拼豆订单暴涨!网友:人一旦染上拼豆就定型了
Perler beads, or, as they're locally known, pindou, are suddenly everywhere in China. This classic craft has surged in popularity among Gen Z consumers. According to recent Spring Festival consumption data, year-over-year bookings for perler bead workshops jumped 9,018 percent, far outpacing the next-fastest-growing category: pet boarding.
bead /biːd/ (有孔的)珠子
图源:抖音
一代人有一代人的“十字绣”
Perler beads, also known as fusible beads, are tiny plastic cylinders arranged on pegboards to form patterns, which are then fused with heat to create finished designs. The craft originated in Sweden in the 1970s and was initially developed as a therapeutic tool. Its inventor believed the fine motor activity could help older adults maintain cognitive function and ease feelings of isolation during long winters.
图源:小红书
高性价比“悦己消费”
带动产业发展
Today, enthusiasts can either purchase DIY kits online or visit specialized bead studios. These shops provide materials, tools and an expanded color palette, allowing customers to create in-store. A recent survey of Nanjing businesses found that most charge between 20 and 50 yuan per person, typically without time limits.
喜欢拼豆
更喜欢它带来的专注体验
Whether a mindful escape or a creative outlet, perler beads tap into something enduring: the satisfaction of making something tangible, one tiny piece at a time.
So why the craze? Psychology offers clues. When fully absorbed in arranging beads, crafters often enter a state known as "flow" — a term coined by psychologist Mihaly Csikszentmihalyi to describe deep immersion in a task. The state is associated with dopamine release and heightened feelings of focus and satisfaction.
很多玩家最为沉迷的是拼豆操作中大量的重复性动作——拿起豆子、找准位置再放下。这个过程看似单调,但恰恰是这样的不断重复,帮助大脑从纷杂的思绪中抽离出来,进入一种平静、专注的状态。
Many are also drawn to the repetitive, rhythmic motion of bead placement, which can induce a calm mental state similar to mindfulness practice. For a generation navigating constant digital stimulation, the tactile act of crafting provides a welcome mental reset.
通过这种“确定性的回报”,满足了年轻人对掌控感的基本需求。
具身认知理论认为,认知过程并非只发生在大脑里,而是与身体的感觉、动作、姿态紧密相连。生理体验与心理状态之间有着强烈的联系,生理体验“激活”心理感觉,引起人们的情绪。
There is also an explanation rooted in embodied cognition, a theory that states that thinking is shaped not only by the brain but by bodily movement and sensory experience. Bead crafting engages touch, sight and sound, creating deeper cognitive engagement than purely digital interaction.
完成一个拼豆作品后,分享到社交媒体上就能收获很多点赞。这种对于“社交认同”的渴望,也成了不少人沉迷拼豆的乐趣之一。
图源:光明日报
再说材料。拼豆最后一步需要高温熨烫。正规品牌的拼豆通常会用食品级塑料,但部分低价产品可能使用劣质材料,加热时会释放甲醛等挥发性物质。如果环境不通风,长期吸入对呼吸道健康造成不利影响。
你玩过拼豆吗?体验如何?快来评论区分享你的拼豆杰作!
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