泡泡玛特LABUBU怎么这么火？

近日，LABUBU 3.0系列正式开启线下发售，引发抢购热潮。

今天你练听力了吗？

🤔️小作业：

1. Why does the article mention James Welsh's background as a former stylist and current content creator?

A) To highlight the crossover between fashion, beauty, and toy collecting cultures.

B) To suggest that Labubu toys are primarily marketed to beauty influencers.

C) To imply that individuals with artistic careers appreciate Labubu dolls.

D) To criticize influencers for promoting unnecessary consumerism.

无注释原文：

Found on celebrity bags and in viral videos: The toy fashionistas are loving

From: BBC

James' reaction as he unboxes a rare, limited edition Labubu toy can only be described as pure, unadulterated joy.

The YouTuber delightedly holds up a brown plush monster, which has been described by collectors as "cute", "ugly", "creepy" and everything in between.

Labubus are furry snaggletoothed gremlins, which are designed by Hong Kong-born artist Kasing Lung and sold by Chinese toy company Pop Mart.

They're almost always sold out online and long queues often form outside the selected shops that stock them.

Labubus are also primarily sold in the blind box format, meaning customers never know what version they'll get until they open them - a fact collectors have said adds to their appeal.

While it's difficult to pin their recent rise in popularity to one particular ingredient, celebrity endorsement, social media unboxing videos and their ability to stir up nostalgia are all contributing factors.

James Welsh, from Hampshire, sees his Labubu collectable as an investment, which he tells the BBC "could probably earn a fair bit of money two or three years down the line".

He has just shy of 30 Labubus which retail at around £25 for an individual toy or £153 for a box of six.

He says he has "spent hundreds and hundreds but not quite thousands" on the dolls.

Labubu maker Pop Mart has doubled its profits in the last year and is eying up global expansion in 2025.

The company, which started 15 years ago, has been described as "elevating toy buying to an act of trendy connoisseurship" and praised for embracing non-traditional designs, which have made them a hit with collectors.

Artist Kasing Lung is behind some of their popular toys including The Monsters series and Labubu.

He credits living in The Netherlands as the inspiration behind the dolls and told Hypbeast "I liked to read storybooks and was influenced by ancient European elf legends".

Lung added that during his childhood, "there were no game consoles or computers, so I had to draw dolls with a pen, so I had the idea of painting fairy tales since I was a child".

He first came up with the designs in 2015 and signed a licensing agreement with Pop Mart in 2019 to make them into toys.

Labubu as a name has no specific meaning, it is a fictional character based around an elf-like creature.

James says his first thought when he saw the one of the toys was, "they're creepy but they're also really cute and I need as many of them as I can get, I need them in every colour".

The 36-year-old adds, "I think they [provide] some real escapism for millennials as it's like reverting back to your youth with these toys and collectables."

A former stylist, he now primarily creates beauty and skincare content, but has recently gained thousands of views on his channel from Labubu unboxing videos.

He tells the BBC: "there is a strong link between these plush pendants and the fashion community as well."

- ◆ -

注：完整题目见本文开头；中文文本为BBC官方译文，仅供参考

含注释全文：

Found on celebrity bags and in viral videos: The toy fashionistas are loving

From: BBC

James' reaction as he unboxes a rare, limited edition Labubu toy can only be described as pure, unadulterated joy.

詹姆斯在拆盲盒得到一个稀有的限量版拉布布（Labubu）玩具时的反应，只能用纯粹、未经修饰的喜悦来形容。

unbox /ʌnˈbɒks/ 表示“从箱子中取出”，英文解释为“to take something out of a box, for example something that you have recently bought or have moved to a different place”

unadulterated /ˌʌn.əˈdʌl.tər.eɪ.tɪd/ 1）表示“不掺杂质的，纯的”，英文解释为“not spoiled or made weaker by the addition of other substances； pure”举个🌰：People injecting drugs can never be sure that they're using unadulterated substances. 注射毒品的人永远无法确定他们用的是否为纯品。

2）表示“完全的，彻底的”，英文解释为“complete”如：a feeling of unadulterated joy 无尽的喜悦感。

The YouTuber delightedly holds up a brown plush monster, which has been described by collectors as "cute", "ugly", "creepy" and everything in between.

这位YouTuber兴高采烈地举起一个棕色的毛绒怪物，这个玩具被收藏者形容为“可爱”、“丑陋”、“诡异”。

plush /plʌʃ/ 1）作名词，表示“绒布；（丝或棉的）长毛绒”，英文解释为“thick, soft cloth, with a surface like short fur, used especially for covering furniture”如：plush cushions/curtains 绒布垫子/窗帘。

2）作形容词，表示“奢侈的，豪华的；舒适的”，英文解释为“expensive, comfortable, and of high quality”如：a plush hotel 豪华的宾馆。

🎬电影《功夫熊猫2》（Kung Fu Panda 2）中的台词提到：My fist in your plush cuddly super soft face. 我那打在你毛茸茸脸的拳头。

monster /ˈmɒn.stər/ 1）表示“（虚构的）怪物，怪兽”，英文解释为“any imaginary frightening creature, especially one that is large and strange”如：a sea monster 海怪。

2）表示“丧失人性的人；残忍的人，恶人”，英文解释为“a cruel person”举个🌰：You'd have to be a monster to hit a child like that. 你一定是丧失人性了，那样打一个孩子。

表示“怪异的，令人毛骨悚然的；让人起鸡皮疙瘩的”，英文解释为“strange or unnatural and making you feel frightened”如：a creepy film 令人毛骨悚然的电影。

Labubus are furry snaggletoothed gremlins, which are designed by Hong Kong-born artist Kasing Lung and sold by Chinese toy company Pop Mart.

拉布布是毛茸茸的、长着歪牙的小精灵，由香港出生的艺术家龙家升（Kasing Lung ）设计，并由北京盲盒公司泡泡马特（Pop Mart）出售。

snaggle-toothed /ˌsnæɡ.əlˈtuːθt/ 表示“牙齿不齐的”，英文解释为“having a tooth or a set of teeth that is not straight or regular or that sticks out”举个🌰：Crocodiles are most easily distinguished from alligators by their narrower, snaggle-toothed snouts. 鳄鱼最容易与短吻鳄区分开来的地方是它们更窄的、长着乱齿的鼻子。

gremlin /ˈɡrem.lɪn/ 表示“（尤指想象中钻到机器里面使其出现故障的）小妖精”，英文解释为“an imaginary little creature that gets inside things, especially machines, and makes them stop working”举个🌰：We must have a gremlin in the engine - it isn't working right. 发动机里一定是钻进去了个小妖精——现在运转不正常了。

They're almost always sold out online and long queues often form outside the selected shops that stock them.

它们几乎总是在网上售罄。在有库存的选定商店外，常常都会排起长队。

Labubus are also primarily sold in the blind box format, meaning customers never know what version they'll get until they open them - a fact collectors have said adds to their appeal.

拉布布主要以盲盒形式出售，这意味着顾客在打开之前，永远不知道会得到哪个版本，这被收藏者认为增加了它们的吸引力。

While it's difficult to pin their recent rise in popularity to one particular ingredient, celebrity endorsement, social media unboxing videos and their ability to stir up nostalgia are all contributing factors.

虽然很难将它们最近流行的原因归结于单一特定因素，但名人代言、社交媒体上的拆箱视频以及它们唤起怀旧情感的能力都是促成该现象的原因。

ingredient /ɪnˈɡriː.di.ənt/ 1）表示“（成功的）要素，因素”，英文解释为“one of the parts of something successful”举个🌰：Trust is a vital ingredient in a successful marriage. 信任是婚姻幸福的重要因素。

2）表示“（尤指烹调用的）原料”，英文解释为“Ingredients are the things that are used to make something, especially all the different foods you use when you are cooking a particular dish.”举个🌰：Coconut is a basic ingredient for many curries. 椰子是多种咖喱菜的基本成分。

endorsement 名词，endorse /ɪnˈdɔːs/ 动词，1）表示“（公开）赞同，支持，认可”，英文解释为“to say publicly that you support a person, statement or course of action”举个🌰：I wholeheartedly endorse his remarks. 我真诚地赞同他的话。

2）表示“（在广告中）宣传，代言（某一产品）”，英文解释为“to say in an advertisement that you use and like a particular product so that other people will want to buy it”

3）表示“（在支票背面）签名，背书”，英文解释为“to write your name on the back of a cheque so that it can be paid into a bank account”

🎬电影《侏罗纪公园》（Jurassic Park）中的台词提到：After careful consideration, I've decided not to endorse your park. 仔细考虑以后 我决定不为你的公园背书。

⚠️这里补充一下，看到上面的「背书」你可能疑惑了，除了在金融上的含义，现在往往被用于政治领域。

📍例如，新华网2020年4月份一则新闻标题就为「奥巴马“背书”拜登」讲的就是奥巴马发声力挺拜登。

stir sth up 表示“激起（不快的情感）；挑起，煽动（事端）”，英文解释为“to cause an unpleasant emotion or problem to begin or grow”举个🌰：The teacher told him to stop stirring up trouble. 老师让他不要再生事。

nostalgia /nɒˈstældʒə/ 表示“对过去美好时光的留恋，恋旧；怀旧”，英文解释为“a feeling that a time in the past was good, or the activity of remembering a good time in the past and wishing that things had not changed”，举个🌰：He looked back on his university days with a certain amount of nostalgia. 他带着一点留恋，回忆起大学时光。

📍诗歌《乡愁》余光中就有译为：Nostalgia.

📍词根“-algia”表示“疼痛”，前缀“nost-”（来自希腊语“nostos”，表示“回家”）。想象你对过去的家乡有一种「疼痛」的怀念，这就是“nostalgia”。

James Welsh, from Hampshire, sees his Labubu collectable as an investment, which he tells the BBC "could probably earn a fair bit of money two or three years down the line".

来自英国汉普郡的詹姆斯·威尔士（James Welsh）将他的拉布布收藏品视为一项投资，他告诉BBC，“可能会在两三年后赚到不少钱”。

down the road/line/track 表示“将来”，英文解释为“in the future”举个🌰：Cars that drive themselves are in development now, but a marketable product is a long way down the line. 无人汽车正在开发中，但要拿出有销路的产品还有很长的路要走。

He has just shy of 30 Labubus which retail at around £25 for an individual toy or £153 for a box of six.

他拥有接近30个拉布布，每个这种玩具的零售价格约为25英镑，而一盒六个玩具的价格为153英镑。

熟词僻义，表示“不足的，缺乏的”，英文解释为“less than”举个🌰：We're only $100 shy of the total amount. 我们离总数只差100美元了。

He says he has "spent hundreds and hundreds but not quite thousands" on the dolls.

他说，他在这些玩具上“花费了数百英镑，但没有达到数千”。

Labubu maker Pop Mart has doubled its profits in the last year and is eying up global expansion in 2025.

拉布布的制造商泡泡玛特去年的利润增加了一倍，并计划在2025年在全球扩展。

The company, which started 15 years ago, has been described as "elevating toy buying to an act of trendy connoisseurship" and praised for embracing non-traditional designs, which have made them a hit with collectors.

这家公司成立于15年前，被形容为“将玩具购买提升至一种时尚鉴赏行为”，并因采用非传统设计而受到赞誉，这使它们在收藏家中大受欢迎。

elevate /ˈel.ɪ.veɪt/ 1）表示“抬高；提高；使上升；举起”，英文解释为“to raise something or lift something up”

2）表示“提升；提高；改进”，英文解释为“to make someone or something more important or to improve something”举个🌰：They want to elevate the status of teachers. 他们想提高教师的社会地位。

connoisseur /ˌkɒn.əˈsɜːr/ 表示“（艺术品、食品、饮料等的）鉴赏家，鉴定家，行家”，英文解释为“a person who knows a lot about and enjoys one of the arts, or food, drink, etc. and can judge quality and skill in that subject”如：a wine/art connoisseur 葡萄酒/艺术鉴赏家；

connoisseurship表示“鉴赏力，鉴赏能力”

Artist Kasing Lung is behind some of their popular toys including The Monsters series and Labubu.

艺术家龙家升是一些受欢迎玩具的设计者，包括“The Monsters”系列和拉布布。

He credits living in The Netherlands as the inspiration behind the dolls and told Hypbeast "I liked to read storybooks and was influenced by ancient European elf legends".

他表示，荷兰的生活是这些玩具的灵感来源，他告诉Hypbeast，“小时候因为喜欢看故事书以及受到欧洲古老的精灵传说的影响”。

elf /elf/ 表示“（童话中长着尖耳朵的）小精灵，小妖精”，英文解释为“an imaginary being, often like a small person with pointed ears, in popular stories”

Lung added that during his childhood, "there were no game consoles or computers, so I had to draw dolls with a pen, so I had the idea of painting fairy tales since I was a child".

龙家升补充说，在他的童年时期，“没有游戏机或电脑，只能拿着笔来画公仔，因而从小就已经有绘画童话故事这个想法。”。

console /kənˈsəʊl/ 表示“安慰，安抚，抚慰，慰藉”，英文解释为“to make someone who is sad or disappointed feel better, usually by giving them comfort or sympathy”举个🌰：She put a consoling arm around his shoulders.她搂住他肩膀以示安慰。

作名词，表示“控制台，操纵台”，英文解释为“A console is a panel with a number of switches or knobs that is used to operate a machine.”举个🌰：Several nurses sat before a console of flickering lights and bleeping monitors. 几名护士坐在灯光闪烁、监听器嘟嘟作响的控制台前。

🎮或者表示「手柄；掌机；游戏机」。

He first came up with the designs in 2015 and signed a licensing agreement with Pop Mart in 2019 to make them into toys.

他在2015年首次提出这些设计，并在2019年与泡泡玛特签署了授权协议，将它们制作成玩具。

licensing /ˈlaɪ.sən.sɪŋ/ 表示“许可；授权”，英文解释为“the act of giving people official permission to do, have, or sell something”举个🌰：In many countries, licensing is used as a method of deciding who should sell what. 在许多国家，授权被用作决定谁应该销售什么的方法。

Labubu as a name has no specific meaning, it is a fictional character based around an elf-like creature.

拉布布这个名字没有特定含义，它是一个精灵的虚构角色。

James says his first thought when he saw the one of the toys was, "they're creepy but they're also really cute and I need as many of them as I can get, I need them in every colour".

詹姆斯说，他看到其中一个玩具时的最初想法是，“它们很诡异，但也真的很可爱，我需要尽可能地拥有，我需要每一种颜色。”

The 36-year-old adds, "I think they [provide] some real escapism for millennials as it's like reverting back to your youth with these toys and collectables."

这位36岁的男子补充道，“我认为它们（提供）了一些真正逃避现实的方式，对千禧一代来说，就像是通过这些玩具和收藏品回到年轻的时候。”

escapism /ɪˈskeɪ.pɪ.zəm/ 表示“（尤指通过幻想、阅读等达到的）逃避现实，解脱”，英文解释为“a way of avoiding an unpleasant or boring life, especially by thinking, reading, etc. about more exciting but impossible activities”举个🌰：These adventure movies are pure escapism. 这些惊险电影是纯娱乐性的。

revert /rɪˈvɜːt/ 表示“归还；归属；回复；恢复”，英文解释为“to return to the original owner agai；to return to a former state; to start doing sth again that you used to do in the past”举个🌰：His manner seems to have reverted to normal. 他的举止好像已经恢复了正常。

revert to sth表示“回到，恢复，重提（不好的或令人不满意的事情）”，英文解释为“to return to doing, using, being, or referring to something, usually something bad or less satisfactory”举个🌰：Why does the conversation have to revert to money every five minutes? 为什么话题每5分钟就会回到钱上去？

A former stylist, he now primarily creates beauty and skincare content, but has recently gained thousands of views on his channel from Labubu unboxing videos.

作为一名前造型师，他现在主要创作与美容和护肤相关的内容，但最近他的频道因为拉布布的拆箱视频而获得了数千次观看量。

He tells the BBC: "there is a strong link between these plush pendants and the fashion community as well."

他告诉BBC：“这些毛绒吊饰与时尚界之间有着密切的联系。”

pendant /ˈpen.dənt/ 表示“有垂饰的项链；（项链上的）垂饰，挂件”，英文解释为“a piece of jewellery worn around the neck, consisting of a long chain with an object hanging from it, or the object itself”举个🌰：She was wearing a crystal pendant. 她戴着一个水晶挂件。

- 词汇盘点 -

unbox、 unadulterated、 plush、 monster、 creepy、 snaggletoothed、 gremlin、 ingredient、 endorsement、 stir up、 nostalgia、 down the line、 shy、 elevate、 connoisseurship、 elf、 console、 licensing、 escapism、 revert、 pendant

- 词汇助记 By DeepSeek -

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