饿了么改名

近日，“饿了么”App改名为“淘宝闪购”，目前处于灰度测试阶段，仅对部分用户开放。‌‌

今天你练听力了吗？

🤔️小作业：

1. What can be inferred about Alibaba's long-term expectations for instant retail?

A. It views instant retail as a short-term publicity tactic

B. It expects instant retail to become a major driver of its e-commerce revenue

C. It plans to outsource delivery to third-party logistics firms

D. It believes the instant retail sector has reached saturation

无注释原文：

Alibaba rebrands food delivery app Ele.me as Taobao Shangou in instant retail push

From: SCMP

Alibaba Group Holding is rebranding its Chinese food delivery platform Ele.me as Taobao Shangou, aligning the service more closely with its flagship e-commerce ecosystem, as the company seeks to enhance synergy across its consumer businesses.

A logo of the beta version of the updated app, available to select users, adopts Taobao's signature orange colour, according to screenshots seen on Chinese social media.

The move aligns with Alibaba's recent efforts to phase out Ele.me's original branding, with its blue courier uniforms being replaced with bright orange outfits resembling Formula One racing suits, featuring logos from various Alibaba units.

Alibaba, owner of the Post, did not immediately respond to a request for comment on Tuesday.

Taobao Shangou, which means “flash shopping” in Chinese, was launched in April within the Taobao marketplace app and uses Ele.me's courier network for deliveries.

The initiative marked Alibaba's entry into the country's heated instant commerce sector, a retail model focusing on providing fast delivery – typically under an hour – for a wide range of products such as groceries, household items and consumer electronics.

Founded in 2009, Ele.me quickly emerged as a top player in China's food delivery market before it was acquired in 2018 by Alibaba and its fintech affiliate Ant Group for US$9.5 billion.

In June this year, Alibaba merged Ele.me into the group's core China e-commerce division as part of a broader strategy to create a “comprehensive consumer platform”, as competition with food delivery market leader Meituan intensified.

At the height of the delivery war in July, Alibaba pledged 50 billion yuan (US$7 billion) in subsidies over 12 months to attract users and merchants, underscoring its commitment to strengthen its consumer business.

Alibaba's instant commerce service achieved a record 120 million daily orders and 300 million monthly active users in August, according to Jiang Fan, head of the firm's E-commerce Business Group.

The executive told investors during the company's second-quarter earnings call that instant retail could contribute as much as 1 trillion yuan additional transactions to Taobao over the next three years.

Last week, Alibaba announced an additional 2 billion yuan investment to establish a nationwide network of Taobao-branded convenience stores, expanding the range of goods and merchants included in its instant commerce push.

Fuelled by investor optimism over its retail integration and artificial intelligence initiatives, Alibaba's shares have soared more than 95 per cent in Hong Kong this year, while its US-traded stock has nearly doubled.

- ◆ -

注：完整题目见本文开头；中文文本为机器翻译并非一一对应，仅供参考

含注释全文：

Alibaba rebrands food delivery app Ele.me as Taobao Shangou in instant retail push

From: SCMP

Alibaba Group Holding is rebranding its Chinese food delivery platform Ele.me as Taobao Shangou, aligning the service more closely with its flagship e-commerce ecosystem, as the company seeks to enhance synergy across its consumer businesses.

阿里巴巴集团正在将其中国外卖平台“饿了么”更名为“淘宝闪购”，目的是让该服务与其旗舰电商生态系统更加紧密结合，提升其各项消费业务之间的协同效应。

align /əˈlaɪn/ 1）表示“排整齐；校准；（尤指）使成一条直线”，英文解释为“to arrange sth in the correct position, or to be in the correct position, in relation to sth else, especially in a straight line”举个🌰：Make sure the shelf is aligned with the top of the cupboard. 务必使搁架与橱柜顶端对齐。

2）表示“使一致”，英文解释为“to change sth slightly so that it is in the correct relationship to sth else”举个🌰：Prices have been aligned with those in world markets. 价格已调整到与世界市场一致。

flagship /ˈflæɡ.ʃɪp/ 表示“（某机构的）旗舰产品，最重要理念，主建筑物”，英文解释为“the best or most important product, idea, building, etc. that an organization owns or produces”举个🌰：This machine is the flagship in our new range of computers. 这台机器是我们新计算机系列的主打产品。

synergy /ˈsɪnədʒɪ/表示“协同作用，协同增效作用“，英文解释为“the extra energy, power, success, etc. that is achieved by two or more people or companies working together, instead of on their own”。

A logo of the beta version of the updated app, available to select users, adopts Taobao's signature orange colour, according to screenshots seen on Chinese social media.

中国社交媒体上的截图显示，新版应用的测试版只向部分用户开放，其图标已换成淘宝标志性的橙色。

beta，希腊字母表的第2个字母β，表示“（软件程序）尚未投放市场，处于第二个开发阶段的”，英文解释为“Beta software is at the second stage of development.”

signature /ˈsɪɡ.nə.tʃər/ 作名词，常见意思是“签名，署名”，也有“明显特征；鲜明特色；识别标志”的含义，英文解释为“a particular quality that makes sth different from other similar things and makes it easy to recognize”作形容词，解释为“标志性的，惯有的”如：signature product 招牌产品，举个🌰：Bright colours are his signature. 他总爱用亮丽的色彩。

📍金色头发变得花白文中提到：During the update on coronavirus vaccine development in the White House Rose Garden, many viewers were quick to notice one significant change in the president's signature appearance: his hair. 在白宫玫瑰园汇报冠状病毒疫苗研发进展情况时，许多观众很快就注意到总统标志性的外观有一个显著的变化：他的头发。

screenshot /ˈskriːn.ʃɒt/ 表示“屏幕截图”，英文解释为“an image created by copying part or all of the display on a computer screen at a particular moment, for example in order to demonstrate the use of a piece of software”

The move aligns with Alibaba's recent efforts to phase out Ele.me's original branding, with its blue courier uniforms being replaced with bright orange outfits resembling Formula One racing suits, featuring logos from various Alibaba units.

这一举措正好契合阿里巴巴近期去饿了么品牌化的动作：外卖员的蓝色制服被换成鲜橙色，酷似F1赛车服，上面印着阿里巴巴旗下各业务板块的标志。

phase /feɪz/ sth out表示“逐步淘汰，分阶段停止使用”，英文解释为“to remove or stop using something gradually or in stages”举个🌰：They said the present system should be phased out. 他们说现行的体系应该逐步淘汰。

courier /ˈkʊr.i.ər/ /ˈkəriər/表示“（递送重要书信或文件的）信使，递送员”，英文解释为“a person or company that takes messages, letters, or parcels from one person or place to another”举个🌰：I want to have this package delivered by motorcycle courier. 我想找摩托递送员送这个包裹。

outfit /ˈaʊt.fɪt/ 1）表示“全套服装，装束（尤指为某场合或目的）”（a set of clothes that you wear together, especially for a particular occasion or purpose）如：a wedding outfit 一套结婚礼服。

2）表示“组织；公司；团队；军事单位”，英文解释为“an organization, company, team, military unit, etc.”举个🌰：He has recently set up his own research outfit. 他最近建立了自己的研究队伍。

对比：

📍costume /ˈkɒs.tʃuːm/ 表示“（某国或某一历史时期或适合某种活动的）服装”，英文解释为“the set of clothes typical of a particular country or period of history, or suitable for a particular activity”

resemble /rɪˈzem.bəl/ 作动词，表示“像；看起来像；与…相似”，英文解释为“to look like or be like someone or something”举个🌰：You resemble your mother very closely. 你长得很像你妈妈。

Alibaba, owner of the Post, did not immediately respond to a request for comment on Tuesday.

阿里巴巴（《南华早报》的母公司）周二未就此事作出回应。

Taobao Shangou, which means “flash shopping” in Chinese, was launched in April within the Taobao marketplace app and uses Ele.me's courier network for deliveries.

“淘宝闪购”中文意为“快速购物”，于今年四月在淘宝平台内推出，并使用饿了么的配送体系。

The initiative marked Alibaba's entry into the country's heated instant commerce sector, a retail model focusing on providing fast delivery – typically under an hour – for a wide range of products such as groceries, household items and consumer electronics.

这一项目意味着阿里正式进军火热的“即时零售”市场，即主打一小时内送达的零售方式，服务范围包括生鲜杂货、家居用品、电子产品等。

复数，表示“食品杂货；食品；生活用品”，英文解释为“food and other goods sold by a grocer or at a supermarket”

electronics /ˌel.ekˈtrɒn.ɪks/ 1）表示“电子学”，英文解释为“the scientific study of electric current and the technology that uses it”如：a degree in electronics 电子学学位。

2）表示“电子电路；电子器件”，英文解释为“the electronic circuits and components (= parts) used in electronic equipment”如：a fault in the electronics 电子电路故障。

3）表示“电子产品；电子设备”，英文解释为“products that use electronic parts”

Founded in 2009, Ele.me quickly emerged as a top player in China's food delivery market before it was acquired in 2018 by Alibaba and its fintech affiliate Ant Group for US$9.5 billion.

饿了么成立于2009年，迅速成长为中国头部外卖平台，2018年被阿里巴巴及其金融科技关联公司蚂蚁集团以95亿美元收入麾下。

acquire /əˈkwaɪər/ 作动词，表示“取得，获得；购得；学到；收购”，英文解释为“to get something”举个🌰：He acquired the firm in 2025. 他于2025年收购了这家公司。

fintech /ˈfɪn.tek/ financial technology 的缩写，表示“金融技术，金融科技”

affiliate /əˈfɪliət/ 作名词，表示“附属机构；分支机构；分公司；分会”，英文解释为“a company, an organization, etc. that is connected with or controlled by another larger one”如：an affiliate of the university 大学的隶属机构/分支机构。

作动词，表示“使并入，使隶属（较大的团体或组织）；使紧密联系”，英文解释为“to cause a group to become part of or form a close relationship with another, usually larger, group, or organization”如：a college affiliated to Zhejiang University 浙江大学附属学院；举个🌰：The hospital is affiliated with the local university. 这家医院附属于当地大学。

顺便看下几个“xx附中”怎么说？

📍北京大学附属中学 The Affiliated High School of Peking University

📍清华大学附属中学 Tsinghua University High School

📍中国人民大学附属中学 The High School Affiliated to Renmin University of China

📍浙江大学附属中学 The High School Attached to Zhejiang University

In June this year, Alibaba merged Ele.me into the group's core China e-commerce division as part of a broader strategy to create a “comprehensive consumer platform”, as competition with food delivery market leader Meituan intensified.

今年六月，阿里巴巴将饿了么并入其中国电商核心业务板块，作为打造“综合消费平台”更大战略的一部分，同时也应对与外卖市场龙头美团日益激烈的竞争。

At the height of the delivery war in July, Alibaba pledged 50 billion yuan (US$7 billion) in subsidies over 12 months to attract users and merchants, underscoring its commitment to strengthen its consumer business.

在七月外卖大战最激烈之际，阿里巴巴宣布未来一年内投入500亿元人民币（约70亿美元）补贴，以吸引用户和商家，凸显其加强消费业务的决心。

pledge /pledʒ/ 1）作动词，表示“承诺，保证（做某事）；保证给予（某物）”，英文解释为“When someone pledges to do something, they promise in a serious way to do it. When they pledge something, they promise to give it.”举个🌰：He pledges support and offers to help in any way that he can. 他承诺给予支持并提供力所能及的帮助。

2）表示“抵押”，英文解释为“If you pledge something such as a valuable possession or a sum of money, you leave it with someone as a guarantee that you will repay money that you have borrowed.”举个🌰：He asked her to pledge the house as security for a loan. 他要她抵押房子作为贷款担保。

3）作名词，表示“誓言；诺言；保证”，英文解释为“When someone makes a pledge, they make a serious promise that they will do something.”举个🌰：The meeting ended with a pledge to step up cooperation between the states of the region. 会议以加快该地区州之间合作的承诺结束。

subsidy /ˈsʌb.sɪ.di/ 表示“补助金；津贴，补贴”，英文解释为“money given as part of the cost of something, to help or encourage it to happen”举个🌰：The company received a substantial government subsidy. 公司得到了大笔的政府津贴。

merchant /ˈmɜːtʃənt/ 表示“商人；批发商；（尤指）进出口批发商”，英文解释为“a person who buys and sells goods in large quantities, especially one who imports and exports goods”如：builders' merchants (= who sell supplies to the building trade) 建材批发商。

underscore /ˌʌn.dəˈskɔːr/ 表示“突出显示；强调”，英文解释为“If something such as an action or an event underscores another, it draws attention to the other thing and emphasizes its importance.”举个🌰：The figures underscore the state of the economic recovery.数据突出显示了经济复苏的状态。

🎬电影《笔下求生》（Stranger Than Fiction）中的台词提到：lts desperate attempts to escape... only underscore the hopelessness of its plight. 它绝望的挣扎 只能强调它无望的处境。

Alibaba's instant commerce service achieved a record 120 million daily orders and 300 million monthly active users in August, according to Jiang Fan, head of the firm's E-commerce Business Group.

据阿里巴巴电商事业群负责人蒋凡表示，阿里巴巴的即时零售服务在八月份创下单日1.2亿订单和3亿月活跃用户的纪录。

The executive told investors during the company's second-quarter earnings call that instant retail could contribute as much as 1 trillion yuan additional transactions to Taobao over the next three years.

这位高管在公司第二季度财报电话会议上向投资者表示，即时零售在未来三年内可能为淘宝带来高达一万亿元人民币的新增交易额。

Earnings Call（财报电话会议）是一家上市公司在发布季度或年度财务业绩报告后，举行的面向投资者、分析师和公众的电话会议/网络直播。会议的核心目的是由公司管理层（通常是CEO和CFO）解读财报数据、讨论公司表现、阐述业务进展，并回答分析师和投资者的提问。

Last week, Alibaba announced an additional 2 billion yuan investment to establish a nationwide network of Taobao-branded convenience stores, expanding the range of goods and merchants included in its instant commerce push.

上周，阿里巴巴宣布追加投资20亿元人民币，建设全国范围内的淘宝品牌便利店体系，扩大其即时零售业务覆盖的商品种类和商家范围。

Fuelled by investor optimism over its retail integration and artificial intelligence initiatives, Alibaba's shares have soared more than 95 per cent in Hong Kong this year, while its US-traded stock has nearly doubled.

受投资者对其零售整合及人工智能布局的乐观态度推动，阿里巴巴港股今年已上涨超过95%，美股亦接近翻倍。

fuel /ˈfjuː.əl/ 表示“加剧；增加；加强；刺激；激起”，英文解释为“To fuel a situation means to make it become worse or more intense.”如：to fuel speculation / rumours / fears 引起猜测 / 谣传 / 恐惧，举个🌰：The result will inevitably fuel speculation about his future. 该结果将不可避免地加剧人们对他的前途的猜测。

soar /sɔːr/ 1）表示“急剧增加”，英文解释为“If the amount, value, level, or volume of something soars, it quickly increases by a great deal.”举个🌰：Shares soared on the New York stock exchange. 纽约证券交易所股票暴涨。

2）表示“高飞，翱翔”，英文解释为“If something such as a bird soars into the air, it goes quickly up into the air.”举个🌰：If you're lucky, a splendid golden eagle may soar into view. 幸运的话，一只金色雄鹰会跃入视线。

3）作动词，表示“升空；升腾”，英文解释为“to rise quickly and smoothly up into the air”举个🌰：The rocket soared (up) into the air. 火箭升空。

📍《经济学人》（The Economist）一篇分析受疫情影响的旅游业的文章中提到：Soaring incomes in China explain part of the increase. 这一增长的部分原因是中国人收入猛增。

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