宜家居然把海鸥屎印在产品海报上

近日，宜家“海鸥屎风”海报设计火了。

原来是英国布莱顿市新开了宜家门店，该城市以海鸥而闻名。

今天你练听力了吗？

🤔️小作业：

1. Based on the article, what was one practical reason for choosing Churchill Square rather than building a full-scale Ikea elsewhere?

A. The new site allowed for larger in-store displays.

B. Consumer behavior favored smaller, flexible formats.

C. The previous Debenhams unit had advanced logistics facilities.

D. Local authorities restricted construction of big-box retailers.

无注释原文：

Ikea set to open first Sussex store in Brighton

From: BBC

Ikea is to open its new store in Brighton in a move which will bring more than 150 jobs to the city.

The new branch - its first in Sussex - opens on Thursday, replacing a former Debenhams unit, with about 6,700 sq m of retail space across two floors.

Churchill Square manager Mark Buchanan-Smith said he was "super excited" and it was "brilliant" to have Ikea as its "main anchor".

However, one local shopkeeper has spoken of her trepidation at the arrival of the Swedish retail giant.

Martha Tiffin, who co-owns and runs the nearby independent houseware shop Utility, said: "Obviously, we cannot compete on price [but] if we can survive this, we can survive anything."

Ikea's parent company, Ingka, bought Churchill Square shopping centre for an estimated £145m in November 2023.

The new shop is smaller than many Ikea sites so certain furniture items will be delivered or available for click and collect.

Previous plans for a full-size shop in Lancing were axed in 2021 with the company blaming changing customer habits.

Mr Buchanan-Smith said those wishing to go to Ikea have previously had to travel to Southampton or East Croydon.

Bella Sankey, leader of Brighton & Hove City Council, previously said the opening of the new shop was a "real vote of confidence" in the city, bringing new jobs and investment into the local economy.

Minutes away in the North Laine, George Diplocks, who runs the consignment shop Diplock's Yard, said the new Ikea "won't make a difference" to his business.

"Small businesses are going under anyway," he said, adding the proliferation of cafes and restaurants around his business meant people were not coming to the area to shop.

Meanwhile, Ikea manager Karina Gilpin said the new store would have "everything you need for the home under one roof", as well as food to eat in or take away.

"We're a Swedish company so to be able to share with Brightonians Swedish meatballs and the Daim cake, it's very important for us," she added.

- ◆ -

注：完整题目见本文开头；中文文本为机器翻译并非一一对应，仅供参考

含注释全文：

Ikea set to open first Sussex store in Brighton

From: BBC

Ikea is to open its new store in Brighton in a move which will bring more than 150 jobs to the city.

宜家将在英国布莱顿（Brighton）开设新门店，预计将为这座城市创造逾150个就业岗位。

The new branch - its first in Sussex - opens on Thursday, replacing a former Debenhams unit, with about 6,700 sq m of retail space across two floors.

这家新店是宜家在萨塞克斯郡的首家分店，将于周四开业，位于原德本汉姆商铺的位置，占地约6700平方米，共两层。

branch /brɑːntʃ/ 1）表示“分支机构；分部；分行；分店”，英文解释为“one of the offices or groups that form part of a large business organization”举个🌰：He used to work in the local branch of a large bank. 他曾在一家大型银行设在当地的分行工作。

2）表示“一部分；支族，旁系”，英文解释为“a part of something larger”举个🌰：Immunology is a branch of biological science. 免疫学是生物科学的一个分支。

3）表示“（血管）分枝”，英文解释为“a smaller blood vessel or nerve that grows out of the main part”

retail /ˈriː.teɪl/ 表示“零售，零卖”，英文解释为“the activity of selling goods to the public, usually in shops”举个🌰：The job is open to applicants with over two years' experience in retail. 这份工作面向有两年以上零售经验的求职者。

Churchill Square manager Mark Buchanan-Smith said he was "super excited" and it was "brilliant" to have Ikea as its "main anchor".

丘吉尔广场经理马克·布坎南-史密斯（Mark Buchanan-Smith）表示，他“特别兴奋”，称宜家能成为这里的“核心主力”是件“非常棒的事”。

anchor /ˈæŋkə/ 作动词，1）表示“把…系住（或扎牢）；使稳固，使固定”，英文解释为“to make something or someone stay in one position by fastening him, her, or it firmly”举个🌰：We anchored ourselves to the rocks with a rope. 我们用绳子把自己固定在岩石上。

2）表示“使扎根；使基于”，英文解释为“to firmly base sth on sth else”举个🌰：Her novels are anchored in everyday experience. 她的小说取材自日常生活经验。

作名词，1）表示“锚”，英文解释为“a heavy metal object, usually shaped like a cross with curved arms, on a strong rope or chain, that is dropped from a boat into the water to prevent the boat from moving away” 2）美式，表示“（广播、电视节目的）主持人”。

3）表示“可以依靠的人（或物）；精神支柱；靠山”，英文解释为“someone or something that gives support when needed”举个🌰：She was my anchor when things were difficult for me. 我身处困境时，她就是我的精神支柱。

However, one local shopkeeper has spoken of her trepidation at the arrival of the Swedish retail giant.

然而，也有本地商户对这家瑞典零售巨头的进驻心存顾虑。

trepidation /ˌtrep.ɪˈdeɪ.ʃən/ 表示“惊恐不安，惴惴不安”，英文解释为“fear or worry about what is going to happen”举个🌰：We view future developments with some trepidation. 我们对未来的发展动态感到惴惴不安。

Martha Tiffin, who co-owns and runs the nearby independent houseware shop Utility, said: "Obviously, we cannot compete on price [but] if we can survive this, we can survive anything."

与人共同经营附近独立家居商店Utility的玛莎·蒂芬（Martha Tiffin）说：“价格上我们当然比不了，但如果这一关都能挺过去，那什么都能挺过去。”

Ikea's parent company, Ingka, bought Churchill Square shopping centre for an estimated £145m in November 2023.

宜家母公司英格卡集团于2023年11月以约1.45亿英镑收购了丘吉尔广场购物中心。

The new shop is smaller than many Ikea sites so certain furniture items will be delivered or available for click and collect.

由于新店规模小于大多数宜家门店，部分家具只能通过送货上门或线上下单后门店自提。

click and collect /ˌklɪk ən kəˈlekt/ 表示“点击提货（在商店网站购物，然后到实体店提货）”，英文解释为“a way of buying something in which you order and pay for it on the internet, then collect it yourself from a shop”

Previous plans for a full-size shop in Lancing were axed in 2021 with the company blaming changing customer habits.

此前在兰辛开设大型门店的计划已于2021年取消，公司将其归因于消费者习惯的变化。

axe /æks/ 表示“（突然）裁减，撤销，取消，砍掉”，英文解释为“to reduce services, jobs, payments, etc. a lot or completely without warning or in a single action”举个🌰：The TV series will be axed owing to a decline in popularity. 因为收视率下降，这部电视连续剧会被砍掉。

Mr Buchanan-Smith said those wishing to go to Ikea have previously had to travel to Southampton or East Croydon.

布坎南-史密斯表示，以前顾客若想去宜家，得跑到南安普顿或东克罗伊登。

Bella Sankey, leader of Brighton & Hove City Council, previously said the opening of the new shop was a "real vote of confidence" in the city, bringing new jobs and investment into the local economy.

布莱顿和霍夫市议会领袖贝拉·桑基（Bella Sankey）此前表示，新店开业是对这座城市的“信心背书”，将为当地经济注入就业与投资机会。

Minutes away in the North Laine, George Diplocks, who runs the consignment shop Diplock's Yard, said the new Ikea "won't make a difference" to his business.

离此不远的北莱恩区，寄售店Diplock's Yard的老板乔治·迪普洛克斯（George Diplocks）称，新开的宜家“对我的生意没什么影响”。

consignment /kənˈsaɪn.mənt/ 表示“托运的货物”，英文解释为“an amount of goods that is sent somewhere”举个🌰：The most recent consignment of cloth was faulty. 最近一次托运的布料有残疵。

Consignment Shop意思是“寄售店”或“代销店”， 这是一种特殊的零售模式。

"Small businesses are going under anyway," he said, adding the proliferation of cafes and restaurants around his business meant people were not coming to the area to shop.

他说：“小商户反正都在倒闭”，并补充称，由于附近咖啡馆和餐厅越来越多，人们不再为购物而来此地。

go under表示“（公司）倒闭”，英文解释为“If a company goes under, it is unsuccessful and has to stop doing business.”举个🌰：Thousands of companies went under during the recession. 经济衰退期间，成千上万的公司倒闭了。

proliferation /prəˌlɪfəˈreɪʃn/表示“扩散；激增；涌现；增殖；大量的事物”，英文解释为“the sudden increase in the number or amount of sth; a large number of a particular thing”如：a proliferation of personal computers 个人电脑的激增。

Meanwhile, Ikea manager Karina Gilpin said the new store would have "everything you need for the home under one roof", as well as food to eat in or take away.

与此同时，宜家经理卡丽娜·吉尔平（Karina Gilpin）表示，新店将“一站式满足所有家居需求”，并配有堂食与外卖。

takeaway /ˈteɪk.ə.weɪ/ 1）表示“外卖；外卖餐馆”，英文解释为“a meal cooked and bought at a shop or restaurant but taken somewhere else, often home, to be eaten, or the shop or restaurant itself”如：a Chinese takeaway 外卖中餐馆。

2）表示“要点；从…中了解到的主要信息”，英文解释为“a main message or piece of information that you learn from something you hear or read”举个🌰：The takeaway from the conference was how competitive the computer science industry has become. 这场会议的主要信息是计算机科学产业的竞争已变得非常激烈。

"We're a Swedish company so to be able to share with Brightonians Swedish meatballs and the Daim cake, it's very important for us," she added.

她还表示：“作为一家瑞典公司，能把瑞典肉丸和Daim蛋糕带给布莱顿市民，对我们意义重大。”

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