宜家将关闭全国7家门店

近日，“宜家中国资讯中心”发布消息，2026年2月2日起，将关闭宜家上海宝山商场、广州番禺商场、天津中北商场、南通商场、徐州商场、宁波商场和哈尔滨商场等七家门店。

今天你练听力了吗？

🤔️小作业：

1. Why does the article mention IKEA's cooperation with JD.com near the end?

A. To show IKEA's dependence on Chinese tech firms

B. To highlight logistical challenges faced by foreign retailers

C. To reinforce the rationale behind IKEA's strategic shift

D. To explain why financial data for China was not disclosed

无注释原文：

IKEA to Close Seven Shops in China Amid Competition, Weak Demand

From: Bloomberg

IKEA will shutter seven of its signature blue-box furniture stores across China and pivot to smaller outlets, as the Swedish retailer grapples with the rising competition from local rivals.

Operations will end at stores in cities including Shanghai, Guangzhou and Tianjin from Feb. 2, the company said in a statement. Over the next two years, it plans to open around a dozen small format stores in Beijing and Shenzhen.

Following the closures, IKEA will still operate 34 physical stores, two flagship e-commerce shops and other digital channels in China, reaching more than 1 billion Chinese consumers, the company said. The restructuring is aimed at directing resources to channels closer to consumers.

The move comes amid weakening demand for IKEA furniture in recent years, while lower-priced online brands have eroded IKEA's market share in the country.

Shifting to smaller stores aligns with the furniture giant's global strategy of bringing outlets closer to customers and speeding up delivery.

IKEA said it's also working with Chinese e-commerce giant JD.com Inc. to enable instant delivery of its products across seven Chinese cities.

China market's contribution to IKEA's total sales has slipped over the years, but still remains among its top 10 markets. The company has not disclosed financial figures for China in recent years.

- ◆ -

注：完整题目见本文开头；中文文本为机器翻译并非一一对应，仅供参考

含注释全文：

IKEA to Close Seven Shops in China Amid Competition, Weak Demand

From: Bloomberg

IKEA will shutter seven of its signature blue-box furniture stores across China and pivot to smaller outlets, as the Swedish retailer grapples with the rising competition from local rivals.

随着本土竞争对手的崛起，瑞典零售商宜家公司将在中国关闭七家标志性的蓝盒子家具卖场，并转向开设更小规模的门店。

1）shutter作名词，通常复数，原意表示“活动护窗；百叶窗”，英文解释为“one of a pair of wooden or metal covers that can be closed over the outside of a window to keep out light or protect the windows from damage”，如：to open/close the shutters 打开/关上护窗。

2）作动词，可以指关上百叶窗，也有“（暂时或永久地）停业”的含义（to close down a business or activity）。

📍《经济学人》（The Economist）一篇讲述疫情影响的文章中提到：As covid-19 shutters businesses and leaves supermarket shelves bare, ...随着新冠肺炎导致众多企业关闭，超市货架空空如也，

pivot /ˈpɪvət/ 可以作名词，也可作动词，表示“（使）在枢轴上旋转（或转动）；转动；扭曲”，英文解释为“to turn or balance on a central point (= a pivot ) ; to make sth do this”举个🌰：Windows that pivot from a central point are easy to clean. 沿中轴转动的窗子容易擦洗。

pivot在此处的意思是转向、调整策略，尤其指在商业战略上的重大转变。

🎬电影《奎迪》（Creed）中的台词提到：I can't pivot fast enough. 我转得还不够快。

outlet /ˈaʊt.let/ 或者outlets一词经常出现，media outlet / news outlets 都可以表示媒体/新闻机构；outlet本身表示“商店，商行；销售公司；专卖店；直销店”，英文解释为“An outlet is a shop or organization which sells the goods made by a particular manufacturer or at a discount price, often direct from the manufacturer.”如：a fast-food outlet 快餐店，a retail outlet 零售店，举个🌰：At the factory outlet you'll find discounted items at up to 75% off regular prices. 在工厂的直销店里，你会找到比常规价低75%的打折商品。

📍而我们日常生活中常见的“奥特莱斯”商场就是outlets的音译，指的就是品牌直销购物中心。

此外，也可以指“（情绪或精力的）发泄方式，发泄途径，施展的机会”，英文解释为“a way in which emotion or energy can be expressed or made use of”举个🌰：Her work provided no outlet for her energies and talents. 她的工作没有给她提供发泄精力及施展才华的机会。

📍美式英语里还可以表示“电源插座（同 power point）”

1）表示“扭打；搏斗”，英文解释为“to take a firm hold of sb/sth and struggle with them”举个🌰：Passers-by grappled with the man after the attack. 袭击之后过路人便与这男人扭打起来。

2）表示“努力设法解决；尽力解决；设法对付；尽量克服”，英文解释为“to try hard to find a solution to a problem”举个🌰：The government has yet to grapple with the problem of air pollution. 政府还需尽力解决空气污染问题。

🎬电影《钢铁侠3》（Iron Man 3）中的台词提到：trying to grapple with something from some hard-crypt data files 希望能在一些加密的数据文件里找到线索...

rival /ˈraɪ.vəl/ 作名词，表示“竞争对手；敌手”，英文解释为“a person, group, etc. competing with others for the same thing or in the same area”

作动词，表示“可与…相媲美，比得上”，英文解释为“to be as good, clever, beautiful, etc. as someone or something else”举个🌰：No computer can rival a human brain for/in complexity. 没有任何计算机比得上人脑复杂。

Operations will end at stores in cities including Shanghai, Guangzhou and Tianjin from Feb. 2, the company said in a statement. Over the next two years, it plans to open around a dozen small format stores in Beijing and Shenzhen.

宜家公司在声明中表示，位于上海、广州和天津等城市的门店将自2月2日起停止运营。未来两年内，公司计划在北京和深圳开设约12家小型门店。

Following the closures, IKEA will still operate 34 physical stores, two flagship e-commerce shops and other digital channels in China, reaching more than 1 billion Chinese consumers, the company said. The restructuring is aimed at directing resources to channels closer to consumers.

宜家公司表示，关店之后，其在中国仍将运营34家实体门店、两家旗舰电商店铺以及其他数字化渠道，覆盖超过10亿中国消费者。本次调整旨在将资源更多投向更贴近消费者的渠道。

flagship /ˈflæɡ.ʃɪp/ 表示“（某机构的）旗舰产品，最重要理念，主建筑物”，英文解释为“the best or most important product, idea, building, etc. that an organization owns or produces”举个🌰：This machine is the flagship in our new range of computers. 这台机器是我们新计算机系列的主打产品。

The move comes amid weakening demand for IKEA furniture in recent years, while lower-priced online brands have eroded IKEA's market share in the country.

近年来，宜家家具需求走弱，同时价格更低的线上品牌不断蚕食其在中国的市场份额，这一调整正是在这一背景下作出的。

erode /ɪˈrəʊd/ 表示“降低，削弱”，英文解释为“If the value of something erodes or is eroded by something such as inflation or age, its value decreases.”举个🌰：Competition in the financial marketplace has eroded profits. 金融市场的竞争降低了利润。

还可以指“（气候）侵蚀，腐蚀；（岩石、土壤）风化”等，英文解释为“if the weather erodes rock or soil, or if rock or soil erodes, its surface is gradually destroyed”

Shifting to smaller stores aligns with the furniture giant's global strategy of bringing outlets closer to customers and speeding up delivery.

转向小型门店符合这家家具巨头在全球范围内的战略，即让门店更靠近消费者，并加快配送速度。

align /əˈlaɪn/ 1）表示“排整齐；校准；（尤指）使成一条直线”，英文解释为“to arrange sth in the correct position, or to be in the correct position, in relation to sth else, especially in a straight line”举个🌰：Make sure the shelf is aligned with the top of the cupboard. 务必使搁架与橱柜顶端对齐。

2）表示“使一致”，英文解释为“to change sth slightly so that it is in the correct relationship to sth else”举个🌰：Prices have been aligned with those in world markets. 价格已调整到与世界市场一致。

IKEA said it's also working with Chinese e-commerce giant JD.com Inc. to enable instant delivery of its products across seven Chinese cities.

宜家公司表示，公司还在与中国电商巨头京东集团（JD.com Inc.）合作，在中国七座城市实现产品即时配送。

China market's contribution to IKEA's total sales has slipped over the years, but still remains among its top 10 markets. The company has not disclosed financial figures for China in recent years.

多年来，中国市场对宜家总销售额的贡献有所下降，但仍位列其前十大市场之列。公司近年未披露中国市场的具体财务数据。

disclose /dɪˈskləʊz/ 表示“公开，公布；透露，揭露”，英文解释为“to make something known publicly, or to show something that was hidden”举个🌰：The company has disclosed profits of over £200 million. 这家公司已公布其利润超过两亿英镑。

📍词根“dis-”表示“分开”，“close”意味着“关闭”，整体表示“打开关闭的东西”，即“揭露”或“透露”信息。近义词：reveal（揭示），同根词：disclosure（披露），常用短语：disclose information（透露信息）

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