你关注的这些“博主”可能是假的？紧急提醒！
双语君约 4 分钟Recent investigations have revealed that numerous social media posts claiming to share homeowners' renovation experiences are actually generated using artificial intelligence (AI), raising concerns over deceptive marketing practices.
记者在小红书、抖音等平台输入“装修已定”“聊聊感受”等关键词，页面瞬间弹出大量“业主经验分享”类帖子，IP地址涵盖北京、上海、广州、成都等全国多个城市。
这些帖子的封面图高度相似：几乎均为一对笑容灿烂的“夫妻”站在新家门口合影，部分“夫妻”还怀抱婴儿，营造出“真实业主入住”的场景。
Reporters searching keywords like "renovation completed" on platforms such as RedNote and Douyin found a flood of posts claiming to feature "real homeowners". Most images show smiling couples — sometimes holding infants — in front of newly renovated homes, with IP addresses tracing to cities including Beijing, Shanghai, Guangzhou, and Chengdu.
然而仔细观察可发现，这些图片存在失真。每对“夫妻”的笑容都很一致，面部细节过于完美，背景透视轻微畸变，有典型AI生成的痕迹，但发布者并未对此进行标注。
Closer inspection reveals AI-generated traits, including unnaturally perfect faces, uniform smiles, and slightly distorted backgrounds, yet none of the posts disclose that the images are AI-generated.
另外，帖子的文案也很模板化。开头讲装修水深，自己几个月来睡不好觉，后来在平台上姐妹的帮助下，事情出现转机，找到良心装修公司，选择这家公司的原因包括报价清晰、材料接地气、付款比例合理等。评论区里，有一堆人留言问是哪家公司，对方一一表示已私信回复。
The posts also follow a standardized template. They begin with complaints about renovation challenges, describe how online advice helped them find a reputable company, and praise clear pricing, quality materials, and fair payment terms. Comment sections frequently feature users asking for the company's details, with replies sent privately.
Industry insiders say AI-based marketing is becoming increasingly common. Hu, a sales manager at a well-known renovation company, said generating AI "homeowners" allows companies to produce large volumes of promotional content at minimal cost, compared with traditional photoshoots. Wang, another industry professional, added that private-message replies may conceal commercial motives.
Some users also reported that companies have used friends' photos or social media avatars without permission.
同时，邵斌律师还表示，我国广告法第四条规定，广告不得含有虚假或者引人误解的内容，不得欺骗、误导消费者。若装修公司用AI合成图像冒充真实业主形象，暗示是“真实业主好评”“真实完工案例中的业主”，但未如实告知图像为AI生成，可能违反广告法的诚实信用原则，可以由市场监管部门责令停止违法行为，消除影响，并处20万元-100万元罚款；情节严重的，可吊销营业执照。
Legal experts warn that the practice could violate multiple Chinese laws. Shao Bin, founding partner at Bohe & Hansen Law Firm, said using AI-generated images of "homeowners" or staff without consent infringes portrait rights — even without direct profit — and could lead to orders to cease use, remove content, issue an apology, and pay compensation.
Shao also noted that under China's Advertisement Law, presenting AI images as real customer reviews or completed projects without disclosure can result in fines of 200,000 to 1 million yuan, and, in serious cases, the revocation of business licenses.
来源：中国青年报 潮新闻 钱江晚报
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