LABUBU电影正式官宣

近日，泡泡玛特携手索尼影业，正式官宣LABUBU真人动画电影。

今天你练听力了吗？

🤔️小作业：

1. According to the article, which of the following is NOT cited as a factor contributing to Labubu's commercial success?

A. The marketing strategy of selling them in blind boxes.

B. Endorsements by international celebrities.

C. The expansion into operating a theme park in Beijing.

D. Their origin as characters from a popular video game series.

无注释原文：

Labubu film is official with Paddington director at the helm

From: BBC

The hugely popular Labubu dolls will soon star in their own feature film, Chinese toy company Pop Mart and Sony Pictures have announced.

A Labubu movie that will combine live action and computer-generated animation is in "early development", the two companies said in a statement.

The film will be directed by Paul King, whose credits include Wonka, Paddington and BBC comedy series The Mighty Boosh. No release date has been set.

Labubus have become a global sensation in recent years and sales have turned Pop Mart into a toy-making behemoth worth nearly $40bn (£29.9bn), surpassing established rivals like Barbie-maker Mattel.

The Labubu craze has helped Pop Mart expand beyond toys to operating a theme park in Beijing. Now, the company is venturing into film.

Labubus are Pop Mart's most popular toys. Part of their appeal is that they are sold in blind boxes - buyers don't know which Labubu they are getting until they open the package.

Celebrities like Rihanna and Lisa from Blackpink have also been photgraphed wearing Labubu charms with their designer bags.

Created over a decade ago by Hong Kong artist Kasing Lung, Labubu is a forest elf inspired by Nordic mythology and part of Lung's book series, The Monsters, which features a large number of fantasy characters.

The Labubu movie was announced in Paris on Wednesday during a global exhibition tour for the Labubu toys' 10th year anniversary.

Lung will serve as the film's executive producer. Aside from directing, King will also co-produce and develop the script with Steven Levenson, the writer behind the stage show Dear Evan Hansen and the musical film Tick, Tick... Boom!

A 'good moment' for Pop Mart

Pop Mart's plan to launch a Labubu media franchise is a logical next step after the toys' popularity, experts said.

A Labubu movie could help Pop Mart evolve from a toy retailer to an entertainment brand, said Kim Dayoung a marketing lecturer at the National University of Singapore.

"For Gen Z and Millennial consumers, content and commerce are closely intertwined - watching a story, connecting with a character, and then buying into that world is a seamless journey... The potential is very high," Kim told the BBC.

It could also re-assure Pop Mart investors about the value of the company.

"Labubu has a loyal and fanatic customer base, so a film could potentially be a significant growth opportunity for them, if the content is appealing," said Kapil Tuli from the Lee Kong Chian School of Business at the Singapore Management University.

A Labubu movie could also capitalise on the momentum of Chinese animation, following the blockbuster success of Ne Zha 2 and the video game Black Myth: Wukong, Tuli said.

"It's a good moment to make that jump."

- ◆ -

注：完整题目见本文开头；中文文本为BBC官方译文，仅供参考

含注释全文：

Labubu film is official with Paddington director at the helm

From: BBC

The hugely popular Labubu dolls will soon star in their own feature film, Chinese toy company Pop Mart and Sony Pictures have announced. A Labubu movie that will combine live action and computer-generated animation is in "early development", the two companies said in a statement.

深受欢迎的“拉布布”（Labubu）兔兔妖系列玩具即将登上大银幕。中国潮玩公司泡泡玛特（Pop Mart）与索尼影业（Sony Pictures） 宣布，“拉布布”将拍摄真人和电脑动画结合的电影，目前仍处于“早期开发阶段”。

feature 1）作名词，原意表示“特色；特征；特点，功能”，英文解释为“something important, interesting or typical of a place or thing”，此前在iOS 14来了!文中就出现了多次的feature，介绍iOS 14各种新功能，新特点，举个🌰：Which features do you look for when choosing a car? 你挑选轿车时要着重哪些特点？

2）feature = feature film表示“（电影）故事片，正片”，英文解释为“a film that is usually 90 or more minutes long”

3）feature作动词，表示“以…为特色；由…主演；以…为主要组成”，英文解释为“to include a particular person or thing as a special feature”，作动词往往可以理解为“有...”（功能/特色），举个🌰：Many of the hotels featured in the brochure offer special deals for weekend breaks. 小册子列举的多家旅馆都有周末假日特别优待。The film features Cary Grant as a professor. 这部电影由卡里·格兰特饰演一位教授。

📍在英文歌中会经常看到这种说法，xxxa feat. xxxb，此处feat.实际上就是feature的缩写，大概意思是歌曲中穿插另外一个人的演唱或表演，xxxa和xxxb共同演绎，合作演出。据百度百科，feat.的是后面这个歌手（或者组合）他在这首单曲里面或者这张专辑里面并不是主角，前面那个人才是这首歌的灵魂或者主人。

表示“动画；动画片”，英文解释为“moving images created from drawings, models, etc. that are photographed or created by a computer”。

📍类似的：

anime表示“（日本的）动画片”，英文解释为“Japanese films made using characters and images that are drawn rather than real, or one of these films”。

📍有个说法叫：ACG指的就是Animation（动画）、Comics（漫画）与Games（游戏）的首字母缩写。

The film will be directed by Paul King, whose credits include Wonka, Paddington and BBC comedy series The Mighty Boosh. No release date has been set.

这部电影将由保罗·金（Paul King）执导，他曾执导《旺卡》、《柏灵顿》（Paddington，《帕丁顿熊》）系列和BBC喜剧《神奇动物管理员》（The Mighty Boosh）等。电影的推出日期未有公布。

credit /ˈkred.ɪt/ 作名词，1）表示“赞扬；赞许；荣誉”，英文解释为“praise, approval, or honour”举个🌰：She got no credit for solving the problem. 她没有因为解决了这一问题而得到任何赞许。

2）可数名词，表示“学分”，英文解释为“a unit that represents a successfully finished part of an educational course”举个🌰：Each of these classes is worth three credits. 这些课程每门3个学分。

3）表示“赊购，赊账，信用贷款”，英文解释为“a method of paying for goods or services at a later time, usually paying interest as well as the original money”举个🌰：They decided to buy the car on credit. 他们决定用赊购的方法买那辆汽车。

4）credits可以表示某人在电影、电视或其他媒体作品中的参与或贡献，通常指的是某人的角色或工作。当提到一个演员的credits时，它通常指的是该演员参与过的电影或电视作品。

作动词，credit A with B 或者 credit B to A，表示“认为是…的功劳；把…归于”，英文解释为“to believe or say that sb is responsible for doing sth, especially sth good”举个🌰：The company is credited with inventing the industrial robot. 发明工业机器人是那家公司的功劳。

Labubus have become a global sensation in recent years and sales have turned Pop Mart into a toy-making behemoth worth nearly $40bn (£29.9bn), surpassing established rivals like Barbie-maker Mattel.

近年来，“拉布布”在全球掀起热潮，强劲的销售让泡泡玛特成为估值近400亿美元（约299亿英镑）的玩具巨头，超越如芭比（Barbie）制造商美泰（Mattel）等老牌对手。

sensation /senˈseɪ.ʃən/ 1）表示“轰动；哗然；引起轰动的人（或事物）”，英文解释为“very great surprise, excitement, or interest among a lot of people; the person or the thing that causes this surprise”举个🌰：The band became a sensation overnight. 一夜之间，这支乐队名声大振。

📍此前，戳爷Troye Sivan被传已分手数月？文中出现过，pop sensation可以理解为“流行巨星”，“流行天王”。还有，63岁中国爷爷成油管网红文中标题就是Master carpenter's ancient Chinese skills are a YouTube sensation.

2）作可数名词，还可以表示“感觉；知觉”，英文解释为“a feeling that you get when sth affects your body”如：a tingling/burning sensation 刺痛/烧灼的感觉。

3）作不可数名词，可以表示“感觉能力；知觉能力”，英文解释为“the ability to feel through your sense of touch”举个🌰：She seemed to have lost all sensation in her arms. 她的两条胳膊好像完全失去知觉了。

🎬电影《困在爱中》（Stuck in Love）中的台词提到：I was overcome by the oddest sensation. 我像是被一种怪异的冲动（感觉）驱使着。

📍词根“-sens-”来自拉丁语“sensare”，表示“感觉”。近义词：phenomenon（现象），同根词：sensitive（敏感的），常用短语：cause a sensation（引起轰动）

behemoth /bɪˈhiː.mɒθ/ 表示“庞然大物；强大的事物”，英文解释为“something that is extremely large and often extremely powerful”如：a grocery chain behemoth 大型连锁食品杂货店。

surpass /səˈpɑːs/ 表示“超过，优于，胜过”，英文解释为“to do or be better than”举个🌰：His time for the 100 metres surpassed the previous world record by one hundredth of a second. 他以0.01秒的优势打破了100米短跑的前世界纪录。

established /ɪˈstæb.lɪʃt/ 形容词，1）可以表示“（因为优秀而）被认可的，著名的”，英文解释为“used for describing someone who is known for doing a job well, because they have been doing it for a long time”如：an established artist/star 著名艺术家/明星。

2）表示“（因长期存在而）已确立的；被承认的；既定的”，英文解释为“accepted or respected because of having existed for a long period of time”举个🌰：There are established procedures for dealing with emergencies. 处理紧急情况有一些既定程序。

The Labubu craze has helped Pop Mart expand beyond toys to operating a theme park in Beijing. Now, the company is venturing into film.

“拉布布”的成功也让泡泡玛特业务从玩具拓展至主题乐园，其北京乐园开幕后人气旺盛，如今更进军影视产业。

Labubus are Pop Mart's most popular toys. Part of their appeal is that they are sold in blind boxes - buyers don't know which Labubu they are getting until they open the package.

“拉布布”是泡泡玛特最受欢迎的玩具之一，其魅力之一来自盲盒模式 ——消费者在拆开包装前不知道会抽到哪款造型。

Celebrities like Rihanna and Lisa from Blackpink have also been photgraphed wearing Labubu charms with their designer bags.

包括蕾哈娜（Rihanna） 和BLACKPINK成员Lisa等名人，也曾被拍到在名牌包上挂着“拉布布”吊饰。

charm /tʃɑːm/ 表示“（首饰链上的）小饰物（尤指金质或银质）”，英文解释为“a small object, especially one made of gold or silver, worn on a chain as jewellery”

Created over a decade ago by Hong Kong artist Kasing Lung, Labubu is a forest elf inspired by Nordic mythology and part of Lung's book series, The Monsters, which features a large number of fantasy characters.

“拉布布”由中国香港艺术家龙家升（Kasing Lung）在十多年前创作，是受北欧神话启发的森林精灵角色，亦属于他的绘本系列“The Monsters”中的重要角色，该系列包含大量奇幻人物。

elf /elf/ 表示“（童话中长着尖耳朵的）小精灵，小妖精”，英文解释为“an imaginary being, often like a small person with pointed ears, in popular stories”

mythology /mɪˈθɒlədʒɪ/ 表示“神话”，英文解释为“myths in general”举个🌰：She's fascinated by the stories of classical mythology (= ancient Greek and Roman myths). 她被古典神话故事迷住了。

The Labubu movie was announced in Paris on Wednesday during a global exhibition tour for the Labubu toys' 10th year anniversary.

这部“拉布布”电影于周三（3月18日）在巴黎官宣，当时正值该玩具全球巡展和十周年庆活动。

Lung will serve as the film's executive producer. Aside from directing, King will also co-produce and develop the script with Steven Levenson, the writer behind the stage show Dear Evan Hansen and the musical film Tick, Tick... Boom!

龙家升将出任电影的监制，而导演保罗·金除了负责执导外，也将和史蒂芬·莱文森（Steven Levenson）共同担任制片与编剧。莱文森曾创作舞台剧《亲爱的艾凡·汉森》（Dear Evan Hansen）及音乐电影《倒数时刻》（Tick, Tick... Boom!）。

script /skrɪpt/ 表示“剧本；电影剧本；广播（或讲话等）稿”，英文解释为“a written text of a play, film/movie, broadcast, talk, etc.”举个🌰：That line isn't in the original script. 原剧本中没有那句台词。

A 'good moment' for Pop Mart 泡泡玛特的“好时机”

Pop Mart's plan to launch a Labubu media franchise is a logical next step after the toys' popularity, experts said.

专家指出，泡泡玛特打造的“拉布布”内容宇宙（media franchise）是顺理成章的下一步。

franchise /ˈfræntʃaɪz/ 最常见的意思与“特许经营权”有关，既可以作可数名词，又可以做及物动词。作可数名词时具体表示“（公司授予某人的）特许经营权”，英文解释为“A franchise is an authority that is given by an organization to someone, allowing them to sell its goods or services or to take part in an activity which the organization controls.”比如“建造、运营隧道的特许权”就可以用“the franchise to build and operate the tunnel”表示。

📍可以理解为「一部电影的所有系列，系列电影」A film series is also called a film “franchise” which consists of a number of films based on the same characters. 或者“franchise”可以指一个商业品牌或者产品系列，它由相同主题或品牌下的多个作品组成，这些作品可以是电影、电视剧、漫画、视频游戏等。

📍作及物动词时具体表示“出售…的特许经营权”，英文解释为“If a company franchises its business, it sells franchises to other companies, allowing them to sell its goods or services.”举个🌰：She has recently franchised her business. 她最近已出售了其公司的特许经营权。

📍它还有另外一个意思，表示“选举权”，用作不可数名词，英文解释为“Franchise is the right to vote in an election.”

📍而在体育运动领域，指的是“球队，职业运动队”（a professional sports team），如在“湖人总冠军！”文中出现过：Second, Pelinka lived up to Bryant's prediction that Pelinka would help turn the franchise around within two to three years after the Lakers hired him in 2017. 第二，佩林卡不负布莱恩特的预言，在2017年湖人队聘请他之后，佩林卡将在两到三年内帮助球队扭转局面。

A Labubu movie could help Pop Mart evolve from a toy retailer to an entertainment brand, said Kim Dayoung a marketing lecturer at the National University of Singapore.

新加坡国立大学行销讲师金大英（Kim Dayoung，音） 表示，“拉布布”电影有助于泡泡玛特从“玩具零售商”转型为“娱乐品牌”。

"For Gen Z and Millennial consumers, content and commerce are closely intertwined - watching a story, connecting with a character, and then buying into that world is a seamless journey... The potential is very high," Kim told the BBC.

“对Z世代和千禧世代而言，内容和商业密不可分——看故事、连结角色，然后进入其世界并消费，是一段无缝体验……潜力非常大。”金大英向BBC表示。

intertwine /ˌɪn.təˈtwaɪn/ 表示“（使）缠结，（使）缠绕在一起；（使）紧密关联”，英文解释为“to twist or be twisted together, or to be connected so as to be difficult to separate”举个🌰：The town's prosperity is inextricably intertwined with the fortunes of the factory. 这座城镇的繁荣与这家工厂的兴盛有着密不可分的联系。

It could also re-assure Pop Mart investors about the value of the company.

电影计划也可能让投资人对泡泡玛特的价值更具信心。

"Labubu has a loyal and fanatic customer base, so a film could potentially be a significant growth opportunity for them, if the content is appealing," said Kapil Tuli from the Lee Kong Chian School of Business at the Singapore Management University.

新加坡管理大学李光前商学院的卡皮尔·图利（Kapil Tuli） 表示：“‘拉布布’有忠诚且狂热的粉丝群，如果内容足够吸引人，电影可能成为公司重要的成长契机。”

fanatic通常作为名词使用，意为“狂热者、盲信者”，如：He is a fitness fanatic. 他是个健身狂人。

此处作形容词，表示“狂热的”。

A Labubu movie could also capitalise on the momentum of Chinese animation, following the blockbuster success of Ne Zha 2 and the video game Black Myth: Wukong, Tuli said.

他表示，“拉布布”电影也可乘着近年中国动画强势崛起的东风，例如《哪吒之魔童闹海》的票房成功和 《黑神话：悟空》的全球热度。

表示“利用…获益；从…中获利”，英文解释为“to use a situation to your own advantage”举个🌰：She capitalized on her knowledge and experience to get a better job. 她凭借自己的学识和经验谋求了一份收入更高的新工作。

blockbuster /ˈblɒkˌbʌs.tər/ 表示“轰动；巨型炸弹；一鸣惊人的事物；轰动一时的书籍/电影”，英文解释为“a book or film that is very good or successful informal”如：the latest Hollywood blockbuster 好莱坞最新大片。此前在《流浪地球》（The Wandering Earth）一文中的标题就为：The Wandering Earth is China's biggest sci-fi blockbuster.

🎬电影《创：战纪》（Tron: Legacy）中的台词提到：I would like you to meet, our next blockbuster. 我很乐意向大家呈现我们的巨作。

"It's a good moment to make that jump."

“现在正是跨出这一步的好时机。”

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