“免费奶茶”热搜第一！网友：冰箱都塞不下了……

China’s leading delivery platforms—Meituan, Taobao Flash Sale, and JD Delivery—have reignited a fierce price war, with aggressive discounts and giveaways making headlines.

“Free milk tea” topped the trending charts this weekend, fueled by deep subsidies and flash promotions. JD offered 100,000 discounted crayfish sets nightly, while Meituan and Taobao continued their “Super Saturday” campaigns to attract users.

The delivery war, ignited by JD’s recent entry into the food delivery space, has triggered unprecedented user traffic.

Daily order volumes reportedly exceeded 100 million, and many consumers took to social media to describe scenes at tea shops—some waiting over 30 minutes for a drink, with crowds of delivery riders gathering outside stores late into the night.

China’s three internet giants have poured over 25 billion yuan into this subsidy race during Q2 alone, making it one of the most intense delivery battles to date.

While users and couriers are enjoying short-term gains—like free meals and surging order volumes—experts warn the current pace of subsidy spending is unsustainable.