淘宝天猫与小红书达成新合作

近日，淘宝天猫与小红书宣布达成战略合作，用户点击小红书的种草笔记，可直接跳转至淘宝天猫商品页完成购买。

今天你练听力了吗？

🤔️小作业：

1. Why is Xiaohongshu considered a valuable partner for Alibaba in this collaboration?

A. It offers superior logistics infrastructure compared to Alibaba

B. It shares user data directly with Taobao and Tmall

C. It has a large active user base that engages with shopping-related content

D. It specializes in business-to-business e-commerce solutions

无注释原文：

Alibaba Teams up With China's Instagram-Like App to Drive E-commerce Sales

From: Dow Jones Newswires

Alibaba is expanding its partnership with an Instagram-like Chinese social media app to boost online shopping sales as it vies for dominance in the country's lucrative e-commerce market.

Businesses selling goods on Alibaba's Taobao and Tmall platforms will now be able to embed product links directly into posts on Xiaohongshu, the Chinese site that rose to prominence earlier this year as TikTok users fretted about a U.S. ban of the popular video-sharing app.

Alibaba said Wednesday that users on Xiaohongshu, or "Little Red Book", can now click on product links that redirect them to the Taobao app to make purchases.

The tech giant still commands a significant slice of China's e-commerce market, but faces growing competition from younger rivals such as PDD Holdings and ByteDance's Douyin.

Alibaba's latest collaboration with Xiaohongshu follows other recent efforts to boost growth in its domestic e-commerce unit. Analysts say the moves have shown some success. Citi expects Alibaba's March-quarter results to show that digital marketing tool Quanzhantui boosted e-commerce monetization.

The tie-up with Xiaohongshu, which has over 300 million monthly users, could add to that momentum.

Alibaba Vice President Liu Bo said the collaboration, which will also create new services for merchants like enhanced order tracking, will help brands reach customers more effectively.

Taobao and Tmall have been experimenting with content-driven sales since 2023. Last year, they saw a 20% increase in click-through rates and a sharp rise in engagement via Xiaohongshu product recommendations, Alibaba said.

Alibaba is due to report its March quarter and full-year results by mid-May.

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注：完整题目见本文开头；中文文本为官方译文，仅供参考

含注释全文：

Alibaba Teams up With China's Instagram-Like App to Drive E-commerce Sales

From: Dow Jones Newswires

Alibaba is expanding its partnership with an Instagram-like Chinese social media app to boost online shopping sales as it vies for dominance in the country's lucrative e-commerce market.

阿里巴巴（Alibaba）将扩大与一款类似Instagram的中国社交媒体应用的合作，以提振在线购物销售额，该公司正力求在中国利润丰厚的电商市场占据主导地位。

boost /buːst/ 可以作名词也可以作动词，表示“改善；提高；增强；推动”，英文解释为“to improve or increase something”举个🌰：The theatre managed to boost its audiences by cutting ticket prices. 剧院设法通过降低票价来增加观众数量。

📍“佩洛西有病还是先治病吧”文中提到be boosted，get boosted用来指打了加强针（疫苗），也有说booster shot/booster dose.

vie /vaɪ/ 表示“竞争；争夺”，英文解释为“to compete with other people to achieve or get something”举个🌰：The two older children tend to vie with the younger one for their mother's attention. 两个大一点的孩子正在和小的争宠，都想博得妈妈的注意。

lucrative /ˈluːkrətɪv/ 表示“（尤指生意、职位或活动）赚钱的，盈利的”，英文解释为“(especially of a business, job, or activity) producing a lot of money”举个🌰：The merger proved to be very lucrative for both companies. 事实证明，这次兼并使两家公司都获利丰厚。

Businesses selling goods on Alibaba's Taobao and Tmall platforms will now be able to embed product links directly into posts on Xiaohongshu, the Chinese site that rose to prominence earlier this year as TikTok users fretted about a U.S. ban of the popular video-sharing app.

在阿里巴巴旗下淘宝（Taobao）和天猫（Tmall）平台上销售商品的商家，现在将能够直接在小红书的帖子中嵌入产品链接。小红书在今年早些时候因美国可能禁用TikTok而受到更多用户关注。

embed /ɪmˈbed/ 表示“把…牢牢嵌入（或插入、埋入）”，英文解释为“to fix something firmly into a substance”

fret /fret/ 表示“烦躁不安；苦恼，发愁”，英文解释为“to be nervous or worried”举个🌰：Don't fret - I'm sure he's OK. 别发愁——他肯定没事。

Alibaba said Wednesday that users on Xiaohongshu, or "Little Red Book", can now click on product links that redirect them to the Taobao app to make purchases.

阿里巴巴周三表示，现在，小红书用户可以点击商家种草笔记中的产品链接，直接跳转至淘宝应用进行购买。

The tech giant still commands a significant slice of China's e-commerce market, but faces growing competition from younger rivals such as PDD Holdings and ByteDance's Douyin.

阿里巴巴仍在中国电商市场占据重要份额，但面临着来自拼多多（PDD Holdings）、字节跳动（ByteDance）旗下抖音（Douyin）等后起之秀日益激烈的竞争。

command /kəˈmɑːnd/ U 1）表示“命令，指示”，英文解释为“to give someone an order”举个🌰：He commanded that the troops (should) cross the water. 他命令部队渡河。

2）表示“指挥；统帅；管辖”，英文解释为“to control someone or something and tell him, her, or it what to do”

3）熟词僻义，表示“应得，值得”，英文解释为“to deserve and get something good, such as attention, respect, or a lot of money”举个🌰：She was one of those teachers who just commanded respect. 她是那些值得尊敬的老师中的一位。She commands one of the highest fees per film in Hollywood. 她是好莱坞片酬最高的演员之一。

📍《经济学人》（The Economist）一篇讲述当今汽车产业的文章中提到：The only firm that commands their confidence is Tesla, an electric-car specialist, whose shares are up by 64% this year. 唯一能赢得投资者信心的公司是专做电动汽车的特斯拉，它的股票今年上涨了64%。

slice /slaɪs/ 表示“（钱等的）份额，部分”，英文解释为“a part of something, such as an amount of money”举个🌰：We agreed before we did the deal that we'd both take an equal slice of the profit. 成交前，我们商定双方各拿利润的一半。

rival /ˈraɪ.vəl/ 作名词，表示“竞争对手；敌手”，英文解释为“a person, group, etc. competing with others for the same thing or in the same area”

作动词，表示“可与…相媲美，比得上”，英文解释为“to be as good, clever, beautiful, etc. as someone or something else”举个🌰：No computer can rival a human brain for/in complexity. 没有任何计算机比得上人脑复杂。

Alibaba's latest collaboration with Xiaohongshu follows other recent efforts to boost growth in its domestic e-commerce unit. Analysts say the moves have shown some success. Citi expects Alibaba's March-quarter results to show that digital marketing tool Quanzhantui boosted e-commerce monetization.

此次与小红书的合作，是阿里巴巴近期推动其国内电商业务增长的一系列举措之一。分析人士称，这些举措已取得一些成效。花旗（Citi）预计，阿里巴巴截至3月份的季度业绩将显示，数字营销工具“全站推”提升了电商业务的货币化能力。

monetization /ˌmʌn.ɪ.taɪˈzeɪ.ʃən/ 表示“货币化，指将某些物质或过程转化为金钱，或用金钱货币来衡量物质及过程”，英文解释为“the act of changing something into money, or expressing something as money or currency”如：the monetization of the national debt 国债的货币化。

The tie-up with Xiaohongshu, which has over 300 million monthly users, could add to that momentum.

与月活跃用户超过3亿的小红书的此次合作，可能会进一步增强这一势头。

tie-up 表示“联系；联合，合作”，英文解释为“a connection or agreement that joins two things or organizations”举个🌰：Cambridge University Press arranged a tie-up with the German publisher Klett. 剑桥大学出版社筹划了与德国克勒特出版社的一次合作。

momentum /məˈmen.təm/ 表示“动量，冲量；冲力；推动力；势头”，英文解释为“the force that keeps an object moving or keeps an event developing after it has started”举个🌰：Once you push it, it keeps going under its own momentum. 一旦你推动了它，它就会在自己的动量作用下持续运动。

Alibaba Vice President Liu Bo said the collaboration, which will also create new services for merchants like enhanced order tracking, will help brands reach customers more effectively.

阿里巴巴副总裁刘博表示，这项合作还将为商家打造增强订单追踪等新服务，并将帮助品牌更有效地触达客户。

merchant /ˈmɜːtʃənt/ 表示“商人；批发商；（尤指）进出口批发商”，英文解释为“a person who buys and sells goods in large quantities, especially one who imports and exports goods”如：builders' merchants (= who sell supplies to the building trade) 建材批发商。

Taobao and Tmall have been experimenting with content-driven sales since 2023. Last year, they saw a 20% increase in click-through rates and a sharp rise in engagement via Xiaohongshu product recommendations, Alibaba said.

淘宝和天猫自2023年以来一直在尝试内容驱动型销售。阿里巴巴称，去年，淘宝天猫商家在小红书的种草笔记点击率同比提升20%, 互动量也大幅提升。

表示“点击通过率，点击率，点进率”，英文解释为“a measurement of the number of people looking at an item or a page on the internet who then follow a link (= a connection between documents) to another page or website”

recommendation /ˌrek.ə.menˈdeɪ.ʃən/ 1）表示“提议，建议；意见”，英文解释为“advice telling someone what the best thing to do is”举个🌰：The report makes the recommendation that no more prisons should be built. 该报告建议不要再建新的监狱。

2）表示“推荐，介绍”，英文解释为“a suggestion that something is good or suitable for a particular purpose or job”举个🌰：I bought this computer on his recommendation (= because he told me that it was good). 我买的这台电脑是他推荐的。

Alibaba is due to report its March quarter and full-year results by mid-May.

阿里巴巴将于5月中旬前公布3月当季及整个财年业绩。

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