week of April 13, according to Margot Hardy, an analyst at Graphika, a social network analysis firm. On TikTok, the hashtag #ChineseFactory had 29,500 posts on April 23; on Instagram, it had 27,300 posts.

Retail experts — and vendors in China — say it's unlikely that the most viral videos, which claim to be manufacturers for brands like Lululemon and Hermes, are peddling authentic products from those labels. Those factories often sign strict nondisclosure agreements and are unlikely to destroy their long-term relationships with major brands in exchange for hawking a few goods through direct sales, said Sucharita Kodali, a retail analyst at Forrester.

Still, questions around the veracity of the goods aren't stopping demand.

In one of the most popular TikTok videos, a man is holding what he says is a Hermes Birkin bag while claiming to share its production costs from a factory. (The original video and account have been removed, but versions of the video are still widely circulating through reposts from other users.) He says that the purse costs less than $1,400 to manufacture but that the French luxury retailer sells it for $38,000 solely for the label. The man claimed that he used the same leather and same hardware to replicate the handbags without the logo, offering them for $1,000.

A spokesman for Hermes said its bags “were 100 percent made in France,” and declined to comment further.

- ◆ -

注：完整题目见本文开头；中文文本为纽约时报官方译文，仅供参考

含注释全文：

On TikTok, Chinese Manufacturers Open a New Line in the Trade War

From: The New York Times

Chinese manufacturers are flooding TikTok and other social media apps with direct appeals to American shoppers, urging people to buy luxury items straight from their factories. And amid the threats of sky-high tariffs on Chinese exports, Americans seem to be all in.

中国制造商们正在TikTok和其他社交媒体应用上向美国消费者发起宣传攻势，呼吁人们直接从它们的工厂购买奢侈品。在中国向美国出口的商品受到高额关税威胁的时候，美国人似乎非常接受这种模式。

flood /flʌd/ 作动词，表示“大量涌入；蜂拥而至；挤满；充斥”，英文解释为“to fill or enter a place in large numbers or amounts”举个🌰：Donations are flooding into the homeless shelter. 收容所收到大量捐赠。

表示“（价格或收费）极高的（地），高昂的（地）；极高的；太高的”，英文解释为“very high; too high”举个🌰：His confidence is still sky-high. 他依旧信心十足。

tariff /ˈtærɪf/ 表示“关税”，英文解释为“A tariff is a tax that a government collects on goods coming into a country.”

export /ɪkˈspɔːt/ 表示“出口；输出”，英文解释为“to send goods to another country for sale”举个🌰：French cheeses are exported to many different countries. 法国奶酪出口到很多国家。

import /ɪmˈpɔːt/ 表示“进口”，英文解释为“to buy or bring in products from another country”举个🌰：We import a large number of cars from Japan. 我们从日本进口大量的汽车。

The pitch in the videos is that people can buy leggings and handbags exactly like those from brands like Lululemon, Hermes and Birkenstock, but for a fraction of the price. They claim, often falsely, that the products are made in the same factories that produce items for those brands.

这些视频宣传的卖点是，人们能买到与露露乐蒙、爱马仕、勃肯等名牌商品一模一样的紧身裤和手袋，但价格只是名牌商品的一小部分。宣传声称这些产品与名牌商品在同样的工厂生产，这个说法通常不真实。

pitch /pɪtʃ/ 作名词 1）表示“投球”，英文解释为“a throw in a baseball game”如：a good/bad pitch 质量好/差的投球。

2）表示“运动场地；（尤指）足球场”，英文解释为“an area painted with lines for playing particular sports, especially football”如：a football/hockey/cricket pitch 足球/曲棍球/板球赛场。

作动词，pitch /pɪtʃ/ 表示“竭力劝说”，英文解释为“to try to persuade someone to do something”举个🌰：She pitched her idea to me over a business lunch. 她在一次吃工作午餐时竭力向我游说她的想法。

📍“pitch”是一个商业术语，通常用于描述提出一个想法、产品、服务或企业给潜在的投资者、客户或合作伙伴的过程。可以将它翻译为“推销”，“销售提案”或“推介”。

leggings /ˈleɡ.ɪŋz/ 表示“紧身裤”，英文解释为“very tight trousers made from a material that stretches easily, sometimes worn under other clothes”

fraction /ˈfræk.ʃən/ 表示“少量”，英文解释为“A fraction of something is a tiny amount or proportion of it.”举个🌰：She hesitated for a fraction of a second before responding. 她犹豫了一下才回应。

📍At a fraction of sth意味着以某物的极低价格或者比其他事物小得多的尺寸、数量等。换句话说，就是以远低于原价的价格，或者比其他事物占用更少的资源或空间。（for a much lower price than something else, or in a much smaller size, amount, etc. than something else）

American influencers have embraced the videos, promoting the factories and driving downloads of Chinese shopping apps like DHGate and Taobao. DHGate was among the 10 most downloaded apps in Apple's and Google's app stores last week.

美国的网红们纷纷接受了这些视频，帮助这些工厂推销，推动了敦煌网和淘宝等中国购物应用在美国的下载。敦煌网在苹果和谷歌应用商店上周的下载量已进入了最高的十大应用行列。

influencer /ˈɪn.flu.ən.sər/ 字面上的意思就是影响者，有影响力的人，柯林斯词典中的解释分为两种，一个就是字面上的意思：any person or thing that exerts an influence；另一种解释为：a person who uses social media to promote lifestyle choices, commercial products, etc to his or her followers. 利用社交媒体向自己的粉丝推广或推荐产品和服务的人，就是类似于现在网络中的“网红、博主”，或者说关键意见领袖，Key Opinion Leader，KOL.

The videos are surging in popularity on TikTok and Instagram, racking up millions of views and thousands of likes.

这些视频的受欢迎度在TikTok和Instagram上飙升，获得了几百万浏览量和成千上万个点赞。

surge /sɜːdʒ/ 1）作动词，表示“急剧上升；飞涨；剧增”，英文解释为“If something surges, it increases suddenly and greatly, after being steady or developing only slowly.”举个🌰：The company's profits have surged. 公司的利润激增。

2）表示“涌动，蜂拥向前”，英文解释为“to move quickly and powerfully”举个🌰：An angry crowd surged through the gates of the president's palace. 愤怒的人群涌进了总统府的大门。

3）作名词，表示“剧增”，英文解释为“A surge is a sudden large increase in something that has previously been steady, or has only increased or developed slowly.”举个🌰：An unexpected surge in electrical power caused the computer to crash. 突然出现的电压剧增导致电脑死机。

🎬电影《雷神2：黑暗世界》（Thor: The Dark World）中的台词提到：But she will not survive the amount of energy surging within her. 但她体内涌动的能量太大 她撑不住的。

表示“积累，大量获得（利润）；严重遭受（损失）；（体育中）多次赢得（比赛）”，英文解释为“If a business racks up profits, losses, or sales, it makes a lot of them. If a sportsman, sportswoman, or team racks up wins, they win a lot of games or races.”举个🌰：Lower rates mean that firms are more likely to rack up profits in the coming months. 更低的费率意味着各公司更有可能在未来的几个月里获得大量利润。

The videos offer a rare outlet for Chinese factory owners and workers to speak directly to American consumers. And their popularity in America highlights increasingly vocal support for China on social media.

这些视频为中国的工厂主和工人们提供了一个罕见的渠道，让他们能直接与美国消费者交流。它们在美国的受欢迎度凸显了社交媒体上支持中国的声音已越来越高。

outlet /ˈaʊt.let/ 或者outlets一词经常出现，media outlet / news outlets 都可以表示媒体/新闻机构；outlet本身表示“商店，商行；销售公司；专卖店；直销店”，英文解释为“An outlet is a shop or organization which sells the goods made by a particular manufacturer or at a discount price, often direct from the manufacturer.”如：a fast-food outlet 快餐店，a retail outlet 零售店，举个🌰：At the factory outlet you'll find discounted items at up to 75% off regular prices. 在工厂的直销店里，你会找到比常规价低75%的打折商品。

📍而我们日常生活中常见的“奥特莱斯”商场就是outlets的音译，指的就是品牌直销购物中心。 此外，也可以指“（情绪或精力的）发泄方式，发泄途径，施展的机会”，英文解释为“a way in which emotion or energy can be expressed or made use of”举个🌰：Her work provided no outlet for her energies and talents. 她的工作没有给她提供发泄精力及施展才华的机会。

📍美式英语里还可以表示“电源插座（同 power point）”

vocal /ˈvəʊ.kəl/ 1）表示“喜欢畅所欲言的；直言不讳的；大声表达的”，英文解释为“often expressing opinions and complaints in speech”举个🌰：During these years, suffrage demands by women became increasingly vocal. 那些年，女性要求获得投票权的呼声越来越高。

2）表示“嗓音的；发声的”，英文解释为“connected with the voice”，如：vocal music 声乐。

3）作名词，通常复数，表示“（乐曲中的）歌唱部分，声乐部分”（the part of a piece of music that is sung, rather than played on a musical instrument），如：backing vocals 伴唱。

The volume of TikTok videos urging users to source products directly from Chinese factories soared almost 250 percent during the week of April 13, according to Margot Hardy, an analyst at Graphika, a social network analysis firm. On TikTok, the hashtag #ChineseFactory had 29,500 posts on April 23; on Instagram, it had 27,300 posts.

社交网络分析公司Graphika的分析师玛戈特·哈迪说，在4月13日开始的那周，TikTok上呼吁用户直接从中国工厂采购产品的视频数量剧增了近250%。4月23日，TikTok上带有#中国工厂标签的帖子数量是29500条，Instagram上带有该标签的帖子数量是27300条。

volume /ˈvɒl.juːm/ 作名词，1）表示“总数；总量；总额”，英文解释为“the number or amount of something in general”举个🌰：It's the sheer volume of traffic in the city that is causing the problems. 造成这些问题的就是城里的交通流量。

2）表示“容积；体积；容量”，英文解释为“the amount of space that is contained within an object or solid shape”举个🌰：Which of these bottles do you think has the greater volume? 你认为这些瓶子中哪个容积最大？

3）表示“卷；册”，英文解释为“one in a set of related books”也可以表示“书”，英文解释为“a book”如：如：a volume of poetry 一本诗集，举个🌰：She took a slim volume down from the shelf. 她从书架上取下一本很薄的书。

4）表示“音量；音量调节钮”，英文解释为“the level of sound produced by a television, radio, etc., or the switch or other device controlling this”举个🌰：Could you turn the volume down, please, I'm trying to sleep. 你能把音量调低些吗？我要睡觉。

soar /sɔːr/ 1）表示“急剧增加”，英文解释为“If the amount, value, level, or volume of something soars, it quickly increases by a great deal.”举个🌰：Shares soared on the New York stock exchange. 纽约证券交易所股票暴涨。

2）表示“高飞，翱翔”，英文解释为“If something such as a bird soars into the air, it goes quickly up into the air.”举个🌰：If you're lucky, a splendid golden eagle may soar into view. 幸运的话，一只金色雄鹰会跃入视线。

3）作动词，表示“升空；升腾”，英文解释为“to rise quickly and smoothly up into the air”举个🌰：The rocket soared (up) into the air. 火箭升空。

📍《经济学人》（The Economist）一篇分析受疫情影响的旅游业的文章中提到：Soaring incomes in China explain part of the increase. 这一增长的部分原因是中国人收入猛增。

hashtag /ˈhæʃ.tæɡ/ 表示“在社交媒体上发文时用来描述主题的#号”，英文解释为“used on social media for describing the general subject of a Tweet or other post (= message)”

Retail experts — and vendors in China — say it's unlikely that the most viral videos, which claim to be manufacturers for brands like Lululemon and Hermes, are peddling authentic products from those labels. Those factories often sign strict nondisclosure agreements and are unlikely to destroy their long-term relationships with major brands in exchange for hawking a few goods through direct sales, said Sucharita Kodali, a retail analyst at Forrester.

零售专家以及中国卖家称，最走红的视频声称自己是露露乐蒙和爱马仕等品牌的制造商，但它们兜售的不太可能是正品。Forrester的零售分析师苏查里塔·科达利说，为这些品牌生产产品的工厂通常需要签署严格的保密协议，它们不太可能为了直接销售少量商品而破坏与名牌厂家的长期合作关系。

vendor /ˈven.dər/ 表示“小贩；摊主；卖主”，英文解释为“someone who is selling something”举个🌰：For the past few months she's been working as a street vendor, selling fruit and vegetables. 几个月以来，她一直在街头卖水果和蔬菜。

peddle /ˈped.əl/ 1）表示“兜售；（尤指）巡回销售”，英文解释为“to sell things, especially by taking them to different places”举个🌰：These products are generally peddled (from) door to door. 这些产品通常是挨家挨户进行兜售的。

2）表示“散播，宣扬”，英文解释为“If you peddle stories or information, you spread them by telling different people.”举个🌰：The organization has peddled the myth that they are supporting the local population. 该组织散布了他们在支持当地居民的谎言。

non-disclosure /ˌnɒn.dɪˈskləʊ.ʒər/ 表示“保密，不泄漏”，英文解释为“a situation in which information is not made known to others”

hawk /hɔːk/ 表示“沿街兜售，叫卖”，英文解释为“to sell goods informally in public places”举个🌰：On every street corner there were traders hawking their wares. 每个街角都有商贩在兜售商品。

Still, questions around the veracity of the goods aren't stopping demand.

尽管如此，对这些商品真实性的怀疑并没有阻止需求。

veracity /vəˈræsəti/ 表示“真实；真实性；诚实”，英文解释为“the quality of being true; the habit of telling the truth”举个🌰：They questioned the veracity of her story. 他们质疑她所述事情的真实性。

In one of the most popular TikTok videos, a man is holding what he says is a Hermes Birkin bag while claiming to share its production costs from a factory. (The original video and account have been removed, but versions of the video are still widely circulating through reposts from other users.) He says that the purse costs less than $1,400 to manufacture but that the French luxury retailer sells it for $38,000 solely for the label. The man claimed that he used the same leather and same hardware to replicate the handbags without the logo, offering them for $1,000.

在一段最受欢迎的TikTok视频里，一名男子拿着一个他声称是爱马仕铂金包的手袋，同时宣称他要与观众共享来自一家工厂的生产成本。（该原始视频和发布视频的账号已被删除，但因为其他用户的转发，该视频的多个版本仍在广泛传播。）他说，这款手袋的制造成本不到1400美元，但销售该奢侈品的法国零售商的定价是3.8万美元，只是因为它是名牌。该男子声称，他用相同的皮革和相同的五金配件复制了这款手袋，但没有品牌标识，售价1000美元。

circulate /ˈsɜː.kjə.leɪt/ 表示“（使）循环；（使）流通；（使）传递；（使）散布”，英文解释为“if a story, an idea, information, etc. circulates or if you circulate it, it spreads or it is passed from one person to another”举个🌰：Rumours began to circulate about his financial problems. 有关他财务困难的谣言开始流传开来。

🎬电影《拉瑞·克劳》（Larry Crowne）中的台词提到：If gossip of this nature were to circulate, 如果这种性质的八卦流传开来，

replicate /ˈrep.lɪ.keɪt/ 表示“使复现；重复；复制”，英文解释为“to make or do something again in exactly the same way”举个🌰：Researchers tried many times to replicate the original experiment. 研究者们作了很多次努力，试图重复这一实验。

A spokesman for Hermes said its bags “were 100 percent made in France,” and declined to comment further.

爱马仕的一名发言人表示，公司的手袋“100%是法国制造”，并拒绝进一步置评。

- 词汇盘点 -

- 词汇助记 By DeepSeek -

LearnAndRecord

2015年2月8日

2025年4月25日

第3730天

每天持续行动学外语