95后硕士摆摊卖“酷炫烧饼”火了？网友：当学历遇上创意
双语君约 4 分钟近日，郑州95后研究生小杨，凭借一手绝活，把烧饼做成各种炫酷造型，短短两个月在网上收获40多万粉丝，火出圈了。
A master's graduate surnamed Yang in Zhengzhou, Henan province has taken social media by storm with his artistic take on shaobing (Chinese flatbread), amassing over 400,000 followers within just two months.
这位1998年出生的小伙子，去年从华北水利水电大学土木工程专业硕士毕业。工作一段时间后，辞职回了家。一次偶然，他发现了父亲闲置的烤炉，就琢磨自学做烧饼。
小杨卖的烧饼既有沙漠之鹰、AK等游戏枪械造型，也涵盖Labubu、Hello Kitty等卡通形象，被小朋友们戏称为烧饼的“军火库”，争相抢购，一饼难求，每天一出摊都几十人围观，更有老奶奶排队两小时给孙子买烧饼。
Yang, a young postgraduate from North China University of Water Resources and Electric Power, started a shaobing business after quitting his previous job. Using just a utility knife, he sculpts the dough into elaborate shapes ranging from firearms like Desert Eagles to popular cartoon characters such as Labubu and Hello Kitty.
His stall has become particularly popular among children, who jokingly refer to it as a "flour arsenal". Daily queues form as soon as he opens for business, with some elderly customers reportedly waiting up to two hours to buy his creations for their grandchildren.
小杨做的烧饼可不一般。没有模具，全靠一把美工刀手工雕刻。他还巧妙地把学土木培养的空间想象力、结构思维，都用在了这小小的烧饼雕刻上。用手工打造独一无二的“艺术品”，效果出奇制胜。这创意哪来的？小杨说，最初就是一位小朋友的定制要求，结果越做越多，花样百出。
最让人想不到的是，这些造型复杂的烧饼，只卖一块钱一个。小杨坦言，最先开始他的烧饼卖过五块钱、三块钱，最后考虑到小朋友的零花钱有限，就降到了一块钱，不赚也不赔，坚持不涨价。
What began as a custom request from a child has blossomed into a viral phenomenon, with each piece meticulously hand-carved using only a utility knife — a skill he attributes to the spatial imagination honed during his engineering studies.
Remarkably, Yang prices each artistic flatbread at just 1 yuan ($0.14), despite their intricate designs. "I initially sold them for 3 to 5 yuan but lowered the price to make them affordable for children," he explained.
这事儿在网上炸开了锅。小杨的社交媒体账号简介写着“失业土木研究生，回家卖烧饼”，本身就充满反差和话题性，配上那些奇特烧饼，短短两个月，粉丝蹭蹭涨到40多万。
His Douyin bio — "Unemployed civil engineering grad selling shaobing" — underscores the unconventional career pivot that has sparked heated debate online.
网友看法两边倒：一边大赞他有创意有勇气，打破了“高学历就得干体面活”的老观念，把知识转化成了生产力，小烧饼也能闯出大名堂。
另一边则质疑：研究生摆摊是不是“大材小用”？浪费了教育资源？“土木行业真这样了？”还有分析，卖烧饼本身未必赚钱，更像是个吸引流量的“噱头”。
面对这些议论，小杨挺清醒。他觉得传统土木的工作模式不适合自己，反而在烧饼摊上找到了创作自由和成就感。他现在正忙着做短视频和直播，想打造自己的个人品牌，探索更多可能性。他清醒的回应获得了很多人的共鸣，越来越多的年轻人也正像小杨一样，打破“高学历必须从事体面职业”的思维定式，在热爱的领域挖掘新可能。
While many applaud his creativity and defiance of "elite job" stereotypes, critics question whether street vending justifies his education. Undeterred, Yang sees his venture as liberation. "Traditional civil engineering didn’t suit me," he shared, adding that livestreaming and content creation now fuel his entrepreneurial ambitions. His story resonates with a growing cohort of Chinese youth redefining success beyond conventional career tracks.
编辑：李涵萌
实习生：郭瑞盈
来源：大象新闻
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