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小米16改名小米17

近日,小米宣布本月将跳过16系列手机,直接发布17系列,雷军称这是全面对标iPhone。

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🤔️小作业:

1. What is the primary reason behind Xiaomi's decision to skip directly to the “17 series”?

A. To align with the global Android naming convention.

B. To create the impression of being on par with Apple's iPhone branding.

C. To avoid confusion with previous unsuccessful Xiaomi models.

D. To emphasize its electric vehicle expansion strategy.

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无注释原文:

Xiaomi Hastens Flagship Smartphone Release to Take On iPhone 17

From: Bloomberg

Xiaomi Corp. will release its next flagship smartphone this month and update its branding in a measure to go head-to-head with Apple Inc. for a share of the premium smartphone market.

The Beijing-based company is moving up its usual launch timeline and jumping directly from the Xiaomi 15 generation to the new 17 series, matching Apple's iPhone nomenclature with new Xiaomi 17 Pro and 17 Pro Max models incoming. Founder and Chief Executive Officer Lei Jun said on Monday that his company wants to be measured against Apple's smartphones, long considered the standard bearers at the high end of the market.

Apple's iPhone 17 goes on sale globally this Friday, with the new Pro editions bringing a refreshed design. The Cupertino, California-based company controls 62% of sales in the premium segment — handsets priced at $600 and above — according to Counterpoint Research data. Xiaomi has only a sliver of that segment globally, though it grew such sales by 55% in the first half of this year and stands a better chance to compete domestically in China, where Apple's iPhone Air has been delayed.

“We started our premiumization strategy five years ago to learn from our greatest competitor, benchmarking ourselves against the iPhone,” Xiaomi President Lu Weibing said in a post on Weibo. “Apple is still outstanding. But we are highly confident we can face the challenge with the same generation of product.”

Long known for its value-for-money proposition spanning everything from smartphones and laptops to kitchen appliances and luggage, Xiaomi made a bold foray into electric vehicles that's begun to pay off over the past year, almost tripling its Hong Kong-traded shares. Succeeding in an emerging field that Apple abandoned, Xiaomi appears newly emboldened to take on the US smartphone leader.

“Jumping to the 17 series sounds like Xiaomi is confident enough to say that it can be as good as Apple, which is still held in high regard in China,” said IDC analyst Bryan Ma. “For Xiaomi, 10% of its China smartphone shipments were above $600 in the first half of this year, which is up from nearly nothing in 2019.”

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注:完整题目见本文开头;中文文本为机器翻译并非一一对应,仅供参考

含注释全文:

Xiaomi Hastens Flagship Smartphone Release to Take On iPhone 17

From: Bloomberg

Xiaomi Corp. will release its next flagship smartphone this month and update its branding in a measure to go head-to-head with Apple Inc. for a share of the premium smartphone market.

本月,小米公司将发布其新一代旗舰智能手机,并进行品牌升级,以正面迎战苹果公司,争夺高端智能手机市场份额。

hasten

hasten /ˈheɪsən/ 表示“促进;使加快”,英文解释为“to make sth happen sooner or more quickly”举个🌰:The treatment she received may, in fact, have hastened her death. 实际上,她所接受的治疗可能加快了她的死亡。

flagship

flagship /ˈflæɡ.ʃɪp/ 表示“(某机构的)旗舰产品,最重要理念,主建筑物”,英文解释为“the best or most important product, idea, building, etc. that an organization owns or produces”举个🌰:This machine is the flagship in our new range of computers. 这台机器是我们新计算机系列的主打产品。

head-to-head

head-to-head /ˌhed.təˈhed/ 表示“正面交锋”,英文解释为“involving a direct competition between two people or teams”如:a head-to-head contest 正面竞争。

premium

premium /ˈpriːmɪəm/ 1)作形容词,表示“高昂的;优质的;高端的”,英文解释为“very high (and higher than usual); of high quality”如:premium prices/products 奇高的价格;优质产品。

2)作名词,表示“奖金,津贴;加价;附加费”,英文解释为“A premium is a sum of money that you have to pay for something in addition to the normal cost.”举个🌰:Even if customers want "solutions," most are not willing to pay a premium for them. 即使顾客们想要“解决方案”,大部分人不愿意为此支付附加费。

The Beijing-based company is moving up its usual launch timeline and jumping directly from the Xiaomi 15 generation to the new 17 series, matching Apple's iPhone nomenclature with new Xiaomi 17 Pro and 17 Pro Max models incoming. Founder and Chief Executive Officer Lei Jun said on Monday that his company wants to be measured against Apple's smartphones, long considered the standard bearers at the high end of the market.

总部位于北京的小米公司不仅提前发布新机,还跳过小米16系列,直接推出小米17系列,包括小米17 Pro和17 Pro Max,以对应苹果公司的iPhone命名体系。创始人兼首席执行官雷军在周一表示,他希望小米手机能对标苹果手机,后者长期以来一直是高端市场的标杆。

nomenclature

nomenclature /nəʊˈmɛnklətʃə/ 表示“(尤指某一科学领域的)命名法”,英文解释为“a system for naming things, especially in a particular area of science”

standard bearer

standard-bearer /ˈstæn.dədˌbeə.rər/ 表示“旗手,领袖”,英文解释为“the person or thing that seems to lead a group of people having similar ideas or moral opinions”

Apple's iPhone 17 goes on sale globally this Friday, with the new Pro editions bringing a refreshed design. The Cupertino, California-based company controls 62% of sales in the premium segment — handsets priced at $600 and above — according to Counterpoint Research data. Xiaomi has only a sliver of that segment globally, though it grew such sales by 55% in the first half of this year and stands a better chance to compete domestically in China, where Apple's iPhone Air has been delayed.

本周五,iPhone 17将在全球开卖,iPhone 17 Pro系列带来全新的外观设计。调研机构Counterpoint Research指出,总部位于加州库比蒂诺的苹果公司在高端手机(定价600美元及以上)市场中占据62%的份额。小米在全球高端手机市场份额不大,但今年上半年其相关销量增长了55%,尤其在苹果iPhone Air延迟上市的中国市场,小米更有望抢占份额。

segment

segment /ˈseɡ.mənt/ 1)作名词,可以表示“(群体或事物的)部分,片,段;(柑橘、柠檬的)瓣;(圆的一部分)弓形”,举个🌰:She cleaned a small segment of the painting. 她擦干净了这幅画的一小部分。

2)表示“分割;划分”,英文解释为“to divide sth into different parts”举个🌰:Market researchers often segment the population on the basis of age and social class. 市场研究人员常常按年龄和社会阶层划分人口。

3)表示“(电视、广播或互联网节目的)节,段”,英文解释为“a short piece of film that forms part of a television or radio programme, or that is broadcast on the internet”举个🌰:CNN last week broadcast a segment on homicides in the city. CNN上周播出了有关这座城市凶杀状况节目的一段。

sliver

sliver /ˈslɪv.ər/ 表示“碎片,薄片”,英文解释为“a very small, thin piece of something, usually broken off something larger”如:a sliver of glass 一块玻璃碎片,举个🌰:Just a sliver of cake for me, please - I shouldn't really be having any. 只要一小块蛋糕——我真的不该吃的。

“We started our premiumization strategy five years ago to learn from our greatest competitor, benchmarking ourselves against the iPhone,” Xiaomi President Lu Weibing said in a post on Weibo. “Apple is still outstanding. But we are highly confident we can face the challenge with the same generation of product.”

小米总裁卢伟冰在微博发文称:“5年前,我们开启高端化战略,向最伟大的对手学习,坚定对标iPhone。迄今,苹果依然非常出色。但我们依然很有信心,才会同代同级地直面iPhone。”

benchmark

benchmark /ˈbentʃ.mɑːk/ 作名词,表示“基准(点)”,英文解释为“a level of quality that can be used as a standard when comparing other things”举个🌰:Her outstanding performances set a new benchmark for singers throughout the world. 她的精彩表演为全世界歌手树立了新典范。

作动词,表示“以…为标准来衡量”,英文解释为“to measure the quality of something by comparing it with something else of an accepted standard”举个🌰:His reports said that all schools should be benchmarked against the best. 他的报告指出,所有学校都应该以最好的学校为标准进行衡量。

Long known for its value-for-money proposition spanning everything from smartphones and laptops to kitchen appliances and luggage, Xiaomi made a bold foray into electric vehicles that's begun to pay off over the past year, almost tripling its Hong Kong-traded shares. Succeeding in an emerging field that Apple abandoned, Xiaomi appears newly emboldened to take on the US smartphone leader.

小米以高性价比闻名,从智能手机、笔记本电脑到厨房电器、行李箱皆有涉猎。去年,小米大举进军电动车行业,并已初见成效,其在港股的股价几近三倍涨幅。在苹果退出的这一新兴市场上尝到甜头后,小米似乎更有信心直面美国智能手机霸主。

value-for-money

value for money表示“物有所值;性价比高”,它的核心含义远不止“便宜”或“价格低”,而是指你付出的价格与你得到的产品或服务的质量、体验、耐用性等之间的平衡关系。反义词:overpriced / poor value for money:价格过高 / 物非所值;a rip-off:宰客,骗钱(口语中常用,语气较强)。

proposition

proposition /ˌprɒp.əˈzɪʃ.ən/ 1)表示“(通常指商业上的)提议,建议”,英文解释为“an offer or suggestion, usually in business”

2)表示“命题:需要求解的题目或需通过论证而得出真值的陈述句”,英文解释为“a statement or problem that must be solved or proved to be true or not true”

3)表示“主张;观点;见解”,英文解释为“A proposition is a statement or an idea that people can consider or discuss to decide whether it is true.”举个🌰:They were debating the proposition that "All people are created equal". 他们正就“人人生而平等”这一命题展开辩论。

appliance

appliance /əˈplaɪ.əns/ 表示“装置,器械;(尤指)家用电器”,英文解释为“a device, machine, or piece of equipment, especially an electrical one that is used in the house, such as a cooker or washing machine”如:electric/domestic/household appliances 电器/家用电器/家电。

foray

foray /ˈfɒr.eɪ/ 1)表示“涉足;初次尝试”,英文解释为“If you make a foray into a new or unfamiliar type of activity, you start to become involved in it.”举个🌰:The Italian fashion house, has made a discreet foray into furnishings. 该意大利时装公司已谨慎地涉足室内装饰业。

2)表示“(带有刺激性或冒险性的)短程旅行;(尤指有明确目的的)短暂访问”,英文解释为“You can refer to a short trip that you make as a foray if it seems to involve excitement or risk, for example, because it is to an unfamiliar place or because you are looking for a particular thing.”举个🌰:Most guests make at least one foray into the town. 大多数客人至少去过一次城里。

3)表示“突袭,闪电式侵袭”,英文解释为“If a group of soldiers make a foray into enemy territory, they make a quick attack there, and then return to their own territory.”

🎬电影《福尔摩斯先生》(Mr Holmes)中的台词:My first foray into the world of fiction. 我完成了小说的处女作/首次涉足小说领域。

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📺美剧《权力的游戏》(Game of Thrones)第3季中的台词提到:I led the foray when the enemies were at the gate 敌人攻至城门 是我带人突袭。

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embolden

embolden /ɪmˈbəʊl.dən/ 表示“使有胆量”,英文解释为“to make someone brave”举个🌰:Emboldened by drink, he walked over to speak to her. 他借酒壮胆,走上前去与她搭话。

emboldened意思是“受到鼓舞的”、“胆子变大的”、“更有信心的”,指的是一个人或一个组织在获得了成功、支持或信心后,变得更大胆、更敢于采取行动的心理状态。

“Jumping to the 17 series sounds like Xiaomi is confident enough to say that it can be as good as Apple, which is still held in high regard in China,” said IDC analyst Bryan Ma. “For Xiaomi, 10% of its China smartphone shipments were above $600 in the first half of this year, which is up from nearly nothing in 2019.”

IDC分析师马修·布莱恩(Bryan Ma)表示:“直接跳到小米17系列,传递出小米信心满满,敢于直言自己可与苹果比肩。苹果在中国仍然极具影响力。今年上半年,小米在中国市场中售价超过600美元的手机出货量占比达到10%,而2019年几乎为零。”

regard

regard /rɪˈɡɑːd/ 作名词,表示“尊敬,尊重;关心,关注”,英文解释为“respect or admiration for someone or something”举个🌰:The company holds her in high regard. 公司很器重她。He has no regard for other people's feelings. 他毫不尊重别人的感情。

shipment

shipment /ˈʃɪp.mənt/ 表示“运输的货物;运输;;装运”,英文解释为“a large amount of goods sent together to a place, or the act of sending them”举个🌰:A shipment of urgent medical supplies is expected to arrive very soon. 一批急需的药品预计很快就到。

在这个上下文中,shipment指的是发货量或出货量。这是指制造商将产品发出以满足订单的数量,通常用于计算和预测产品的销售量或市场表现。

- 词汇盘点 -

hasten、 flagship、 head-to-head、 premium、 nomenclature、 standard bearer、 segment、 sliver、 benchmark、 value-for-money、 proposition、 appliance、 foray、 embolden、 regard、 shipment

- 词汇助记 By AI -

A shipment of flagship appliances hastened the brand's foray into the premium segment. Emboldened, the standard bearer went head-to-head with rivals, touting value-for-money propositions. Even a sliver surpassed benchmarks, altering nomenclature and gaining regard.
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