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法拉利首款电动车首秀“翻车”

近日,法拉利首款电动车正式亮相,外观设计引发群嘲。网上出现大量梗图对法拉利Luce的设计进行嘲讽,与此同时,该公司市值蒸发了50亿美元。

今天你练听力了吗?

🤔️小作业:

1. According to the article, which of the following is NOT a factor contributing to the negative reaction to the Ferrari Luce?

A. Its high price tag of 550,000 euros.

B. Its design similarities to cheaper EVs like the Nissan Leaf.

C. Its lack of advanced battery technology.

D. Its comparison to Jaguar's rebranding.

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无注释原文:

Launch of Ferrari's $640,000 EV Erupts Into a Storm About Its Looks

From: The Wall Street Journal

Ferrari executives knew there would be haters of their first-ever electric car. They might not have expected the critics to come at them so hard.

The Ferrari Luce has endured a full frontal assault since the company unveiled the long-awaited addition to its lineup this week. The spacious, glass-roof design, imagined by the minds behind Apple's biggest products, has been ridiculed for its 550,000 euros ($640,000) price tag and its similarities to other, much cheaper, electric vehicles, including the mass-market Nissan Leaf.

An avalanche of memes online made fun of its design, and likened it to Jaguar's widely lamented rebranding from late 2024. Ferrari owners and lifelong fans who for years have been mocking up their own designs of what the EV might look like lambasted the design on chat forums dedicated to the carmaker.

“Oh boy, how ugly she is,” Luc Poirier, a Montreal-based real estate entrepreneur who owns more than 40 Ferraris, said when asked about the model. “How (do you) justify a 400,000 to 500,000 price for this? Unbelievable.”

Even staffers in a Ferrari-produced promotional video released a few days before the unveiling showed some of the surprise at how the car looks. “Unexpected,” said one; “Surprising,” said another.

The company's share price fell 8% on Tuesday after the anticipated reveal, wiping out more than $5 billion from the market cap of Europe's most valuable automaker.

The uproar didn't interrupt Ferrari from rolling the car in front of a parade of dignitaries. Italy's President Sergio Mattarella inspected the car before it was taken to Pope Leo XIV's residence in Castel Gandolfo, near Rome. The pontiff posed next to a white version of the Luce.

The company went into the unveiling with its eyes open about the polarizing design, using the Luce to expand the definition of what makes a Ferrari unique.

Asked about the criticism, a company spokesman pointed to a recent LinkedIn post from Ferrari Chief Executive Benedetto Vigna. He wrote: “Real innovation is not democratic. Breakthrough ideas rarely emerge from immediate consensus.”

In an interview before the car's unveiling, Ferrari Chairman John Elkann acknowledged that the car was a break from Ferrari's past that aims to address the pitfalls of modern high-end EVs. “It is definitely a car of the future,” he said.

When the Luce was first announced in 2021, enthusiasm around EVs was reaching a crescendo. Now, the market looks different: U.S. consumers have cooled on the technology, Chinese manufacturers have raced to dominate the market, and European carmakers have stomached tens of billions in write-downs after overcommitting to the segment.

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注:完整题目见本文开头;中文文本为华尔街日报官方译文,仅供参考

含注释全文:

Launch of Ferrari's $640,000 EV Erupts Into a Storm About Its Looks

From: The Wall Street Journal

Ferrari executives knew there would be haters of their first-ever electric car. They might not have expected the critics to come at them so hard.

法拉利(Ferrari)高管心里清楚,自家的首款电动汽车定会招致非议。但他们恐怕没有料到,批评的声浪会来得如此猛烈。

The Ferrari Luce has endured a full frontal assault since the company unveiled the long-awaited addition to its lineup this week. The spacious, glass-roof design, imagined by the minds behind Apple's biggest products, has been ridiculed for its 550,000 euros ($640,000) price tag and its similarities to other, much cheaper, electric vehicles, including the mass-market Nissan Leaf.

本周,法拉利这款备受瞩目的重磅新车型一经面世,便遭遇了铺天盖地的抨击。这款名为“Luce”的新车空间宽敞,并配有玻璃车顶,其设计出自曾操刀苹果公司(Apple)多款重要产品的设计团队。然而,其高达55万欧元(约合64万美元)的昂贵价格,加上神似日产汽车(Nissan)聆风(Leaf)等廉价大众款电动汽车的外观,让它沦为了群嘲的对象。

frontal assault

frontal assault/attack表示“严厉的抨击/攻击”,英文解释为“very strong criticism of someone or something”

unveil

unveil /ʌnˈveɪl/ 1)表示“ 为…揭幕;揭开…上的覆盖物;拉开…的帷幔”,英文解释为“to remove a cover or curtain from a painting, statue, etc. so that it can be seen in public for the first time”举个🌰:She unveiled a plaque to mark the official opening of the hospital. 她主持揭幕式,标志着医院正式启用。

2)表示“(首次)展示,介绍,推出;将…公之于众”,英文解释为“to show or introduce a new plan, product, etc. to the public for the first time”举个🌰:They will be unveiling their new models at the Motor Show. 他们将在汽车大展上首次推出自己的新型汽车。

🎬电影《复仇者联盟1》(The Avengers)中的台词提到:We look beyond the Earth to the greater worlds the Tesseract will unveil. 而我们则放眼地球之外 那些将被宇宙魔方开启的更广博的世界。

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🎬电影《超人高校》(Sky High)中的台词提到:We can't unveil the Stronghold Three without Will. 我们不能在威尔(Will)不在场时 向大家介绍斯特朗霍德三侠(Stronghold Three)。

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📍词根“-veil”表示"面纱",前缀“un-”表示“不”。联想宫殿:在宫殿的一个房间,你看到一个被面纱覆盖的新产品即将被“揭露”。近义词:reveal(揭示) 同根词:veil(面纱),常用短语:unveil a plan(公布计划)

lineup

表示“阵容;阵列”,可以理解为产品线,英文解释为“A lineup is a group of people or a series of things that have been gathered together to be part of a particular event.”举个🌰:One player sure to be in the lineup is star midfielder Tom. 肯定列入该阵容的一名球员是中场球星汤姆。

spacious

表示“宽敞的,空间大的”,英文解释为“large and with a lot of space”如:a spacious house/living room 宽敞的房子/起居室。

ridicule

ridicule /ˈrɪd.ɪ.kjuːl/ 作名词,表示“嘲笑;奚落;戏弄”,英文解释为“unkind words or actions that make someone or something look stupid”举个🌰:She was treated with scorn and ridicule by her colleagues when she applied for the job. 她申请那份工作时,受到了同事们的嘲弄和奚落。

作动词,表示“嘲笑;奚落;戏弄”,英文解释为“to laugh at someone in an unkind way”举个🌰:She rarely spoke her mind out of fear of being ridiculed. 她怕人嘲笑,几乎从来不说出自己的想法。

An avalanche of memes online made fun of its design, and likened it to Jaguar's widely lamented rebranding from late 2024. Ferrari owners and lifelong fans who for years have been mocking up their own designs of what the EV might look like lambasted the design on chat forums dedicated to the carmaker.

一时间,调侃其设计的梗图在网上疯传,网友甚至将其与捷豹(Jaguar)在2024年底那场广受诟病的品牌重塑相提并论。多年来,法拉利车主和铁杆拥趸一直在自己脑补该品牌首款电车的模样,如今大失所望的他们,纷纷在法拉利车友论坛上痛批这一设计。

avalanche

avalanche /ˈævəˌlɑːntʃ/ 1)表示“雪崩,山崩”,英文解释为“a large mass of snow, ice, and rocks that falls down the side of a mountain”

2)表示“大量;突然到来的一大批”,英文解释为“too many things that arrive or happen at the same time”举个🌰:We were swamped by an avalanche of letters/phone calls/complaints. 大批的来信/电话/投诉让我们疲于应付。We received an avalanche of letters in reply to our advertisement. 我们在登出广告后收到了雪片般飞来的大批答复信件。

meme

meme (/ˈmiːm/ )是指在同一个文化氛围中,人与人之间传播的思想、行为或者风格,音译为媒母、米姆、谜米、弥母,又名模因、拟子等。其实「meme」指的就是在网上迅速传播,流行起来的一些概念(或图像、视频等)等东西,可以直接解释成我们常说「梗」、「段子」、「表情包」,词典中定义为:a type of behaviour that is passed from one member of a group to another, not in the genesbut by another means such as people copying it;举个🌰:Take a look at the top ten internet memes for this past year. 看一下去年互联网上的十大梗。

lamented

lamented /ləˈmen.tɪd/ 表示“令人痛惜的”,英文解释为“If someone or something is lamented, people feel sad that they have or it has gone.”举个🌰:It was a reference to the lamented TV serial "Deadwood". 这是在引述电视连续剧“朽木”,很不幸该剧已经播完了。

lament /ləˈment/ 1)作动词,表示“对…感到悲痛,对…表示失望,痛惜”,英文解释为“to express sadness and feeling sorry about something”举个🌰:My grandmother, as usual, lamented the decline in moral standards in today's society. 和往常一样,我奶奶对当今社会世风日下深感痛惜。

2)作名词,表示“挽歌;悼诗;悼文”,英文解释为“a song, poem, or other piece of writing that expresses sadness about someone's death”

mock sth up

mock /mɒk/ sth up表示“模拟;用模型展示”,英文解释为“to make a model of something in order to show people what it will look like or how it will work”

lambaste

lambast / lambaste /læmˈbæst/ 表示“猛烈抨击;狠狠批评”,英文解释为“to criticize someone or something severely”举个🌰:His first novel was well and truly lambasted by the critics. 他的第一部小说受到批评家的猛烈抨击。

“Oh boy, how ugly she is,” Luc Poirier, a Montreal-based real estate entrepreneur who owns more than 40 Ferraris, said when asked about the model. “How (do you) justify a 400,000 to 500,000 price for this? Unbelievable.”

“天哪,这车简直丑哭了”,常驻蒙特利尔的房地产企业家Luc Poirier在被问及这款车型时说,他名下拥有40多辆法拉利。“到底凭什么把这辆车卖到四五十万?简直匪夷所思。”

justify

justify /ˈdʒʌs.tɪ.faɪ/ 表示“为…辩护;证明…正当(或有理、正确);是…的正当理由”,英文解释为“to give or to be a good reason for”举个🌰:I can't really justify taking another day off work. 我真的找不出理由再多休一天假了。

📍词根“just-”表示“公正”,“-ify”表示“使成为”。近义词:defend(辩护),同根词:justice(正义),常用短语:justify oneself(为自己辩护)

Even staffers in a Ferrari-produced promotional video released a few days before the unveiling showed some of the surprise at how the car looks. “Unexpected,” said one; “Surprising,” said another.

甚至在发布前几天法拉利放出的一段宣传视频中,连内部员工也对新车的外观流露出几分意外。“出乎意料”,其中一人说;“令人惊讶”,另一人说。

The company's share price fell 8% on Tuesday after the anticipated reveal, wiping out more than $5 billion from the market cap of Europe's most valuable automaker.

这场备受瞩目的发布会结束后,法拉利股价在周二大跌8%,导致这家欧洲市值最高汽车制造商的市值蒸发了逾50亿美元。

wipe sth out

wipe sth out表示“完全摧毁”,英文解释为“to destroy something completely”举个🌰:One bad harvest could wipe out all of a grower's profits for the previous two years. 一次歉收可能会将种植者前两年的收益全部抵消掉。

market cap

market capitalization / market cap 表示“市值;市场价值;全部股票的市面价值;市场上限”,英文解释为“the total value of a company's shares on a stock market;the total value of shares in a stock market or several stock markets”

📍在LV老板超越比尔·盖茨成全球第二大富豪一文中就见过这个表达,And while LVMH's market cap of approximately $240 billion pales in comparison to Microsoft's $1.1 trillion, ...虽然LVMH集团约2400亿美元的市值与微软的1.1万亿美元相比相形见绌,

另外,cap本身表示“(可用或可借资金的)最高限额”,英文解释为“an upper limit on an amount of money that can be spent or borrowed by a particular institution or in a particular situation”举个🌰:The government has placed a cap on local council spending. 政府给地方议会的经费支出规定了最高限额。

The uproar didn't interrupt Ferrari from rolling the car in front of a parade of dignitaries. Italy's President Sergio Mattarella inspected the car before it was taken to Pope Leo XIV's residence in Castel Gandolfo, near Rome. The pontiff posed next to a white version of the Luce.

不过,这场风波并未阻碍法拉利向一众政要高调展示这款新车。意大利总统马塔雷拉(Sergio Mattarella)亲临鉴赏,随后该车被运往罗马附近的甘多尔福堡(Castel Gandolfo)教皇良十四世(Pope Leo XIV)官邸。教皇还特意在一辆白色Luce旁合影留念。

uproar

uproar /ˈʌp.rɔːr/ 表示“骚动;怨愤;喧嚣;嘈杂;吵闹”,英文解释为“a situation in which there is a lot of public criticism and angry argument about sth that sb has said or done”举个🌰:The article caused (an) uproar. 这篇文章引起了轩然大波。

roll

roll /rəʊl/ 表示“(机器)运转,启动,开动”,英文解释为“If a machine is rolling, it is operating.”举个🌰:Just as the television cameras started rolling, it began to pour down with rain. 正当电视摄像机启动拍摄时,突然下起了瓢泼大雨。

a parade of

parade /pəˈreɪd/ 1)表示“(庆祝)游行”,英文解释为“a large number of people walking or in vehicles, all going in the same direction, usually as part of a public celebration of something”如:a victory parade 胜利游行。

2)表示“一队人;一系列事物”,英文解释为“a series of people or things that appear one after the other”举个🌰:For three hours a committee of state senators listened to a parade of local residents giving their opinions. 整整3个小时,州参议员组成的委员会听取了一批又一批当地居民发表自己的看法。

dignitary

dignitary /ˈdɪɡ.nɪ.tər.i/ 表示“要人,显要人物,要员”,英文解释为“a person who has an important position in a society”举个🌰:Several foreign dignitaries attended the ceremony. 几位外国要人出席了那个仪式。

pontiff

pontiff /ˈpɒn.tɪf/ 表示“教皇(pope的正式说法)”,英文解释为“formal for pope (= the leader of the Roman Catholic Church)”

The company went into the unveiling with its eyes open about the polarizing design, using the Luce to expand the definition of what makes a Ferrari unique.

实际上,法拉利在发布这款车时,就清楚这一设计具有强烈争议性。该公司意在通过Luce来拓展法拉利“独特性”的定义。

polarize

polarize /ˈpəʊ.lə.raɪz/ 表示“使两极分化,使截然对立”,英文解释为“to cause something, especially something that contains different people or opinions, to divide into two completely opposing groups”

Asked about the criticism, a company spokesman pointed to a recent LinkedIn post from Ferrari Chief Executive Benedetto Vigna. He wrote: “Real innovation is not democratic. Breakthrough ideas rarely emerge from immediate consensus.”

当被问及外界的“恶评”时,该公司发言人展示了法拉利首席执行官贝内代托·维尼亚(Benedetto Vigna)最近在领英(LinkedIn)上发布的一条动态。他写道:“真正的创新从来不是民主的产物。突破性的想法极少源于即时的共识。”

democratic

democratic /ˌdem.əˈkræt.ɪk/ 表示“民主的”,英文解释为“based on the principles of democracy”举个🌰:We must accept the results of a democratic election (= an election in which all people can vote). 我们必须接受民主选举结果。

consensus

consensus /kənˈsen.səs/ 表示“一致的意见;共识”,英文解释为“a generally accepted opinion or decision among a group of people”举个🌰:The general consensus in the office is that he can't do his job. 办公室成员一致认为他无法胜任工作。

📍这个词来自拉丁语“consensus”,意味着“共同感觉”或“一致同意”。近义词:agreement(协议),同根词:consent(同意),常用短语:build consensus(建立共识)

In an interview before the car's unveiling, Ferrari Chairman John Elkann acknowledged that the car was a break from Ferrari's past that aims to address the pitfalls of modern high-end EVs. “It is definitely a car of the future,” he said.

在该车发布前接受采访时,法拉利董事长约翰·埃尔坎(John Elkann)坦言,这款车确实打破了法拉利的传统,旨在解决现代高端电动汽车面临的行业通病。“这绝对是一款面向未来的汽车”,他说。

pitfall

pitfall /ˈpɪt.fɔːl/ 表示“隐患;陷阱”,英文解释为“a likely mistake or problem in a situation”举个🌰:There's a video that tells new students about pitfalls to avoid. 有一个视频讲述了新生应避免的错误。

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When the Luce was first announced in 2021, enthusiasm around EVs was reaching a crescendo. Now, the market looks different: U.S. consumers have cooled on the technology, Chinese manufacturers have raced to dominate the market, and European carmakers have stomached tens of billions in write-downs after overcommitting to the segment.

回看2021年Luce项目首次官宣时,全球对电动汽车的热情正值巅峰。而如今,市场格局早已风云变幻:美国消费者对电车的热度开始退烧,中国车企竞相主导市场,而欧洲汽车制造商则因早前在该领域的激进扩张,正吞下数百亿美元资产减值的苦果。

crescendo

crescendo /krəˈʃen.dəʊ/ 1)表示“(音乐的)渐强;最强音;(声音的)最高点”,英文解释为“a gradual increase in loudness, or the moment when a noise or piece of music is at its loudest”举个🌰:The music reached a crescendo. 乐曲达到了最强音。

2)表示“(激情、危险或行为)逐渐的增强”,英文解释为“an increase in excitement, danger, or action”举个🌰:There has been a rising crescendo of violence in the region. 该地区的暴力愈演愈烈。

stomach

stomach /ˈstʌm.ək/ 作动词,熟词僻义,表示“能够容忍,承受得住(令人不快的想法或景象)”,英文解释为“to be able to accept an unpleasant idea or watch something unpleasant”举个🌰:She found the violence in the film hard to stomach. 她觉得这部电影中的暴力场面令人难以忍受。

write-down

write-down表示“(资产的)账面价值减记”,也就是“资产减值”。write sth down表示“降低…的账面价值”,英文解释为“to show in a company's accounts (= financial records) that something is worth less than it was before”举个🌰:The building cost £700,000 to build, but it was written down to £300,000. 修建这栋楼花费了70万英镑,现在其账面价值只有30万镑了。

- 词汇盘点 -

frontal assault、 unveil、 lineup、 spacious、 ridicule、 avalanche、 meme、 lamented、 mock sth up、 lambaste、 justify、 wipe sth out、 market cap、 uproar、 roll、 a parade of、 dignitary、 pontiff、 polarize、 democratic、 consensus、 pitfall、 crescendo、 stomach、 write-down

- 词汇助记 By AI -

The CEO's frontal assault began with an unveil of a spacious lineup. Ridicule came like an avalanche of memes. Critics lamented his mockup, lambasted the plan, while he tried to justify it as a write-down. An uproar rolled in: a parade of dignitaries and even a pontiff were polarized. No democratic consensus existed. The crescendo of anger could wipe out market cap. Could his stomach handle this pitfall?
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