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库克将卸任苹果CEO

近日,苹果公司宣布,蒂姆·库克(Time Cook)将出任公司董事会执行董事长,由硬件工程高级副总裁约翰·特纳斯担任CEO,任命自2026年9月1日起生效。

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🤔️小作业:

1. According to the passage, what is implied about the challenge facing John Ternus as the new CEO?

A. He must immediately launch a new mainstream product to regain market share.

B. He inherits a company under scrutiny for its innovation pipeline and strategic direction.

C. His primary task is to repair Apple's supply chain operations in China.

D. He needs to rehire all the top executives who have recently left the company.

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无注释原文:

Tim Cook Will Step Down as Apple C.E.O.

From: The New York Times

Tim Cook, Apple's chief executive, said on Monday that he would step down after nearly 15 years running an operation that rode the wild popularity of the iPhone to become one of the most influential and valuable companies in the world.

Mr. Cook, 65, will move into a new role as Apple's executive chairman in September and be succeeded in the company's corner office by John Ternus, the 50-year-old head of Apple's hardware engineering.

The resignation of Mr. Cook will end one of the most successful management runs in the history of American business. During his tenure, Apple's annual profit quadrupled to more than $110 billion, while its value ballooned more than tenfold to $4 trillion.

Mr. Cook replaced the Apple co-founder Steve Jobs shortly before Mr. Jobs's death in 2011, having earned a reputation for perfecting the nuts and bolts of a global consumer electronics business. Apple has since defined how a modern technology company operates, with products assembled in a supply chain that stretches from the giant operations that Mr. Cook helped create in China to India and Brazil and a popular retail business that operates on five continents.

“He stepped into the world's biggest shoes — the biggest shoes that anybody on the planet has ever had to step into — and he's done an amazing job,” said Peter Oppenheimer, Apple's chief financial officer from 2004 to 2014.

Mr. Ternus joined Apple in 2001 and rose through its ranks as he oversaw the development of Macs and iPads. He will be Apple's eighth chief executive since its founding 50 years ago and its third since Mr. Jobs returned in 1997 to pull the company from the brink of bankruptcy.

“I am filled with optimism about what we can achieve in the years to come,” Mr. Ternus said in a statement. “I promise to lead with the values and vision that have come to define this special place for half a century,” he added.

Mr. Ternus will take over a company that has not created a new mainstream product in a number of years and faces questions about its business. Apple has lost several top executives in recent months, worrying investors about the depth of its next generation of managers and its long-term strategy, particularly with artificial intelligence. The company has largely stayed on the sidelines as the rest of the technology industry has committed to spending hundreds of billions of dollars developing A.I.

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注:完整题目见本文开头;中文文本为纽约时报官方译文,仅供参考

含注释全文:

Tim Cook Will Step Down as Apple C.E.O.

From: The New York Times

Tim Cook, Apple's chief executive, said on Monday that he would step down after nearly 15 years running an operation that rode the wild popularity of the iPhone to become one of the most influential and valuable companies in the world.

苹果公司首席执行官蒂姆·库克周一表示,他将在执掌公司近15年后卸任。在此期间,苹果凭借备受青睐的iPhone一跃成为全球最具影响力和价值的公司之一。

step down

step down等同于step aside,表示“退位”,英文解释为“If someone steps down or steps aside, they resign from an important job or position, often in order to let someone else take their place.”举个🌰:He has decided to step down as captain of the team. 他决定不再当队长。

类似的还有:

📍quit,除了退出,离开的含义,也有:辞去(工作);辞职,的含义(If you quit, or quit your job, you choose to leave it.)举个🌰:He quit his job as an office boy. 他辞去了办公室勤杂员的工作。

📺美剧《恋爱手册》(A To Z)中的台词提到:Quit my job and then ask him out? 辞职然后约他出去?

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Mr. Cook, 65, will move into a new role as Apple's executive chairman in September and be succeeded in the company's corner office by John Ternus, the 50-year-old head of Apple's hardware engineering.

现年65岁的库克将于9月转任苹果执行董事长一职,首席执行官职位将由50岁的苹果硬件工程负责人约翰·特努斯接任。

succeed

succeed /səkˈsiːd/ 1)表示“接替,继任;继承”,英文解释为“to take an official job or position after someone else”举个🌰:He succeeded his father as editor of the paper. 他接替父亲成为了报纸的主编。

2)表示“成功;实现目标;达到目的”,英文解释为“If you succeed, you achieve something that you have been aiming for, and if a plan or piece of work succeeds, it has the results that you wanted.”举个🌰:She's been trying to pass her driving test for six years and she's finally succeeded. 六年来,她一直努力想通过驾照考试,终于得偿所愿。

corner office

corner office字面意思是“角落办公室”,但在商业语境中,它通常象征着公司最高管理者的职位,比如CEO(首席执行官)或总裁。在新闻或职场描述里,用corner office来指代“最高领导职位”,是因为很多公司的高管办公室位于大楼的角落,采光好、面积大、视野开阔,是一种权力和地位的象征。

The resignation of Mr. Cook will end one of the most successful management runs in the history of American business. During his tenure, Apple's annual profit quadrupled to more than $110 billion, while its value ballooned more than tenfold to $4 trillion.

库克的离职将结束美国商业史上最成功的管理生涯之一。在他任期内,苹果的年利润增长了三倍多,达到1100亿美元以上,公司市值则膨胀至十倍多,达到4万亿美元。

resignation

resignation /ˌrez.ɪɡˈneɪ.ʃən/ 1)表示“辞职;辞去(职务);放弃(工作)”,英文解释为“the act of telling your employer that you are leaving your job”

2)表示“无奈的顺从;顺从;听任”,英文解释为“Resignation is the acceptance of an unpleasant situation or fact because you realize that you cannot change it.”举个🌰:He sighed with profound resignation. 他极度无奈地叹气。

tenure

tenure /ˈtɛnjʊə/ 表示“任期,任职”,英文解释为“the period of time when sb holds an important job, especially a political one; the act of holding an important job”

quadruple

quadruple /ˈkwɒdrʊpəl, -ˈdruːpəl/ 1)作动词,表示“(使)变为四倍”,英文解释为“to become four times bigger; to make sth four times bigger”举个🌰:Sales have quadrupled in the last five years. 过去五年中,销售额已增长至以前的四倍。

2)表示“大(或多)四倍”,英文解释为“four times as big”如:a quadruple measure 四倍大小;

3)表示“包括四部分(或四个人、四个地方等)的”,英文解释为“involving four parts, people, places, etc.”如:a quadruple fracture of his thumb 他的拇指四处骨折。

balloon

balloon /bəˈluːn/ 作动词,熟词僻义,表示“(在大小、重量或重要性上)激增”,英文解释为“to quickly increase in size, weight, or importance”如:Medical costs are likely to balloon for families as life spans increase. 举个🌰:The rumours soon ballooned into a full-blown scandal. 这些传闻不久就完全演变成了一起丑闻。

Mr. Cook replaced the Apple co-founder Steve Jobs shortly before Mr. Jobs's death in 2011, having earned a reputation for perfecting the nuts and bolts of a global consumer electronics business. Apple has since defined how a modern technology company operates, with products assembled in a supply chain that stretches from the giant operations that Mr. Cook helped create in China to India and Brazil and a popular retail business that operates on five continents.

库克在2011年史蒂夫·乔布斯去世前不久接替这位苹果联合创始人,此前他已因完善全球消费电子业务的运营细节而声名鹊起。此后,苹果定义了现代科技公司的运作方式:其产品组装供应链从库克在中国帮助建立的庞大工厂延伸至印度和巴西,拥有一个在五大洲运营的受欢迎零售业务。

nuts and bolts

表示“实质性内容”,英文解释为“the practical facts about a particular thing, rather than theories or ideas about it”举个🌰:When it came to the nuts and bolts of running a business, he was clearly unable to cope. 当涉及到企业经营的实质性问题时,他显然应付不来。

assemble

assemble /əˈsembl/ 1)表示“集合,聚集;收集”,英文解释为“to come together in a single place or bring parts together in a single group”举个🌰:We assembled in the meeting room after lunch. 午饭后我们在会议室集合。

2)表示“组装;装配”,英文解释为“to make something by joining separate parts”如:furniture that is easy to assemble 易于组装的家具。

stretch

stretch /stretʃ/ 作名词,1)表示“(连续的)一段时间”,英文解释为“a continuous period of time”举个🌰:The elderly generally need far less rest than the young, and tend to sleep in several short stretches. 年长者一般需要的休息时间比年轻人要少得多,而且往往会分成几个小段时间睡觉。

2)表示“(土地或水域的)一片,一段”,英文解释为“a continuous area of land or water”举个🌰:This particular stretch of coast is especially popular with hikers. 在这一段海岸散步的人特别多。

作动词,1)表示“到…的限度;超过…的限度;竭尽”,英文解释为“to go as far as or past the usual limit of something”举个🌰:Many families' budgets are already stretched to breaking point. 许多家庭的预算已经撑到了极限。

2)表示“伸出;伸长;拉伸”,英文解释为“to cause something to reach, often as far as possible, in a particular direction”举个🌰:She stretched out her hand and helped him from his chair. 她伸手将他从椅子上扶起来。

3)表示“展开,铺开;延伸”,英文解释为“to spread over a large area or distance”举个🌰:A huge cloud of dense smoke stretched across the horizon. 一大团浓烟在地平线上蔓延开来。

4)表示“延续”,英文解释为“to spread over a long period of time”举个🌰:The dispute stretches back over many years. 这场争论可追溯到许多年以前。

“He stepped into the world's biggest shoes — the biggest shoes that anybody on the planet has ever had to step into — and he's done an amazing job,” said Peter Oppenheimer, Apple's chief financial officer from 2004 to 2014.

“他接手的是世界上最沉重的担子——这个世界上没有谁曾需要扛下如此重的担子——而他做得非常出色,”曾在2004年至2014年担任苹果首席财务官的彼得·奥本海默说道。

Mr. Ternus joined Apple in 2001 and rose through its ranks as he oversaw the development of Macs and iPads. He will be Apple's eighth chief executive since its founding 50 years ago and its third since Mr. Jobs returned in 1997 to pull the company from the brink of bankruptcy.

约翰·特努斯于2001年加入苹果,在负责Mac和iPad开发的过程中逐步晋升。他将成为苹果创立50年以来的第八任首席执行官,也是自乔布斯1997年回归、将公司从破产边缘拉回以来的第三任首席执行官。

oversee

oversee /ˌəʊ.vəˈsiː/ 表示“监督;监察;监管”,英文解释为“to watch or organize a job or an activity to make certain that it is being done correctly”举个🌰:As marketing manager, her job is to oversee all the company's advertising. 作为营销经理,她的工作是负责公司所有的广告业务。

brink

brink /brɪŋk/ 1)表示“(峭壁、崖的)边缘”,英文解释为“the edge of a cliff or other high area”举个🌰:She was standing right on the brink of the gorge. 她就站在峡谷的边缘。

2)表示(新的、危险的,或令人兴奋的处境的)边缘,初始状态”,英文解释为“if you are on the brink of sth, you are almost in a very new, dangerous or exciting situation”如:on the brink of collapse / war / death / disaster 濒于崩溃 / 战争 / 死亡 / 灾难。

📍《经济学人》(The Economist)一篇讲述外国企业在印度投资的文章中提到:In an epic tale of value-destruction, the company now teeters on the brink of bankruptcy, weighing on Vodafone Group, its British corporate parent. 经历了如此漫长而悲壮的价值毁灭故事,该公司现在濒临破产边缘,也拖累了英国母公司沃达丰集团(Vodafone Group)。

“I am filled with optimism about what we can achieve in the years to come,” Mr. Ternus said in a statement. “I promise to lead with the values and vision that have come to define this special place for half a century,” he added.

“我对未来几年我们能够取得的成就充满乐观,”特努斯在一份声明中表示,“我承诺将以过去半个世纪定义这家非凡公司的价值观和愿景来领导它。”

Mr. Ternus will take over a company that has not created a new mainstream product in a number of years and faces questions about its business. Apple has lost several top executives in recent months, worrying investors about the depth of its next generation of managers and its long-term strategy, particularly with artificial intelligence. The company has largely stayed on the sidelines as the rest of the technology industry has committed to spending hundreds of billions of dollars developing A.I.

特努斯接手的苹果已多年未推出主流新产品,业务面临诸多质疑。近几个月来,苹果有多位高管离职,这让投资者担心公司下一代管理层的深度以及长期战略,尤其是在人工智能领域。当其他科技公司已承诺投入数千亿美元开发人工智能时,苹果却基本置身事外。

on the sidelines

on/from the sidelines表示“旁观;不参与”,英文解释为“If you are on the sidelines or do something from the sidelines, you are not actively involved in something.”

- 词汇盘点 -

step down、 succeed、 corner office、 resignation、 tenure、 quadruple、 balloon、 nuts and bolts、 assemble、 stretch、 oversee、 brink、 on the sidelines

- 词汇助记 By AI -

The CEO announced his resignation after a rocky tenure. Profits had quadrupled but debt ballooned. His successor would step down from the corner office to oversee the nuts and bolts of assembling a new team. The company was on the brink of collapse as managers stretched resources thin and key players stayed on the sidelines.
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