iPhone Pocket已售罄

昨天，苹果新配件iPhone Pocket正式开售，目前长款和短款尺寸的各颜色产品均显示已售完。

今天你练听力了吗？

🤔️小作业：

1. According to the article, which criticism reflects concerns about the practical drawbacks of the iPhone Pocket?

A. It is considered a test of extreme brand loyalty

B. It resembles a piece of ordinary knitted clothing

C. Its design may expose phones to greater security risks

D. Its colour range is too limited for most consumers

无注释原文：

£220 'for a cut-up sock' - Apple's new iPhone Pocket ridiculed online

From: BBC

Apple has faced a wave of online mockery following its announcement of a new carrying case for its iPhone range.

The US tech giant was ridiculed after it revealed that the iPhone Pocket on Tuesday would retail for £219.95, despite it being little more than a novel way to carry a mobile device.

Many took aim at the high price online, while others made fun of its striking likeness to a piece of everyday knitted footwear - with one X user calling it "$230 for a cut up sock".

And the popular tech YouTuber Marques Brownlee said it was a "litmus test" for fans who "buy or defend anything Apple releases".

In a press release, Apple said the brightly-coloured accessory was part of a limited edition range created in collaboration with the Japanese fashion label Issey Miyake.

The late fashion designer previously worked with the tech firm to create the black turtleneck jumpers famously worn by the company's co-founder Steve Jobs.

Apple said the product had been inspired by "a piece of cloth", and its concept came from "the idea of creating an additional pocket".

The bag's short strap design will be available in eight colours, and the long strap in three colours.

'Limits of loyalty'

The announcement drew criticism on social media, with many suggesting it showed Apple fans would "pay for anything".

The bag's open top and sock-like structure also caught flak, with one X user saying: "no zip, no structure and considering how many thefts of iPhones there are these days... no security?"

And some even posted tongue-in-cheek pictures of the actor Sasha Baron Cohen as the fictional character Borat, suggesting the product bore similarity to his bright green mankini.

But others came to its defence, pointing out the price could be attributed to the collaboration with Issey Miyake, calling it "a nod to the history of Apple".

Social media consultant and analyst Matt Navara told the BBC the price tag looked to be less about "function" but more about "form, branding and exclusivity".

"This kind of pricing is not new in the world of luxury fashion or designer collabs," he said.

"But for most consumers, it feels like Apple is testing the limits of brand loyalty."

- ◆ -

注：完整题目见本文开头；中文文本为BBC官方译文，仅供参考

含注释全文：

£220 'for a cut-up sock' - Apple's new iPhone Pocket ridiculed online

From: BBC

Apple has faced a wave of online mockery following its announcement of a new carrying case for its iPhone range.

苹果公司在宣布一款新的iPhone携带袋后，遭遇一波线上嘲讽。

mockery /ˈmɒk.ər.i/ 表示“嘲笑，讥笑；模仿”，英文解释为“the act of mocking someone or something”举个🌰：His mockery of his dad was cruel, but it made us laugh. 他模仿他爸爸的做法有点残忍，不过我们都被逗笑了。

📍make a mockery of sth表示“取笑；愚弄；使…显得荒谬（或无价值）”，英文解释为“to make something seem stupid or without value”举个🌰：Behaviour like this makes a mockery of professional sport. 这样的行为是对职业体育的嘲弄。

The US tech giant was ridiculed after it revealed that the iPhone Pocket on Tuesday would retail for £219.95, despite it being little more than a novel way to carry a mobile device.

这家美国科技巨头周二公布“iPhone Pocket”，售价为219.95英镑，但它几乎只是携带手机的一种新奇方式，因此引来奚落。

ridicule /ˈrɪd.ɪ.kjuːl/ 作名词，表示“嘲笑；奚落；戏弄”，英文解释为“unkind words or actions that make someone or something look stupid”举个🌰：She was treated with scorn and ridicule by her colleagues when she applied for the job. 她申请那份工作时，受到了同事们的嘲弄和奚落。

作动词，表示“嘲笑；奚落；戏弄”，英文解释为“to laugh at someone in an unkind way”举个🌰：She rarely spoke her mind out of fear of being ridiculed. 她怕人嘲笑，几乎从来不说出自己的想法。

reveal /rɪˈviːl/ 1）表示“揭露；泄露；透露”，英文解释为“to make known or show something that is surprising or that was previously secret”举个🌰：He was jailed for revealing secrets to the Russians. 他因为向俄国人泄密而被监禁。

2）表示“使显露；展现；显示”，英文解释为“to allow something to be seen that, until then, had been hidden”举个🌰：A gap in the clouds revealed the Atlantic far below. 从云缝中可以看到远在下方的大西洋。

Many took aim at the high price online, while others made fun of its striking likeness to a piece of everyday knitted footwear - with one X user calling it "$230 for a cut up sock".

许多人在网络上抨击其高昂价格，另一些人则嘲笑它酷似普通的针织鞋——有一位X用户甚至戏称这是“230美元买一只剪碎的袜子”。

striking /ˈstraɪ.kɪŋ/ 1）表示“异乎寻常的，惊人的；引人注目的；显著的；不同寻常的”，英文解释为“Something that is striking is very noticeable or unusual.”举个🌰：The most striking feature of those statistics is the high proportion of suicides. 那些统计数据最显著的特征是高自杀率。

2）表示“俊秀的；妩媚动人的；很有魅力的”，英文解释为“Someone who is striking is very attractive, in a noticeable way.”举个🌰：She was a striking woman with long blonde hair. 她曾是一个留着金色长发的俊秀女子。

1）表示“编结；编织”，英文解释为“to make clothes, etc. by using two long needles to connect wool or another type of thread into joined rows”举个🌰： She's busy knitting baby clothes. 她忙着织婴儿衣服。

2）表示“（使）紧密结合，严密，紧凑”，英文解释为“to join people or things closely together or to be joined closely together”如：a closely/tightly knit community 紧密团结的群体（过去式和过去分词可以是knitted或knit）。

📍《经济学人》（The Economist）一篇讲述疫情对商业环境影响的文章中提到：It is because business can knit people together. 这主要是因为企业可以把人们凝聚在一起。

And the popular tech YouTuber Marques Brownlee said it was a "litmus test" for fans who "buy or defend anything Apple releases".

而YouTube知名科技博主马奎斯·布朗利（Marques Brownlee）则表示，这可以作为对“苹果粉丝”的“试金石”，看他们是否会“购买或维护苹果发布的任何产品”。

litmus test /ˈlɪt.məs ˌtest/ 表示“石蕊测试，酸碱测试”，英文解释为“a test to find out if a substance is acid or alkaline”

📍litmus test 石蕊测试，酸碱测试，用于检验物质的酸碱性。引申义上，它指衡量某事物或某人是否符合特定标准的关键性测试（试金石），通常用于政治、道德或决策场景。

In a press release, Apple said the brightly-coloured accessory was part of a limited edition range created in collaboration with the Japanese fashion label Issey Miyake.

在新闻稿中，苹果表示这款色彩鲜明的配件是与日本时尚品牌“三宅一生”（Issey Miyake）合作推出的限量系列之一。

表示“附件，配件，附属品；装饰品，配饰”，英文解释为“something added to a machine or to clothing that has a useful or decorative purpose”举个🌰：She wore a green wool suit with matching accessories (= shoes, hat, bag, etc.). 她身着绿色羊毛套装，全身的配饰都与之配套。

label /ˈleɪ.bəl/ 作动词，表示“贴标签”，英文解释为“to fasten a label to”举个🌰：The parcel was clearly labelled "Fragile". 这个包裹上清楚地标着“易碎品”。If you spend any time in prison, you're labelled as a criminal for the rest of your life. 一旦入过狱，“罪犯”的帽子就会一辈子扣在你的头上。

作名词，表示“公司；品牌商品；公司名称；公司标志”，英文解释为“a company that produces goods for sale, the goods themselves, or the company's name or symbol”举个🌰：Her favourite designer label (= maker of expensive clothes) is Armani. 她最喜欢的服装品牌是阿玛尼。

📍此前，戳爷Troye Sivan被传已分手数月文中就提到，Representatives for Sivan's label EMI declined to comment on rumours of a split. 戳爷的唱片公司EMI代表拒绝对分手传闻发表评论，此处的label指的是“唱片公司”，英文解释为“a company that produces and sells records, CDs, etc.”

The late fashion designer previously worked with the tech firm to create the black turtleneck jumpers famously worn by the company's co-founder Steve Jobs.

已故的时尚设计师先前曾与这家科技公司合作，打造了公司联合创始人史蒂夫·乔布斯（Steve Jobs）标志性的黑色高领毛衣。

turtleneck /ˈtɜː.təl.nek/ 表示“高圆领；高圆领针织衫”，英文解释为“a high, round collar that does not fold over on itself, or a piece of clothing with this type of collar”如：a turtleneck sweater 高圆领套衫。

jumper /ˈdʒʌm.pər/ 表示“（羊毛）套头衫”，英文解释为“a piece of clothing with long sleeves that is usually made from wool, is worn on the upper part of the body and does not open at the front”如：a red woolly jumper 红色羊毛套衫。

Apple said the product had been inspired by "a piece of cloth", and its concept came from "the idea of creating an additional pocket".

苹果表示，这款产品的灵感来自“一块布料”，其概念源于“创造一个额外口袋的想法”。

The bag's short strap design will be available in eight colours, and the long strap in three colours.

该包款的短肩带设计将提供八种颜色，长肩带则有三种颜色。

strap /stræp/ 作名词，表示“皮带；带子”，英文解释为“a narrow piece of leather or other strong material used for fastening something or giving support”举个🌰：Could you help me fasten this strap around my suitcase? 你能帮我用这条带子把手提箱系紧吗？

2）作动词，表示“用带子系（或捆、绑）”，英文解释为“to fasten something in position by fastening a narrow piece of leather or other strong material around it”举个🌰：Are the kids strapped into their car seats? 给孩子们系好坐椅安全带了吗？

'Limits of loyalty' “忠诚的边界”

The announcement drew criticism on social media, with many suggesting it showed Apple fans would "pay for anything".

这款包的发布在社交媒体上引发了批评，许多人认为这表明苹果粉丝“什么都愿意付钱”。

The bag's open top and sock-like structure also caught flak, with one X user saying: "no zip, no structure and considering how many thefts of iPhones there are these days... no security?"

这款包的敞口设计和袜状结构也遭到了抨击，一位X平台用户评论道：“没有拉链，没有支撑结构，考虑到现在iPhone被盗的案件如此之多……这安全措施还有什么保障？”

flak /flæk/ 表示“严厉批评；激烈反对”，英文解释为“strong criticism or opposition”举个🌰：She took/caught some flak from her parents about her new dress. 她的新衣服遭到了父母的一通批评。

zip /zɪp/ 作名词，表示“拉链，拉锁”，英文解释为“a device consisting of two rows of metal or plastic teeth-like parts that are brought together by pulling a small sliding piece over them, used for closing openings in clothing, bags, etc.”如：to do up/undo a zip 拉上/拉开拉链。

作动词，1）表示“拉上（…的）拉链”，英文解释为“to fasten something with a zip”举个🌰：This bag's too full, I can't zip it shut. 这包装得太满，拉链都拉不上了。

2）表示“快速移动；迅速去（某处）”，英文解释为“to move or go somewhere very quickly”举个🌰：I'm just going to zip over to the shops. 我就去商店转一圈。

📍zip sth/sb up 表示“拉上…的拉链;帮（某人）拉上拉链”，英文解释为“to fasten a piece of clothing by using its zip, or to help someone close the zip on a piece of clothing they are wearing”举个🌰：Could you zip me up, please? 请帮我拉上拉链，好吗？

And some even posted tongue-in-cheek pictures of the actor Sasha Baron Cohen as the fictional character Borat, suggesting the product bore similarity to his bright green mankini.

甚至有人恶搞，发布演员萨夏·巴伦·科恩（Sacha Baron Cohen）饰演虚构角色波拉特（Borat）的照片，暗示该产品与他那件鲜绿色的吊带紧身泳衣相似。

tongue-in-cheek /ˌtʌŋ.ɪnˈtʃiːk/ 表示“开玩笑的；说着玩的”，英文解释为“meant to be understood as a joke, although it might appear to be serious”举个🌰：Her latest play is a firmly tongue-in-cheek look at the world of advertising. 她最新的剧本对广告界大开玩笑。

But others came to its defence, pointing out the price could be attributed to the collaboration with Issey Miyake, calling it "a nod to the history of Apple".

不过，也有人为其辩护，指出价格可能源于与“三宅一生”的合作，称这是“向苹果历史致敬”。

nod /nɒd/ 作动词，表示“点头；（尤指）点头赞同，点头致意，点头示意”，英文解释为“to move your head down and then up, sometimes several times, especially to show agreement, approval, or greeting, or to show something by doing this”举个🌰：Many people in the audience nodded in agreement. 许多听众点头表示赞同。

📍a nod to sth表示向某事物致敬、表示认可或受到启发，通常指在某种程度上模仿、回应或提到某个事物，通常是为了表达某种敬意或延续某个传统。

Social media consultant and analyst Matt Navara told the BBC the price tag looked to be less about "function" but more about "form, branding and exclusivity".

社交媒体顾问兼分析师马特·纳瓦拉（Matt Navara）告诉BBC，这个定价看起来与其说是关于“功能”，不如说是“形式、品牌与独特性”。

exclusivity /ˌek.skluːˈsɪv.ə.ti/ 表示“排他性；专有权；独特性”，英文解释为“the quality of being exclusive”举个🌰：The resort still preserves a feeling of exclusivity. 这个度假胜地仍然保持着极少部分人专享的情调。

"This kind of pricing is not new in the world of luxury fashion or designer collabs," he said.

他表示：“这类定价在奢侈时尚或设计师联名的世界并不新鲜。”

collab /kəˈlæb/ 表示“合作”，英文解释为“short for collaboration : a situation in which two or more people work together to create, achieve, or promote (= encourage people to buy or use) something”举个🌰：The designer has a menswear collab with a massively popular online shop. 这个设计师和一家超火的网店有男装的合作。

"But for most consumers, it feels like Apple is testing the limits of brand loyalty."

“但对大多数消费者而言，这感觉像是苹果在测试品牌忠诚度的极限。”

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