库里正式签约李宁

近日，NBA金州勇士球星斯蒂芬·库里（Stephen Curry）已和中国品牌李宁签下10年的代言合同。

今天你练听力了吗？

🤔️小作业：

1. According to the article, which of the following is TRUE about Li-Ning's revenue?

A. It has increased significantly since signing Dwyane Wade.

B. It is primarily generated from international sales.

C. It was reported as $4.3 billion in the most recent financial year.

D. It is expected to double after the Curry deal.

无注释原文：

With Stephen Curry Deal, Li-Ning of China Shoots for Global Sneaker Spotlight

From: The New York Times

The announcement by Stephen Curry, one of pro basketball's biggest stars, that he had signed a major endorsement deal with the Chinese sportswear brand Li-Ning raises the profile of a company that has lacked the cachet of Western brands like Nike or Adidas.

The agreement, which Mr. Curry announced on Monday, is set to give the N.B.A. star access to China's enormous consumer base, while offering Li-Ning its biggest ever inroad into the U.S. sportswear market.

Under the partnership, Mr. Curry, the N.B.A.'s three-point record-holder and point guard for the Golden State Warriors, will bring his Curry Brand of basketball shoes and apparel to the Chinese company. It will also allow him to sign athletes under his brand, according to ESPN.

Li-Ning was created in 1990 by the Chinese gymnast Li Ning, who won six medals, including three golds, at the 1984 Olympics in Los Angeles. He retired in 1988 and soon after founded his sportswear brand.

The company initially focused on providing sportswear for Chinese consumers, outfitting the country's Olympic delegations and occasionally sponsoring professional tennis players. After going public in 2004, it signed footwear deals with N.B.A. players including Shaquille O'Neal and Baron Davis.

In 2012, it signed the Miami Heat star Dwyane Wade and began producing his Way of Wade line.

The company is one of China's most successful sportswear brands and reported $4.3 billion in revenue last year, though nearly all of its earnings come from domestic sales, according to the company's publicly available financial reports.

With the Curry deal, Li-Ning is likely hoping to expand its global reach.

The 10-year agreement includes plans for basketball, athleisure and golf products, according to ESPN. (Mr. Curry, 38, is an avid golfer and sees the sport as part of his post-basketball career.)

The financial terms of the deal were not disclosed. But it includes plans to build brick-and-mortar Curry Brand stores across the United States and China, according to Mr. Curry.

The basketball star parted ways with his previous sponsor, the American sportswear maker Under Armour, in 2025 after a 12-year partnership. The terms of the split allowed Mr. Curry to keep his personal brand and take it to another company.

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注：完整题目见本文开头；中文文本为纽约时报官方译文，仅供参考

含注释全文：

With Stephen Curry Deal, Li-Ning of China Shoots for Global Sneaker Spotlight

From: The New York Times

The announcement by Stephen Curry, one of pro basketball's biggest stars, that he had signed a major endorsement deal with the Chinese sportswear brand Li-Ning raises the profile of a company that has lacked the cachet of Western brands like Nike or Adidas.

职业篮球界最耀眼的明星之一史蒂芬·库里宣布与中国运动服装品牌李宁签署了一项重大代言协议。这提升了李宁的知名度——此前该品牌一直缺乏耐克或阿迪达斯等西方品牌所具备的声望。

endorsement /ɪnˈdɔːs.mənt/ 1）表示“支持，认可”，英文解释为“the act of saying that you approve of or support something or someone”举个🌰：The campaign hasn't received any endorsements. 此活动未得到任何支持。

2）表示“名人为某商品做广告，名人代言”，英文解释为“the fact of a famous person appearing in an advertisement saying that they use and like a product”如：products that carry an endorsement from a celebrity 名人代言做广告的商品。

profile /ˈprəʊ.faɪl/ 一词经常出现，1）表示“（有关某人的）简介，概况”，英文解释为“A profile of someone is a short article or programme in which their life and character are described.”举个🌰：A newspaper published comparative profiles of the candidates' wives. 一份报纸刊登了候选人妻子们的对比简介。

2）表示“关注度”，英文解释为“If someone has a high profile, people notice them and what they do. If you keep a low profile, you avoid doing things that will make people notice you.” 常用：a high profile 惹人注目/关注；高姿态，a low profile 不惹人注目，低姿态；如：a move that would give Egypt a much higher profile in the upcoming peace talks 会给埃及在即将到来的和平谈判中高关注度的一个行动。

📍如果你把微信语言设置成英文，你就会发现微信官方把头像处理成：Profile Photo，上面的“My Profile”对应的中文则是“个人信息”。

作动词，1）表示“扼要介绍；概述；写简介”，英文解释为“to give or write a description of sb/sth that gives the most important information”举个🌰：His career is profiled in this month's journal.这期月刊概述了他的工作生涯。

2）表示“给……画侧画像；显出……侧面轮廓”，英文解释为“represent in outline from one side”

cachet /ˈkæʃ.eɪ/ 表示“声望，声誉；威信”，英文解释为“a quality that marks someone or something as special and worth respect and admiration”举个🌰：This type of jacket used to have a certain cachet. 这种夹克衫曾有一定的声誉。

The agreement, which Mr. Curry announced on Monday, is set to give the N.B.A. star access to China's enormous consumer base, while offering Li-Ning its biggest ever inroad into the U.S. sportswear market.

库里于周一宣布了这项协议。该协议不仅将为这位NBA球星打开通往中国庞大消费者群体的大门，同时也将为李宁进军美国运动服装市场提供有史以来最大的契机。

inroad意思是“（市场或领域的）突破口、积极进展”，尤指通过努力进入某个竞争激烈或尚未完全占据的领域。

通常用法make inroads/an inroad，表示“取得进展；产生效果”，英文解释为“to start to have a direct and noticeable effect (on something)”举个🌰：We have not been able to make much of an inroad into the backlog of work. 我们在处理积压事务方面没有太多进展。

Under the partnership, Mr. Curry, the N.B.A.'s three-point record-holder and point guard for the Golden State Warriors, will bring his Curry Brand of basketball shoes and apparel to the Chinese company. It will also allow him to sign athletes under his brand, according to ESPN.

根据这项合作关系，NBA三分球纪录保持者、金州勇士队控球后卫库里，将把他的库里品牌(Curry Brand)篮球鞋和服饰系列带入这家中国公司。据ESPN报道，该协议还将允许他以自己的品牌名义签约其他运动员。

apparel /əˈpærəl/ 表示“服装；尤指礼服”，英文解释为“Apparel means clothes, especially formal clothes worn on an important occasion.”举个🌰：Women's apparel is offered in petite, regular, and tall sizes. 女士礼服分为小号、中号和大号。

对比：

📍attire /əˈtaɪə/ 表示“服装；衣服”（clothes），如：dressed in formal evening attire 穿着晚礼服。

📍garment 表示“（一件）衣服，尤用于衣服生产和销售的领域”（A garment is a piece of clothing; used especially in contexts where you are talking about the manufacture or sale of clothes.）如：woollen garments 毛衣，winter/outer garments 冬装/外衣，举个🌰：Many of the garments have the customers' name tags sewn into the linings. 这些衣服中很多都把顾客的姓名牌缝进衬里中。

Li-Ning was created in 1990 by the Chinese gymnast Li Ning, who won six medals, including three golds, at the 1984 Olympics in Los Angeles. He retired in 1988 and soon after founded his sportswear brand.

李宁品牌由中国体操运动员李宁于1990年创立。他曾在1984年洛杉矶奥运会上获得六枚奖牌，其中包括三枚金牌。他于1988年退役，随后不久创立了自己的运动服装品牌。

The company initially focused on providing sportswear for Chinese consumers, outfitting the country's Olympic delegations and occasionally sponsoring professional tennis players. After going public in 2004, it signed footwear deals with N.B.A. players including Shaquille O’Neal and Baron Davis.

该公司最初致力于为中国消费者提供运动服，为国家奥运代表团提供装备，并偶尔赞助职业网球运动员。2004年上市后，它与包括沙奎尔·奥尼尔和拜伦·戴维斯在内的多名NBA球员签署了球鞋合约。

outfit /ˈaʊt.fɪt/ 1）表示“全套服装，装束（尤指为某场合或目的）”（a set of clothes that you wear together, especially for a particular occasion or purpose）如：a wedding outfit 一套结婚礼服。

2）表示“组织；公司；团队；军事单位”，英文解释为“an organization, company, team, military unit, etc.”举个🌰：He has recently set up his own research outfit. 他最近建立了自己的研究队伍。

对比：

📍costume /ˈkɒs.tʃuːm/ 表示“（某国或某一历史时期或适合某种活动的）服装”，英文解释为“the set of clothes typical of a particular country or period of history, or suitable for a particular activity”

delegation /ˌdel.ɪˈɡeɪ.ʃən/ 1）表示“（工作、职务或权力等）分配；委派；授权”，英文解释为“the act of delegating a particular job, duty, right, etc. to someone”举个🌰：Delegation of responsibility is a key part of a manager's job. 分派任务是管理者的一项重要工作内容。

2）表示“代表团”，英文解释为“a group of delegates”

📍动词delegate表示“（把…）委派（给…），（把…）委托（给…）；授权（给…）”，英文解释为“to give a particular job, duty, right, etc. to someone else so that they do it for you”举个🌰：As a boss you have to delegate (responsibilities to your staff). 你作为老板必须要分派工作。

📍政府工作报告中经常出现的简政放权就是：streamline administration and delegate power.

1) 表示“公开，公之于众”，英文解释为“to tell everyone about something that was secret”举个🌰：The planners are almost ready to go public on the road-building scheme. 规划者们差不多准备好公布筑路方案了。

2) 表示“（公司）公开发售股票，上市”，英文解释为“to become a public company”举个🌰：The company went public in 2026. 这家公司于2026年上市。

🎬电影《美国队长3：内战》（Captain America: Civil War）中的台词提到：Tips have been pouring in since that footage went public. 录像公布后收到了很多线报。

🎬电影《心理游戏》（The Game）中的台词提到：CRS won't go public. They're family owned. 「消服会」不上市，它是家族企业。

In 2012, it signed the Miami Heat star Dwyane Wade and began producing his Way of Wade line.

2012年，它签约了迈阿密热火队球星德维恩·韦德，开始生产他的“韦德之道”(Way of Wade)系列产品。

The company is one of China's most successful sportswear brands and reported $4.3 billion in revenue last year, though nearly all of its earnings come from domestic sales, according to the company's publicly available financial reports.

该公司是中国最成功的运动服装品牌之一，据该公司公开的财务报告显示，公司去年营收达到43亿美元，尽管几乎所有的收益都来自国内销售。

With the Curry deal, Li-Ning is likely hoping to expand its global reach.

通过与库里的合作，李宁可能希望扩大其全球影响力。

The 10-year agreement includes plans for basketball, athleisure and golf products, according to ESPN. (Mr. Curry, 38, is an avid golfer and sees the sport as part of his post-basketball career.)

据ESPN报道，这项为期10年的协议涵盖了篮球、运动休闲和高尔夫产品的计划。（38岁的库里是狂热的高尔夫球爱好者，并将这项运动视为篮球退役后职业规划的一部分。）

athleisure /æθˈleʒ.ər/ 表示“运动休闲服装”，英文解释为“a style of clothing that is comfortable and suitable for doing sports, but also fashionable and attractive enough to wear for other activities”举个🌰：The singer has her own athleisure brand of clothing. 这名歌手拥有自己的运动休闲服装品牌。

avid /ˈæv.ɪd/ 表示“渴望的；急切的；热衷的；劲头十足的”，英文解释为“extremely eager or interested”如：an avid football fan 狂热的足球迷。

The financial terms of the deal were not disclosed. But it includes plans to build brick-and-mortar Curry Brand stores across the United States and China, according to Mr. Curry.

该协议的财务条款尚未披露。但据库里表示，其中包括在全美和中国建立库里品牌实体店的计划。

disclose /dɪˈskləʊz/ 表示“公开，公布；透露，揭露”，英文解释为“to make something known publicly, or to show something that was hidden”举个🌰：The company has disclosed profits of over £200 million. 这家公司已公布其利润超过两亿英镑。

📍词根“dis-”表示“分开”，“close”意味着“关闭”，整体表示“打开关闭的东西”，即“揭露”或“透露”信息。近义词：reveal（揭示），同根词：disclosure（披露），常用短语：disclose information（透露信息）

brick-and-mortar /ˌbrɪk.ənˈmɔː.tər/ 表示“（商店等）实体的”，英文解释为“existing as a physical building, especially a shop, rather than doing business only on the internet”如：a brick-and-mortar retailer 实体零售店，brick-and-mortar bookstores 实体书店。

📍由“brick”（砖）和“mortar”（灰泥）组成，直接指建筑材料，引申为实体店铺或公司使用的传统建筑。联想宫殿：在宫殿的一个商业区，你看到一些用砖和灰泥建造的“实体店铺”。近义词：physical store（实体店），常用短语：brick-and-mortar business（实体业务）

The basketball star parted ways with his previous sponsor, the American sportswear maker Under Armour, in 2025 after a 12-year partnership. The terms of the split allowed Mr. Curry to keep his personal brand and take it to another company.

这位篮球巨星于2025年结束了与前赞助商、美国运动服装制造商安德玛长达12年的合作关系。分手条款允许库里保留他的个人品牌，并将其带到另一家公司。

part ways (with sb.) 表示“与...分开，分道扬镳，各奔东西”，英文解释为“To separate or depart (from one); to stop associating (with one).”

此前，在FOX主播翠西被解约文中，就有媒体用的part ways来指代FOX频道和翠西之间分道扬镳的关系。

除了part ways with sb.之外，每日邮报（Daily Mail）在报道戳爷分手时，用了一个表达，Troye Sivan and his American model boyfriend Jacob Bixenman have reportedly called time on their relationship after four years together.

📍call time (on sth)表示“宣布结束；决定结束”（to say or decide that it is time for sth to finish）

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