Zara广告因模特“病态瘦”在英国被禁

近日，快时尚巨头Zara的广告因模特“病态瘦”而遭禁。

今天你练听力了吗？

🤔️小作业：

1. What can be inferred about the ASA's criteria for banning adverts?

A. They focus on whether the models are medically certified as healthy.

B. They consider both the physical appearance of the model and the presentation in the advert.

C. They ban adverts featuring slim models, regardless of other factors.

D. They base decisions on public complaints before taking action.

无注释原文：

Zara ads banned for 'unhealthily thin' models

From: BBC

Two adverts by fashion brand Zara have been banned for featuring models who appeared "unhealthily thin".

The Advertising Standards Authority (ASA) said shadows and a slick back bun hairstyle made one model appear "gaunt" while the pose and low cut design of a shirt in another image showed the model's "protruding" collarbones.

The watchdog ruled that the "irresponsible" adverts must not appear again in their current form and that Zara must ensure all its images were "prepared responsibly."

Zara has removed the adverts and said that both models in question had medical certification proving they were in good health when the pictures were taken.

The two banned adverts previously appeared on the retailer's app and website in a carousel of images showing clothes on and off models.

One advert was for a short dress and the ASA felt shadows were used to make the models legs look "noticeably thin".

It also said the positioning of her upper arms and elbow joints made her look "out of proportion."

'Protruding collarbones'

The other banned advert was for a shirt and the model was said to be in a position that made "protruding" collarbones a "focal feature" of the advert.

The ASA investigated two other Zara adverts but neither were banned.

Zara chose to remove all the images flagged and said it had not received any direct complaints.

The retailer told the ASA that none of the images had been modified beyond "very minor lighting and colouring edits".

It added that it followed recommendations of a report called Fashioning a Healthy Future, which was published in 2007 by the UK Model Health Inquiry.

Zara said it specifically complied with recommendation three of that report which said models "should provide a medical certificate attesting their good health from doctors with expertise in recognising eating disorders."

It comes after adverts by other retailers were banned earlier this year for models being too thin.

In July, an advert by Marks & Spencer was banned because the model appeared to be "unhealthily thin".

The ASA said the pose of the model and the choice of clothing - including "large pointed shoes" which emphasised "the slenderness of her legs" - made the advert "irresponsible".

Earlier this year, fellow retailer Next also had an advert for blue skinny jeans banned.

The ASA said the advert emphasised the thinness of the model's legs using camera angles, and deemed it "irresponsible".

Next said it disagreed with the advertising watchdog's decision and said the model, while slim, had a "healthy and toned physique".

The Next advert ban left BBC readers asking why adverts showing models who appear unhealthily overweight are not banned.

- ◆ -

注：完整题目见本文开头；中文文本为机器翻译并非一一对应，仅供参考

含注释全文：

Zara ads banned for 'unhealthily thin' models

From: BBC

Two adverts by fashion brand Zara have been banned for featuring models who appeared "unhealthily thin".

因模特看上去过于消瘦，时尚品牌Zara的两则广告遭到禁播。

advert /ˈæd.vɜːt/ 表示“一则广告”，英文解释为“an advertisement”如：an advert for the local radio station 当地广播电台推广节目的广告。

The Advertising Standards Authority (ASA) said shadows and a slick back bun hairstyle made one model appear "gaunt" while the pose and low cut design of a shirt in another image showed the model's "protruding" collarbones.

英国广告标准管理局（ASA）称，一位模特因光影与后梳发髻而显得面容消瘦，而另一名模特姿势及低领衬衫的设计则显露出其明显的锁骨。

authority /ɔːˈθɒr.ə.ti/ 表示“威信；权力；管辖权”，英文解释为“the moral or legal right or ability to control”举个🌰：The United Nations has used/exerted/exercised its authority to restore peace in the area. 联合国行使其权力以恢复该地区的和平。

2）表示“官方机构；当局；官方”，英文解释为“a group of people with official responsibility for a particular area of activity”如：the health authority 卫生当局。

bun /bʌn/ 表示“圆发髻”，英文解释为“a woman's hairstyle where the hair is brought together into a round shape at the back of the head”举个🌰：She wore her hair in a bun. 她将头发挽成一个圆发髻。

gaunt /ɡɔːnt/ 表示“（尤指由于疾病或饥饿）瘦削的，骨瘦如柴的，憔悴的”，英文解释为“very thin, especially because of sickness or hunger”举个🌰：Her face was gaunt and grey. 她瘦削的脸面如死灰。

protrude /prəˈtruːd/ 作动词，表示“伸出，突出，鼓出”，英文解释为“to stick out from or through something”举个🌰：A rotting branch protruded from the swamp like a ghostly arm. 一根腐烂的树枝像鬼的手臂一样从沼泽里伸出来。

collarbone /ˈkɒl.ə.bəʊn/ 表示“锁骨”，英文解释为“a bone between your shoulder and neck on each side of your body”

The watchdog ruled that the "irresponsible" adverts must not appear again in their current form and that Zara must ensure all its images were "prepared responsibly."

该监管机构认定广告“不负责任”，要求Zara停止以现有形式再次发布，并确保今后所有图片均负责任地制作。

watchdog /ˈwɒtʃ.dɒɡ/ 表示“（监督公司活动及监护人们权利的）监督人，监察团体；监察员；监察委员会”，英文解释为“A watchdog is a person or committee whose job is to make sure that companies do not act illegally or irresponsibly.”如：an anticrime watchdog group funded by New York businesses 一个由纽约商界资助的反犯罪监察组织。

Zara has removed the adverts and said that both models in question had medical certification proving they were in good health when the pictures were taken.

Zara已撤下这些广告，并表示两位模特在拍摄时均持有证明其健康状况良好的医疗证明。

certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/ 表示“证明；认证；证书”，英文解释为“the process of earning an official document, or the act of providing an official document, as proof that something has happened or been done”举个🌰：He earned certification to fly single-engine aircraft. 他获得了驾驶单引擎飞机的证书。

The two banned adverts previously appeared on the retailer's app and website in a carousel of images showing clothes on and off models.

这两则被禁广告此前曾出现在该零售商的应用程序和网站上，以轮播形式展示模特上身图及单品图。

carousel /ˌkærəˈsɛl/ 1）表示“旋转木马”，英文解释为“a large machine at a fair that turnsround and has wooden or plastic animals or vehicles on which children ride”

2）表示“行李传送带”，英文解释为“a continuous moving strip on which passengers' bags are put for collection in an airport”

3）表示“旋转式幻灯放映机”，英文解释为“a brand name for a circular device in which slides (= small pieces of photographic film) for a projector are held”

📍此处引申为循环播放/轮播的展示方式。动态轮播图：一组图片或广告（如服装模特图）在屏幕上的自动或手动滑动切换（用户可左右滑动或等待自动播放）。

One advert was for a short dress and the ASA felt shadows were used to make the model's legs look "noticeably thin".

其中一则广告为一款短裙，英国广告标准管理局认为利用了光影效果使模特的腿显得“异常纤细”。

It also said the positioning of her upper arms and elbow joints made her look "out of proportion."

英国广告标准管理局还表示，模特上臂和肘关节的位置使得整体观感比例失衡。

proportion /prəˈpɔː.ʃən/ 1）表示“比率，比例”，英文解释为“the number, amount, or level of one thing when compared to another”举个🌰：The proportion of women to men at my college was about one to eight. 我所在大学的男女比例大约为8：1。

2）表示“部分；份额”，英文解释为“the number or amount of a group or part of something when compared to the whole”举个🌰：Children make up a large proportion of the world's population. 孩子占世界人口的很大一部分。

3）表示“（某物各个组成部分或一物与另一物之间的）相称，协调，均衡，匀称”，英文解释为“the correct or most attractive relationship between the size of different parts of the same thing or between one thing and another”举个🌰：Your legs are very much in proportion to (= the right size for) the rest of your body. 你的腿和你身体的其他部位比例非常协调。

The other banned advert was for a shirt and the model was said to be in a position that made "protruding" collarbones a "focal feature" of the advert.

另一则被禁广告是一件衬衫，据称模特的姿势使让凸显的锁骨成为视觉中心。

focal /ˈfəʊ.kəl/ 表示“中心的；重要的”，英文解释为“central and important”举个🌰：The focal figure of the movie is Jane. 这部影片的中心人物是简。

The ASA investigated two other Zara adverts but neither were banned.

英国广告标准管理局还审查了Zara的另外两则广告，但未作出禁令。

Zara chose to remove all the images flagged and said it had not received any direct complaints.

Zara决定撤下所有受质疑的图片，并表示此前并未收到直接投诉。

The retailer told the ASA that none of the images had been modified beyond "very minor lighting and colouring edits".

Zara告诉英国广告标准管理局，所有图片仅进行了“非常轻微的光线和色彩调整”，没有其他修改。

表示“（稍作）修改，更改，改造，改变”，英文解释为“to change something such as a plan, opinion, law, or way of behaviour slightly, usually to improve it or make it more acceptable”举个🌰：The proposals were unpopular and were only accepted in a modified form. 这些建议不受欢迎，修改之后才得以接受。

It added that it followed recommendations of a report called Fashioning a Healthy Future, which was published in 2007 by the UK Model Health Inquiry.

Zara补充称，公司遵循了英国模特健康调查于2007年发布的《塑造健康未来》报告的建议。

recommendation /ˌrek.ə.menˈdeɪ.ʃən/ 1）表示“提议，建议；意见”，英文解释为“advice telling someone what the best thing to do is”举个🌰：The report makes the recommendation that no more prisons should be built. 该报告建议不要再建新的监狱。

2）表示“推荐，介绍”，英文解释为“a suggestion that something is good or suitable for a particular purpose or job”举个🌰：I bought this computer on his recommendation (= because he told me that it was good). 我买的这台电脑是他推荐的。

Zara said it specifically complied with recommendation three of that report which said models "should provide a medical certificate attesting their good health from doctors with expertise in recognising eating disorders."

Zara指出，已严格执行该报告第三条规定，即模特“应提供由具备识别饮食失调专业资质的医生出具的健康证明”。

表示“服从；遵守；依从”，英文解释为“to act according to an order, set of rules, or request”举个🌰：There are serious penalties for failure to comply with the regulations. 不遵守规定者将受到严惩。

表示“表明；证明；证实”，英文解释为“to show something or to say or prove that something is true”举个🌰：Contemporary accounts attest to his courage and determination. 当时的报道证实了他的勇气和决心。

🎬电影《被解救的姜戈》（Django Unchained）中的台词提到：five witnesses who can attest to that fact. 5个目击者可以作证。

It comes after adverts by other retailers were banned earlier this year for models being too thin.

今年早些时候已有其他零售商因模特过于消瘦而广告遭禁。

In July, an advert by Marks & Spencer was banned because the model appeared to be "unhealthily thin".

今年7月，马莎百货（Marks & Spencer）的一则广告因模特看起来“病态瘦”而被禁。

The ASA said the pose of the model and the choice of clothing - including "large pointed shoes" which emphasised "the slenderness of her legs" - made the advert "irresponsible".

英国广告标准管理局表示，模特的姿势和服装搭配——包括“尖头大鞋”，突出了其双腿的纤细——令广告显得“不负责任”。

slenderness /ˈslen.də.nəs/ 表示“苗条，纤细”，英文解释为“the quality of being thin and delicate, often in a way that is attractive ”举个🌰：He emphasised his elegant slenderness in close-fitting garments of black satin. 他穿着黑色缎子的贴身衣服，突出了他优雅苗条的身材。

Earlier this year, fellow retailer Next also had an advert for blue skinny jeans banned.

今年年初，另一零售商Next的蓝色紧身牛仔裤广告同样遭到禁播。

The ASA said the advert emphasised the thinness of the model's legs using camera angles, and deemed it "irresponsible".

英国广告标准管理局认为，该广告通过拍摄角度过分突出模特腿部的纤细感，认定其“不负责任”。

表示“认为；相信”，英文解释为“If something is deemed to have a particular quality or to do a particular thing, it is considered to have that quality or do that thing.”举个🌰：He says he would support the use of force if the UN deemed it necessary. 他说如果联合国认为有必要，他就支持动用武力。

Next said it disagreed with the advertising watchdog's decision and said the model, while slim, had a "healthy and toned physique".

Next对英国广告标准管理局的决定表示异议，称该模特虽身材纤细，但身材健康、体形紧实。

toned /təʊnd/ 表示“（身体）结实强壮的”，英文解释为“(of a body) firm and strong”

physique /fɪˈziːk/ 表示“体格，体形”，英文解释为“the shape and size of a human body”举个🌰：He has a very powerful, muscular physique. 他体格强壮，肌肉发达。

The Next advert ban left BBC readers asking why adverts showing models who appear unhealthily overweight are not banned.

BBC的读者在Next广告被禁后提出疑问——为何看似病态肥胖的模特广告没有同样遭到封禁。

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