被罚6.5万元，百万粉丝网红致歉
双语君约 4 分钟Recent controversy has erupted over Chinese influencer Da Xin, who is facing backlash and a significant fine for misleading consumers during a live-stream session by selling synthetic beef labeled as "100 percent pure beef".
According to a report by Jiupai News, a customer surnamed Xing from Shandong province purchased four bags of "beef rolls" from Da Xin's live-stream channel. During the broadcast, Da Xin prominently displayed a sign promising "If fake, we pay 10,000 times the price, support testing by any institution," and verbally guaranteed the product was pure beef.
However, upon receiving the product, Xing discovered the ingredient list included not only beef but also water, salt, soy protein, and modified starch, contradicting the "100 percent pure beef" claim.
On Feb 6, the Market Supervision Administration in Shen county, Shandong province, penalized Da Xin's affiliated company, Liaocheng Dingyou Media Co, for deceptive marketing practices. The company was fined 65,000 RMB.
An investigation confirmed the product was a processed composite, and not pure beef. The influencer's promotional content, delivered during live-streamed sales, falsely represented the item, constituting illegal false advertising. Records showed 397 orders were placed through the influencer's link at 89.9 RMB each, totaling 35,690.3 RMB in sales. The company earned 3,569 RMB in commissions from these sales.
The administration cited violations under relevant anti-unfair competition and consumer protection laws. However, regarding consumer compensation, the company refused mediation. Officials stated that affected consumers would need to seek direct compensation through legal channels, as the company had rejected regulatory mediation. Xing has stated his intention to sue, seeking 500 RMB in statutory compensation.
2月13日，“大鑫”在其账号上发布道歉视频称，做错了就该罚，是讲解产品环节出了问题，产品是符合标准的。
“不应该供应商或者厂家写出来什么，就放心去读，因为有很多违禁词不能出现在直播间讲解产品当中，我对自己专业知识的不足承认错误。”同时，“大鑫”在视频中表示，不认可有人在此事上对其进行敲诈勒索。
On Feb 13, Da Xin issued a public apology video, acknowledging the mistake and the fine. He attributed the error to a lack of professional knowledge, claiming he simply read the product information provided by the supplier without verifying its accuracy for a live-stream format.
“大鑫”的账号主页显示，目前，其粉丝量已超199万。
Despite the apology, reports indicate no compensation has been offered to affected buyers. Da Xin's social media profile currently boasts nearly 2 million followers.
邢先生的代理律师北京富力律师事务所殷清利表示，目前已经有十多位消费者主动联系欲共同提起欺诈消费民事诉讼。
《中华人民共和国消费者权益保护法》第五十五条第一款，经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或者接受服务的费用的三倍；增加赔偿的金额不足五百元的，为五百元。
来源：中国青年报 九派新闻 鲁网聊城
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