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迷你版Labubu即将上市

近日,泡泡玛特2025中期业绩发布会上,董事长兼CEO王宁展示了即将发售的迷你版Labubu,引发热议。

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🤔️小作业:

1. Why might counterfeit “Lafufus” be considered almost as dangerous as they are popular?

A. Because they are often cheaper than the real Labubus.

B. Because they generate more profit for Pop Mart indirectly.

C. Because they present safety hazards for children.

D. Because they spread faster through social media platforms.

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无注释原文:

Hint of Mini Labubu Launch Sends Pop Mart Stock Soaring 12%

From: The New York Times

The Chinese retailer Pop Mart's stock surged more than 12 percent on Wednesday, to the highest level since the company went public in 2020, after its chief executive, Wang Ning, said a mini version of its wildly popular Labubu dolls would be released as soon as this week.

The toothy elves have become coveted accessories around the world, spotted dangling off designer handbags worth thousands of dollars and collected by the likes of Rihanna, Dua Lipa and Lisa, a member of the K-pop group Blackpink.

The mini version will be able to be hung on mobile phones, Mr. Wang told investors on an earnings call. Previous new releases sold out within minutes, crashed the company's website and app and generated hourslong lines outside stores.

Most of Pop Mart's revenue comes from China. But during the first six months of this year, revenue from the Americas jumped 1,142 percent from the previous year as Labubu enthusiasm took off around the world, the company reported on Tuesday. Sales were up 258 percent in Asia outside China and 729 percent in Europe and other regions.

The global craze for Labubus drove record revenue for Pop Mart during the first six months of the year, up more than 200 percent when measured in Chinese renminbi. Labubus accounted for more than a third of Pop Mart's total revenue over this period.

Pop Mart's stock, which is traded in Hong Kong, has risen more than 650 percent over the past year.

In China, the dolls have been praised as an example of how a local product can go viral worldwide. People's Daily described the phenomenon as “a benchmark for China's pop culture making inroads overseas.”

Onstage in London over the weekend, Lisa, who told Vanity Fair that Pop Mart toys were her “secret obsession,” wore a custom hot pink Labubu during Blackpink's Deadline Tour.

The doll's popularity has spawned a thriving resale market and a universe of knockoffs, known as “Lafufus,” that are almost as sought after as the real things. Consumer protection agencies in the United States and Britain recently issued urgent safety warnings that said the fakes could break into pieces and presented choking hazards to children.

Pop Mart has also popularized another Chinese trend by releasing some Labubus in “blind boxes,” so that buyers don't know which doll is inside.

The company said it planned to open about three new stores per week for the rest of the year, and expected to top 60 stores in the United States.

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注:完整题目见本文开头;中文文本为纽约时报官方译文,仅供参考

含注释全文:

Hint of Mini Labubu Launch Sends Pop Mart Stock Soaring 12%

From: The New York Times

The Chinese retailer Pop Mart's stock surged more than 12 percent on Wednesday, to the highest level since the company went public in 2020, after its chief executive, Wang Ning, said a mini version of its wildly popular Labubu dolls would be released as soon as this week.

中国零售商泡泡玛特的股价在周三飙升逾12%,创下自2020年上市以来的最高水平,此前其首席执行官王宁表示,公司旗下大受欢迎的Labubu系列玩偶将于本周内推出迷你版。

retailer

retailer /ˈriː.teɪ.lər/ 表示“零售商;零售店”,英文解释为“a person, shop, or business that sells goods to the public”如:a big electronics retailer 大型电子产品零售店。

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surge

surge /sɜːdʒ/ 1)作动词,表示“急剧上升;飞涨;剧增”,英文解释为“If something surges, it increases suddenly and greatly, after being steady or developing only slowly.”举个🌰:The company's profits have surged. 公司的利润激增。

2)表示“涌动,蜂拥向前”,英文解释为“to move quickly and powerfully”举个🌰:An angry crowd surged through the gates of the president's palace. 愤怒的人群涌进了总统府的大门。

3)作名词,表示“剧增”,英文解释为“A surge is a sudden large increase in something that has previously been steady, or has only increased or developed slowly.”举个🌰:An unexpected surge in electrical power caused the computer to crash. 突然出现的电压剧增导致电脑死机。

🎬电影《雷神2:黑暗世界》(Thor: The Dark World)中的台词提到:But she will not survive the amount of energy surging within her. 但她体内涌动的能量太大 她撑不住的。

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go public

1) 表示“公开,公之于众”,英文解释为“to tell everyone about something that was secret”举个🌰:The planners are almost ready to go public on the road-building scheme. 规划者们差不多准备好公布筑路方案了。

2) 表示“(公司)公开发售股票,上市”,英文解释为“to become a public company”举个🌰:The company went public in 2017. 这家公司于2017年上市。

🎬电影《美国队长3:内战》(Captain America: Civil War)中的台词提到:Tips have been pouring in since that footage went public. 录像公布后收到了很多线报。

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🎬电影《心理游戏》(The Game)中的台词提到:CRS won't go public. They're family owned. 「消服会」不上市,它是家族企业。

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The toothy elves have become coveted accessories around the world, spotted dangling off designer handbags worth thousands of dollars and collected by the likes of Rihanna, Dua Lipa and Lisa, a member of the K-pop group Blackpink.

这些长着大尖牙的小精灵玩偶已成为全球追捧的时尚配饰,被人们挂在价值数千美元的名牌包上,并受到蕾哈娜、杜阿·利帕以及韩国女团Blackpink成员Lisa等名人的收藏和喜爱。

toothy

toothy /ˈtuː.θi/ 表示“(微笑时)露齿的”,英文解释为“showing a lot of teeth when you smile”举个🌰:He gave me a toothy grin. 他朝我咧嘴笑了笑。

elf

elf /elf/ 表示“(童话中长着尖耳朵的)小精灵,小妖精”,英文解释为“an imaginary being, often like a small person with pointed ears, in popular stories”

coveted

coveted /ˈkʌvətɪd/表示“令人垂涎的;梦寐以求的”,英文解释为“You use coveted to describe something that very many people would like to have.”举个🌰:The Booker Prize is the most coveted British literary award. 布克奖是最令人向往的英国文学奖。

covet /ˈkʌvət/ 作动词,即表示“贪求;垂涎,觊觎”,英文解释为“to have a very strong desire to have something that someone else has”,举个🌰:She always coveted power but never quite achieved it. 她一直贪求权力,但从未得逞。

accessory

表示“附件,配件,附属品;装饰品,配饰”,英文解释为“something added to a machine or to clothing that has a useful or decorative purpose”举个🌰:She wore a green wool suit with matching accessories (= shoes, hat, bag, etc.). 她身着绿色羊毛套装,全身的配饰都与之配套。

dangle

dangle /ˈdæŋɡəl/ 表示“(使)垂下;(使)悬荡;悬挂;提着来回摆动”,英文解释为“to hang loosely, or to hold something so that it hangs loosely”举个🌰:Loose electric wires were dangling from the wall. 松散的电线从墙上垂了下来。

the likes of

the likes of sb/sth = sb's/sth's like 表示“…之类”,英文解释为“a person, thing, or group similar in character or quality to the one mentioned”举个🌰:They're competing with the likes of Microsoft. 他们在跟微软这样的公司竞争。He was a very great actor - we won't see his like again. 他是个非常了不起的演员——没有人能达到他那样的水平。

📍《经济学人》(The Economist)一篇讲述奢侈品集团思索清空库存方法的文章中提到:Every frock sold by the likes of Gucci or Givenchy is billed as a must-have that season. 古驰或纪梵希之类的品牌把它们的每条裙子都标榜为当季必买。

The mini version will be able to be hung on mobile phones, Mr. Wang told investors on an earnings call. Previous new releases sold out within minutes, crashed the company's website and app and generated hourslong lines outside stores.

王宁在一次财报电话会议上告诉投资者,这款迷你版玩偶可以挂在手机上。此前的新品发布曾在几分钟内售罄,导致公司官网和应用瘫痪,门店外排起了数小时的长队。

hang

hang /hæŋ/ 1)表示“悬挂,吊;吊着”,英文解释为“to fasten or support something at the top leaving the other parts free to move, or to be held in this way”举个🌰:A heavy gold necklace hung around her neck. 她脖子上挂着一串粗重的金项链。

2)表示“绞死,施以绞刑”,英文解释为“to kill someone, especially as punishment for a serious crime, by dropping them with a rope tied around their neck, or to die in this way”举个🌰:He was found guilty and hanged later that year. 他被判有罪,并在那年的晚些时候被施以绞刑。

📍hang over sth 表示“(威胁或疑虑)笼罩,萦绕”,英文解释为“If a threat or doubt hangs over a place or a situation, it exists.”举个🌰:Uncertainty again hangs over the project. 这个项目又一次变得不确定起来。

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earnings call

Earnings Call(财报电话会议)是一家上市公司在发布季度或年度财务业绩报告后,举行的面向投资者、分析师和公众的电话会议/网络直播。会议的核心目的是由公司管理层(通常是CEO和CFO)解读财报数据、讨论公司表现、阐述业务进展,并回答分析师和投资者的提问。

Most of Pop Mart's revenue comes from China. But during the first six months of this year, revenue from the Americas jumped 1,142 percent from the previous year as Labubu enthusiasm took off around the world, the company reported on Tuesday. Sales were up 258 percent in Asia outside China and 729 percent in Europe and other regions.

泡泡玛特的大部分收入仍来自中国。但公司周二披露,今年前六个月,随着Labubu热潮在全球蔓延,美洲市场的收入同比激增了1142%。亚洲(不含中国)市场的销售额增长了258%,欧洲及其他地区则增长了729%。

revenue

revenue /ˈrev.ən.juː/ 表示“税收,岁入;(公司的)收益”,英文解释为“the income that a government or company receives regularly”

The global craze for Labubus drove record revenue for Pop Mart during the first six months of the year, up more than 200 percent when measured in Chinese renminbi. Labubus accounted for more than a third of Pop Mart's total revenue over this period.

今年上半年,全球范围内对Labubu的狂热推动泡泡玛特创下收入新高,以人民币计算,其收入同比增长超过200%。在此期间,Labubu系列占据了公司总收入的三分之一以上。

Pop Mart's stock, which is traded in Hong Kong, has risen more than 650 percent over the past year.

泡泡玛特在中国香港交易的股票过去一年上涨了超过650%。

In China, the dolls have been praised as an example of how a local product can go viral worldwide. People's Daily, described the phenomenon as “a benchmark for China's pop culture making inroads overseas.”

在中国,这些玩偶被誉为本土产品走向全球爆红的典范。《人民日报》将这一现象称为“中国流行文化进军海外的基准”。

viral

viral /ˈvaɪ.rəl/ 表示“(通过网络在个体之间迅速)病毒式的(传播)”,英文解释为“used to describe something that quickly becomes very popular or well known by being published on the internet or sent from person to person by email, phone, etc.”举个🌰:Here's a list of the top ten viral videos this week. 以下是本周十大病毒式传播的视频。

📍常用短语 go viral,字面意思就是“像病毒一样传播、扩散”,引申为“走红,十分流行,疯狂传播”,比如朋友圈xxx刷屏了,也可以说go viral. 📍名词形式virality.

benchmark

benchmark /ˈbentʃ.mɑːk/ 表示“基准(点)”,英文解释为“a level of quality that can be used as a standard when comparing other things”举个🌰:Her outstanding performances set a new benchmark for singers throughout the world. 她的精彩表演为全世界歌手树立了新典范。

make inroads

make inroads/an inroad /ˈɪn.rəʊdz/ 表示“取得进展;产生效果”,英文解释为“to start to have a direct and noticeable effect (on something)”举个🌰:We have not been able to make much of an inroad into the backlog of work. 我们在处理积压事务方面没有太多进展。

Onstage in London over the weekend, Lisa, who told Vanity Fair that Pop Mart toys were her “secret obsession,” wore a custom hot pink Labubu during Blackpink's Deadline Tour.

上周末在伦敦的舞台上,Lisa在接受《名利场》采访时透露,泡泡玛特的玩具是她的“秘密癖好”,她在Blackpink的Deadline巡演中佩戴了一款定制的亮粉色Labubu。

The doll's popularity has spawned a thriving resale market and a universe of knockoffs, known as “Lafufus,” that are almost as sought after as the real things. Consumer protection agencies in the United States and Britain recently issued urgent safety warnings that said the fakes could break into pieces and presented choking hazards to children.

该玩偶的受欢迎程度催生了一个繁荣的二手转售市场,以及一批名为“Lafufus”的仿冒品,这些仿冒品几乎和正品一样受欢迎。美国和英国的消费者保护机构近日发出紧急安全警告,称这些假货可能会碎裂,有造成儿童窒息的危险。

spawn

spawn作动词,1)表示“使大量出现,使大量产生;酿成”,英文解释为“to make a series of things happen or start to exist”,举个🌰:New technology has spawned new business opportunities. 新技术创造了大量新的商机。

2)表示“(鱼或蛙)大量产卵”,英文解释为“if a fish or frog spawns, it produces eggs in large quantities at the same time”

knockoff

表示“廉价仿制品”,英文解释为“A knockoff is a cheap copy of a well-known product.”举个🌰:You can buy a nice knockoff watch from them. 你能从他们那儿买到质量很好的仿制名牌手表。

choke

可以作名词,也可以作动词,表示“(使)窒息;(使)哽噎;(使)呼吸困难”,英文解释为“If you choke, or if something chokes you, you stop breathing because something is blocking your throat.”举个🌰:The men pushed him into the entrance of a nearby building, where they choked him with his tie. 那些男人把他推进了附近一座大楼的入口处,然后在那里用他的领带将他勒死了。

hazard

hazard /ˈhæz.əd/ 表示“危险物,危害物”,英文解释为“something that is dangerous and likely to cause damage”如:a health/fire hazard 健康/火灾隐患,举个🌰:The busy traffic entrance was a hazard to pedestrians. 那个繁忙的车辆入口处对行人来说很不安全。

Pop Mart has also popularized another Chinese trend by releasing some Labubus in “blind boxes,” so that buyers don't know which doll is inside.

泡泡玛特还通过推出“盲盒”版的Labubu进一步推广了另一种中国潮流——买家在购买时不知道盒子里是哪款玩偶。

The company said it planned to open about three new stores per week for the rest of the year, and expected to top 60 stores in the United States.

该公司表示计划在今年余下时间内每周开设约三家新店,预计在美国门店总数将超过60家。

- 词汇盘点 -

retailer、 surge、 go public、 toothy、 elf、 coveted、 accessory、 dangle、 the likes of、 hang、 earnings call、 revenue、 viral、 benchmark、 make inroads、 spawn、 knockoff、 choke、 hazard

- 词汇助记 By AI -

A retailer saw a surge after it went public, when a toothy elf accessory went viral, dangling from the likes of bags. On the earnings call, revenue soared, yet knockoffs spawned, choking benchmarks and making inroads despite hazards.
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