义乌“哭哭马”供不应求,工人手滑缝反嘴巴意外爆红,网友:马“倒”成功了!
近日,网友意外购入一只嘴部缝反的马年公仔,并将其购买经历分享至社交平台后该公仔走红,且被网友戏称为隐藏款“哭哭马”。相关话题冲上热搜第一。
A simple manufacturing flaw has propelled a small plush toy into social media stardom and triggered an unexpected production boom in eastern China. The item in question is a "Year of the Horse" doll, which accidentally left a factory with its embroidered smile sewn upside down, resulting in a distinctly forlorn, "sad-cute" expression.
有许多网友向商家咨询购买该款“哭哭马”,商家表示没想到顾客随手一发就爆了,目前已经在加急制作中。据了解,这款小马公仔高20厘米左右,售价25元。
The journey began when a shopper in Hangzhou, Zhejiang province, purchased the 20-centimeter-tall doll and shared photos of its wronged face online. Netizens quickly christened it the "Crying Horse", celebrating it as a rare "hidden edition". Its relatable expression of melancholy resonated deeply, transforming the toy from a standard 25-yuan ($3.5) souvenir into a viral symbol for venting daily frustrations and soothing modern anxieties.
据了解,工人在缝制马年玩偶时误将上扬的嘴角缝成下撇,形成嘴角下垂、腮红鼻孔朝下的“委屈脸”,本属瑕疵品。杭州网友购入后分享至社交平台,其“丧萌”神态迅速引发全网共鸣。“哭哭马”委屈巴巴的表情戳中网友们,既能吐槽解压又能治愈坏情绪,从普通公仔变成社交新宠。
Eager consumers flooded the original seller with requests for the "error version", forcing an immediate change in production strategy. Assembly lines originally tasked with correcting the flaw were hastily reconfigured to deliberately manufacture the frowning "Crying Horse".
不少网友爱上了“哭哭马”的这股“丧萌感”,纷纷找商家求购错版,原本要纠错的生产线连夜改方案,缝纫工踩着缝纫机赶制“哭哭马”。
“哭哭马”还被网友玩出花式梗:打工不开心?“哭哭马”陪你,新的一年允许自己不开心。还有网友说:马“倒”成功了,这就是现实版的“塞翁失马焉知非福”。
1月9日,义乌国际商贸城经营户张女士笑着表示:“就是工人疏忽了,嘴巴弄反了。”从次品逆袭成爆款,老板娘说订单多到来不及生产,“开了十多条生产线吧,没办法,来不及。”但是仍供不应求,订单已排至2026年3月。
"The worker just made a slip — the mouth was put on backwards," said Ms Zhang, a merchant at Yiwu International Trade Market, on January 9. She described the toy's journey from defect to sensation: "We've started over ten production lines, but it's completely insufficient. Orders are already backed up until March 2026."
编辑:焦洁
实习生:靳佳欣
来源:扬子晚报
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