哈兰德火了

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🤔️小作业：

1. According to the passage, which of the following best illustrates Haaland's engagement with Chinese internet culture?

A. He starred in an advertisement for a Chinese herbal tea brand.

B. He participated in a meme about swallowing a monorail in Chongqing.

C. He acknowledged the nickname "Ha Bao" on social media.

D. He showed his Chinese audience how to tie his topknot.

无注释原文：

How Erling Haaland's Brand of Weird Resonates in China

From: The New York Times

Erling Haaland, Norway's talismanic striker, led the country's team to its best-ever World Cup finish — but he's also a burgeoning social media sensation, known for his sense of humor and self-deprecation. His popularity has exploded even in China, which didn't have a team in the tournament but where he has become the face of myriad memes, from his alleged resemblance to cartoon characters to fan art depicting him as the romantic hero of a sci-fi dating game.

Mr. Haaland, already one of the world's most recognizable soccer players, has gained legions of fans around the world over the course of the tournament. His Instagram following has grown by millions in the past few weeks, as have his Douyin and Weibo accounts — the Chinese equivalents of TikTok and X.

One of his early moments of internet fame in China came in the buildup to the tournament, when he starred in an advertisement for Walovi, a Chinese herbal tea brand. In the ad, Mr. Haaland breathes fire while holding a massive barbecue skewer in each hand, a play on the Chinese concept of “shanghuo” or “excess internal heat,” before cooling down with the drink.

On Weibo, hundreds of millions of people have viewed hashtags detailing Mr. Haaland's endorsement of the tea, as well as the cost of the hair ties he uses for his flowing blond locks (42 yuan, or about $6.30, according to some posts) and others declaring that “Haaland is the funniest football star I've ever seen.”

Fans have taken to his enthusiasm for Chinese culture and willingness to engage with online memes and trends. They've even given him an affectionate nickname that he has acknowledged on social media: “Ha Bao,” or “Baby Ha.”

On Douyin, Mr. Haaland has delighted fans by discussing the Chinese foods he wants to try and taking part in a popular meme in which people pretend to swallow a monorail in the southwestern city of Chongqing. He's even shown his Chinese audience how to tie his signature topknot.

Mr. Haaland's exaggerated expressions and blond hair have been referenced in numerous memes, including one that places his hair on top of an image of a pouting Tom, the cat from “Tom and Jerry,” with some Chinese fans claiming a resemblance between their expressions.

In another meme, fan-made art depicted him as a romantic hero of “Love and Deepspace,” a popular Chinese sci-fi romance mobile game, complete with an exaggeratedly chiseled physique and layers of body jewelry.

His quirky character, relatable silliness and unmistakable appearance resonate with China's “chouxiang” or “abstract” meme culture, which is characterized by bizarre or unconventional characters, appearances and behavior, said Tobias Zuser, a sports and cultural studies researcher at the Chinese University of Hong Kong.

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注：完整题目见本文开头；中文文本为纽约时报官方译文，仅供参考

含注释全文：

How Erling Haaland's Brand of Weird Resonates in China

From: The New York Times

Erling Haaland, Norway's talismanic striker, led the country's team to its best-ever World Cup finish — but he's also a burgeoning social media sensation, known for his sense of humor and self-deprecation. His popularity has exploded even in China, which didn't have a team in the tournament but where he has become the face of myriad memes, from his alleged resemblance to cartoon characters to fan art depicting him as the romantic hero of a sci-fi dating game.

挪威队的精神领袖、前锋埃尔林·哈兰德率领球队取得了该国在世界杯历史上的最佳战绩，而与此同时，他也迅速成长为社交媒体上的新晋顶流，以幽默感和自嘲精神而广为人知。他的人气在中国更是急升——尽管中国队并未入围本届世界杯，但哈兰德已成为无数网络梗的主角——从被调侃长得像动画角色，到被粉丝创作成科幻恋爱手游中的浪漫男主角，不一而足。

talismanic表示“护身符的”或“有辟邪作用的”，引申为“神奇的”、“能带来好运的” 或“具有象征性魔力的”。

talisman /ˈtæl.ɪz.mən/ 表示“护身符；避邪物”，英文解释为“an object believed to bring good luck or to keep its owner safe from harm”

striker /ˈstraɪ.kər/ 表示“（足球比赛等中的）前锋”，英文解释为“a player in a game such as football whose main purpose is to try to score goals rather than to prevent the opposing team from scoring”举个🌰：The club's new manager is a former England striker. 俱乐部的新任主教练以前是英格兰队的前锋。

burgeoning /ˈbɜː.dʒən.ɪŋ/ 表示“迅速发展的；快速生长的，繁荣的”，英文解释为“developing quickly”举个🌰：The company hoped to profit from the burgeoning communications industry. 公司希望能从飞速发展的通讯业中获利。

sensation /senˈseɪ.ʃən/ 1）表示“轰动；哗然；引起轰动的人（或事物）”，英文解释为“very great surprise, excitement, or interest among a lot of people; the person or the thing that causes this surprise”举个🌰：The band became a sensation overnight. 一夜之间，这支乐队名声大振。

📍此前，戳爷Troye Sivan被传已分手数月？文中出现过，pop sensation可以理解为“流行巨星”，“流行天王”。还有，63岁中国爷爷成油管网红文中标题就是Master carpenter's ancient Chinese skills are a YouTube sensation.

2）作可数名词，还可以表示“感觉；知觉”，英文解释为“a feeling that you get when sth affects your body”如：a tingling/burning sensation 刺痛/烧灼的感觉。

3）作不可数名词，可以表示“感觉能力；知觉能力”，英文解释为“the ability to feel through your sense of touch”举个🌰：She seemed to have lost all sensation in her arms. 她的两条胳膊好像完全失去知觉了。

🎬电影《困在爱中》（Stuck in Love）中的台词提到：I was overcome by the oddest sensation. 我像是被一种怪异的冲动（感觉）驱使着。

📍词根“-sens-”来自拉丁语“sensare”，表示“感觉”。近义词：phenomenon（现象），同根词：sensitive（敏感的），常用短语：cause a sensation（引起轰动）

self-deprecation /ˌselfˌdep.rəˈkeɪ.ʃən/ 表示“自贬，自谦”，英文解释为“the quality of trying to make yourself, your abilities, or your achievements seem less important”举个🌰：She was unconcerned by fame and modest to the point of self-deprecation. 她不在乎名声，谦虚到自贬的地步。

myriad /ˈmɪrɪəd/ 表示“无数，极大数量；各种各样的”，英文解释为“a very large number of things”举个🌰：And now myriads of bars and hotels are opening up along the coast. 目前有数不胜数的酒吧和旅馆在海边开张营业。

📍《经济学人》（The Economist）一篇讲述非洲大陆正在寻找自己的经济腾飞之路的文章中提到：Yet beneath that broad trend lies a myriad of stories. 然而，在这种大趋势下，很多变化正在发生。

meme (/ˈmiːm/ )是指在同一个文化氛围中，人与人之间传播的思想、行为或者风格，音译为媒母、米姆、谜米、弥母，又名模因、拟子等。其实「meme」指的就是在网上迅速传播，流行起来的一些概念（或图像、视频等）等东西，可以直接解释成我们常说「梗」、「段子」、「表情包」，词典中定义为：a type of behaviour that is passed from one member of a group to another, not in the genesbut by another means such as people copying it；举个🌰：Take a look at the top ten internet memes for this past year. 看一下去年互联网上的十大梗。

表示“（尤指样子）相似，类似 ”，英文解释为“if there is a resemblance between two people or things, they are similar, especially in the way they look”，用法：bear a (close/striking/uncanny etc) resemblance to sb/sth (= look like) 与某人/某事物（非常/惊人地/不可思议地等）相似；bear little/no resemblance to sb/sth 几乎毫无/没有相似之处，举个🌰：She bears a striking resemblance to her mother. 她酷似她的母亲。

Mr. Haaland, already one of the world's most recognizable soccer players, has gained legions of fans around the world over the course of the tournament. His Instagram following has grown by millions in the past few weeks, as have his Douyin and Weibo accounts — the Chinese equivalents of TikTok and X.

哈兰德原本就已是世界足坛最具辨识度的球星之一，他在本届世界杯期间又在世界各地收获了大批新粉丝。过去几周，他的Instagram粉丝增加了数百万，抖音和微博账号（分别相当于中国的TikTok和X）关注量同样水涨船高。

legions of someone表示“大批的（人）”，英文解释为“large numbers of people”举个🌰：He failed to turn up for the concert, disappointing the legions of fans waiting outside. 他没有在音乐会上露面，这让等在场外的众多歌迷感到非常失望。

equivalent /ɪˈkwɪv.əl.ənt/ 1）作形容词，表示“（价值、数量、意义、重要性等）相等的，相同的”，英文解释为“equal in value, amount, meaning, importance, etc.”举个🌰：Eight kilometres is roughly equivalent to five miles. 八公里约等于五英里。

2）作名词，表示“相等的东西；等量；对应词”，英文解释为“a thing, amount, word, etc. that is equivalent to sth else”

One of his early moments of internet fame in China came in the buildup to the tournament, when he starred in an advertisement for Walovi, a Chinese herbal tea brand. In the ad, Mr. Haaland breathes fire while holding a massive barbecue skewer in each hand, a play on the Chinese concept of “shanghuo” or “excess internal heat,” before cooling down with the drink.

他在中国网络上最早的出圈时刻之一是在世界杯前夕出任中国凉茶品牌“王老吉”的广告代言。在广告中，哈兰德双手各举一根巨大的烧烤串，口中喷火——这是对中文“上火”概念的形象化演绎——随后喝下凉茶降火。

表示“事前准备期”，英文解释为“the period of preparation before something happens”举个🌰：There was a lot of excitement in the build-up to the Olympics. 奥运的前期准备工作中有许多让人激动的事。

On Weibo, hundreds of millions of people have viewed hashtags detailing Mr. Haaland's endorsement of the tea, as well as the cost of the hair ties he uses for his flowing blond locks (42 yuan, or about $6.30, according to some posts) and others declaring that “Haaland is the funniest football star I've ever seen.”

在微博上，有关哈兰德代言凉茶的标签、他扎起一头飘逸金发所使用的头绳价格（据一些帖子称售价为42元人民币），以及“哈兰德是我见过最搞笑足球明星”等相关话题浏览量已达数亿次。

hashtag /ˈhæʃ.tæɡ/ 表示“在社交媒体上发文时用来描述主题的#号”，英文解释为“used on social media for describing the general subject of a Tweet or other post (= message)”

endorsement /ɪnˈdɔːs.mənt/ 1）表示“支持，认可”，英文解释为“the act of saying that you approve of or support something or someone”举个🌰：The campaign hasn't received any endorsements. 此活动未得到任何支持。

2）表示“名人为某商品做广告，名人代言”，英文解释为“the fact of a famous person appearing in an advertisement saying that they use and like a product”如：products that carry an endorsement from a celebrity 名人代言做广告的商品。

表示“头发”，英文解释为“the hair on someone's head”如：curly locks 卷发，flowing golden locks 飘逸的金发。

Fans have taken to his enthusiasm for Chinese culture and willingness to engage with online memes and trends. They've even given him an affectionate nickname that he has acknowledged on social media: “Ha Bao,” or “Baby Ha.”

他对中国文化的热情，以及乐于参与网上玩梗和潮流趋势的态度，赢得了中国粉丝的喜爱。大家甚至给他起了一个亲切的昵称——哈宝，而他本人也在社交媒体上认领了这个称呼。

nickname /ˈnɪk.neɪm/ 可以作名词，也可以作动词，表示“给…起绰号”，英文解释为“to give a nickname to sb/sth”举个🌰：LR was nicknamed ‘Lu Rou’. LR外号叫“卤肉”。

On Douyin, Mr. Haaland has delighted fans by discussing the Chinese foods he wants to try and taking part in a popular meme in which people pretend to swallow a monorail in the southwestern city of Chongqing. He's even shown his Chinese audience how to tie his signature topknot.

在抖音上，哈兰德曾兴致勃勃地谈论自己想尝试哪些中国美食，还参与了一个热门网络梗——模仿把重庆轻轨一口吞下。他甚至还向中国粉丝展示自己标志性的小辫子是怎么扎出来的。

monorail /ˈmɒn.ə.reɪl/ 表示“（常指高架的）单轨铁路；单轨列车”，英文解释为“a railway system that has a single rail (= the long metal bar on which the train travels) often above ground level, or the train that travels along it”

topknot /ˈtɒp.nɒt/ 表示“顶髻”，英文解释为“long hair tied up onto the top part of the back of the head”

Mr. Haaland's exaggerated expressions and blond hair have been referenced in numerous memes, including one that places his hair on top of an image of a pouting Tom, the cat from “Tom and Jerry,” with some Chinese fans claiming a resemblance between their expressions.

哈兰德夸张的表情和一头金发也成为无数网络梗的素材。其中一个梗把他的头发P到《猫和老鼠》中噘着嘴的汤姆猫头上，不少中国网友认为两者表情神似。

exaggerated /ɪɡˈzædʒ.ə.reɪ.tɪd/ 表示“夸张的”，英文解释为“seeming larger, more important, better, or worse than it really is”如：exaggerated reports of the problem 问题的夸大报道。

pout /paʊt/ 表示“（生气或性感地）撅嘴”，英文解释为“to push the lower lip forward to show you are annoyed, or to push both lips forward in a sexually attractive way”举个🌰：Vanessa always pouts if she doesn't get what she wants. 瓦妮莎得不到自己想要的东西时总是把嘴撅得高高的。

In another meme, fan-made art depicted him as a romantic hero of “Love and Deepspace,” a popular Chinese sci-fi romance mobile game, complete with an exaggeratedly chiseled physique and layers of body jewelry.

另一个网络梗中，粉丝把他创作成中国热门科幻恋爱手游《恋与深空》的浪漫男主，配上夸张的健美身材和层层叠叠的身体饰品。

chisel /ˈtʃɪz.əl/ 表示“（用凿子）凿，雕，刻”，英文解释为“to use a chisel”举个🌰：She chiselled a figure out of the marble. 她用大理石雕刻出一个人像。

chiseled表示“轮廓分明的”、“线条刚硬的”，尤其常用来形容面部轮廓或肌肉线条像刀刻出来一样清晰、有棱角。

physique /fɪˈziːk/ 表示“体格，体形”，英文解释为“the shape and size of a human body”举个🌰：He has a very powerful, muscular physique. 他体格强壮，肌肉发达。

His quirky character, relatable silliness and unmistakable appearance resonate with China's “chouxiang” or “abstract” meme culture, which is characterized by bizarre or unconventional characters, appearances and behavior, said Tobias Zuser, a sports and cultural studies researcher at the Chinese University of Hong Kong.

香港中文大学体育与文化研究学者杜文哲(Tobias Zuser)表示，哈兰德古灵精怪的个性、接地气的搞笑气质和辨识度极高的外形与中国的“抽象”梗文化高度契合——这种文化以离奇出格的人物、形象和行为为典型特征。

quirky /ˈkwɜːkɪ/ 表示“古怪的，独特的”，英文解释为“unusual in an attractive and interesting way”举个🌰：He was tall and had a quirky, off-beat sense of humour. 他个子高高的，有一种独特、另类的幽默感。

bizarre /bɪˈzɑː/ 表示“怪异的；罕见的；异乎寻常的”，英文解释为“Something that is bizarre is very odd and strange.”举个🌰：The game was also notable for the bizarre behaviour of the team's manager. 这场比赛另一值得注意的地方是该队经理人异乎寻常的表现。

unconventional /ˌʌn.kənˈven.ʃən.əl/ 表示“不因循守旧的；不同寻常的”，英文解释为“different from what is usual or from the way most people do things”如：an unconventional childhood/lifestyle/marriage 不一样的童年/生活方式/婚姻。

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