麦当劳将测试新口味饮品

近日，麦当劳宣布将在美国500多家餐厅进行新口味饮品测试。

今天你练听力了吗？

🤔️小作业：

1. Which of the following statements is supported by the article?

A. McDonald's drink test will initially launch in over a thousand stores globally

B. “Dirty sodas” have already proven successful in European markets

C. Beverage-focused restaurants saw significantly faster growth than burger chains in 2024

D. McDonald's beverage sales have already surpassed its food sales in the U.S.

无注释原文：

McDonald's to Test 'Dirty Sodas' and Flavored Cold Brews to Cash In on Drinks Craze

From: The Wall Street Journal

McDonald's wants to put more of its business on ice. 

The chain behind the Big Mac and Chicken McNuggets is gearing up to offer Creamy Vanilla Cold Brews, Popping Tropic Refreshers and other brightly colored, iced drinks.

McDonald's plans to test-launch the range of coffees, refreshers and “dirty sodas”—spiked with add-ins such as dried fruit and flavored syrups—at several hundred of its U.S. restaurants in September. The Golden Arches joins a broader fast-food industry push into premium drinks, which is powering sales for rivals such Taco Bell and Wendy's.

“The trends are all pointing in the same direction, and we can say that's driven by Gen Z,” said Charlie Newberger, head of McDonald's beverage and dessert offerings. The chain intends to learn what customers want to sip, and how the novelty drinks can be worked into the chain's busy kitchens. 

Beverages have been one of the hottest growth businesses for U.S. restaurants at a time when the industry has struggled to draw inflation-fatigued consumers.

Sales at beverage- and snack-focused restaurant chains grew 9.6% in 2024, the biggest annual increase of any restaurant category, according to market-research firm Technomic. Burgers generated higher sales overall last year, but they grew 1.4% over the same period.

That's putting fast-food chains into competition with coffee chains such as Starbucks, Dunkin' and Dutch Bros. McDonald's has estimated beverages could represent a $100 billion consumer market in the U.S., Canada, Australia and parts of Europe. The drinks tend to attract younger consumers and deliver higher profits for operators, according to executives.

McDonald's will introduce around 10 drinks in roughly 500 McDonald's restaurants concentrated in Wisconsin and Colorado. The company also aims to test novelty beverages internationally, with different flavors. Europeans tend to prefer lemon, orange and mint drinks, while Americans prefer berry and citrus flavors, Newberger said.

- ◆ -

注：完整题目见本文开头；中文文本为华尔街日报官方译文，仅供参考

含注释全文：

McDonald's to Test 'Dirty Sodas' and Flavored Cold Brews to Cash In on Drinks Craze

From: The Wall Street Journal

McDonald's wants to put more of its business on ice. 

麦当劳(McDonald's)希望将更多业务押注于冰饮。

The chain behind the Big Mac and Chicken McNuggets is gearing up to offer Creamy Vanilla Cold Brews, Popping Tropic Refreshers and other brightly colored, iced drinks.

这家以巨无霸(Big Mac)和麦乐鸡(Chicken McNuggets)闻名的连锁快餐企业正准备推出奶油香草冷萃(Creamy Vanilla Cold Brews)、热带水果风味饮料Popping Tropic Refreshers以及其他色彩鲜艳的冰镇饮料。

chain /tʃeɪn/ 1）表示“链条，链子；锁链；项链”，英文解释为“(a length of) rings usually made of metal that are connected together and used for fastening, pulling, supporting, or limiting freedom, or as jewellery”举个🌰：The gates were locked with a padlock and a heavy steel chain. 大门被一把挂锁和一根沉重的钢链锁着。

2）表示“一连串，一系列（的事物）”，英文解释为“a set of connected or related things”

3）表示“（尤指跨城市、跨国家）连锁商店（或酒店）”，英文解释为“a group of shops/stores or hotels owned by the same company or person, especially in different places.”

gear /ɡɪər/ (sb/sth) up表示“准备；使（…）准备好”，英文解释为“to prepare for something that you have to do, or to prepare someone else for something”举个🌰：I'm trying to gear myself up for tomorrow's exam. 我正在努力为明天的考试做准备。

McDonald's plans to test-launch the range of coffees, refreshers and “dirty sodas”—spiked with add-ins such as dried fruit and flavored syrups—at several hundred of its U.S. restaurants in September. The Golden Arches joins a broader fast-food industry push into premium drinks, which is powering sales for rivals such Taco Bell and Wendy's.

麦当劳计划于9月份在美国数百家餐厅试推一系列咖啡、清凉饮料和添加了果干、风味糖浆等配料的“脏苏打水”。这家以金色双拱门为标志的公司正加入快餐业进军高端饮品的行列，塔可贝尔(Taco Bell)和Wendy's等竞争对手都借助高端饮品推动销售增长。

在食品饮料领域，refresher通常指一种清爽提神的饮品，英文解释为：a drink designed to revive or energize, often with fruity or herbal flavors；在麦当劳的语境中，它特指不含酒精的果味/草本风味冰饮（类似星巴克的"Refreshers"系列），可能含有果汁、维生素或气泡成分。

美式 flavor 英式 flavour /ˈfleɪ.vər/ 表示“（食物或饮料的）风味；（某种）味道”，英文解释为“how food or drink tastes, or a particular taste itself”举个🌰：Add a little salt to bring out the flavour of the herbs. 加一点儿盐使芳草的味道更鲜美。

作动词，表示“给（食物或饮料）调味”，英文解释为“to give a particular taste to food or drink”举个🌰：This sauce is flavoured with garlic and herbs. 这种酱加了大蒜和芳草调味。

syrup /ˈsɪr.əp/ 表示“浓糖水，糖浆”，英文解释为“a very sweet, thick liquid”举个🌰：Make a syrup by boiling 100 g sugar in 300 ml water. 煮沸300毫升含100克糖的水，制成糖浆。

premium /ˈpriːmɪəm/ 1）作形容词，表示“高昂的；优质的；高端的”，英文解释为“very high (and higher than usual); of high quality”如：premium prices/products 奇高的价格；优质产品。

2）作名词，表示“奖金，津贴；加价；附加费”，英文解释为“A premium is a sum of money that you have to pay for something in addition to the normal cost.”举个🌰：Even if customers want "solutions," most are not willing to pay a premium for them. 即使顾客们想要“解决方案”，大部分人不愿意为此支付附加费。

rival /ˈraɪ.vəl/ 作名词，表示“竞争对手；敌手”，英文解释为“a person, group, etc. competing with others for the same thing or in the same area”

作动词，表示“可与…相媲美，比得上”，英文解释为“to be as good, clever, beautiful, etc. as someone or something else”举个🌰：No computer can rival a human brain for/in complexity. 没有任何计算机比得上人脑复杂。

“The trends are all pointing in the same direction, and we can say that's driven by Gen Z,” said Charlie Newberger, head of McDonald's beverage and dessert offerings. The chain intends to learn what customers want to sip, and how the novelty drinks can be worked into the chain's busy kitchens. 

麦当劳饮料和甜点产品负责人Charlie Newberger说：“趋势都指向同一个方向，我们可以说这是由Z世代推动的。”该连锁店打算了解顾客想喝什么，以及如何将这些新奇饮品融入其繁忙的厨房运营中。

Gen Z /ˌdʒen ˈzed/ 表示“Z世代（Generation Z的缩写，指1990年代后期和2000年代前期出生的人）”，英文解释为“short for Generation Z : a way of referring to the group of people who were born in the late 1990s and early 2000s.”

beverage /ˈbev.ər.ɪdʒ/ 表示“饮料”，英文解释为“a drink of any type”举个🌰：Hot beverages include tea, coffee, and hot chocolate. 热饮包括茶、咖啡和热巧克力饮料。

1）表示“用品；剧作；作品；供消遣的产品”，英文解释为“something that is produced for other people to use, watch, enjoy etc.”如：the latest offering from the writer 那位作家的最新作品。

2）表示“祭品；供品”，英文解释为“An offering is a gift that people offer to their God or gods as a form of worship.”

📺美剧《康斯坦丁》（Constantine）中的台词提到：we present you offerings from life into death 吾等向汝供奉由生入死的祭品。

sip /sɪp/ 作名词，表示“一小口（饮料）”，英文解释为“a very small amount of a drink that you take into your mouth”如：to have/take a sip of water 喝一小口水。

作动词，表示“呷，啜”，英文解释为“to drink, taking only a very small amount at a time”举个🌰：This tea is very hot, so sip it carefully. 这茶很烫，喝的时候小心点。

Beverages have been one of the hottest growth businesses for U.S. restaurants at a time when the industry has struggled to draw inflation-fatigued consumers.

在餐饮业努力吸引受通胀困扰的消费者之际，饮料已成为美国餐厅增长最热门的业务之一。

inflation /ɪnˈfleɪ.ʃən/ 表示“通货膨胀”，英文解释为“a general, continuous increase in prices”如：high/low inflation 高/低通货膨胀。

📍这个词来自拉丁语“inflatio”，意味着“膨胀”。在经济学中，表示货币供应增加导致的商品和服务价格普遍上升。联想宫殿：在宫殿的一个房间，你看到一个图表显示价格上升，旁边是政府提高利率的决策，以控制“通货膨胀”。近义词：price rise（价格上升），同根词：inflate（膨胀），常用短语：combat inflation（抗击通货膨胀）

fatigue /fəˈtiːɡ/ 作名词，表示“疲劳；劳累”，英文解释为“a feeling of being extremely tired, usually because of hard work or exercise”如：physical and mental fatigue 身体和精神的疲劳。作动词，表示“使极度疲劳”，举个🌰：The journey had fatigued him. 旅途令他劳累不堪。

Sales at beverage- and snack-focused restaurant chains grew 9.6% in 2024, the biggest annual increase of any restaurant category, according to market-research firm Technomic. Burgers generated higher sales overall last year, but they grew 1.4% over the same period.

根据市场研究公司Technomic的数据，以饮料和零食为主的连锁餐厅的销售额在2024年增长了9.6%，是所有餐厅类别中同比增幅最大的。汉堡类产品去年的整体销售额更高，但同期增幅为1.4%。

burger /ˈbɜː.ɡər/ 表示“汉堡包；（汉堡式的）夹心饼”，英文解释为“meat or other food made into a round, fairly flat shape, fried and usually eaten between two halves of a bread roll”如：a burger and fries 一份汉堡包和薯条

That's putting fast-food chains into competition with coffee chains such as Starbucks, Dunkin' and Dutch Bros. McDonald's has estimated beverages could represent a $100 billion consumer market in the U.S., Canada, Australia and parts of Europe. The drinks tend to attract younger consumers and deliver higher profits for operators, according to executives.

这使得快餐连锁店与星巴克(Starbucks)、Dunkin'和Dutch Bros等咖啡连锁店展开竞争。麦当劳曾估计，在美国、加拿大、澳大利亚和部分欧洲地区，饮料可能是一个价值1,000亿美元的消费市场。高管们表示，饮品往往能吸引更年轻的消费者，并为运营商带来更高的利润。

McDonald's will introduce around 10 drinks in roughly 500 McDonald's restaurants concentrated in Wisconsin and Colorado. The company also aims to test novelty beverages internationally, with different flavors. Europeans tend to prefer lemon, orange and mint drinks, while Americans prefer berry and citrus flavors, Newberger said.

麦当劳将在主要位于威斯康星州和科罗拉多州的约500家麦当劳餐厅推出约10款饮品。该公司还计划在国际上测试不同口味的新奇饮料。Newberger说，欧洲人往往偏爱柠檬、橙子和薄荷味的饮料，而美国人则更喜欢浆果和柑橘口味。

1）表示“专注，专心；全神贯注；集中（注意力）”，英文解释为“to direct your attention or your efforts towards a particular activity, subject, or problem”举个🌰：Come on, concentrate! We don't have all day to do this. 快点儿，集中注意力！我们可没有一整天时间来干这事。

2）表示“集中；聚集；会集；集结”，英文解释为“to bring or come together in a large number or amount in one particular area”举个🌰：Most of the country's population is concentrated in the north. 该国的大多数人口都集中在北部。

作动词，有“铸造（硬币）”的意思，英文解释为“to produce a coin for the government”；也有“创造（尤指新词语）”的意思，英文解释为“to produce something new, especially to invent a new phrase or word”如：a freshly minted slogan/phrase 新想出的口号/新造的词语。

作名词，表示“薄荷”，英文解释为“a herb whose leaves have a strong, fresh smell and taste and are used for giving flavour to food”如：a sprig of mint 薄荷嫩枝。

berry /ˈber.i/ 表示“浆果”，英文解释为“a small, round fruit on particular plants and trees”

citrus /ˈsɪt.rəs/ 表示“柑橘类果树”，英文解释为“any of a group of plants that produce acidic fruits with a lot of juice”举个🌰：The field was planted with citrus trees. 地里种着柑橘树。

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