瑞幸咖啡进入美国市场

近日，瑞幸咖啡在美国纽约首批两家门店如期开业。

今天你练听力了吗？

🤔️小作业：

1. Which of the following events occurred first in the timeline of Luckin's development?

A. Luckin surpasses Starbucks in Chinese store count

B. The company is fined $180 million by the SEC

C. The launch of its first two stores in New York

D. Luckin files for an initial public offering

无注释原文：

Watch out, Starbucks: China's biggest coffee chain opens its first US locations

From: CNN

Luckin Coffee, the fast-growing chain that beat Starbucks at its own game in China, is entering the United States.

Its first two US locations are opening Monday — both in New York City — marking an escalation in competition against Starbucks and other coffee chains, such as Dutch Bros., that have successfully built a loyal following in targeting Gen Z drinkers with TikTok-worthy drinks at affordable prices.

Luckin's website and social media accounts are promoting the openings with discounts and giveaways. The stores are located in Greenwich Village, near the bustling New York University campus, and in NoMad. Luckin didn't respond to CNN's request for comment.

What is Luckin?

Luckin was founded in 2017 and focuses on catering to young people, with mostly takeout booths and cashless payments. Its beverages in China are about 30% cheaper than those offered by Starbucks.

The bare-bones stores usually offer only the most basic services, which has allowed the company to expand rapidly at a lower cost. It also requires consumers to use mobile phones to place orders. The US restaurant business is also increasingly pushing mobile orders and loyalty programs, which allow companies to collect extensive customer data and generate more repeat visits.

Luckin's menu is filled with usual coffeehouse staples, including cold brews, hot coffee and matcha options. Signature items include adding fruit like pineapple and raspberry to its iced coffees as well as a line of brightly colored “Refreshers” that mixes coconut milk and fruity juices and cold foams. A small selection of pastries are also on sale.

Beating Starbucks

Perhaps the biggest storyline has been Luckin's dominance over Starbucks in China. The number of Luckins overtook Starbucks in China in 2019, giving them the confidence to plot a US expansion.

In 2019, the company filed for an initial public offering. But the company was forced to retreat a year later following the admission that its earnings had been fabricated. Luckin was later delisted from the Nasdaq, and its then chairman and CEO were both fired. The company was also slapped with a $180 million fine by the Securities and Exchange Commission.

So, it retreated back to its home region of Asia, where it has more than 22,000 locations in China and several dozen in Singapore.

In 2023, Luckin's revenue in China surpassed Starbucks for the first time — a significant blow for the Seattle chain that is still struggling to crack the market. Starbucks was reportedly courting buyers for a portion of its China business as part of CEO Brian Niccol's broader turnaround plans, but the company has since denied its Chinese stores are for sale.

Although Luckin's formula has proven to be successful at home, it remains to be seen if the same will happen here — especially with Starbucks having more than a 50-year headstart.

- ◆ -

注：完整题目见本文开头；中文文本为机器翻译并非一一对应，仅供参考

含注释全文：

Watch out, Starbucks: China's biggest coffee chain opens its first US locations

From: CNN

Luckin Coffee, the fast-growing chain that beat Starbucks at its own game in China, is entering the United States.

瑞幸咖啡，这家在中国打败星巴克、增长迅速的品牌连锁店，正在进军美国市场。

chain /tʃeɪn/ 1）表示“链条，链子；锁链；项链”，英文解释为“(a length of) rings usually made of metal that are connected together and used for fastening, pulling, supporting, or limiting freedom, or as jewellery”举个🌰：The gates were locked with a padlock and a heavy steel chain. 大门被一把挂锁和一根沉重的钢链锁着。

2）表示“一连串，一系列（的事物）”，英文解释为“a set of connected or related things”举个🌰：She has built up a chain of 180 bookshops across the country. 她在全国各地开了180家连锁书店。

3）这里的chain指的是连锁店或连锁品牌。在商业语境中，chain 通常指一个品牌在不同地点拥有多家门店，统一品牌、管理和运营方式，例如：Starbucks、McDonald's、7-Eleven都是典型的international chains 国际连锁品牌。

作动词，表示“用链条锁住，拴住；束缚”，英文解释为“to fasten someone or something using a chain”举个🌰：It's so cruel to keep a pony chained up like that all the time. 把一匹小马驹一直那样拴着真是太残忍了。

Its first two US locations are opening Monday — both in New York City — marking an escalation in competition against Starbucks and other coffee chains, such as Dutch Bros., that have successfully built a loyal following in targeting Gen Z drinkers with TikTok-worthy drinks at affordable prices.

其在美国的前两家门店将于周一在纽约市开业，标志着其与星巴克以及其他连锁咖啡品牌（如Dutch Bros.）之间的竞争升级。这些品牌成功地通过亲民定价、适合发布在TikTok上的吸睛饮品赢得了Z世代消费者的喜爱。

表示“升级；恶化；增加”，英文解释为“the process of becoming greater or more serious, or a particular situation when thishappens”举个🌰：The threat of nuclear escalation remains. 核升级的威胁依然存在。

Gen Z /ˌdʒen ˈzed/ 表示“Z世代（Generation Z的缩写，指1990年代后期和2000年代前期出生的人）”，英文解释为“short for Generation Z : a way of referring to the group of people who were born in the late 1990s and early 2000s.”

Luckin's website and social media accounts are promoting the openings with discounts and giveaways. The stores are located in Greenwich Village, near the bustling New York University campus, and in NoMad. Luckin didn't respond to CNN's request for comment.

瑞幸在官网及社交平台上大力宣传其开业活动，推出优惠折扣与赠品吸引顾客。两家门店分别位于格林威治村（靠近热闹的纽约大学校园）和NoMad。瑞幸未回应CNN的置评请求。

表示“（给顾客的）赠品；（公司为推销产品搭送的）随赠品”，英文解释为“something that is given free to a customer；something that a company gives free, usually with sth else that is for sale”

bustling /ˈbʌs.lɪŋ/ 可以当形容词，表示“熙熙攘攘的；热闹的”，英文解释为“If a place is bustling, it is full of busy activity.”举个🌰：This used to be a bustling town but a lot of people have moved away over recent years. 这儿曾经是个繁荣的市镇，但近年来许多人都搬走了。

bustle本身作动词时，可以指“忙乱，忙忙碌碌；匆忙做”（to move around quickly, looking very busy）举个🌰：Jane bustled around the house, getting everything ready. 简在公寓里忙着把所有东西都准备好。

也可以直接作名词，短语：hustle and bustle表示“喧闹嘈杂”（noise and activity）举个🌰：I love the hustle and bustle of the marketplace. 我喜欢市场里的熙攘喧闹。

What is Luckin? 瑞幸是？

Luckin was founded in 2017 and focuses on catering to young people, with mostly takeout booths and cashless payments. Its beverages in China are about 30% cheaper than those offered by Starbucks.

创立于2017年的瑞幸咖啡，主打年轻消费群体，门店多为外带窗口，支持无现金支付，其在中国的饮品售价普遍比星巴克便宜三成左右。

英式 cater for sb/sth 美式 cater to 表示“迎合；满足；满足或提供（个人或团体的）愿望或需求”，英文解释为“to provide what is wanted or needed by someone or something”举个🌰：The club caters for children between the ages of four and twelve. 该俱乐部适合4至12岁的儿童。

美式takeout /ˈteɪk.aʊt/ 英式 takeaway 表示“外卖的饭食；外卖餐馆”，英文解释为“a meal cooked and bought at a shop or restaurant but taken somewhere else, often home, to be eaten, or the shop or restaurant itself”

booth /buːð/ 表示“小亭，小房间”，英文解释为“a small space like a box that a person can go into”，如：phone booth 电话亭，polling booth 投票亭，photo booth 照相亭。也可以表示“临时货摊（或放映棚等），展台”，英文解释为“a small tent or temporary structure at a market, an exhibition or a fairground , where you can buy things, get information or watch sth”。

beverage /ˈbev.ər.ɪdʒ/ 表示“饮料”，英文解释为“a drink of any type”举个🌰：Hot beverages include tea, coffee, and hot chocolate. 热饮包括茶、咖啡和热巧克力饮料。

The bare-bones stores usually offer only the most basic services, which has allowed the company to expand rapidly at a lower cost. It also requires consumers to use mobile phones to place orders. The US restaurant business is also increasingly pushing mobile orders and loyalty programs, which allow companies to collect extensive customer data and generate more repeat visits.

瑞幸咖啡采用极简门店策略，仅保留最基础服务，从而大幅压缩成本、加快扩张。顾客需通过手机点单。美国餐饮业也正大力推广手机点单与会员机制，以便获取更多顾客数据、提高复购率。

bare-bones意思是最基本的、简陋的、只有最低限度配置的。这个词源于“只剩骨头”的比喻，强调“去掉一切多余，只保留最基本必需”。

Luckin's menu is filled with usual coffeehouse staples, including cold brews, hot coffee and matcha options. Signature items include adding fruit like pineapple and raspberry to its iced coffees as well as a line of brightly colored “Refreshers” that mixes coconut milk and fruity juices and cold foams. A small selection of pastries are also on sale.

菜单方面，瑞幸提供冷萃、热咖啡和抹茶等常规饮品。招牌产品主打冰咖啡加水果，如菠萝、覆盆子等，并一系列颜色鲜艳的“清新饮”，其中混合了椰奶、水果汁和冷泡奶盖。店内亦售卖少量甜点。

staple表示“基本食物；主食；主要产品；某物的主要部分”（a basic type of food that is used a lot；a main product or part of something），如：a table-top staple 可以理解为饭桌上必备的食物，举个🌰：Aid workers helped distribute corn, milk and other staples. 救助人员协助分发谷物、牛奶及其他必需的食物。

替/ˈsɪɡ.nə.tʃər/ 作名词，常见意思是“签名，署名”，也有“明显特征；鲜明特色；识别标志”的含义，英文解释为“a particular quality that makes sth different from other similar things and makes it easy to recognize”作形容词，解释为“标志性的，惯有的”如：signature product 招牌产品，举个🌰：Bright colours are his signature. 他总爱用亮丽的色彩。

📍金色头发变得花白文中提到：During the update on coronavirus vaccine development in the White House Rose Garden, many viewers were quick to notice one significant change in the president's signature appearance: his hair. 在白宫玫瑰园汇报冠状病毒疫苗研发进展情况时，许多观众很快就注意到总统标志性的外观有一个显著的变化：他的头发。

raspberry /ˈrɑːz.bər.i/ 表示“覆盆子；山莓”，英文解释为“a small soft red fruit, or the bush on which it grows”如：raspberries and ice cream 山莓冰激凌，raspberry jam 山莓酱。

pastry /ˈpeɪ.stri/ 1）表示“油酥糕点；油酥点心”，英文解释为“a food made from a mixture of flour, fat, and water, rolled flat and either wrapped around or put over or under other foods, and then baked”如：puff pastry （奶油松饼）泡芙。

2）表示“茶点，点心”，英文解释为“a type of sweet cake made of special pastry and usually containing something such as fruit or nuts”举个🌰：We were offered a selection of cakes and pastries with our tea. 我们喝茶时有几种蛋糕和茶点可以挑选。

Beating Starbucks 超越星巴克

Perhaps the biggest storyline has been Luckin's dominance over Starbucks in China. The number of Luckins overtook Starbucks in China in 2019, giving them the confidence to plot a US expansion.

瑞幸在中国市场超越星巴克的表现或许是最令人瞩目的篇章。自2019年门店数量超过星巴克后，瑞幸便有了拓展美国市场的信心。

In 2019, the company filed for an initial public offering. But the company was forced to retreat a year later following the admission that its earnings had been fabricated. Luckin was later delisted from the Nasdaq, and its then chairman and CEO were both fired. The company was also slapped with a $180 million fine by the Securities and Exchange Commission.

2019年，该公司申请首次公开募股。但一年后由于承认财务造假，公司被迫退市。随后瑞幸被纳斯达克摘牌，当时的董事长和CEO也被免职。美国证券交易委员会还对公司处以1.8亿美元罚款。

首次公开募股（Initial Public Offering, IPO）是指一家企业第一次将它的股份向公众出售。一旦首次公开上市完成后，这家公司就可以申请到证券交易所或报价系统挂牌交易。（百度百科）

fabricate /ˈfæb.rɪ.keɪt/ 表示“捏造，虚构；伪造”，英文解释为“to invent or produce something false in order to deceive someone”举个🌰：He was late, so he fabricated an excuse to avoid trouble. 他迟到了，就编了个理由以免惹麻烦。

表示“ （证券、股票等）被…摘牌；将（股票，证券等）删除，摘牌 ”，英文解释为“If a company delists or if its shares are delisted, its shares are removed from the official list of shares that can be traded on the stock market.”

表示“拍，打；掌掴”，英文解释为“to hit someone or something with the flat part of the hand or other flat object”举个🌰：She slapped his face. 她给了他一记耳光。

be slapped with可以表示“处罚，惩罚”，英文解释为“to punish (someone) with (a fine, lawsuit, etc.)”

So, it retreated back to its home region of Asia, where it has more than 22,000 locations in China and several dozen in Singapore.

于是，瑞幸回归亚洲本土市场，在中国拥有超过22,000家门店，在新加坡也有数十家。

In 2023, Luckin's revenue in China surpassed Starbucks for the first time — a significant blow for the Seattle chain that is still struggling to crack the market. Starbucks was reportedly courting buyers for a portion of its China business as part of CEO Brian Niccol's broader turnaround plans, but the company has since denied its Chinese stores are for sale.

2023年，瑞幸在中国的营收首次超过星巴克——这对仍在努力打开中国市场的西雅图品牌来说是一次重大打击。据报道，星巴克CEO布莱恩·尼科尔计划出售部分中国业务，但公司随后否认了该传闻。

surpass /səˈpɑːs/ 表示“超过，优于，胜过”，英文解释为“to do or be better than”举个🌰：His time for the 100 metres surpassed the previous world record by one hundredth of a second. 他以0.01秒的优势打破了100米短跑的前世界纪录。

court一词除了表示“法庭；法院”，还有很多意思：1）表示“球场”，英文解释为“A court is an area in which you play a game such as tennis, basketball, badminton, or squash.”举个🌰：The hotel has several tennis and squash courts. 该旅馆有几个网球场和壁球场。

2）表示“王宫”，英文解释为“The court of a king or queen is the place where he or she lives and carries out ceremonial or administrative duties.”举个🌰：She came to visit England, where she was presented at the court of James I. 她来访问英格兰，在詹姆斯一世的王宫受到了接见。

3）作动词，表示“讨好; 取悦”，英文解释为“To court a particular person, group, or country means to try to please them or improve your relations with them, often so that they will do something that you want them to do.”举个🌰：Both parties are courting former supporters. 双方都在讨好以前的支持者。

4）作动词，表示“设法获得”，英文解释为“If you court something such as publicity or popularity, you try to attract it.”举个🌰：Having spent a lifetime avidly courting publicity, he has suddenly become secretive. 花了一生的时间狂热地追求出名之后，他突然变得遮遮掩掩起来了。

5）作动词，表示“招致”，英文解释为“If you court something unpleasant such as disaster or unpopularity, you act in a way that makes it likely to happen.”举个🌰：If he thinks he can remain in power by force, he is courting disaster. 如果他认为可以通过武力维持权力的话，那就是在招灾惹祸。

Although Luckin's formula has proven to be successful at home, it remains to be seen if the same will happen here — especially with Starbucks having more than a 50-year headstart.

尽管瑞幸在本土的商业模式被验证有效，但其是否能在美国取得同样成绩仍有待观察——尤其是星巴克已有超过50年的先发优势。

1）表示“惯例；配方；处方”，英文解释为“a standard or accepted way of doing or making something”举个🌰：There's no magic formula for success. 成功没有窍门儿。

2）表示“公式，方程式”，英文解释为“a mathematical rule expressed in a set of numbers and letters”举个🌰：He developed a formula for calculating the area of a triangle. 他发明了计算三角形面积的公式。

head start /ˌhed ˈstɑːt/ 表示“（竞赛或赛跑等中）先起步的优势”，英文解释为“an advantage that someone has over other people in something such as a competition or race”举个🌰：You've got a head start over/on others trying to get the job because you've got relevant work experience. 你比其他求职者有优势，因为你有相关的工作经验。

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