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泡泡玛特直播事故

近日,泡泡玛特某直播间工作人员在推广挂链盲盒(单价79元)时,一员工手持产品感叹“哎嘛,这东西卖79确实有点……”,另一人说“没事,会有人买单的”,引发热议。

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🤔️小作业:

1. What is the main reason behind the recent decline in Pop Mart's share price?

A. Slowing demand in overseas markets

B. Drop in second-hand prices of Labubu toys due to expanded production

C. Weakened consumer confidence in the toy market

D. Reduced analyst ratings from major investment banks

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无注释原文:

Pop Mart Sales Top Market Expectation, Signals Sustained Momentum

From: The Wall Street Journal

Pop Mart reported stronger-than-expected third-quarter results, signaling sustained sales momentum which belied its shares' recent weakness.

Pop Mart said late Tuesday that its third-quarter revenue more than tripled compared with the same period a year earlier, as sales from the Americas rocketed 1,265%-1,270%. The surge in revenue was a further acceleration from the first-half of the year and topped market expectations.

Shares of the Labubu maker rose 3.9% on early Wednesday after ending 8.1% lower ahead of the results.

Nomura analysts think that Pop Mart's robust intellectual property development and operation capabilities have sustained its sales momentum. In addition to its Monsters collection, which includes the red-hot Labubu doll, other IPs, such as Twinkle Twinkle, have also developed their own unique selling points and target consumers, they note.

Investors have grown more cautious about the company and its long-term outlook in recent months, pressing the company's shares 28% from its peak in August.

The recent share correction was mainly due to a decline in the second-hand prices of Labubu toys, which was mostly a result of the company's proactive capacity expansion, CGS International analysts said in a note. Demand for Labubu remains strong with the toys still sold out in all channels, they added.

Citi thinks the decent sales trend could continue during the upcoming festive season, although its momentum may decelerate because of the higher base of comparison.

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注:完整题目见本文开头;中文文本为华尔街日报官方译文,仅供参考

含注释全文:

Pop Mart Sales Top Market Expectation, Signals Sustained Momentum

From: The Wall Street Journal

Pop Mart reported stronger-than-expected third-quarter results, signaling sustained sales momentum which belied its shares' recent weakness.

泡泡玛特(Pop Mart)公布了强于预期的第三季度业绩,表明销售势头持续,这与其股价近期的疲软表现形成反差。

signal

signal /ˈsɪɡ.nəl/ 表示“表达;表示;显示”,英文解释为“to do sth to make your feelings or opinions known”举个🌰:He signalled his discontent by refusing to vote. 他拒绝投票以示不满。

sustained

sustained /səˈsteɪnd/ 1)表示“持续的,持久的”,英文解释为“continuing for a long time”举个🌰:His speech was greeted by sustained applause. 他的演讲博得了经久不息的掌声。

2)表示“坚定的,坚持不懈的”(determined),2020年政府工作报告Part 10中提到:持续打造市场化、法治化、国际化营商环境 make sustained efforts to create a market-oriented, law-based, and internationalized business environment.

momentum

momentum /məˈmen.təm/ 表示“动量,冲量;冲力;推动力;势头”,英文解释为“the force that keeps an object moving or keeps an event developing after it has started”举个🌰:Once you push it, it keeps going under its own momentum. 一旦你推动了它,它就会在自己的动量作用下持续运动。

belie

belie /bɪˈlaɪ/ 表示“给人以假象;掩饰(感情等)”,英文解释为“to show something to be false, or to hide something such as an emotion”举个🌰:Her calm face belied the terror she was feeling. 她平静的表情掩盖了内心的恐惧。

Pop Mart said late Tuesday that its third-quarter revenue more than tripled compared with the same period a year earlier, as sales from the Americas rocketed 1,265%-1,270%. The surge in revenue was a further acceleration from the first-half of the year and topped market expectations.

泡泡玛特周二晚间表示,第三季度收入同比增长两倍多,美洲地区的销售额飙升了1,265%-1,270%。该季度收入增幅较上半年进一步加快,并超出市场预期。

rocket

rocket作动词除了表示“迅速上升,猛涨”,也可以表示“迅速取得成功;一举成名”,英文解释为“to achieve a successful position very quickly”,举个🌰:Their new album rocketed to number one in the charts. 他们的新专辑跃居排行榜首位。

surge

surge /sɜːdʒ/ 1)作动词,表示“急剧上升;飞涨;剧增”,英文解释为“If something surges, it increases suddenly and greatly, after being steady or developing only slowly.”举个🌰:The company's profits have surged. 公司的利润激增。

2)表示“涌动,蜂拥向前”,英文解释为“to move quickly and powerfully”举个🌰:An angry crowd surged through the gates of the president's palace. 愤怒的人群涌进了总统府的大门。

3)作名词,表示“剧增”,英文解释为“A surge is a sudden large increase in something that has previously been steady, or has only increased or developed slowly.”举个🌰:An unexpected surge in electrical power caused the computer to crash. 突然出现的电压剧增导致电脑死机。

🎬电影《雷神2:黑暗世界》(Thor: The Dark World)中的台词提到:But she will not survive the amount of energy surging within her. 但她体内涌动的能量太大 她撑不住的。

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acceleration

acceleration /əkˌsel.əˈreɪ.ʃən/ 表示“增速,加快;加速性能”,英文解释为“the increase in something's speed, or its ability to go faster”或者物理上的“加速度”,英文解释为“the rate at which the velocity (= speed in a particular direction) of an object changes”

Shares of the Labubu maker rose 3.9% on early Wednesday after ending 8.1% lower ahead of the results.

这家拉布布制造商的股价周三早盘上涨3.9%,此前在业绩公布前收盘下跌8.1%。

Nomura analysts think that Pop Mart's robust intellectual property development and operation capabilities have sustained its sales momentum. In addition to its Monsters collection, which includes the red-hot Labubu doll, other IPs, such as Twinkle Twinkle, have also developed their own unique selling points and target consumers, they note.

野村(Nomura)分析师认为,泡泡玛特强大的知识产权(IP)开发和运营能力维持了其销售势头。他们指出,除了包括大受欢迎的Labubu玩偶在内的“The Monsters”系列,其他IP,如“Twinkle Twinkle”,也已形成了各自独特的卖点和目标消费者。

robust

robust /rəʊˈbʌst/ 表示“(人或动物)强壮的,茁壮的;(东西或系统)坚固的,耐用的,结实的;强劲的;富有活力的;强健的;强壮的”,英文解释为“(of a person or animal) strong and healthy, or (of an object or system) strong and unlikely to break or fail”举个🌰:He looks robust and healthy enough. 他看起来非常强壮健康。

📍这个词来自拉丁语“robustus”,意味着“强壮的”。用来形容结构“坚固”的或系统“强健”的。想象新软件更加“强健”,出现问题更少。近义词:sturdy(结实的),同根词:robustness(强健),常用短语:robust system(强健的系统)

📍在计算机科学、控制科学与工程等领域有个词叫“鲁棒性”,就是从robustness音译而来,可以用于反映一个系统在面临着内部结构或外部环境的改变时也能够维持其功能稳定运行的能力。

intellectual property

intellectual property /ɪn.təlˌek.tju.əl ˈprɒp.ə.ti/ 表示“知识产权”,英文解释为“someone's idea, invention, creation, etc., that can be protected by law from being copied by someone else”

IP即为intellectual property的缩写,原意表示知识产权。据百度百科,互联网界的“IP”可以理解为所有成名文创(文学、影视、动漫、游戏等)作品的统称。也就是说此时的IP更多的只是代表智力创造的比如发明、文学和艺术作品这些著作的版权。

📍进一步引申来说,能够仅凭自身的吸引力,挣脱单一平台的束缚,在多个平台上获得流量,进行分发的内容,就是一个IP,它是能带来效应的“梗“或者“现象”,这个“梗”可以在各种平台发挥效应,因此IP也可以说是一款产品,能带来效应的产品。

red-hot

red-hot /ˌredˈhɒt/ 表示“极其的,非常的;最新的;令人十分激动的”,英文解释为“extreme; extremely new, exciting, etc.”如:red-hot news, straight from the war zone 直接来自战区的最新消息。

Investors have grown more cautious about the company and its long-term outlook in recent months, pressing the company's shares 28% from its peak in August.

近几个月来,投资者对该公司及其长期前景变得更加谨慎,导致该公司股价从8月份的峰值下跌了28%。

cautious

cautious /ˈkɔː.ʃəs/ 1)表示“谨慎的,细心的,小心翼翼的”,英文解释为“Someone who is cautious avoids risks.”举个🌰:He's a cautious driver. 他开车很小心。

2)表示“经过仔细考虑的,斟酌过的”,英文解释为“A cautious action is careful, well considered, and sometimes slow or uncertain.”如:a cautious approach 谨慎的方式。

outlook

outlook /ˈaʊt.lʊk/ 1)表示“前景;展望”,英文解释为“the likely future situation”举个🌰:The outlook for the economy is bleak. 经济前景暗淡。

2)表示“观点,看法”,英文解释为“a person's way of understanding and thinking about something”举个🌰:He has a fairly positive outlook on life. 他的人生观相当积极。

3)表示“景色,风光,景致”,英文解释为“what you can see from a particular place”举个🌰:From the top of the tower, the outlook over the city was breathtaking. 从塔顶俯视,这座城市的景色令人叹为观止。

The recent share correction was mainly due to a decline in the second-hand prices of Labubu toys, which was mostly a result of the company's proactive capacity expansion, CGS International analysts said in a note. Demand for Labubu remains strong with the toys still sold out in all channels, they added.

中国银河国际(CGS International)分析师在一份报告中表示,近期的股价回调主要是由于Labubu玩具二手价格的下跌,而这主要是公司主动扩大产能的结果。他们补充说,对Labubu的需求依然强劲,这些玩具在所有渠道仍然售罄。

proactive

proactive /ˌprəʊˈæk.tɪv/ 表示“主动的,积极的”,英文解释为“taking action by causing change and not only reacting to change when it happens”举个🌰:Companies are going to have to be more proactive about environmental management. 公司将对环境管理采取更为积极主动的态度。

Citi thinks the decent sales trend could continue during the upcoming festive season, although its momentum may decelerate because of the higher base of comparison.

花旗(Citi)认为,良好的销售趋势在即将到来的节日季可能会持续,不过由于比较基数较高,其势头可能会放缓。

festive

festive /ˈfes.tɪv/ 表示“节日的;喜庆的;欢乐的”,英文解释为“having or producing happy and enjoyable feelings suitable for a festival or other special occasion”如:a festive mood/occasion 节日气氛/喜庆场合。

decelerate

decelerate /ˌdiːˈsel.ər.eɪt/ 表示“(使)降低速度;(使)减速”,英文解释为“to reduce the speed that a vehicle is travelling at”举个🌰:The car decelerated at the sight of the police car. 那辆汽车一见警车就慢了下来。

accelerate /əkˈsel.ə.reɪt/ 表示“(车辆或驾驶者)加速”,英文解释为“When a vehicle or its driver accelerates, the speed of the vehicle increases.”举个🌰:I accelerated to overtake the bus. 我加速超过了公共汽车。

- 词汇盘点 -

signal、 sustained、 momentum、 belie、 rocket、 surge、 acceleration、 robust、 intellectual property、 red-hot、 cautious、 outlook、 proactive、 festive、 decelerate

- 词汇助记 By AI -

The red-hot rocket signaled sustained momentum and robust acceleration, yet a cautious outlook belied the festive mood; proactive analysts warned it might soon decelerate amid tightening intellectual property rules.
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