苹果在中国首次关闭直营店
双语君约 3 分钟7月29日消息，苹果在中国一家官方直营店将关闭。
苹果中国官网显示，Apple Store大连百年城店将于2025年8月9日20:00停止营业，为中国首家关停的直营店，苹果暂未表示关店原因。该店于2015年10月24日开业，是大连首家、辽宁省第二家苹果官方直营店。
Apple will close a store in northeastern China in August, the first time it has shuttered one of its retail locations since it opened its first outlet in the country in 2008.
Apple's official China website shows that the last operating day for its Parkland Mall store in Dalian, Liaoning province, is Aug 9, 2025.
对于此次闭店，分析认为主要原因或与百年城商场近年客流量下降及租约到期未续约有关，苹果公司强调仍然会认真服务大连消费者。
Industry observers speculate that changes in mall management and a significant decline in foot traffic over recent years may have contributed to Apple's decision not to renew the lease. The US company emphasized its commitment to serving the Dalian community.
截至目前，苹果在中国的零售店共有49家（包含8月16日将开业的深圳前海壹方城店）。
The tech giant now has 48 stores across the Chinese mainland, and that number is expanding.
Last week, it announced it will open Apple Uniwalk Qianhai in Shenzhen, South China's Guangdong province, on Aug 16.
此前苹果发布2025财年第二财季业绩显示，其营收为953.59亿美元，同比增长5%；净利润为247.80亿美元，同比增长5%。大中华区营收为160.02亿美元，同比下降2%。
今年以来，苹果股价表现不佳，已累计下跌14%，最新市值约3.19万亿美元。
IDC数据显示，今年第二季度，华为手机出货量1250万部，市场占有率为18.1%，位居中国智能手机市场第一位；ViVO、OPPO、小米分别位于第二、第三和第四位。
Meanwhile, market data indicated that Apple's sales and market share in China have declined. IDC data showed that in the second quarter of 2025, Huawei returned to the top spot in the domestic smartphone market, with shipments of 12.5 million units and an 18.1 percent market share, followed by Vivo with a 17.3 percent market share, OPPO with 15.5 percent and Xiaomi with 15.1 percent. Apple ranked the fifth with a market share of 13.9 percent, according to the IDC.
来源：南财快讯 电子时报 环球时报 纽约时报
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