可口可乐任命下一任CEO

近日，可口可乐官方表示，首席执行官詹鲲杰将于3月卸任，由首席运营官柏瑞凯接任。

今天你练听力了吗？

🤔️小作业：

1. What can be inferred about market reaction to the CEO transition?

A. Investors viewed the change as risky, leading to a sharp stock drop

B. The market reacted calmly, likely because Braun was widely expected to take over

C. Investors believed Braun lacked credibility, causing volatility

D. The stock rose because Braun promised aggressive cost-cutting

无注释原文：

Coca-Cola Names Next CEO

From: The Wall Street Journal

Coca-Cola said its Chief Executive James Quincey will step down from his role in March and be succeeded by Henrique Braun, the company's chief operating officer.     

Quincey, 60 years old, became CEO of the beverage company in 2017 and chairman in 2019. During his tenure at the helm of the Coca-Cola maker, the company added more than 10 billion-dollar, brands including milk brand Fairlife and Topo Chico, Coca-Cola said Wednesday.

In the transition, Quincey will become executive chairman. The board plans to nominate Braun, 57, to stand for election as a director at the company's annual shareholders meeting next year. 

The outgoing and incoming chief executives both forged similar paths at the soda giant. Both Braun and Quincey joined the company in 1996 in Atlanta. They each held chief operating officer roles before taking the helm at Coke.

Several Wall Street analysts showed little surprise by the pick of Braun as CEO, and saw him as a natural successor. Braun spoke on the company's latest earnings call in October and at industry conferences in recent years. Braun had an important role in Coke's refranchising efforts and has been working closely with Quincey for the past few years, Citi analysts say.

Shares in Coca-Cola, which has a market value of over $300 billion, were flat in after-hours trading. Coca-Cola's stock is up around 12% over the past year. The S&P 500 is up around 14% over the same time frame.  

Over his roughly three decades at the company, Braun worked in roles in North America, Europe, Latin America and Asia. He was named operating chief in January and served as the president of international development from 2022 through 2024.

Coca-Cola said Braun will aim to build on the foundation left by Quincey, who helped steer the company after completing the transfer of its U.S. bottling operations to independent partners. He also managed the company through the Covid-19 pandemic. 

Earlier this year, he helped navigate the company through a dip in sales to Hispanic consumers—an important market for Coke—after a social media rumor spread that it had called on U.S. immigration authorities to remove undocumented workers. Coke has since seen its sales rebound among Hispanic consumers.

For the three months ended Sept. 26, Coke said its revenue rose 5% from a year earlier to $12.46 billion. Global volumes of soda were flat year on year, while its water, coffee, tea and sports drinks businesses grew 3%. 

To reach cost-constrained buyers, Coke began offering new package sizes for consumers looking for lower prices.

“When we look from a consumer point of view, we continue to see divergency in spending between the income groups,” Braun told analysts in October about the company's North American business. “The pressure on middle and low-end income consumers is still there.”

- ◆ -

注：完整题目见本文开头；中文文本为华尔街日报官方译文，仅供参考

含注释全文：

Coca-Cola Names Next CEO

From: The Wall Street Journal

Coca-Cola said its Chief Executive James Quincey will step down from his role in March and be succeeded by Henrique Braun, the company's chief operating officer.     

可口可乐(Coca-Cola)表示，首席执行官詹鲲杰(James Quincey)将于3月卸任，由首席运营官柏瑞凯(Henrique Braun)接任。

step down等同于step aside，表示“退位”，英文解释为“If someone steps down or steps aside, they resign from an important job or position, often in order to let someone else take their place.”举个🌰：He has decided to step down as captain of the team. 他决定不再当队长。

类似的还有：

📍quit，除了退出，离开的含义，也有：辞去（工作）；辞职，的含义（If you quit, or quit your job, you choose to leave it.）举个🌰：He quit his job as an office boy. 他辞去了办公室勤杂员的工作。

📺美剧《恋爱手册》（A To Z）中的台词提到：Quit my job and then ask him out? 辞职然后约他出去？

succeed /səkˈsiːd/ 1）表示“接替，继任；继承”，英文解释为“to take an official job or position after someone else”举个🌰：He succeeded his father as editor of the paper. 他接替父亲成为了报纸的主编。

2）表示“成功；实现目标；达到目的”，英文解释为“If you succeed, you achieve something that you have been aiming for, and if a plan or piece of work succeeds, it has the results that you wanted.”举个🌰：She's been trying to pass her driving test for six years and she's finally succeeded. 六年来，她一直努力想通过驾照考试，终于得偿所愿。

Quincey, 60 years old, became CEO of the beverage company in 2017 and chairman in 2019. During his tenure at the helm of the Coca-Cola maker, the company added more than 10 billion-dollar, brands including milk brand Fairlife and Topo Chico, Coca-Cola said Wednesday.

现年60岁的詹鲲杰于2017年成为这家饮料公司的首席执行官，并于2019年成为董事长。可口可乐周三表示，在他执掌可口可乐期间，公司新增超过10个价值达十亿美元的品牌，包括牛奶品牌Fairlife和Topo Chico。

beverage /ˈbev.ər.ɪdʒ/ 表示“饮料”，英文解释为“a drink of any type”举个🌰：Hot beverages include tea, coffee, and hot chocolate. 热饮包括茶、咖啡和热巧克力饮料。

tenure /ˈtɛnjʊə/ 表示“任期，任职”，英文解释为“the period of time when sb holds an important job, especially a political one; the act of holding an important job”

helm /hɛlm/ 原意表示“舵柄；舵轮”，英文解释为“the handle or wheel which controls the direction in which a ship or boat travels”

📍at the helm 表示“领导位置；掌管，负责”，英文解释为“You can say that someone is at the helm when they are leading or running a country or organization.”举个🌰：After more than a decade at the helm of the university, he today announced his retirement. 在掌管大学10多年后，他于今天宣布退休。

📍 take the helm短语可以表示“开始负责，开始掌管；担任领导”（to start to officially control an organization or company）

In the transition, Quincey will become executive chairman. The board plans to nominate Braun, 57, to stand for election as a director at the company's annual shareholders meeting next year. 

在过渡期间，詹鲲杰将转任执行董事长。该董事会计划提名57岁的柏瑞凯在公司明年的年度股东大会上参选董事。

nominate /ˈnɒm.ɪ.neɪt/ 1）表示“提名；推荐”，英文解释为“to formally suggest that sb should be chosen for an important role, prize, position, etc.”举个🌰：He was nominated (as) best actor. 他获得了最佳男演员的提名。

2）表示“任命；指定”，英文解释为“to officially choose someone for a job or to do something”举个🌰：She was nominated as the delegation's official interpreter. 她被任命为代表团的正式翻译。

📍nomination /ˌnɒm.ɪˈneɪ.ʃən/ 表示“提名，推荐”，英文解释为“the act of officially suggesting someone or something for a job, position, or prize”，举个🌰：There have been two nominations for the new job. 这项新工作有两位提名人选。

📍nominee /ˌnɒmɪˈniː/ 表示“候选人；被提名人”，英文解释为“A nominee is someone who is nominated for a job, position, or award.”如：an Oscar nominee 获得奥斯卡提名的人。

The outgoing and incoming chief executives both forged similar paths at the soda giant. Both Braun and Quincey joined the company in 1996 in Atlanta. They each held chief operating officer roles before taking the helm at Coke.

即将卸任和即将上任的两位首席执行官在这家汽水巨头的职业道路相似。柏瑞凯和詹鲲杰都于1996年在亚特兰大加入该公司。他们在执掌可口可乐之前都曾担任首席运营官一职。

表示“离开的；即将离职的，即将卸任的；即将结业的”，英文解释为“leaving a place, or leaving a job”如：the outgoing vice-president 即将离任的副总统，举个🌰：Outgoing flights are booked until 15 January. 离境航班一直预订到1月15日。

forge /fɔːdʒ/ 1）表示“努力地缔造；艰苦干成；努力加强”，英文解释为“If one person or institution forges an agreement or relationship with another, they create it with a lot of hard work, hoping that it will be strong or lasting.”举个🌰：They agreed to forge closer economic ties. 他们同意建立更密切的经济联系。

2）表示“伪造（纸币、文件或画作等）”，英文解释为“If someone forges something such as paper money, a document, or a painting, they copy it or make it so that it looks genuine, in order to deceive people.”举个🌰：He admitted three charges including forging passports. 他承认了包括伪造护照在内的3项罪名。

3）表示“（尤指努力地）制造，生产”，英文解释为“to make or produce something, especially with some difficulty”举个🌰：The accident forged a close bond between the two families. 事故使两个家庭紧密地联系在了一起。

Several Wall Street analysts showed little surprise by the pick of Braun as CEO, and saw him as a natural successor. Braun spoke on the company's latest earnings call in October and at industry conferences in recent years. Braun had an important role in Coke's refranchising efforts and has been working closely with Quincey for the past few years, Citi analysts say.

一些华尔街分析师对柏瑞凯被选为首席执行官并未表现出多少意外，并视他为理所当然的继任者。柏瑞凯在10月份公司最近的财报电话会议上以及近年来的行业会议上都曾发言。花旗(Citi)分析师称，柏瑞凯在可口可乐瓶装业务的重新授权方面扮演了重要角色，并且在过去几年里一直与詹鲲杰密切合作。

Earnings Call（财报电话会议）是一家上市公司在发布季度或年度财务业绩报告后，举行的面向投资者、分析师和公众的电话会议/网络直播。会议的核心目的是由公司管理层（通常是CEO和CFO）解读财报数据、讨论公司表现、阐述业务进展，并回答分析师和投资者的提问。

Shares in Coca-Cola, which has a market value of over $300 billion, were flat in after-hours trading. Coca-Cola's stock is up around 12% over the past year. The S&P 500 is up around 14% over the same time frame.  

可口可乐股价盘后持平；该公司市值超过3,000亿美元。过去一年间可口可乐的股价累计上涨约12%。同期标普500指数上涨约14%。

frame /freɪm/ 表示“（图画、门、窗的）框，框架”，英文解释为“a border that surrounds and supports a picture, door, or window”如：a picture frame 画框，也可以表示“帧；（摄影胶片的）画格；（电视或电影的）画面，镜头”，英文解释为“one of the pictures on a strip of photographic film, or one of the single pictures that together form a television or cinema film”

也可以表示“（斯诺克等游戏的）一局”，英文解释为“the size and shape of someone's body”举个🌰：She lost the next two frames. 她输掉了接下来的两局。

📍time frame /ˈtaɪm ˌfreɪm/ 表示“（安排进行某活动的）时间框架，时间范围”，英文解释为“a period of days, weeks, months, etc. within which an activity is intended to happen”举个🌰：Have you set a time frame for completing the job? 你给这项工作定完成时限了吗？The time frame within which all this occurred was from February 2015 to December 2025. 这一切都是在2015年2月到2025年12月的时间范围内发生的。

作动词，frame /freɪm/ 1）可以表示“（措词谨慎地）表达，说出”，英文解释为“to express something choosing your words carefully”举个🌰：The interview would have been more productive if the questions had been framed more precisely. 如果当时问题提得更确切些，采访就会更有成效。

2）frame /freɪm/ 表示“给（图画等）装（镜）框”，英文解释为“to fix a border around a picture, etc. and often glass in front of it”举个🌰：I keep meaning to get that photo framed. 我一直打算给那张照片镶上框。

📍framed /freɪmd/ 表示“加外框的”，英文解释为“surrounded by a border”如：a framed photograph 用像框装起来的照片。

Over his roughly three decades at the company, Braun worked in roles in North America, Europe, Latin America and Asia. He was named operating chief in January and served as the president of international development from 2022 through 2024.

在公司工作的近三十年里，柏瑞凯曾在北美、欧洲、拉丁美洲和亚洲担任过多个职位。他于1月份被任命为首席运营官，并曾在2022年至2024年底担任国际发展总裁。

Coca-Cola said Braun will aim to build on the foundation left by Quincey, who helped steer the company after completing the transfer of its U.S. bottling operations to independent partners. He also managed the company through the Covid-19 pandemic. 

可口可乐表示，柏瑞凯将致力于在詹鲲杰打下的基础上再创佳绩，詹鲲杰在完成将美国瓶装业务转让给独立合作伙伴后，帮助引导了公司的发展。他还带领公司度过了新冠疫情期。

steer /stɪər/ 1）表示“引导，带领”，英文解释为“to take someone or something or make someone or something go in the direction in which you want him, her, or it”举个🌰：She steered her guests into the dining room. 她把客人们领到餐厅。

2）表示“驾驶”，英文解释为“When you steer a car, boat, or plane, you control it so that it goes in the direction that you want.”举个🌰：He steered the boat into the harbour. 他把船开进港。

Earlier this year, he helped navigate the company through a dip in sales to Hispanic consumers—an important market for Coke—after a social media rumor spread that it had called on U.S. immigration authorities to remove undocumented workers. Coke has since seen its sales rebound among Hispanic consumers.

今年早些时候，在一则社交媒体谣言称该公司曾要求美国移民当局驱逐无证工人后，该公司面向拉美裔消费者——可口可乐的一个重要市场——的销量一度下滑，他帮助公司应对了这一局面。此后，可口可乐在拉美裔消费者中的销量已出现反弹。

navigate /ˈnæv.ɪ.ɡeɪt/ 1）表示“浏览，访问（网站）”，英文解释为“to move around a website or computer screen, or between websites or screens”举个🌰：Their website is fairly plain, but very easy to navigate. 他们的网站页面比较简单，但浏览起来很便捷。

2）表示“导航，确定…的方向”，英文解释为“to direct the way that a ship, aircraft, etc. will travel, or to find a direction across, along, or over an area of water or land, often by using a map”举个🌰：There weren't any road signs to help us navigate through the maze of one-way streets. 没有任何路标可以指引我们穿过像迷宫似的单行街道。

表示“弹回；反弹；跳回”，英文解释为“the act of rebounding”举个🌰：I hit the ball on the rebound (= after it had hit the wall or ground once). 球反弹回来时被我击中了。

For the three months ended Sept. 26, Coke said its revenue rose 5% from a year earlier to $12.46 billion. Global volumes of soda were flat year on year, while its water, coffee, tea and sports drinks businesses grew 3%. 

可口可乐表示，在截至9月26日的三个月里，收入同比增长5%，至124.6亿美元。全球苏打水销量同比持平，而水、咖啡、茶和运动饮料业务增长了3%。

volume /ˈvɒl.juːm/ 作名词，1）表示“总数；总量；总额”，英文解释为“the number or amount of something in general”举个🌰：It's the sheer volume of traffic in the city that is causing the problems. 造成这些问题的就是城里的交通流量。

2）表示“容积；体积；容量”，英文解释为“the amount of space that is contained within an object or solid shape”举个🌰：Which of these bottles do you think has the greater volume? 你认为这些瓶子中哪个容积最大？

3）表示“卷；册”，英文解释为“one in a set of related books”也可以表示“书”，英文解释为“a book”如：如：a volume of poetry 一本诗集，举个🌰：She took a slim volume down from the shelf. 她从书架上取下一本很薄的书。

4）表示“音量；音量调节钮”，英文解释为“the level of sound produced by a television, radio, etc., or the switch or other device controlling this”举个🌰：Could you turn the volume down, please, I'm trying to sleep. 你能把音量调低些吗？我要睡觉。

To reach cost-constrained buyers, Coke began offering new package sizes for consumers looking for lower prices.

为了吸引注重成本的消费者，可口可乐开始为寻求低价的顾客提供新包装尺寸的产品。

“When we look from a consumer point of view, we continue to see divergency in spending between the income groups,” Braun told analysts in October about the company's North American business. “The pressure on middle and low-end income consumers is still there.”

“从消费者的角度而言，我们继续看到不同收入群体之间的支出出现分化，”柏瑞凯在10月份就该公司的北美业务对分析师表示。“中低收入消费者面临的压力依然存在。”

divergency表示“差异；分化；分歧状态”，英文解释为“The state or quality of diverging; divergence; a difference or deviation between things.”

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